All Products

The Hookup Baits Mermaid's Milk scent has the consistency, strength, color that fish can't keep their teeth off of. The bottle and applicator is easy to use, and is designed specifically for Hookup Baits Jigs.

This scent really works and is designed for easy application.  It last a long time and can be applied inside the tube to slowly release the scent.  It can also be used on any lure or bait and is very effective on all game fish.

The Decoy DS-10 nail weight is the answer to all of your nail weight needs. Perfect for Neko rigs or just adding weight to presentations.

The ChatterBait Mini features a hex-shaped ChatterBlade roughly the size of a nickel, which acts as a built-in weedguard to help the lure deflect off cover and navigate through vegetation. Its versatile design allows it to be worked at any depth, making it a "secret weapon" for pond fishing and targeting smallmouth, spotted bass, or white bass.

Key Features:

• Patented Direct Connection: Features Z-Man's signature head-to-blade connection for instant vibration and a hard-hitting side-to-side shimmy.

• Perfect Intermediate Size: The 1/4 oz weight and compact 3-inch profile make it easier to keep just above the weeds in shallow water compared to heavier 3/8 or 1/2 oz models.

• Finesse Components: Equipped with a sharp 3/0 black nickel hook and a downsized, interchangeable EZ Skirt for a more subtle visual presentation.

• Included Trailer: Each pack comes with a super-tough ElaZtech mini split-tail trailer already pre-rigged for immediate use.

• Customizable Action: For a different look, the skirt can be removed to rig up a soft plastic jerkbait or Slim SwimZ, which is highly effective for schooling fish.

• Multi-Species Appeal: While designed for bass, its smaller size is also deadly for large panfish, trout, and perch.

Ultra-Finesse BFS Performance for Light Lures

The Phenix Classic BFS Casting Rods deliver ultra-finesse BFS (Bait Finesse System) performance designed for serious anglers who demand exceptional casting ability with ultra-light lures. Built with Phenix's advanced blank technology and premium components, these rods provide the precision and control needed for casting lightweight baits on baitcasting tackle. The Classic BFS represents Phenix's commitment to creating specialized rods for finesse baitcasting specialists.

Advanced BFS Blank Technology

• BFS-Optimized Design: Specifically designed for casting ultra-light lures on baitcasting reels
• Ultra-Lightweight: Lightweight construction allows precise casting of finesse baits
• Exceptional Sensitivity: Advanced materials transmit even the lightest bites
• Fast Action: Quick tip recovery provides accurate casting and solid hooksets
• Balanced Design: Optimized balance for all-day finesse fishing comfort

Premium Components and Construction

• Micro Guides: Lightweight micro guides reduce weight and improve casting performance
• Quality Reel Seat: Lightweight reel seat maintains sensitivity and balance
• Comfortable Grip: Ergonomic handle design provides secure, comfortable handling
• Precision Taper: Carefully engineered taper provides ideal balance for BFS fishing
• Quality Construction: Premium materials ensure long-term performance

BFS Finesse Fishing Applications

The Classic BFS excels in ultra-finesse baitcasting applications. Cast lightweight jigs and soft plastics with precision, work small crankbaits and jerkbaits with control, throw finesse topwater lures accurately, fish weightless presentations on baitcasting tackle, or execute any technique requiring ultra-light lure casting. The BFS-optimized design allows you to cast lures as light as 1/16 oz on baitcasting reels while maintaining the sensitivity and control needed for finesse presentations.

Key Features

Phenix Quality and Innovation

Phenix has been creating innovative fishing rods for serious anglers, and the Classic BFS Casting Rods continue this tradition with specialized BFS design and premium components. Every component is carefully selected and tested to ensure reliable performance season after season. From weekend anglers to serious finesse specialists, the Classic BFS delivers the precision and sensitivity that BFS anglers demand.

Experience the ultra-finesse BFS performance that serious anglers trust. The Phenix Classic BFS isn't just a rod—it's a precision tool built specifically for finesse baitcasting success.

Master finesse fishing with Phenix Classic BFS—where ultra-light casting meets baitcasting precision.

The Berkley Stunna 112+1 was born from the expertise and vast jerkbait fishing knowledge of two-time Bassmaster Classic Champion, Hank Cherry.

The Stunna 112+1 reaches new depths compared to the original 112 and has all the refinements and tuning required to be the ultimate deep-diving jerkbait. A perfected action, casting distance, and durability are at the forefront of the design process, while a unique slow-sink and roll trigger bites even from neutral and inactive fish. The all-new Berkley Stunna 112+1 Jerkbait is the show stopper jerkbait every angler needs on their front deck!

Berkley Stunna 112+1 Jerkbait Features:

• Length: 4 3/8"
• Weight: 1/2 oz
• Dives: 6-10'
• Three #6 Fusion19 EWG Hooks
• Maximum darting action with easy 180-degree head turns
• Natural slow sink when paused
• Single tungsten weight transfer

The Owner Down Shot Offset Hooks are premium hooks specifically engineered for drop shot fishing. Featuring Owner's Cutting Point technology and an offset design, these hooks provide superior penetration and holding power for finesse presentations.

Key Features:

• Cutting Point: Superior penetration on hooksets
• Offset Design: Perfect for drop shot rigging
• Drop Shot Engineered: Specifically designed for finesse fishing
• Owner Quality: Premium construction and materials
• Sharp Hook Point: Reliable hookups
• Finesse Profile: Ideal for light line presentations
• 7 Per Pack: Ready for multiple setups

Performance Advantages:

• Superior Penetration: Cutting Point for instant hooksets
• Drop Shot Specialist: Engineered for finesse fishing
• Offset Design: Perfect bait presentation
• Owner Sharpness: Stays sharp for multiple fish
• Reliable Performance: Premium quality construction
• Finesse Fishing: Ideal for light line applications

Ideal Applications:

• Drop shot fishing
• Finesse presentations
• Light line fishing
• Vertical presentations
• Suspended bait fishing
• Bass fishing with finesse baits
• Any drop shot application

Recommended Baits:

• Finesse worms
• Small soft plastics
• Drop shot baits
• Finesse creatures
• Small stick baits

When you need hooks specifically engineered for drop shot fishing with Cutting Point technology, offset design for perfect bait presentation, and Owner quality construction for finesse fishing with light line presentations, the Owner Down Shot Offset Hooks are the choice of serious finesse anglers.

Note: 7 per pack. Features Cutting Point for superior penetration. Specifically engineered for drop shot and finesse fishing applications.

Seaguar Gold Label Fluorocarbon Leader is not only thinner, it's even less visible underwater than all other fluorocarbon leaders.  You also get the advantage of more natural presentations and better catch-rates on finicky fish. Made with our exclusive double-structure process, we combine two custom Seaguar fluorocarbon resins to create a leader with smaller diameters yet with exceptional knot and tensile strength. It’s softer as well and cinches easily for fail-safe knots.

Features:

• 18% Thinner Diameter
  
• 17% Better Knot/Tensile Strength
  
• Extremely soft and supple and cinches easily for fail-safe knots
  
• Lowest Line Memory, making line management more user friendly
  
• 100% Fluorocarbon Leader
  
• Double Structure Fluoro
  
• Level Wind Technology
  
• Spool Length: 50 Yards
  

The Lucky Craft Pointer 50 Sinking Jerkbait is a must have for any trout fisherman of bass fisherman who fishes streams and rivers.  A ton of R&D went into developing one of the finest current baits on the market.  A special side shifting weight system gives the Pointer 50 a hard vibration, similar to a lipless with the profile and stealth of a Pointer minnow. This bait is sure to tempt even the most finicky of fish with its unique design, sound, and action. With the Lucky Craft Pointer 50 S, you can cover a wide range of depths and experience even greater casting distances.

Length: 2 Inch

Weight: 1/8oz

Depth: 2 Feet

Sinking

Larger Profile with Single Hook Efficiency

The Tady 4/0 Light Surface Iron with Single Fixed Hook combines the larger profile needed for trophy pelagics with the superior hookup ratio and reduced tangles of a single hook design. Hand-crafted in the USA with meticulous attention to detail, this premium surface iron delivers the perfect combination of size, action, and single hook efficiency for targeting big tuna, yellowtail, dorado, and other aggressive trophy-class pelagics.

Specifications

Premium Design and Construction

• Hand-Crafted in USA: Each jig is individually made with quality control that ensures consistent performance
• Single Fixed Hook Design: Welded single hook provides superior hookup ratio and reduces tangles compared to treble hooks
• Larger 4/0 Profile: Senior size matches bigger baitfish and appeals to trophy-class predators
• Light Surface Weight: Optimized weight for excellent casting distance and ideal surface swimming action
• Proven Tady Shape: Legendary profile that has produced countless trophy fish for generations
• Durable Chrome Finish: Classic chrome plating provides maximum flash and withstands saltwater punishment
• Premium Single Hook: Heavy-duty welded hook ensures solid hookups and secure connections during the fight

Classic Surface Iron Technique

The 4/0 Light with single hook excels with the time-tested surface iron retrieve that Southern California anglers have relied on for decades. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The larger profile creates more visual presence in the water, attracting trophy fish from greater distances. The chrome finish creates intense flash that draws fish in and triggers reaction strikes from aggressive feeders.

Single Hook Advantages

The fixed single hook design offers distinct advantages over traditional treble hooks: better hookup ratio with fewer missed strikes, reduced tangles during casting and fighting fish, easier unhooking for quick releases, improved action as the jig swims more naturally without the drag of multiple hook points, and better penetration on hard-mouthed species. The welded construction ensures the hook stays secure even during battles with trophy-class pelagics.

Built for Trophy Pelagics

Whether you're targeting trophy yellowfin and bluefin tuna on offshore banks, working kelp beds for cow yellowtail, casting to big dorado around kelp paddies and floating debris, pursuing wahoo in Baja waters, or searching for trophy roosterfish along the coast, the 4/0 Light with single hook delivers the performance serious trophy hunters demand. The larger size is ideal when fish are feeding on bigger baitfish like mackerel, sardines, or flying fish, and when you want to target the biggest fish in the school.

Tady Heritage and Quality

Tady has been hand-crafting legendary surface irons in Southern California for generations, earning a reputation for quality and fish-catching performance that serious anglers trust. The 4/0 Light with single hook continues this proud tradition, combining proven design with modern single hook efficiency that produces results from San Diego to Cabo San Lucas. From long-range sportfishing boats to private vessels, this iron has proven itself on countless trophy fish.

Experience the proven performance that trophy hunters rely on. The Tady 4/0 Light Surface Iron with Single Fixed Hook isn’t just a bigger jig—it’s a specialized tool designed to help you target and land trophy-class pelagics with superior hook efficiency.

Target trophy pelagics with Tady 4/0 Light Single Hook—where larger profile meets single hook efficiency.

The Avet SX Raptor Series 2-Speed Lever Drag Reel features Avet's patented dual carbon fiber drag system delivering twice the drag output of the standard series — up to 17 lbs at strike and 26 lbs at full. Built on a true one-piece 6061-T6 marine-grade aluminum frame with precision-machined stainless steel components, the SX Raptor pairs the compact SX platform with serious stopping power and the MC Cast Control System for precise spool management on the cast. Right hand retrieve. Made in USA.

Key Features

• Dual Avedrag carbon fiber drag system — 2x the drag output of standard series; smooth, consistent stopping power
• Patented MC Cast Control System — 5 magnetic settings for precise spool control
• Two-speed gear ratios — 6.4:1 high / 3.8:1 low
• 9 stainless steel ball bearings (Raptor series)
• Precision-machined 6061-T6 marine-grade aluminum — true one-piece frame
• Patented silent dog-and-gear anti-reverse system
• Precision-machined stainless steel gears
• Lever drag with adjustable strike pre-set
• Offset machined handle arm — reduces centerline profile and cranking wobble
• Large soft-touch handle knob
• Alarm clicker
• Matching machined aluminum rod clamp included
• Hard-anodized finish — superior corrosion resistance
• Made in USA

Specs

Seaguar Pink Label™ 100% fluorocarbon leader material is made from exclusive Seaguar resins. Pink Label is soft and supple with superior strength, abrasion resistance and minimal stretch. It's also lightweight and buoyant, so it can cast farther and perform better underwater than other fluorocarbon lines.  The pink color is one of the first colors to disappear in water making it even more invisible than other colored or non colored lines.  We have had bites where they would only bite pink label, it's worth a try if you haven't already.

Reaction Innovations Small Beaver is a scaled down version of the Sweet Beaver, which anyone who has fished the Sweet beaver knows, they are deadly on bass.  The forward facing ribs create lots of water movement and vibration calling the attention of any bass in the area, and the twin tails facing 90 degrees from each other will provide movement no matter which way the bait is moved. The Smallie Beaver is for those times when you need to downsize for the largemouth and already the perfect size for the smallmouth. Now there are three sizes of this great bait for any fishing situation you may encounter.

Qty: 10 Per Pack

Elevate your crankbait arsenal with the Ima Pin Jack 200 crankbait, a versatile mid depth crankbait built to conquer weeds, timber, and docks without skipping a beat. At 2.25 inches and 7/16 oz, this compact diving crankbait slices through structure with a tuned bill that glides over obstacles, delivering a tight wobble and roll that triggers ferocious strikes from largemouth and smallmouth in 6-8 feet of water. Ideal for pre-spawn highways, post-spawn transitions, and fall feeds, its snag-free design lets you probe high-percentage cover where bass ambush prey—turning tough spots into trophy hotspots.

Engineered for seamless performance, the Pinjack 200 features a fixed internal weight that prevents tumbling while maintaining true tracking on steady retrieves. When it kisses weeds or wood, a simple rod lift sends it backing out effortlessly, keeping your focus on the fight rather than frustration. Realistic finishes like Hot Craw or Blue Shad pop in varied light, mimicking shad and crawfish with lifelike flash from 3D eyes and holographic scales. Equipped with sharp #4 Owner ST-36 trebles, hookups are instant and secure—pair it with a 7-foot medium cranking rod, 6.1:1 reel, and 10-12 lb fluorocarbon for bomb-proof casts and deeper dives on lighter line.

A game-changer for bass anglers mastering mid depth crankbait tactics, the Pinjack 200 shines where traditional lures tangle and fail. Tie it on your baitcaster today, and experience snag-resistant cranking excellence—rip explosive reactions from structure-hugging bass with precision-engineered mid depth mastery.

Built for anglers who demand maximum line capacity, 30 lb drag, and a full aluminum frame in a baitcasting platform, the Daiwa Lexa 500 HD is a heavy-duty conventional-style baitcasting reel engineered for saltwater and freshwater big-game applications — tuna, yellowtail, calico bass, white seabass, and any situation where you need serious line capacity and drag power in a baitcasting form factor. The aluminum frame and side cover provide a rigid, corrosion-resistant foundation that maintains precise gear mesh under the sustained loads of hard-fighting fish.

MagForce cast control delivers smooth, precise casting across a wide range of lure weights without manual adjustment, while the stainless steel drive gear ensures long-lasting performance under heavy load. The Ultimate Tournament Drag (UTD) system provides consistent, smooth drag pressure up to 30 lbs, and the 130mm swept handle delivers the leverage needed to work large lures and fight powerful fish. Available in 5 gear ratio options from 5.1:1 (Power) to 8.1:1 (Extra-High), including a left-hand retrieve model. 

Key Features

• Aluminum Frame & Side Cover — Full aluminum construction provides a rigid, corrosion-resistant frame that maintains precise gear mesh under the sustained loads of hard-fighting saltwater and freshwater species.
• MagForce Cast Control — Magnetic cast control system delivers smooth, precise casting across a wide range of lure weights; reduces backlash without manual spool tension adjustment.
• Stainless Steel Drive Gear — Stainless construction ensures long-lasting gear performance under heavy load; resists corrosion in saltwater environments.
• Ultimate Tournament Drag (UTD) — 30 lb maximum drag with consistent, smooth drag pressure throughout the fight; engineered for the sustained demands of large saltwater and freshwater species.
• 130mm Swept Handle — Long, swept handle provides maximum leverage for working large lures and fighting powerful fish; reduces fatigue during extended sessions.
• 6CRBB + 1 Bearing System — 6 corrosion-resistant ball bearings plus 1 roller bearing for smooth, reliable operation in saltwater environments.
• Massive Line Capacity — 60/380 and 80/200 J-Braid capacity handles the heavy braid needed for deep water and offshore applications.

Product Specifications

Gear Ratio Selection Guide

• LX-HD500P-P — 5.1:1 / 27.1" per crank (Power): Maximum torque for slow-rolling large swimbaits, deep jigging, and applications where cranking power matters more than retrieve speed. Best for heavy lures and deep water.
• LX-HD500-P — 6.3:1 / 33.4" per crank (Standard): The most versatile gear ratio; covers a wide range of techniques from medium-speed retrieves to moderate jigging applications.
• LX-HD500H-P — 7.1:1 / 37.7" per crank (High): High-speed retrieve for burning lures, fast jigging, and applications where line recovery speed is critical. Right-hand retrieve.
• LX-HD500HL-P — 7.1:1 / 37.7" per crank (High — Left Hand): Same high-speed performance as the 500H-P for left-hand retrieve anglers.
• LX-HD500XH-P — 8.1:1 / 43" per crank (Extra-High): Maximum line recovery speed for fast presentations, burning topwater, and situations where the fastest possible retrieve is needed.

Best For

• Tuna & Yellowtail — 30 lb UTD drag and 60–80 lb braid capacity handle the demands of tuna and yellowtail on heavy baitcasting setups.
• Calico Bass & White Seabass — Aluminum frame rigidity and MagForce cast control for precise presentations on calico bass and white seabass in kelp and structure.
• Heavy Freshwater — 30 lb drag and massive line capacity for muskie, pike, and large freshwater species on heavy braid.
• Left-Hand Retrieve Anglers — LX-HD500HL-P left-hand model available at 7.1:1 for anglers who prefer left-hand retrieve on baitcasting reels.

The Major Craft JigPara Standard Live Bait comes with the 3D print debut in the JigPara series. Perfect for shore casting, this high-performance jig offers ultimate casting distance and a variety of versatile actions.

Its compact body shape allows for maximum casting distance and helps control friction when jerking against water. The center balance design attracts a variety of predatory fish, such as Yellowtails, Amberjack, Bonito, Dorado, Small Tuna, Mackerel, Seabass, and more. Ideal for saltwater shore fishing, this jig will exceed your expectations.

California Reservoir Lures Johnny C's Punch Skirt is a hand-tied 44-strand punching skirt built on an ultra-light lead hub — and unlike most punch skirts on the market, it has no O-ring. That means no more skirts failing mid-fish. Designed and made in America, Johnny C's punch skirts are built for anglers who punch heavy cover and need a skirt that stays put.

2 per pack.

Key Features

• 44-strand skirt — full, lifelike profile in the water
• Hand tied — consistent quality and durability
• No O-ring — eliminates the most common punch skirt failure point
• Ultra-light lead hub — minimal added weight for natural fall
• Made in America
• 14 colors available

Specs

The Z-Man ChatterBait Jack Hammer Baby Jack is a compact, finesse-sized version of the legendary original Jack Hammer, designed specifically for tough, high-pressure conditions. Developed by professional anglers Brett Hite and Morizo Shimizu, it maintains the tournament-winning performance of its larger counterpart in a downsized profile.

Key Performance Features

• Instant Vibration: Features a direct blade-to-head connection that ensures the bait starts chattering immediately upon hitting the water or starting your retrieve.

• High-Frequency Thump: The downsized stainless steel ChatterBlade operates at a higher vibrational frequency than the original, offering a more subtle presentation that triggers finicky bass.

• Compact Balance: Engineered with a smaller head and a restructured, weighted collar that acts like a boat keel to keep the bait balanced and running deep in the water column.

• Durable Components: Equipped with a custom 3/0 medium-wire Decoy hook, wire-tied silicone skirts, and a double-wire bait keeper to lock trailers securely in place.

The AFTCO Boat Bags are tough, purpose-built marine storage solutions designed for anglers who refuse to let saltwater, spray, or rough seas ruin their gear. Available in 35L, 50L, and 65L capacities, these versatile bags from the American Fishing Tackle Company (AFTCO) offer scalable options to match day trips, weekend runs, or extended offshore adventures—keeping tackle, clothing, electronics, and essentials organized, dry, and protected.

Constructed from ultra-durable recycled 600D polyester with a seam-sealed tarpaulin base, each size delivers superior splash and water intrusion resistance, ensuring your items stay safe even when waves crash aboard or spray flies during high-speed runs.

Core features across all models:

• Heavy-duty nylon zippers — Corrosion-resistant and smooth for repeated saltwater use.
• Removable, adjustable shoulder strap (with Duraflex ladder lock buckles) — For effortless carry from vehicle to boat or dock.
• Internal mesh zippered pocket — Secures small items like keys, phone, wallet, or tools.
• Spacious main compartment — Ideal for multiple tackle trays (3600/3700 series), rain gear, layers, snacks, or safety kits.
• Side pocket and quick-access gadget pockets — For fast grabs of frequently used items without unpacking everything.

Choose the right size for your needs:

• 35L (approx. dimensions: 19" L x 10" W x 11" H) — Compact and perfect for solo or short inshore/day trips. Easily stows multiple tackle boxes, personal items, and light layers while fitting neatly under seats or in rod lockers.
• 50L (approx. dimensions: 21.25" L x 13" W x 12" H) — The versatile mid-size sweet spot for most anglers. Handles extended nearshore outings, tournament prep, or when you need extra room for bulkier gear like additional tackle, food, or spare clothing without being overly bulky.
• 65L (approx. dimensions: 21.25" L x 13" W x 12" H) — The big-capacity workhorse for multi-day charters, offshore runs, or when packing for the whole crew. Accommodates extra layers, bulk food, life jackets, first-aid, and plenty of backup tackle for those long hauls.

Whether you're chasing yellowtail off Southern California, targeting striped bass on the East Coast, or jigging reefs in the Gulf, the AFTCO Boat Bag lineup keeps everything secure and dry so you stay focused on the fish. Built by fishermen for fishermen, these rugged bags come in camo patterns like Black Storm, Black Digi, Navy Grander, and solid colors for stealth or style.

Pick your perfect capacity with the AFTCO Boat Bag series — reliable onboard organization that scales with your fishing lifestyle and never lets you down when conditions turn rough.

The BKK SS Inline Heavy Circle is a highly versatile circle hook developed to tackle a wide variety of both freshwater and saltwater species using heavier tackle.

The inline hook point design ensures a high hook ups rate on the jaw or lip and the Super Slide hook coating boosts piercing speed, resulting in faster and smoother hook ups.

The hook also features a needle hook point that is very sharp out of the package.

Ultra sharp, strong, and designed to penetrate quickly and hold tight, Gamakatsu Round Bend Treble Hooks are made from high-carbon steel. Their conical needle-honed points retain their razor sharp "bite" through many catches. These Round Bend Treble Hooks from Gamakatsu work great as replacement hooks for lures and make excellent stinger hooks as well.

• High carbon steel
• Conical needle-honed points
• The ideal replacement trebles

Red finish