Freshwater Hard Baits

Dominate mid-depth structure with the Deps Evoke Shad, a precision-engineered Japanese crankbait designed to attack cover with unmatched aggression and control. This tight-action shad profile cuts through current, deflects off structure, and triggers explosive strikes from bass holding in 6-7 feet of water.

Premium Japanese Engineering

Deps built the Evoke Shad to excel where other crankbaits fail. The innovative tucked front hook hanger reduces drag for deeper dives while keeping hooks tight to the body for fewer snags. Combined with exceptional castability and laser-straight tracking on contact, this bait gives you complete confidence when working rocks, timber, and laydowns.

Key Features

• High-Pitch Tight Action: Aggressive vibration that calls fish from a distance
• Tucked Hook Design: Dives deeper and deflects off structure with minimal hang-ups
• Premium Finish: Tournament-grade paint that withstands repeated impacts
• Slow Float: Suspends in the strike zone when paused
• Optimal Casting Weight: 1/4 oz for long, accurate casts to target zones
• Includes 2 Sharp Treble Hooks: Ready to fish right out of the package

Specifications

Perfect For

Targeting bass around rocky points, riprap, submerged timber, and transition zones where fish ambush baitfish. The Evoke Shad's ability to maintain course through heavy contact makes it ideal for aggressive power cranking techniques.

The Norman Deep Baby N Crankbait is a classic medium-depth crankbait designed for anglers seeking a compact yet effective lure for targeting bass and other freshwater species. With its tight wiggle and fast diving action, it excels in imitating smaller forage such as shad, bluegill, or crawdad, making it a versatile choice for various fishing conditions.

Key Features:

• Diving Depth: Designed to dive quickly to a depth range of 6 to 8 feet, allowing anglers to reach the strike zone efficiently.

• Compact Size: Measures 2 inches in body length and weighs 1/4 oz, making it ideal for targeting species that feed on smaller prey.

• Action: Generates a tight, fast-wobbling action that attracts predatory fish, mimicking the movement of distressed baitfish.

• Durability: Constructed with high-quality materials to withstand repeated casting and strikes from aggressive fish.

• Color Options: Available in a variety of colors to match local forage and water conditions.

The Megabass Knuckle LD crankbait is enlivened by a fixed circuit board lip, powering a tight, high-pitch action that is devastatingly effective on pressured fish, and in colder waters. The front hook is equipped with heavy-duty swivel to keep hard-won bites from throwing the hook during the fight.

Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially-tuned to catch key fish in the toughest conditions, with lifelike detail, and an irresistibly tight wiggling action.

• Durable circuit board lip
• FX lip of the original is converted to a carefully-angled circuit board lip for even more responsive high pitch wobble & roll action.
• Equipped with a rolling swivel front hook-hanger
• Fixed weight for a truly silent approach
• Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially-tuned to catch that key fish in the toughest conditions.

The Lucky Craft Gunfish 95NF Topwater Lure combines the best features of a walking bait and a popper to create an irresistible surface presentation. Measuring 95mm, this lure features a slim, tapered body and a cupped mouth that produces subtle pops, splashes, and a unique “walk-the-dog” action that draws explosive strikes from bass, stripers, and other topwater predators.

Precision-balanced for long casting and easy control, the Gunfish 95NF glides effortlessly across the surface, even in choppy conditions. Its internal weight transfer system ensures smooth, accurate casts, while premium finishes and sharp treble hooks deliver reliable hookups and durability.

Features:

• 95mm topwater lure combining walking and popping actions

• Cupped mouth for splash and sound attraction

• Internal weight transfer system for long, accurate casts

• Realistic finishes and 3D eyes for lifelike appeal

• Premium treble hooks for solid hooksets

• Ideal for bass, stripers, and other surface-feeding fish

Perfect For:
Anglers seeking a high-performance topwater bait that excels in versatility and realism.

The Lucky Craft Gunfish 95NF is perfect for covering water and triggering aggressive surface strikes all season long.

The Lucky Craft Super Sammy 126 was designed to meet the needs of Lucky Craft’s pro staff team and continues the legacy of the Sammy topwater bait and offers a totally new presentation on the surface. Built with a cylindrically shaped body, the Lucky Craft Super Sammy 126 features a precise weighting system that allows it to sit perfectly horizontal on the surface even when paused, which gives anglers a wider and more methodical walk-the-dog action. Lucky Craft also turned the hook hangers sideways to reduce drag in the water and create an effortless walking action. To improve sound and casting distance, the Lucky Craft Super Sammy 126’s internal weighting system features a large one knocker in the rear of the bait, which creates a hard knocking rattling sound and allows it to fly through the air like a bullet.

Designed with precision and cutting-edge technology, the Jackall TN 50 Lipless Crankbait stands out among its competitors. Its unique tungsten lip and revamped weight transfer system allow for unprecedented control, ensuring a smooth and accurate swim at any speed. Available in a variety of premium colors, this crankbait is truly in a league of its own.

The Nichols Bass Mafia Little Larry Spoon was designed by professional angler and big bait specialist Chris Zaldain to dominate offshore schooling situations. At 5" and 3/4oz, the Little Larry's wide body creates an irresistible cradling action on the fall, while its exaggerated cupping delivers a heavier, more pronounced thump on the stroke — triggering reaction strikes from bass that have seen everything else.

The textured scale pattern finish and premium components give it a lifelike presence in the water, and its balanced design makes it equally effective on forward-facing sonar (FFS) as it is on traditional vertical jigging. When the fish are schooling offshore and you need a spoon that stands out, the Little Larry delivers.

Key Features

• Designed by Chris Zaldain — pro angler and big bait specialist
• Exaggerated cupping for enhanced cradling action on the fall
• Heavier thump on the stroke — triggers reaction strikes from schooling bass
• Wide body profile — maximum flash and visibility in offshore situations
• Textured scale pattern finish — lifelike appearance in the water
• Premium components throughout — built for durability and performance
• Effective on FFS/live sonar and traditional vertical jigging

Specifications

Watch It In Action

The Nichols Bass Mafia Big Larry Spoon was designed by professional angler and big bait specialist Chris Zaldain to dominate offshore schooling situations with a larger, more imposing profile. At 7" and 2.5oz, the Big Larry's wide body creates an irresistible cradling action on the fall, while its exaggerated cupping delivers a heavier, more pronounced thump on the stroke — triggering reaction strikes from the biggest bass in the school.

The textured scale pattern finish and premium components give it a lifelike presence in the water, and its size makes it the go-to choice when fish are keyed in on larger forage or when you need maximum flash and visibility to pull fish from depth. Whether you're running it on forward-facing sonar or traditional vertical jigging, the Big Larry is built to produce trophy-class bites.

Key Features

• Designed by Chris Zaldain — pro angler and big bait specialist
• 7" profile — maximum flash and visibility for offshore schooling situations
• Exaggerated cupping for enhanced cradling action on the fall
• Heavier 2.5oz thump on the stroke — triggers reaction strikes from trophy bass
• Wide body profile — matches larger forage and pulls fish from depth
• Textured scale pattern finish — lifelike appearance in the water
• Premium components throughout — built for durability and performance
• Effective on FFS/live sonar and traditional vertical jigging

Specifications

Watch It In Action

Conquer the toughest fishing challenges with the Nichols Ben Parker 6" Mini Magnum Striper Spoons! Designed for ultimate durability, this lure features heavy-duty components that can handle the harshest environments and the biggest fish. With VMC treble hooks, Owner Hyper Wire rings, and a premium Power Swivel, it's ready to take on any monster fish!

• Weight: 2.5oz
• Length: 6" 
• Heavy Duty Saltwater Hardware

Conquer the toughest fishing challenges with the Nichols Ben Parker 8" Magnum Striper Spoons! Designed for ultimate durability, this lure features heavy-duty components that can handle the harshest environments and the biggest fish. With VMC treble hooks, Owner Hyper Wire rings, and a premium Power Swivel, it's ready to take on any monster fish!

• Weight: 3.5oz
• Length: 8" 
• Heavy Duty Saltwater Hardware

Conquer the toughest fishing challenges with the Nichols Ben Parker 9" Super Magnum Striper Spoons! Designed for ultimate durability, this lure features heavy-duty components that can handle the harshest environments and the biggest fish. With VMC treble hooks, Owner Hyper Wire rings, and a premium Power Swivel, it's ready to take on any monster fish!

• Weight: 4.5oz
• Length: 9" 
• Heavy Duty Saltwater Hardware

The Lucky Craft 78DDS Sinking Jerkbait allows for faster target depths and efficient bait placement in front of fish spotted on sonar. Crafted specifically for fishing with forward-facing sonar, It saves time compared to slow sinking baits, reaching depths quickly and allowing for deeper targeting of fish up to 15 feet below the water's surface.

The balanced weight of the 78DDS provides long casting distances, making it ideal for tournament anglers looking to reach their limit without spooking fish. With realistic color schemes and impeccable action, the Lucky Craft 78DDS Sinking Jerkbait is the perfect choice for fishermen looking to increase their success on the water.

The Megabass IXI Shad Type 3 Crankbaits  is a collaboration between Katsutaka Imae, the founder of Imakatsu, and Yuki Ito, the founder of Megabass. Megabass IXI Shad Type 3 are the next generation compact shad crankbait that reflects the combined expertise of Japan's foremost lure designers and anglers. Incorporating the LBO Balancer System, the type-3 casts surprisingly well for its size, with an exceeding realistic, compact profile, and dazzlingly tight, hyper-pitch rolling action. The Type 3 elevates the performance of past shad-plug staples. 

The Type 3 features the greatest depth of the series with its ability to trace a maximum depth of 9-10ft, but can also preform exceptionally well in the shallower 4-5ft range due to its deflection characteristics. The design minimizes snags in the shallows and perfects the aggressive deflection that triggers bites in and around pock and structure.

A vertical jigging spoon created to draw schooling fish in from greater distances, the Lunkerhunt Knocking Jigging Spoon is designed to separate and knock together when jigging to produce a unique metallic acoustic that fish simply can’t resist. Featuring an innovative internal harness that runs through the body of the bait, a twitch of the rod tip sends the head of the spoon down the harness to clack emphatically against the tail section.

Maintaining an anatomically correct baitfish shape and profile, Knocking Jigging Spoons are furnished with realistic 3D eyes and a painted chrome-like finish to generate an abundance of flash and attraction. Fitted with a premium sticky sharp size 10 treble hook, this jigging spoon delivers reliable hook penetration and helps anglers convert more short strikes into hook-ups. Available in a range of fish-catching colors, the Lunkerhunt Knocking Jigging Spoon is a great option if you are looking for something different in a vertical presentation.

Megabass O.R.C. (Over Rev Crank) – Dual-Action Wakebait

The Megabass O.R.C. redefines versatility with a revolutionary dual-action design that functions as both an aggressive wakebait and a shallow-running crankbait, giving anglers two proven presentations in one premium lure.

Over Rev Crank Technology

The O.R.C. features Megabass's innovative Over Rev lip design that allows you to control the lure's action based on retrieve speed:

• Slow retrieve – Creates a pronounced surface wake with aggressive side-to-side wobble, perfect for triggering reaction strikes in shallow water
• – Runs just subsurface with tight wiggle and flash, ideal for covering water quickly
• Fast retrieve – Dives to shallow crank depth with erratic hunting action that triggers aggressive bass

Premium Megabass Construction

Built to Megabass's exacting standards, the O.R.C. delivers tournament-grade performance:

• Precision-balanced weight transfer system for long, accurate casts
• Ultra-realistic 3D eyes and detailed scale patterns
• Premium Japanese treble hooks and split rings
• Durable ABS body construction with hand-painted finishes
• Optimized buoyancy for consistent wake and dive performance

Prime Fishing Applications

The Megabass O.R.C. excels in shallow water scenarios where bass are feeding aggressively. Work it over submerged grass, along riprap banks, around laydowns, or across shallow flats during low-light periods. The dual-action design lets you adapt to changing conditions without retying.

Specifications

• Type: Wakebait / Shallow Crankbait
• Weight: 1 oz
• Target Species: Largemouth Bass, Smallmouth Bass, Pike
• Depth Range: Surface to 3 feet
• Action: Variable (wake, wobble, or crank)

When you need a lure that adapts to the fish's mood, the Megabass O.R.C. delivers the versatility and quality that serious anglers demand.