All Products

The Berkley Gulp 5" Saltwater Grub baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the bait back in the bucket to recharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.

Features:

• Ideal on jigs or as a trailer
• A favorite for all saltwater species when targeting big fish
• Proven tail action design swims under all conditions
• Expand your strike zone with Gulp! scent dispersion

The Huk ICON X Pocket Long Sleeve is the most technically advanced performance fishing shirt designed for hardcore anglers. This new silhouette of your favorite shirt includes a front vertical zippered pocket. Comprised of Double Pony Polyester, this synthetic material spreads moisture over a larger surface area creating a rapid drying effect that cools the body after coming into contact with perspiration. The synthetic fibers allow air to pass through the shirt and contain a hydrophobic coating that transports sweat to drier areas, away from the skin.

The Strike King Pro Model Series 3 is a proven deep-diving crankbait built to put bass in the boat. At just 2 inches and 1/4 oz, it punches well above its weight — casting effortlessly to the 8-foot depth range where big fish hold tight. Use it as a search bait to cover water fast and dial in active feeding zones.

Like all Strike King Pro Model Crankbaits, the Series 3 features attention-grabbing 3D eyes and free-floating rattles that trigger reaction strikes even on tough days. Its compact profile makes it ideal for pressured fisheries where finesse meets power.

Key Features

• Compact 2" body — highly castable despite its deep-diving design
• Targets the 8-foot depth range — ideal for ledges, points, and submerged structure
• 3D eyes for a lifelike, predator-triggering appearance
• Free-floating internal rattles for maximum sound and vibration
• Floating action — rises on the pause to trigger hesitant fish
• Available in proven Strike King color patterns

Specifications

The Fish Sticks KVD Lure Enhancers are a revolution in fishing scents. They come in an easy to apply tube then you screw, just like chapstick. They will not melt in your pockets and the scents stay on the lures cast after cast.

1 scent per pack

Unlock the power of the Nichols DUH Spoon 3/4oz, an expertly crafted jigging lure designed to mimic injured baitfish with a fluttering fall and lifelike action. Ideal for forward-facing sonar (FFS) techniques, this spoon excels in both deep and shallow water, enticing bass, walleye, trout, stripers, and inshore species like redfish and snook.

Evolving from the classic Blade Runner design, the DUH Spoon blends proven performance with modern upgrades, offering superior hook-up ratios and durability. Perfect for vertical jigging around structure or targeting suspended fish, it reduces line twist and flashes like dying forage — making it a go-to for anglers chasing trophy catches.

Specifications

Benefits

• Enhanced Catch Rates: Lifelike action and flash trigger more strikes from wary fish.
• Versatile Use: Works for jigging, trolling, or FFS across freshwater and saltwater.
• Durable Design: Corrosion-resistant finishes and strong hooks ensure long-term use.
• Reduced Line Twist: SPRO ball-bearing swivel improves casting and retrieval.
• Customizable Options: Multiple colors match local baitfish patterns.
• Proven Performance: Evolved from a trusted design for reliable results.

Premium Performance for Serious Bass Anglers

The Shimano Expride B Spinning Rods deliver premium performance designed for serious bass anglers who demand exceptional sensitivity, power, and versatility. Built with Shimano's advanced blank technologies including Spiral-X Core, Hi-Power X, and CI4+ reel seat, these rods provide the precision and control needed for everything from finesse techniques to power fishing. The Expride B represents outstanding value in Shimano's premium bass fishing rod lineup.

Advanced Blank Technology

• Spiral-X Core: Multi-directional carbon fiber construction eliminates blank twist and increases power transmission for superior control
• Hi-Power X: Additional layer of carbon tape reinforcement prevents blank ovalization under load for maximum power and responsiveness
• High-Modulus Carbon: Premium carbon fiber provides exceptional sensitivity and lightweight performance
• Tapered Blank Design: Progressive taper provides ideal balance of sensitivity and power for bass fishing
• Lightweight Construction: Optimized design reduces fatigue during all-day fishing

Premium Components and Construction

• Fuji Alconite Guides: Lightweight, corrosion-resistant guides with smooth inserts reduce friction and improve casting
• CI4+ Reel Seat: Carbon-reinforced composite reel seat provides exceptional rigidity while reducing overall weight
• Premium Cork Grips: High-grade cork provides comfortable, sensitive handling for all-day fishing
• Precision Taper: Carefully engineered taper provides ideal balance for specific bass fishing techniques
• Quality Construction: Precision manufacturing ensures consistent performance and long-term durability

Versatile Bass Fishing Performance

The Expride B excels across a wide range of bass fishing applications. Work drop shots and Neko rigs with maximum sensitivity, fish finesse worms and soft plastics with precision, throw weightless presentations with confidence, work small crankbaits and jerkbaits with control, or execute any finesse or versatile technique where sensitivity and power are critical. The advanced blank technologies provide exceptional bite detection while maintaining the backbone needed for solid hooksets.

Multiple Models for Specific Techniques

Available in multiple lengths and power ratings to match your specific bass fishing applications. From ultra-light models for finesse presentations to medium-power rods for versatile techniques, each model is optimized for specific applications while maintaining the premium performance that defines the Expride B series.

Key Technologies

Shimano Quality and Innovation

Shimano has been the global leader in fishing tackle innovation for decades, and the Expride B continues this proud tradition with advanced blank technologies and premium components. Every component is engineered to exacting standards and tested under real-world bass fishing conditions to ensure reliable performance season after season. From weekend anglers to serious tournament competitors, the Expride B delivers the precision and sensitivity that bass anglers demand.

Experience the premium bass fishing performance that serious anglers trust. The Shimano Expride B isn't just a rod—it's a precision tool built for bass fishing success.

Catch more bass with Shimano Expride B—where premium performance meets exceptional value.

Take your Ned Rig into the thickest cover with the Z-Man Finesse ShroomZ Weedless, a specialized jighead designed to navigate grass, brush, and laydowns without constant fouling. This weedless version of the best-selling mushroom-shaped jighead features a double stainless multi-strand wire weedguard that is fully adjustable, allowing you to fine-tune the snag resistance for your specific environment.

Built on a premium high-carbon black nickel hook, the Finesse ShroomZ Weedless maintains the same bottom-hugging stability as the original, keeping your bait in a vertical "feeding" posture. It is also equipped with Z-Man’s exclusive welded wire keeper, which locks ElaZtech plastics firmly in place so you can skip docks and drag through heavy wood without your bait sliding down the shank.

Key Features:

• Adjustable Dual Wire Weedguard: Provides exceptional snag resistance while remaining flexible enough for reliable hook penetration.

• Signature Mushroom Head: Engineered to stand your bait upright on the bottom, mimicking defensive crawfish or feeding baitfish.

• Welded Wire Bait Keeper: Securely grips 10X Tough ElaZtech plastics without the need for super glue, improving your efficiency on the water.

• Premium Hardware: Armed with super-sharp black nickel hooks that ensure quick and deep penetration even on light-line setups.

• Perfect Pairing: Specifically designed to mate with Z-Man's finesse lineup, including the Finesse TRD, Hula StickZ, and TRD TicklerZ.

• Available Options: Comes in 1/10, 1/6, and 1/5 ounce weights in standard Green Pumpkin and Black finishes.

Fish Monkey Task Fleece Fishing Gloves allow for superb dexterity while providing excellent warmth. They also create a shield against bone-chilling winds so you can fish comfortably in the most brutal conditions. 

Built for electronics use as well, the Fish Monkey Task Fleece Fishing Gloves feature a touch screen compatible index finger so that you never have to un-glove to use your smartphone or change settings on your fishfinder. The synthetic leather palm with non-slip silicone print also provides a superior grip, even in wet conditions. 

-Touch screen compatible index finger
-Taper fit
-Synthetic leather palm with non-slip silicone print
-Tec Fleece
-75% polyester, 25% PU

Unlock the finesse drop shot revolution with the Damiki Armor Shad, a legendary soft jerkbait that replicates dying shad and fleeing baitfish in ultra-clear waters. This versatile soft plastic jerkbait, available in multiple sizes, darts and glides with hypnotic realism, making it the essential soft jerkbait for outwitting pressured largemouth and smallmouth in challenging conditions. Infused with powerful scent for prolonged attraction, its super-soft ribbed body generates subtle vibration and texture that encourages bass to hold on longer—transforming tentative inspections into decisive strikes.

Tailored for the renowned Damiki Rig on dropshot or jighead setups, the Armor Shad levels out perfectly underwater in 10-35 feet, quivering over deep structure like brush piles, ledges, and river channels. The flexible paddle tail and ribbed profile amplify dead-stick pauses or light shakes, mimicking injured forage with pinpoint subtlety. Match-the-hatch effortlessly with colors like Pearl White for open-water suspenders or Smelt for bottom-contact drags, while its durable build handles repeated battles. Pair with a finesse hook and 6-10 lb fluorocarbon for pro-level soft jerkbait tactics that dominate high-pressure fisheries.

A cornerstone for bass anglers honing finesse drop shot techniques, the Armor Shad outperforms where harder baits spook fish. Load your ultralight spinning or baitcaster today, and join the Damiki Rig elite—ignite ferocious bites from educated bass with scent-loaded, lifelike soft plastic finesse.

Premium 4-Strand PE Braided Line for Versatile Fishing

The Major Craft Dangan Pink 4-Strand PE Braided Line X4 delivers premium 4-strand performance designed for serious anglers who demand exceptional strength, sensitivity, and visibility. Built with high-quality PE (polyethylene) fibers in a distinctive pink color, this braided line provides excellent casting distance, minimal stretch, and superior abrasion resistance for both freshwater and saltwater applications. The Dangan Pink represents Major Craft's commitment to creating quality fishing line.

Advanced 4-Strand PE Construction

• 4-Strand Weave: Tight 4-strand construction provides excellent strength and smoothness
• High-Quality PE Fibers: Premium polyethylene fibers ensure maximum strength and durability
• Minimal Stretch: Low-stretch design provides exceptional sensitivity and solid hooksets
• Smooth Surface: Tight weave creates smooth surface for long casting distance
• Thin Diameter: Small diameter allows more line capacity and reduced water resistance

Distinctive Pink Color Advantage

• High Visibility: Bright pink color provides excellent line visibility for bite detection
• Easy Monitoring: Track your line position and movement easily
• Depth Control: Monitor line angle and depth more effectively
• Low Visibility to Fish: Pink color becomes less visible underwater in many conditions
• Versatile Applications: Effective in both clear and stained water

Premium Performance Features

• Exceptional Strength: High tensile strength handles powerful fish and tough conditions
• Abrasion Resistance: Durable construction withstands contact with structure and cover
• Excellent Casting: Smooth surface and thin diameter provide superior casting distance
• Minimal Memory: Low memory design reduces tangles and wind knots
• Saltwater Safe: Corrosion-resistant for freshwater and saltwater use

Versatile Fishing Applications

The Dangan Pink X4 excels across versatile fishing applications. Perfect for bass fishing with jigs and soft plastics, inshore saltwater for redfish and speckled trout, jigging for walleye and panfish, casting for pike and muskie, or any situation where sensitivity and strength are critical. The high-visibility pink color makes it easy to detect bites and monitor your presentation while the 4-strand construction provides the strength needed for battling fish.

Key Features

Major Craft Quality

Major Craft has been creating quality fishing products for serious anglers, and the Dangan Pink 4-Strand PE Braided Line X4 continues this tradition with premium construction and thoughtful design. Every spool is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious fishing enthusiasts, the Dangan Pink delivers the visibility and performance that anglers demand.

Experience the premium braided line performance that serious anglers trust. The Major Craft Dangan Pink isn't just fishing line—it's a precision tool built for fishing success.

Fish with confidence using Major Craft Dangan Pink—where high visibility meets premium performance.

The BKK Permalock TG Nail Keeper is a premium tungsten weight designed to enhance finesse fishing presentations, particularly for forward-facing sonar (FFS) applications. Crafted to provide a stealthy and natural glide toward the strike zone, it ensures a horizontal bait presentation ideal for live sonar fishing around structure. Its high-density tungsten construction is smaller and denser than lead, making it easier to rig on compact soft plastics while complying with lead restrictions.

The sharp point and fluorocarbon keeper system allow for easy insertion and secure bait retention, preventing the weight from slipping during casting or fighting fish. Embossed weight specifications enable quick selection, and a spring attachment offers compatibility with vertical eye hooks for customizable rigging.

Key Features:

• Material: High-density tungsten, lead-free, and compact for smaller soft plastics.
• Fluorocarbon Keeper: Ensures secure bait retention and seamless rigging.
• Sharp Point: Facilitates easy insertion into soft plastics.
• Embossed Weight Specifications: Allows for quick and accurate weight selection.
• Invisi-Weight System: Provides a stealthy, natural glide and horizontal presentation.
• Spring Attachment: Enables customization with vertical eye hooks.
• Ideal for Forward-Facing Sonar: Enhances visibility and performance in live sonar fishing.
• Applications: Perfect for finesse presentations with soft jerkbaits, senkos, slugs, and pin-tail baits.

Description:

Costa Recycled Microfiber Pouch.

FEATURES

• Regular Fit
• Men's Cut
• Taped neck and shoulder seams
• Printed Design
• 100% Preshrunk Cotton. 6 OZ
• Machine wash cold, inside out, with like colors. Tumble dry low. Iron inside out on low setting. Do not use bleach. Do not dry clean.

The Decoy NK Worm128 Hook gives you the ability to fish a neko rig weedless without sacrificing your hook up ratio. It features a clear, shrink tube bait keeper so that your bait doesn't easily slide down the shank. The eyelet is vertical as to prevent knot movement. This also keeps your bait perfectly inline for optimal presentation. The Decoy NK Worm128 hook will be your go to hook for heavy cover.

The Daiwa Ballistic MQ LT Spinning Reel is built around Daiwa's AIRDRIVE Design philosophy — a system that optimizes rotor balance, weight distribution, and rotational efficiency to deliver effortless casting and retrieval across a full day of fishing. Paired with a carbon fiber Monocoque (MQ) body, Magsealed main shaft, and ATD drag system, the Ballistic MQ LT punches well above its price class in both freshwater and saltwater applications.

Available in six models spanning LT1000 through LT4000, it covers everything from ultralight trout and calico bass finesse work to inshore saltwater and heavier freshwater applications.

Key Features

• AIRDRIVE Design — Optimized rotor balance and weight distribution for reduced rotational resistance, smoother retrieval, and less fatigue on long casting sessions.
• Monocoque (MQ) Carbon Fiber Body — One-piece carbon body resists flex under load, maximizing power transfer and long-term rigidity without adding weight.
• Magsealed Main Shaft — Magnetic oil seal keeps saltwater, sand, and debris out of the drive system for lasting smooth performance in harsh conditions.
• Air Rotor & Air Bail — Lightweight rotor and bail system reduce swing weight for faster, more responsive retrieval.
• ATD Automatic Tournament Drag — Carbon fiber drag washers deliver silky-smooth, consistent pressure from 11 lbs (LT1000) up to 26.4 lbs (LT4000).
• 7+1 Ball Bearings — Ultra-smooth operation across all models.
• Corrosion-Resistant Construction — Built for both freshwater and saltwater use.

Product Specifications

Size Selection Guide

• LT1000D-H / LT2000D-H — Ultralight finesse applications: trout, panfish, small stream bass, and light inshore. Lightest at 6.0 oz with 11 lb max drag.
• LT2500D / LT2500D-XH — All-around freshwater and light saltwater: calico bass, spotted bay bass, finesse bass, and light surf. 22 lb drag, 7.2 oz.
• LT3000D-XH — Versatile mid-size for bass, inshore saltwater, and light offshore. Same capacity as 2500D at 7.4 oz with XH retrieve speed.
• LT4000D-CXH — Heavier freshwater and inshore saltwater: larger bass, corbina, halibut, and light surf. 26.4 lb drag, 8.3 oz, largest line capacity.

Best For

• Finesse Freshwater — Trout, panfish, and light bass applications where weight and sensitivity are paramount.
• Calico & Spotted Bay Bass — SoCal inshore finesse work where the Magsealed shaft handles saltwater exposure.
• Light Inshore Saltwater — Corbina, halibut, and surf perch on the LT3000–4000 sizes.
• Anglers Who Demand Premium Tech — AIRDRIVE, MQ body, and Magsealed at $269.99 is exceptional value for the feature set.

Powerful Electric Performance for Deep-Water Fishing

The Shimano Beastmaster 9000 B Electric Reel delivers powerful electric performance designed for serious deep-water fishing and demanding offshore applications. Built with Shimano's advanced electric motor technology, HAGANE Body construction, and premium components, this reel provides the power and reliability needed for battling trophy fish in extreme depths. The Beastmaster 9000 B represents Shimano's commitment to creating professional-grade electric reels for serious anglers.

Advanced Electric Motor System

• Powerful Electric Motor: High-torque motor provides consistent power for retrieving heavy loads from extreme depths
• Variable Speed Control: Adjustable retrieve speed allows you to match conditions and fish behavior
• Auto-Stop Function: Automatically stops motor when line reaches preset depth or encounters resistance
• Manual Override: Switch to manual cranking when needed for maximum control
• Battery Efficient: Optimized power consumption for extended fishing sessions
• Digital Display: LCD screen shows depth, speed, and battery status at a glance

Premium Construction and Durability

• HAGANE Body: High-rigidity metal frame provides maximum strength and durability under extreme loads
• HAGANE Gear: Cold-forged aluminum gears deliver unmatched strength and long-lasting smoothness
• Waterproof Design: Advanced sealing protects motor and electronics from saltwater intrusion
• Corrosion-Resistant Components: Premium materials withstand harsh offshore saltwater environments
• Heavy-Duty Drag: Massive drag capacity handles the most powerful deep-water gamefish
• Large Line Capacity: Holds ample line for extreme-depth fishing applications

Deep-Water Fishing Applications

The Beastmaster 9000 B excels in demanding deep-water fishing applications. Target swordfish and tilefish in extreme depths, work deep-drop rigs for grouper and snapper, pursue deep-water rockfish and lingcod, fish for halibut in deep water, or target any species that requires retrieving heavy weights from significant depths. The electric motor eliminates fatigue from repetitive deep cranking while the powerful drag system handles trophy fish with confidence.

Key Features

Shimano Quality and Innovation

Shimano has been the global leader in fishing tackle innovation for decades, and the Beastmaster 9000 B continues this proud tradition with advanced electric reel technology. Every component is engineered to exacting standards and tested under real-world deep-water conditions to ensure reliable performance season after season. From commercial fishermen to serious recreational anglers, the Beastmaster 9000 B delivers the power and reliability that deep-water fishing demands.

Experience the powerful electric performance that deep-water specialists trust. The Shimano Beastmaster 9000 B isn't just an electric reel—it's a professional tool built to conquer extreme depths.

Conquer deep water with Shimano Beastmaster 9000 B—where electric power meets professional performance.

Introducing the Bates Hundo Casting Reel is roughly twenty percent smaller, one hundred percent Bates with the same quality and craftsmanship you’ve come to expect.

The Bates Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from 6061-T6 bar stock on our 9 axis machine. And just to be sure there’s no gimmicks or simple metallic coatings, we’ve left a few of the machine paths roughed into the frame making the Hundo an industrial marvel.

Beyond just a smaller, 100 sized frame, this reel boasts our new dual braking system along with a shallower spool so the finesse fisherman can easily dial in lighter lines and lures. We’ve upgraded some internal components as well, including lighter aluminum gears and improved bearings, which are a combination of 10 HAC Stainless Steel bearings plus 2 high precision NMB ball bearings, and 1 one-way Stainless Steel ball bearing. If your target species or preferred rigging demands a slighter, but more fine-tuned machine, you won’t be disappointed in the Hundo. 

Details:
 • 100 sized frame
 • 7.1:1 & 8.1:1 Gear Ratios
 • CNC precision cut 6061-T6 bar stock aluminum one-piece-body
 • 10+2+1 bearings
 • 28” per crank line pickup (7.1:1) & 32” per crank line pickup (8.1:1)
 • Adjustable dual brakes
 • 88 mm aluminum crank arm
 • Gunmetal grey anodized anti-corrosion finish
 • Custom neoprene reel case
 • Built to last (no plastic toys here)
 • 14 lb Drag
 • Weight 5 oz
 • Mono Line Capacity: 14 lbs / 100 yds, Braided Line Capacity: 30 lbs / 100 yds 

• Precision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components.
• Anodized For Superior Corrosion Resistance And Beautiful Finish.
• True One Piece Frame For The Ultimate In Strength Vs. Weight.
• Powerful Lever Drag System With Adjustable Strike Pre-Set.
• Precision Machined Stainless Steel Gears.
• Our Patented, Indestructible, SILENT Dog And Gear Anti-Reverse System, The Most Reliable In The Industry.
• Reliable Avedrag Dry Carbon Fiber Drags For Superior Stopping Power, Smoothness, And Wear Resistance.
• Up To 22 Lbs. Of Drag At Strike, 28 Lbs. Full
• 8 Related Stainless Steel Ball Bearings.
• Alarm Clicker.
• Offset Machined Handle Arm To Reduce Center Line Profile And Cranking Wobble.
• Large Comfortable Soft Touch Handle Knob.
• Matching Machined Aluminum Rod Clamp.
• Proudly Made In USA.

The Madness Japan Balam 300 Swimbait is not made for everyday anglers. Its large stature is built to meet the needs of anglers who are looking for one bite and trying to catch that fish-of-a-lifetime.  A true magnum-sized swimbait, the Balam 300 measures nearly 12-inches in length and weighs just over 6-ounces.

The Balam 300 features four joints that produce a tremendous swimming action, as well as an enticing side-to-side body roll. It is also perfectly weighted so it can be burned at ultra-high speeds and won’t tumble or jump out of the water.

Crafted from ABS resin, which allows it to take a heavy beating, it also comes equipped with a soft silicone tail that offers unbelievable lifelike action. Armed with a three-hook system as well that makes it nearly impossible for fish to short-strike or swipe at the bait without getting hooked, each Madness Japan Balam 300 Swimbait is also airbrushed to perfection with incredible detailing.

The BKK Armor Point PermaLock Hook features an innovative hook keeper, Super Slide coating, and Permalock Bait Keeper System for effortless, damage-free bait attachment and strong, secure hooking. Expertly designed for maximum performance and ease of use.

Purpose:

• Material: Constructed with Hyper Carbon Steel (HCS01), offering 25% more strength and 30% greater hardness compared to standard hooks, ensuring durability and resistance to bending under heavy loads.
• Hook Design: Features a long point and innovative shape for improved fish retention and deep hooksets. The cold-forged shank enhances strength and durability.
• Coating: Equipped with BKK’s proprietary Super Slide (SS) coating for rapid, seamless hook penetration and secure hooksets.
• Bait Keeper: Includes a spring-lock hook keeper (Permalock Bait Keeper System) that screws soft plastics onto the hook, reducing tearing and extending bait lifespan. This design minimizes damage by avoiding the need to slide bait up the shank.
• Applications: Suitable for freshwater and saltwater fishing, targeting species like bass, pike, zander, and perch. Ideal for forward-facing sonar techniques due to its secure bait presentation.

With the BKK Armor Point heavy Cover Flipping Hooks is designed for flipping and punching techniques, ideal for fishing through thick grass and heavy cover with heavy braided lines. Constructed with BKK’s Hyper Carbon Steel (HCS), 25% stronger and 30% harder than traditional high-carbon steel for superior durability. Feel confident flipping your baits into the heaviest of cover and still be able to pull that fish out.

Key Features:

• Purpose: Designed for flipping and punching techniques, ideal for fishing through thick grass and heavy cover with heavy braided lines.
• Material: Constructed with BKK’s Hyper Carbon Steel (HCS), 25% stronger and 30% harder than traditional high-carbon steel for superior durability.
• Construction: Cold-forged shank enhances strength and mitigates hook flex during heavy hooksets.
• Hook Point: Extra-short needle point ensures rapid penetration and improved point strength.
• Coating: Super Slide (SS) finish for frictionless hooksets and deeper penetration.
• Bait Keeper: Stainless steel bait keeper coated with epoxy resin for straight rigging and superior bait-holding power, preventing soft plastics from slipping.
• Eyelet: Epoxy-sealed 100% closed eyelet, ideal for Snell knots with braided lines, preventing line damage and slippage.