All Products

The BKK Fangs-62 UA design was inspired by the bend of the traditional O’Shaughnessy, a long-time used hook that has proved to feature an excellent hook up rate and 2X strong.

Furthermore, the forged shank provides an additional 20% in strength compared to other similar hooks on the market, extending the durability of the hook. The length of the hook shank is suitable for various kind of lures such as topwater, minnow and crankbait.

The treble hook comes with needle-sharp hook points that ensure an excellent hook penetration performance.

The Ahi Sanddab Fish Rig is designed to maximize every fishing trip with multiple hooks.  The hardware on this rig are strong with heavy line and swivels.  Sanddabs aren't line shy so it won't be an issue.  The glow in the dark lures with hooks are irresistible to these hungry little guys.

Ultra sharp, strong, and designed to penetrate quickly and hold tight, Gamakatsu Round Bend Treble Hooks are made from high-carbon steel. Their conical needle-honed points retain their razor sharp "bite" through many catches. These Round Bend Treble Hooks from Gamakatsu work great as replacement hooks for lures and make excellent stinger hooks as well.

• High carbon steel
• Conical needle-honed points
• The ideal replacement trebles

Red finish

The Z-Man Original ChatterBait is a versatile, tournament-winning lure that combines the flash of a spinnerbait, the vibration of a crankbait, and the profile of a jig into a single "fish-slaying package". It is known for its patented head-to-blade connection and signature hex-shaped blade, which produce an unmatched erratic action that triggers reaction bites from bass and other predatory fish.

Key Features & Design

• Intense Vibration: The trademarked hex-shaped blade pivots violently on the jig eyelet, creating a powerful thump you can feel throughout your retrieve.

• Snag-Resistant: The blade doubles as a weedguard, helping the lure deflect off wood and grass without getting hung up.

• Quality Hardware: Built with a custom 5/0 heavy-duty needlepoint hook designed for solid hooksets and durability.

• EZ Skirt® System: Features a quick-change silicone skirt that allows you to swap colors fast to match changing water conditions.

• Trailer Ready: Includes a molded-in bait keeper to lock soft plastic trailers securely on the hook shank.

Versatility & Use

Effective year-round but particularly excels in stained to muddy water and around cover like submerged vegetation or docks. It tracks straight without hydroplaning, making it easy to fish at various speeds and depths.

The Lucky Craft Pointer 50 Sinking Jerkbait is a must have for any trout fisherman of bass fisherman who fishes streams and rivers.  A ton of R&D went into developing one of the finest current baits on the market.  A special side shifting weight system gives the Pointer 50 a hard vibration, similar to a lipless with the profile and stealth of a Pointer minnow. This bait is sure to tempt even the most finicky of fish with its unique design, sound, and action. With the Lucky Craft Pointer 50 S, you can cover a wide range of depths and experience even greater casting distances.

Length: 2 Inch

Weight: 1/8oz

Depth: 2 Feet

Sinking

JRI Custom Lures JRI-33 Brass Yo-Yo Iron Jig

The yo-yo iron is a West Coast saltwater staple — and the JRI Custom Lures JRI-33 is one of the finest examples of the craft. Machined from solid brass and hand-painted in proven fish-catching colors, the JRI-33 sinks fast, swims true, and triggers strikes from yellowtail, tuna, and white seabass on the drop and the retrieve. Whether you're fishing the kelp, working a paddy, or dropping on a school of marks, this jig belongs in your bag.

Key Features

• Solid brass construction for fast sink rate and maximum depth penetration
• Classic yo-yo iron profile — proven on Southern California and long-range trips
• Available in 11 hand-painted colors including baitfish patterns (Sardine, Mackerel, Anchovy) and attractor colors (Dorado, Scrambled Egg, Mint/White/Gold)
• Durable finish built to withstand repeated strikes and saltwater exposure
• 6.6 oz weight ideal for yo-yo technique at depth

Target Species

Yellowtail · Bluefin Tuna · Yellowfin Tuna · White Seabass · Bonito · Calico Bass

Specifications

The Yamamoto Pro Senko has been designed with a thicker head area to help it stay on the hook when used with Gary's Swim Jig or other Shaky-Head style jigs. It still possesses all of the original Senko's incredible fish-catching action. The Pro Senko also casts like well due to its unique design and gets into the strike zone quickly. 

 It's the perfect lure for bass fishing applications, offering the ideal mix of versatility, finesse, and action. With its trusted design, the Yamamoto Pro Senko is a reliable choice for pinpoint accuracy and real results.

Larger Profile for Trophy Pelagics

The Tady 4/0 Sr. Light Surface Iron delivers the larger profile and extra weight needed to target trophy-class pelagics while maintaining the legendary Tady action that triggers explosive strikes. Hand-crafted in the USA with meticulous attention to detail, this senior-sized surface iron provides the perfect combination of size, weight, and swimming action for matching larger baitfish and triggering strikes from big tuna, yellowtail, dorado, and other aggressive pelagics.

Specifications

Premium Design and Construction

• Hand-Crafted in USA: Each jig is individually made with quality control that ensures consistent performance
• Senior Size Profile (4/0): Larger body matches bigger baitfish and appeals to trophy-class predators
• Light Surface Weight: Optimized weight for excellent casting distance and ideal surface swimming action
• Proven Tady Shape: Legendary profile that has produced countless trophy fish for generations
• Durable Chrome Finish: Classic chrome plating provides maximum flash and withstands saltwater punishment
• Premium Treble Hook: Heavy-duty hook handles aggressive strikes from trophy pelagics

Classic Surface Iron Technique

The 4/0 Sr. Light excels with the time-tested surface iron retrieve that Southern California anglers have relied on for decades. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The larger profile creates more visual presence in the water, attracting fish from greater distances and triggering strikes from trophy-class pelagics that prefer bigger meals. The chrome finish creates intense flash that draws fish in and triggers reaction strikes.

Built for Trophy Fish

Whether you're targeting trophy yellowfin and bluefin tuna on offshore banks, working kelp beds for cow yellowtail, casting to big dorado around kelp paddies and floating debris, pursuing wahoo in Baja waters, or searching for trophy roosterfish along the coast, the 4/0 Sr. Light delivers the performance serious trophy hunters demand. The larger size is ideal when fish are feeding on bigger baitfish like mackerel, sardines, or flying fish, and when you want to target the biggest fish in the school.

Tady Heritage and Quality

Tady has been hand-crafting legendary surface irons in Southern California for generations, earning a reputation for quality and fish-catching performance that serious anglers trust. The 4/0 Sr. Light continues this proud tradition, combining proven design with hand-crafted quality that produces results from San Diego to Cabo San Lucas. From long-range sportfishing boats to private vessels, the Tady 4/0 has proven itself on countless trophy fish and remains a go-to choice when targeting the biggest pelagics.

Experience the proven performance that trophy hunters rely on. The Tady 4/0 Sr. Light Surface Iron isn’t just a bigger jig—it’s a specialized tool designed to help you target and land trophy-class pelagics.

Target trophy pelagics with Tady 4/0 Sr. Light Surface Iron—where larger profile meets legendary performance.

Larger Profile with Single Hook Efficiency

The Tady 4/0 Light Surface Iron with Single Fixed Hook combines the larger profile needed for trophy pelagics with the superior hookup ratio and reduced tangles of a single hook design. Hand-crafted in the USA with meticulous attention to detail, this premium surface iron delivers the perfect combination of size, action, and single hook efficiency for targeting big tuna, yellowtail, dorado, and other aggressive trophy-class pelagics.

Specifications

Premium Design and Construction

• Hand-Crafted in USA: Each jig is individually made with quality control that ensures consistent performance
• Single Fixed Hook Design: Welded single hook provides superior hookup ratio and reduces tangles compared to treble hooks
• Larger 4/0 Profile: Senior size matches bigger baitfish and appeals to trophy-class predators
• Light Surface Weight: Optimized weight for excellent casting distance and ideal surface swimming action
• Proven Tady Shape: Legendary profile that has produced countless trophy fish for generations
• Durable Chrome Finish: Classic chrome plating provides maximum flash and withstands saltwater punishment
• Premium Single Hook: Heavy-duty welded hook ensures solid hookups and secure connections during the fight

Classic Surface Iron Technique

The 4/0 Light with single hook excels with the time-tested surface iron retrieve that Southern California anglers have relied on for decades. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The larger profile creates more visual presence in the water, attracting trophy fish from greater distances. The chrome finish creates intense flash that draws fish in and triggers reaction strikes from aggressive feeders.

Single Hook Advantages

The fixed single hook design offers distinct advantages over traditional treble hooks: better hookup ratio with fewer missed strikes, reduced tangles during casting and fighting fish, easier unhooking for quick releases, improved action as the jig swims more naturally without the drag of multiple hook points, and better penetration on hard-mouthed species. The welded construction ensures the hook stays secure even during battles with trophy-class pelagics.

Built for Trophy Pelagics

Whether you're targeting trophy yellowfin and bluefin tuna on offshore banks, working kelp beds for cow yellowtail, casting to big dorado around kelp paddies and floating debris, pursuing wahoo in Baja waters, or searching for trophy roosterfish along the coast, the 4/0 Light with single hook delivers the performance serious trophy hunters demand. The larger size is ideal when fish are feeding on bigger baitfish like mackerel, sardines, or flying fish, and when you want to target the biggest fish in the school.

Tady Heritage and Quality

Tady has been hand-crafting legendary surface irons in Southern California for generations, earning a reputation for quality and fish-catching performance that serious anglers trust. The 4/0 Light with single hook continues this proud tradition, combining proven design with modern single hook efficiency that produces results from San Diego to Cabo San Lucas. From long-range sportfishing boats to private vessels, this iron has proven itself on countless trophy fish.

Experience the proven performance that trophy hunters rely on. The Tady 4/0 Light Surface Iron with Single Fixed Hook isn’t just a bigger jig—it’s a specialized tool designed to help you target and land trophy-class pelagics with superior hook efficiency.

Target trophy pelagics with Tady 4/0 Light Single Hook—where larger profile meets single hook efficiency.

The Deps Tiny Bullshooter 100 Bluegill is a compact, precision-engineered swimbait that delivers all the fish-catching features of its larger predecessor in a smaller package perfectly sized to match baby bluegill and small panfish. Designed for targeting wary bass in pressured waters, this 100mm swimbait excels around weeds, docks, and other areas where small bluegill live.

The Tiny Bullshooter's effectiveness comes from the realistic water displacement created by its jointed body design. It produces a fish-drawing action even with a straight retrieve, but with the right rod work, it achieves a weaving, roaming movement and can execute dramatic 180-degree turns that trigger explosive reaction strikes from following bass.

Engineered with innovative pectoral fins made of durable PVC material that stick to the body during the retrieve, then move and hover like a live bluegill when stopped. The uniquely shaped belly fin acts like a horizontal tail, helping to prevent snags while stabilizing the bait and enhancing its natural action. The slow-sinking design allows it to hover in the strike zone, making it deadly effective for finesse presentations.

Key Features:

• Compact Bluegill Profile: 100mm size perfectly matches baby bluegill and small panfish
• Jointed Body Design: Creates realistic water displacement and natural swimming action
• PVC Pectoral Fins: Stick to body during retrieve, then move and hover like live bluegill when stopped
• Horizontal Belly Fin: Prevents snags, stabilizes the bait, and enhances action
• 180-Degree Turning Ability: Dramatic turns trigger reaction strikes from following fish
• Slow-Sinking Action: Hovers in the strike zone for extended presentations
• Silent Operation: No rattles for stealthy presentation in pressured waters
• Premium Hooks: Size #5 ultra-sharp hooks with smooth coating and tin finish for better camouflage

Specifications:

• Length: 100mm (approximately 4")
• Weight: 1 oz
• Type: Slow-sinking, silent jointed swimbait
• Hook Size: #5 with tin finish
• Target Species: Largemouth bass, smallmouth bass, spotted bass

Retrieve Techniques:

• Straight Retrieve: Produces solid vibration from flat-sided body design
• Stop-and-Go: Creates swimming and wandering action away from cover
• 180-Degree Turn: Unique feeding action triggers bites from followers
• Slow Roll: Methodical retrieve along bottom structure
• Hover Presentation: Pause to let pectoral fins move like live bluegill

Pro Tips:

• Add a feathered hook to fool pressured bass and increase attraction, especially in current
• Fish around weeds, docks, and shallow cover where baby bluegill live
• Use stop-and-go retrieve to maximize the hovering pectoral fin action
• Practice the 180-degree turn technique to trigger reaction strikes

Ideal Applications:

• Pressured waters where bass are wary of larger baits
• Clear water finesse presentations
• Shallow flats and weed edges
• Around docks, laydowns, and structure
• When bass are feeding on small bluegill
• Sight fishing for trophy bass

When you need a compact swimbait that perfectly imitates baby bluegill and triggers bites from pressured bass, the Deps Tiny Bullshooter 100 delivers the realistic action and innovative features that serious swimbait anglers demand.

Storage Warning:

Store your lures in a cool, dry place away from direct sunlight and high temperatures. Avoid storing in hot vehicles or tackle boxes during warm months, as high temperatures can cause deformation or cracking due to air expansion. We are not responsible for damage caused by improper storage in high-temperature conditions.

The Avet SX Raptor Series 2-Speed Lever Drag Reel features Avet's patented dual carbon fiber drag system delivering twice the drag output of the standard series — up to 17 lbs at strike and 26 lbs at full. Built on a true one-piece 6061-T6 marine-grade aluminum frame with precision-machined stainless steel components, the SX Raptor pairs the compact SX platform with serious stopping power and the MC Cast Control System for precise spool management on the cast. Right hand retrieve. Made in USA.

Key Features

• Dual Avedrag carbon fiber drag system — 2x the drag output of standard series; smooth, consistent stopping power
• Patented MC Cast Control System — 5 magnetic settings for precise spool control
• Two-speed gear ratios — 6.4:1 high / 3.8:1 low
• 9 stainless steel ball bearings (Raptor series)
• Precision-machined 6061-T6 marine-grade aluminum — true one-piece frame
• Patented silent dog-and-gear anti-reverse system
• Precision-machined stainless steel gears
• Lever drag with adjustable strike pre-set
• Offset machined handle arm — reduces centerline profile and cranking wobble
• Large soft-touch handle knob
• Alarm clicker
• Matching machined aluminum rod clamp included
• Hard-anodized finish — superior corrosion resistance
• Made in USA

Specs

Rapala X-Rap Magnum 15 — Versatile Depth, Relentless Action

When you need a lure that gets down fast and triggers strikes from a wide variety of species, the Rapala X-Rap Magnum 15 (XRMAG-15) is your go-to. This premium saltwater trolling lure dives to 15 feet while maintaining a tight, lifelike swimming action at speeds up to 10 knots. Compact enough to target inshore and nearshore species, yet tough enough to handle whatever takes the bait — wahoo, dorado, yellowfin tuna, bonito, and more.

Key Features

• 15-foot dive depth — ideal for nearshore and mid-depth trolling
• Tank tested & swim-true certified — every lure approved by Rapala staff before it ships
• 4X strong VMC hooks — matched hardware eliminates weak points; don't swap them out
• Trolling speed range: up to 10 knots (optimal: 7–8 knots)
• Weight: 1⅛ oz | Length: 4¾"
• Available in 11 proven saltwater color patterns including UV and HD finishes

Pro Tips

The XRMAG-15's smaller profile pairs best with 40–50 lb line — lighter line allows the lure to swim and track better, maximizing its action. Trolling at 7–8 knots is the sweet spot. If hooks dull, sharpen them; if replacement is necessary, use VMC hooks matched to the original spec.

Specifications

The Lead Masters stretch wrap finger tape is perfect for protecting your fingers from line cuts and abrasion when you fish saltwater.  Simply wrap over your finger and back on itself and it sticks in place.

This product is very similar to Flexx-Rap Finger Tape.

1 roll

The Reaction Innovations Little Dipper 3.5" is a compact paddle tail swimbait built around a thumping tail action that produces a tight, rhythmic thump on the retrieve — effective as a standalone swimbait on a jig head or weighted hook, and equally effective as a trailer on a swim jig, chatterbait, or umbrella rig. The 3.5" profile matches smaller baitfish and is ideal for finesse and pressured conditions where a larger swimbait profile gets ignored. 9 per pack in 6 colors.

Key Features

• Thumping Paddle Tail — Tight Rhythmic Action — The paddle tail produces a tight, thumping action on the retrieve that creates vibration and water displacement; the tail thumps rhythmically at a wide range of retrieve speeds, from a slow roll near the bottom to a faster mid-water retrieve; the tight thump is most effective for triggering reaction strikes from bass that are actively feeding on baitfish.
• 3.5" Compact Profile — Finesse & Pressured Conditions — The 3.5" size matches smaller shad, shiners, and baitfish profiles and is most effective when bass are keying on smaller forage or when a larger swimbait profile is getting ignored; compact enough for light jig heads (1/8–3/16 oz) and finesse swim jig applications.
• Versatile Trailer & Standalone Applications — Effective as a standalone swimbait on a jig head or weighted hook, and as a trailer on a swim jig, chatterbait, or umbrella rig; the paddle tail adds action to any moving bait application.
• 9 Per Pack — 6 Colors — Nine baits per pack across 6 colors spanning shad, bream, and natural baitfish patterns.

Color Selection Guide

Best For

• Swim Jig Trailer — Primary Application — Thread the Little Dipper on the back of a swim jig for a full-profile baitfish presentation; the paddle tail adds a thumping action to the swim jig on the retrieve that complements the jig’s skirt movement; most effective on a steady retrieve through grass edges, laydowns, and open water.
• Chatterbait Trailer — Thread on the back of a chatterbait for a swimbait trailer that adds profile and paddle tail action to the blade’s vibration; the combination of the chatterbait’s blade thump and the Little Dipper’s paddle tail creates a highly effective baitfish presentation for reaction strikes.
• Umbrella Rig — Use as one of the trailer baits on an umbrella rig for a multi-bait schooling baitfish presentation; the 3.5" size is ideal for umbrella rig applications where a compact profile is needed.
• Standalone Swimbait — Jig Head — Thread on a 1/8–3/16 oz jig head and swim steadily for a compact baitfish imitation; most effective when bass are actively feeding on smaller baitfish near the surface or along grass edges; vary the retrieve speed to find the cadence that triggers strikes.

The Major Craft JigPara Standard Live Bait comes with the 3D print debut in the JigPara series. Perfect for shore casting, this high-performance jig offers ultimate casting distance and a variety of versatile actions.

Its compact body shape allows for maximum casting distance and helps control friction when jerking against water. The center balance design attracts a variety of predatory fish, such as Yellowtails, Amberjack, Bonito, Dorado, Small Tuna, Mackerel, Seabass, and more. Ideal for saltwater shore fishing, this jig will exceed your expectations.

The BKK Ringed Mutsu Heavy-SS Circle Hook is strong and sharp specifically designed for heavier offshore fishing. Its offset point and SS coating ensure quicker hookups and easier bait rigging, while the HCS structure guarantees the ability to land large fish. A solid ring also adds to the bait's natural movement, making it more enticing for potential bites.

Features:

• Super Slide Coating
• Forged Hyper Carbon Steel
• Needle Point
• Welded Ring

Ande Monofilament Leader line is perfect for short or medium size top shots or leaders.  We like Ande line for it's strength and low memory.  The abrasion resistance is fantastic reducing the change of breaking off on toothy creatures including bluefin tuna.

The old sayhing about Ande Line is "Andy is dandy because it's rubber-bandy."  The stretch in this line is amazing and is known as an insurance policy on big fish.  The more the line stretches, the less chance of it breaking.  It simply rebounds to it's previous self during the fight.  That said, after you catch a big fish you should change your leader out.

The Owner Mosquito Hooks have a wide variety of uses for light line applications. They work great for small live bait, worms, drop shot, and small trout and crappie plastics. Features include a red finish, fine wire forged shank with an offset, and Super Needle Point.

Key Features:

• Red Finish: Attractive color for light line fishing
• Fine Wire Construction: Light weight for small baits
• Forged Shank: Added strength without excess weight
• Offset Design: Better hookup ratio
• Super Needle Point: Razor-sharp for instant penetration
• Light Line Optimized: Designed for finesse applications
• Versatile Uses: Multiple light line techniques

Performance Advantages:

• Light Wire: Doesn't impede small baits
• Fine Wire Penetration: Easy hooksets on light line
• Forged Strength: Strong despite fine wire
• Sharp Performance: Super Needle Point for hookups
• Versatile Applications: Multiple light line uses
• Red Color: Attractive finish for finesse fishing

Ideal Applications:

• Small live bait fishing
• Worm fishing
• Drop shot fishing
• Small trout plastics
• Crappie plastics
• Light line finesse fishing
• Any light line application

Recommended Baits:

• Small live bait
• Worms
• Small trout plastics
• Crappie plastics
• Finesse soft plastics

When you need hooks with red finish, fine wire forged shank, offset design, Super Needle Point, and light line optimization for small live bait, worms, drop shot, and small trout and crappie plastics, the Owner Mosquito Hooks Red are the choice of serious light line anglers.

Note: Fine wire forged shank with offset and Super Needle Point. Wide variety of uses for light line applications. Also available in black chrome finish.

Gamakatsu’s most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. The Octopus hook comes in a wide variety of sizes, colors and finishes, including fluorescent finishes. 

Red is the first color to disappear  underwater and the theory is that red hooks cannot be seen as easy by fish.  They are most used by bait fishermen but these hooks can be used in many ways.