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The renowned Nichols Ben Parker Mini Magnum Flutter Spoon 6.5" is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

  Weight: 2.5oz

The renowned Nichols Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

The Salty Crew Fathom Tech Shacket delivers the perfect balance between a lightweight jacket and a functional shirt, built for anglers and adventure-seekers who need gear that performs on and off the water. Designed in the sleek Phantom colorway, this shacket offers a modern technical look with durable construction, moisture-managing materials, and practical storage options. Whether you're casting lines at sunrise or heading out for a casual day in town, the Fathom Tech Shacket keeps you comfortable, protected, and ready for anything.

Key Features

• Hybrid Shirt-Jacket Design: Provides the versatility of a shirt with the warmth and layering ability of a lightweight jacket.
• Technical Fabric Construction: Built from durable, quick-drying materials ideal for active days on the water or in changing conditions.
• Moisture-Wicking Performance: Helps keep you dry and comfortable during high-activity use or warm, humid days.
• Snap-Front Closure: Easy to layer and adjust on the go, even with cold or wet hands.
• Multiple Storage Pockets: Includes chest pockets and secure hand pockets to keep essentials close and protected.
• UPF Protection: Provides added defense against harsh sun exposure during long days outdoors.
• Modern Athletic Fit: Designed for mobility while maintaining a clean, streamlined silhouette.

The Salty Crew Fathom Tech Shacket delivers the perfect balance between a lightweight jacket and a functional shirt, built for anglers and adventure-seekers who need gear that performs on and off the water. Designed in the sleek Phantom colorway, this shacket offers a modern technical look with durable construction, moisture-managing materials, and practical storage options. Whether you're casting lines at sunrise or heading out for a casual day in town, the Fathom Tech Shacket keeps you comfortable, protected, and ready for anything.

Key Features

• Hybrid Shirt-Jacket Design: Provides the versatility of a shirt with the warmth and layering ability of a lightweight jacket.
• Technical Fabric Construction: Built from durable, quick-drying materials ideal for active days on the water or in changing conditions.
• Moisture-Wicking Performance: Helps keep you dry and comfortable during high-activity use or warm, humid days.
• Snap-Front Closure: Easy to layer and adjust on the go, even with cold or wet hands.
• Multiple Storage Pockets: Includes chest pockets and secure hand pockets to keep essentials close and protected.
• UPF Protection: Provides added defense against harsh sun exposure during long days outdoors.
• Modern Athletic Fit: Designed for mobility while maintaining a clean, streamlined silhouette.
• Phantom Colorway: A refined dark tone that pairs well with any outdoor or casual outfit.

Salty Crew Alpha Tech Boonie

Perfect for long days spent in the sun fishing, hiking or just enjoying the outdoors, the Salty Crew Alpha Tech Boonie Hat features a wide-brim design for extensive sun coverage.

Made from highly water-resistant polyester, the Salty Crew Alpha Tech Boonie Hat also offers protection from light precipitation and spray. Coupled with an adjustable drawstring lock on the back and a removable chin strap. Boasting a woven Salty Crew S-Hook damask patch on the front.

-100% Polyester
-Wide EVA Brim
-Removable Chin Strap
-Woven Damask Patch

The Salty Crew Sailfish Short Sleeve Shirt is a comfortable and stylish addition to any wardrobe. Made from 22 singles soft spun cotton, it offers a lightweight fit perfect for all-day wear. With striking screenprinted designs on the front and back, this classic tee is a must-have for those looking to upgrade their casual style. Add it to your collection now!

• 100% Cotton
  
• 22 Singles combed ringspun
  
• Screenprinted front and back

The Eurotackle Z-Cranker 1.5" Micro Crankbait is considered as the most effective medium diving micro crankbaits on the market. Reaching up to 5 feet in depth, this high quality hard bait provides high flash and very strong yet stable wobble. After 2+ years of testing in the US the ultimate micro crankbait concept became a reality. With a weight of 1/8 oz the Z-Cranker will be a great option for your ultra light and light set up.

We balanced it so it is slow floating and allows quick pauses without seeing the bait quickly come straight back up. Our new crankbait has a super-low center of gravity and will gives off the overwhelming flash and acrobatic bottom-contact action. This micro crankbait is a must when fishing for Crappie, Trout, Bluegill, Walleye, Panfish and Bass! You can fish it a lot of different way including casting or trolling. The Z-Cranker is offered in a variety of colors that including UV color patterns. Size: 1/8oz - 1.5" - 1 Pack

The Eurotackle Z-Viber 1/16oz Lipless Crankbait are here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an innovation when it comes to micro crankbaits. You can use it vertical jigging, casting in open water, and while ice fishing. When jigged, the ultra light Z-Viber will provide tight vibrations going up and then into quick fall when going down. When retrieved it will produce a wide and unique wobbling action. 

The Megabass Knuckle LD crankbait is enlivened by a fixed circuit board lip, powering a tight, high-pitch action that is devastatingly effective on pressured fish, and in colder waters. The front hook is equipped with heavy-duty swivel to keep hard-won bites from throwing the hook during the fight.

Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially-tuned to catch key fish in the toughest conditions, with lifelike detail, and an irresistibly tight wiggling action.

• Durable circuit board lip
• FX lip of the original is converted to a carefully-angled circuit board lip for even more responsive high pitch wobble & roll action.
• Equipped with a rolling swivel front hook-hanger
• Fixed weight for a truly silent approach
• Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially-tuned to catch that key fish in the toughest conditions.

The G-Ratt Baits Sneaky Pete 2.0 is an upgraded evolution of the legendary Sneaky Pete glide bait, re-tooled for enhanced realism, performance, and fish-attracting appeal. This premium slow-sinking glide bait brings new life to one of the most trusted designs in big-fish angling, featuring a fully modernized 3D-sculpted body with detailed gill plates, natural 3D eyes, and refined proportions for a hyper-realistic baitfish imitation.

Key Specifications:

• Length: Approximately 8 inches (refined from the original for better presence and action).
• Weight: ~2.5 oz (optimized balance for smoother glides and versatility).
• Buoyancy/Action: Slow-sinking (consistent rate of about 1 foot every 2–3 seconds), with flawless response to rod inputs—producing wide, seductive side-to-side glides on simple twitches, erratic injured-baitfish darts on quick reels/pauses, tight rolling wakes on slow retrieves, or burning fast for fleeing prey imitation.
• Features: Subtle built-in knocking/rattling sound from the advanced weighting system (calls fish from distance without spooking), custom-molded replaceable soft-rubber tail for lifelike movement and easy maintenance, heavy-duty hardware including 360° rotating hook hangers, sticky-sharp treble hooks (often BKK or equivalent strong models), and premium construction built to handle trophy predators like largemouth bass, striped bass, snook, pike, muskie, and more.

The 2.0 version maintains the original's legendary versatility—glide, crank, twitch, burn, or wake it—while delivering upgraded realism on the pause to trigger more reaction strikes. It's engineered for serious anglers chasing bigger fish in freshwater or inshore scenarios, with tight tolerances and durability that stand up to heavy use.

Perfect for your website product page: "Elevate your glide bait game with the G-Ratt Baits Sneaky Pete 2.0 – the re-tooled classic that's changing the rules for big bites. More realistic, more responsive, and built to fool the smartest trophies."

• Length: 8in
• Weight: 2.5oz

Transform your favorite soft plastics into vibration-pumping fish magnets with the Zappu Peller. This innovative propeller blade attachment adds irresistible action and water displacement to any soft bait, triggering aggressive strikes from bass, pike, and other predators.

Key Features

• Enhanced Vibration: Creates pulsing water movement that calls fish from a distance
• Versatile Rigging: Easily attaches to creature baits, worms, swimbaits, and more
• Premium Zappu Quality: Precision-engineered in Japan for consistent performance
• Unique Action: Adds a completely different swimming profile to standard soft baits
• Tournament Proven: Trusted by professional anglers for finesse and power techniques

Perfect For

Carolina rigs, Texas rigs, jig trailers, and any application where you want to add extra attraction without changing your favorite bait. The Zappu Peller turns ordinary presentations into extraordinary fish-catching machines.

The Yamamoto 4" Double Tail Hula Grub is a middle size creature bait but still catches big largemouth bass.  This simple bait is tailored for finesse fishing in pressured waters but is effective at caching bass in any water. When bass fishing gets tough, this plastic paired with a football jig head, can make the difference and catch you lots of bass.

This bite-sized grub combines a Senko-style body for subtle undulation, a free-flowing skirt for lifelike pulsation, and twin curly tails that thump and flutter to mimic small forage like baitfish or insects.

Infused with salt for buoyancy and natural sink rate, it excels in clear or stained water, drawing strikes from finicky bass, smallmouth, or panfish. Available in 8 proven colors, it's a go-to for light tackle setups, delivering unmatched action without added weight.

Key Features:

• Versatile Design: Skirt adds vibration and realism; double tails kick vigorously on retrieve or hop; salt-loaded for weightless rigging.
• Finesse Focus: Compact profile imitates small prey; stays on hooks well during slow drags or deadsticking.
• Durable Formula: Yamamoto's proprietary soft plastic resists tears; floats subtly for bottom-hugging presentations.
• Proven Performance: Wins tournaments on Ned rigs or shakey heads; ideal for rivers, ponds, or deep structure.

The Accurate Valiant 2 2-Speed Lever Drag Conventional Reels redefine precision and power in offshore fishing, blending cutting-edge technology with a lightweight, durable design. Engineered and proudly made in the USA, these reels are the ultimate choice for dedicated anglers targeting everything from inshore species to offshore giants like tuna, wahoo, and shark.

Key Features:

• TwinDrag® System: Delivers smooth, consistent drag pressure with up to 40+ lbs of fish-stopping power (model-dependent), ensuring control during intense battles.

• Xtreme Cast Technology (XCT®): Enhances casting performance by minimizing backlash and maximizing distance, offering star-drag castability in a lever-drag reel.

• CVX® Technology: Features a curved 6061 T-6 aircraft-grade aluminum frame and sideplate, creating an ultra-light yet incredibly strong reel for all-day fishing comfort.

• Precision-Cut 17-4 Stainless Steel Gears: Reinforced with a larger gear shaft for increased torque, built to withstand high drag pressures and tough offshore fights.

• DirecShift® Technology: Enables seamless transitions between high and low gears (e.g., 5:1 to 2.2:1 on BV2-600) for quick adaptation to changing conditions.

• Enhanced Drag Safety: A detent in the drag cam prevents accidental shifts to free spool, and a push-button stop ensures secure full-drag engagement, reducing the risk of losing fish.

• Clicker Feature: Alerts anglers to line movement, improving bite detection.

• Power Arm Handle: Increases leverage and torque for easier reeling under heavy loads.

• Eight Class 5 ABEC Stainless Steel Bearings: Provide fluid operation and long-lasting performance.

• Lightweight Design: Models range from 14.9 oz (BV2-400) to 29 oz (BV2-1000), allowing longer fishing sessions without fatigue.

The VMC Tungsten Slider Weight offers unbeatable sensitivity and snag-free performance. Crafted from ultra-hard tungsten, it provides a better feel for structure and light bites. Its compact design allows for better cover penetration and reduced snagging. With 8 weight options, ranging from 1/8 to 1 ounce, this weight is perfect for all your fishing needs. 

Features:

• The VMC Tungsten Slider weight is a cylindrical tungsten sinker.
• The VMC Tungsten Sliding Weight enhances your fishing experience with its extreme hardness, providing a superior feel for structure and light bites. Its weight sliding feature allows for better control and accuracy in your casts. Perfect for any angler looking for professional results.
• 35% smaller profile than the equivalent weight in lead.
• Easy to peg - no insert design.
• Available in 8 weight options ranging from 1/8 to 1 ounce.

Premium Hammered Double Willow for Maximum Flash

The War Eagle Double Willow Hammered Spinnerbaits deliver premium hammered blade performance designed for serious bass anglers who demand maximum flash and attraction. Built with hammered double willow blades and quality construction, these spinnerbaits provide exceptional light reflection, increased vibration, and proven effectiveness for targeting bass in clear water and bright conditions. The Double Willow Hammered represents War Eagle's commitment to creating quality high-flash spinnerbaits.

Advanced Hammered Double Willow Design

• Hammered Willow Blades: Textured hammered finish creates maximum light reflection and flash
• Double Willow Configuration: Two willow blades provide exceptional flash and vibration
• Enhanced Flash: Hammered texture reflects light from multiple angles for increased visibility
• Clear Water Optimized: Designed specifically for clear water and bright conditions
• Fast Retrieve Performance: Willow blade design excels at high-speed retrieves

Premium Construction Features

• Quality Components: Premium hammered blades, wire, and hooks ensure reliable performance
• Sharp Hooks: Quality hooks provide solid hooksets on strikes
• Durable Wire: Strong wire frame withstands aggressive strikes and cover
• Silicone Skirt: Quality skirt provides lifelike action and durability
• Proven Design: Time-tested double willow configuration triggers strikes

Clear Water Bass Fishing Applications

The Double Willow Hammered excels in clear water bass fishing applications. Perfect for clear lakes and reservoirs in bright conditions, fast retrieves around structure, burning over grass and vegetation, targeting active bass in open water, or any situation where maximum flash and visibility are critical. The hammered texture on the willow blades creates exceptional light reflection that attracts bass from a distance while the double willow configuration provides the flash and vibration needed to trigger reaction strikes.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Double Willow Hammered Spinnerbaits continue this tradition with premium hammered blade design and quality construction. Every spinnerbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious tournament competitors, the Double Willow Hammered delivers the maximum flash performance that bass anglers demand.

Experience the premium hammered blade spinnerbait performance that serious bass anglers trust. The War Eagle Double Willow Hammered isn't just a spinnerbait—it's a precision tool built for maximum flash fishing success.

Catch more bass with maximum flash using War Eagle Double Willow Hammered—where hammered blades meet exceptional performance.

The Major Craft Triplecross Seabass Series Spinning Surf Rods, consisting of 5 models ranging from ML to M power and 8'6'' to 10'6'' in length. Each rod is outfitted with FUJI SIC K-guides and reel seat. Choose the most suitable model based on the desired lure weight and fishing conditions. 

With the TCX-902ML & TCX-962ML being the most ideal for fishing the local surf here in California with your favorite jerkbaits or jigs, targeting white seabass, halibut, calico bass and whatever wants to bite.

TCX-902ML - Length: 9'0", Lure: 10g-30g (Aprx. 1/4oz-1oz), Line: 0.8 P.E.-2.0 P.E. (10-20lb Braid) , Action: Regular Fast

TCX-962ML - Length: 9'6", Lure: 10g-30g (Aprx. 1/4oz-1oz) , Line:0.8 P.E.-2.0 P.E. (10-20LB Braid) Action: Regular Fast

The Shimano Twin Power FE Spinning Reels provide the perfect balance of performance and power for both expert and enthusiast anglers. Part of the Shimano CoreSolid lineup, this reel is designed to be rigid and durable, allowing for increased capabilities and enjoyment on the water. With carbon fiber reinforced CI4+ technology and aluminum construction, the Twin Power FE eliminates flex and play even under intense pressure.

The Infinity Drive and InfinityXCross technologies provide a smooth winding experience and efficient force distribution, while the InfinityLoop technology allows for precise line lay and improved casting distance. The DuraCross drag system offers enhanced performance and durability with its unique woven pattern and smooth pressure. Whether you're targeting freshwater or inshore species, the Twin Power FE is the perfect power finesse option to handle even the most rapid runs.

Features:

• CoreSolid Hybrid Body - Aluminum and CI4+
• Infinity Drive
• InfinityXcross
• InfinityLoop
• DuraCross Drag System
• Made in Japan

Our Tackle Express Hooded Water Resistant Jacket is perfect for walking the shore or fishing in the boat.  This garment made with premium quality 100% nylon outer shell, interior PU water resistant coating.  We love it for it's giant belly pocket that allows you to store baits, snacks, water, or whatever you need while you fish.

• Graphic front and back.
• Half zip closure.
• Hooded collar 
• Elastic sleeve cuffs.
• Two welt hand pockets.
• Zipper belly pouch with cover flap
• Drawcord closure at bottom opening

The PENN Squall Low Profile Baitcasting Reels deliver legendary PENN durability in a compact, ergonomic design built for serious saltwater and freshwater anglers. Engineered with a full metal body and precision-machined brass gears, these reels provide the structural integrity and smooth performance needed to handle hard-fighting fish in demanding conditions.

At the core of the Squall LP is a robust 5+1 stainless steel bearing system that ensures smooth, corrosion-resistant operation cast after cast. The HT-100™ drag system delivers consistent stopping power, while the magnetic casting brake provides precise cast control to reduce backlash and improve accuracy. Line capacity rings on the aluminum spool make it easy to monitor remaining line during long fights.

Available in three sizes (200, 300, 400) with both standard and high-speed gear ratios, the Squall LP series offers versatility for everything from inshore casting to freshwater bass fishing. Left-hand retrieve models are available in standard gear ratios, giving anglers the flexibility to match their preferred fishing style.

Key Features:

• Full Metal Body: Provides maximum strength and precise gear alignment under heavy loads
• 5+1 Stainless Steel Bearing System: Ensures smooth, corrosion-resistant performance in saltwater and freshwater
• HT-100™ Drag System: Delivers powerful, consistent drag pressure for landing trophy fish
• Magnetic Casting Brake: Provides precise cast control and reduces backlash for improved accuracy
• Machined Brass Gears: Heavy-duty drivetrain built for power, smoothness, and long-term durability
• Line Capacity Rings: Visual indicators on spool help monitor remaining line during fights
• Instant Anti-Reverse: Eliminates rotor backplay for solid hooksets
• Aluminum Spool: Lightweight, durable construction with excellent line capacity
• Star Drag System: Smooth, precise drag adjustment for fighting fish

Whether you're targeting calico bass, white seabass, or freshwater species, the PENN Squall Low Profile Baitcasting Reels deliver the performance and reliability you need at an exceptional value.

Specifications

Line Capacity