Freshwater Hard Baits

The Eurotackle Z-Viber 1/16oz Lipless Crankbait are here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an innovation when it comes to micro crankbaits. You can use it vertical jigging, casting in open water, and while ice fishing. When jigged, the ultra light Z-Viber will provide tight vibrations going up and then into quick fall when going down. When retrieved it will produce a wide and unique wobbling action. 

Expertly designed for maximum effectiveness, the Damiki Vault Blade Tail Spins combines flash and vibration to perfectly mimic a distressed baitfish.

With a pressed scale pattern blade and realistic baitfish profile, it entices bites through water displacement and adjustable line tie settings.

A premium ball bearing swivel enhances the scale flash for even more attraction.

Lucky Craft KJ Flat 1.5 Crankbait

Some lures are built in a factory. The Lucky Craft KJ Flat 1.5 Crankbait was built on the water — by Elite Series veteran Kelly Jordan, who needed a crankbait that could catch bass other baits couldn't touch. The result is a flat-sided, circuit-board-lipped crankbait that produces a uniquely tight, narrow wobble from the moment it hits the water, triggering reaction strikes from finicky bass in tight quarters where a wider-wobbling bait would spook them.

Flat-sided crankbaits have long been a secret weapon among tournament pros, and the KJ Flat 1.5 brings that edge to every angler. The circuit board lip gives it a precise, consistent action that's incredibly easy to work — just cast, crank, and feel the difference.

Features

• Flat-sided body produces a tight, narrow wobble — deadly on pressured bass
• Circuit board lip for precise, consistent action on every retrieve
• Designed by Elite Series pro Kelly Jordan for real-world tournament performance
• Effective in tight quarters where wider-wobbling crankbaits fall short
• Premium Lucky Craft construction with durable, realistic finishes

Specs

• Length: 2.5"
• Weight: 3/8 oz
• Depth: 3 ft
• Type: Floating / Crankbait

Best For

• Techniques: Steady retrieve, stop-and-go, tight-quarters cranking
• Conditions: Clear water, post-cold front, pressured fish, finesse situations
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass
• Water: Lakes, reservoirs, rocky structure, shallow flats

Perfect For

When bass are tight-lipped and ignoring everything else, the Lucky Craft KJ Flat 1.5 is the crankbait that gets bites. A pro-designed, tournament-proven flat-side that belongs in every serious angler's box.

The renowned Nichols Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

The Rapala X-Rap Slashbait is killer in Spring and Fall but works year round when fish are chasing bait fish.  Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for.

Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for xtreme, erratic Slashbait® action or troll for classic Rapala ® "wounded-minnow" action. Prominent scales and lateral line, internal holographic foil for optimum flash combine with internal long-cast system and 3D holographic eyes to create the ultimate fishing lure.

The Damiki DC-300 Crankbait is built for anglers who demand precision, depth, and power in their crankbait fishing. Designed to dive quickly to the 10–12 ft range, this lure features a compact, weight-balanced body that ensures long, accurate casts and a stable, wide wobbling action that drives bass wild. Its internal weight transfer system helps the DC-300 maintain perfect swimming posture, even at high retrieve speeds.

Equipped with premium sharp hooks and lifelike finishes, the DC-300 is ideal for targeting suspended or deep-holding bass around ledges, rock piles, and drop-offs. Its realistic color patterns and strong vibration make it a reliable choice for both clear and stained water conditions.

Features:

• Dives to 10–12 feet for deep-water presentations

• Balanced body for long, accurate casting

• Wide, wobbling action for maximum attraction

• Internal weight system for stability and control

• Equipped with high-quality treble hooks

• Ideal for targeting deep or suspended bass

Perfect For:
Anglers who need a reliable deep-diving crankbait that performs in all conditions. The Damiki DC-300 Crankbait offers unmatched performance and consistency for serious bass fishing.

The Evergreen Combat Rat offers a larger, lifelike presence with realistic movement and unique noise that will entice fish to bite. Meticulously designed, this lure is an elevated option for modern-day anglers, with a keeled design for improved body stabilization and a natural swimming motion. Its wake and vibration are highly attractive to predators, and the stainless-steel core adds a distinctive one-knocking sound that consistently triggers fish.

Pros:

• Large disturbance on water to bring fish from distance
• Superior action
• Strong front bill to move lots of water
• Internal knocker to attract fish
• Wire keeper to hold tail securely 

Dual-plated joints enhance durability and contribute to a squeaking sound that mimics the rat's natural prey. Swivel hook hangers at the body and tail sections greatly improve hook-up and land ratios, preventing fish from leveraging the bait's size and weight. The tail keeper wire securely holds the rat's PVC tail in place and allows for easy replacement when needed, making it a highly usable tool for anglers looking to improve their game and catch their personal best. Choose the Evergreen Combat Rat for your next fishing trip and see the results for yourself.

TYPE: Floating

LENGTH: 10.8"

HOOK SIZE: #1/0, #1

Lucky Craft LC 0.5 Squarebill Crankbait

There's a reason cover fishermen across the country swapped out their balsa wood crankbaits for the Lucky Craft LC Series — and the LC 0.5 is a perfect example of why. Part of the original lineup that revolutionized plastic squarebill cranking, the LC 0.5 delivers the same legendary LC performance in a compact, versatile size that excels in the shallowest, tightest cover you can find.

Built as a high-floating plastic crankbait, the LC 0.5 deflects naturally off rocks, wood, and hard structure — triggering the reaction strikes that cover-holding bass can't resist. It's far more durable than the balsa predecessors it replaced, holds up season after season, and reigns supreme in the heavy, hard rocky bottom areas where the biggest bass lurk.

Features

• High-floating design deflects off rocks, laydowns, and hard cover naturally
• Compact size ideal for shallow, tight-cover situations
• Far more durable than balsa wood crankbaits — built to last
• Erratic deflection action triggers reaction strikes from cover-holding bass
• Part of the legendary LC Series — the crankbait that replaced balsa in tackle boxes everywhere
• Premium Lucky Craft construction with realistic, proven color patterns

Best For

• Techniques: Squarebill cranking, deflection fishing, shallow cover cranking
• Conditions: Rocky banks, laydowns, rip-rap, hard bottom, ultra-shallow water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When bass are buried in shallow cover and you need a squarebill that can take a beating and keep deflecting, the Lucky Craft LC 0.5 delivers. Compact, tough, and proven — a must-have in any cover fisherman's box.

The renowned Nichols Ben Parker Mini Magnum Flutter Spoon 6.5" is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

  Weight: 2.5oz

Designed with precision and cutting-edge technology, the Jackall TN 70 Lipless Crankbait stands out among its competitors. Its unique tungsten lip and revamped weight transfer system allow for unprecedented control, ensuring a smooth and accurate swim at any speed. Available in a variety of premium colors, this crankbait is truly in a league of its own.

Experience the fusion of two angling experts, Shinji Sato and Yuki Ito, in the Megabass X-Nanahan Jerkbait. Its high-volume body and unique shape provide superior castability and precise movements, while the hydrodynamic design and subtle action mimic natural waves to attract even the most finicky fish.

Action:

The Megabass X-Nanahan Jerkbait offers a high-pitch roll-action on a straight retrieve, providing a realistic and irresistible lure for big bass. Its sharp, dynamic darting action and flicker-flash simulate a feeding trap, triggering the predatory instincts of target fish. Elevate your fishing game with this versatile and effective lure.

Dominate mid-depth structure with the Deps Evoke Shad, a precision-engineered Japanese crankbait designed to attack cover with unmatched aggression and control. This tight-action shad profile cuts through current, deflects off structure, and triggers explosive strikes from bass holding in 6-7 feet of water.

Premium Japanese Engineering

Deps built the Evoke Shad to excel where other crankbaits fail. The innovative tucked front hook hanger reduces drag for deeper dives while keeping hooks tight to the body for fewer snags. Combined with exceptional castability and laser-straight tracking on contact, this bait gives you complete confidence when working rocks, timber, and laydowns.

Key Features

• High-Pitch Tight Action: Aggressive vibration that calls fish from a distance
• Tucked Hook Design: Dives deeper and deflects off structure with minimal hang-ups
• Premium Finish: Tournament-grade paint that withstands repeated impacts
• Slow Float: Suspends in the strike zone when paused
• Optimal Casting Weight: 1/4 oz for long, accurate casts to target zones
• Includes 2 Sharp Treble Hooks: Ready to fish right out of the package

Specifications

Perfect For

Targeting bass around rocky points, riprap, submerged timber, and transition zones where fish ambush baitfish. The Evoke Shad's ability to maintain course through heavy contact makes it ideal for aggressive power cranking techniques.

The Norman Deep Baby N Crankbait is a classic medium-depth crankbait designed for anglers seeking a compact yet effective lure for targeting bass and other freshwater species. With its tight wiggle and fast diving action, it excels in imitating smaller forage such as shad, bluegill, or crawdad, making it a versatile choice for various fishing conditions.

Key Features:

• Diving Depth: Designed to dive quickly to a depth range of 6 to 8 feet, allowing anglers to reach the strike zone efficiently.

• Compact Size: Measures 2 inches in body length and weighs 1/4 oz, making it ideal for targeting species that feed on smaller prey.

• Action: Generates a tight, fast-wobbling action that attracts predatory fish, mimicking the movement of distressed baitfish.

• Durability: Constructed with high-quality materials to withstand repeated casting and strikes from aggressive fish.

• Color Options: Available in a variety of colors to match local forage and water conditions.

The Megabass Knuckle LD crankbait is enlivened by a fixed circuit board lip, powering a tight, high-pitch action that is devastatingly effective on pressured fish, and in colder waters. The front hook is equipped with heavy-duty swivel to keep hard-won bites from throwing the hook during the fight.

Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially-tuned to catch key fish in the toughest conditions, with lifelike detail, and an irresistibly tight wiggling action.

• Durable circuit board lip
• FX lip of the original is converted to a carefully-angled circuit board lip for even more responsive high pitch wobble & roll action.
• Equipped with a rolling swivel front hook-hanger
• Fixed weight for a truly silent approach
• Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially-tuned to catch that key fish in the toughest conditions.

Designed with precision and cutting-edge technology, the Jackall TN 50 Lipless Crankbait stands out among its competitors. Its unique tungsten lip and revamped weight transfer system allow for unprecedented control, ensuring a smooth and accurate swim at any speed. Available in a variety of premium colors, this crankbait is truly in a league of its own.

The Nichols Bass Mafia Little Larry Spoon was designed by professional angler and big bait specialist Chris Zaldain to dominate offshore schooling situations. At 5" and 3/4oz, the Little Larry's wide body creates an irresistible cradling action on the fall, while its exaggerated cupping delivers a heavier, more pronounced thump on the stroke — triggering reaction strikes from bass that have seen everything else.

The textured scale pattern finish and premium components give it a lifelike presence in the water, and its balanced design makes it equally effective on forward-facing sonar (FFS) as it is on traditional vertical jigging. When the fish are schooling offshore and you need a spoon that stands out, the Little Larry delivers.

Key Features

• Designed by Chris Zaldain — pro angler and big bait specialist
• Exaggerated cupping for enhanced cradling action on the fall
• Heavier thump on the stroke — triggers reaction strikes from schooling bass
• Wide body profile — maximum flash and visibility in offshore situations
• Textured scale pattern finish — lifelike appearance in the water
• Premium components throughout — built for durability and performance
• Effective on FFS/live sonar and traditional vertical jigging

Specifications

Watch It In Action

The Nichols Bass Mafia Big Larry Spoon was designed by professional angler and big bait specialist Chris Zaldain to dominate offshore schooling situations with a larger, more imposing profile. At 7" and 2.5oz, the Big Larry's wide body creates an irresistible cradling action on the fall, while its exaggerated cupping delivers a heavier, more pronounced thump on the stroke — triggering reaction strikes from the biggest bass in the school.

The textured scale pattern finish and premium components give it a lifelike presence in the water, and its size makes it the go-to choice when fish are keyed in on larger forage or when you need maximum flash and visibility to pull fish from depth. Whether you're running it on forward-facing sonar or traditional vertical jigging, the Big Larry is built to produce trophy-class bites.

Key Features

• Designed by Chris Zaldain — pro angler and big bait specialist
• 7" profile — maximum flash and visibility for offshore schooling situations
• Exaggerated cupping for enhanced cradling action on the fall
• Heavier 2.5oz thump on the stroke — triggers reaction strikes from trophy bass
• Wide body profile — matches larger forage and pulls fish from depth
• Textured scale pattern finish — lifelike appearance in the water
• Premium components throughout — built for durability and performance
• Effective on FFS/live sonar and traditional vertical jigging

Specifications

Watch It In Action