Surf Fishing in Southern California Essentials

Tournament-Grade Strength Meets Exceptional Handling Created for the discriminating salt and freshwater angler, Izorline Platinum is widely considered one of the toughest monofilament lines on the market. This advanced co-polymer line is engineered on laser-controlled extruders to be thinner and stronger, allowing you to pack more yardage onto your reel without sacrificing power.  

Whether you’re battling stubborn kelp-dwellers or casting in heavy freshwater cover, the Platinum series delivers high abrasion resistance and the low-stretch performance needed for a rock-solid hook set.  

Key Features:

• Superior Abrasion Resistance: Built to withstand rocky bottoms, structure, and toothy fish.

• Thin & Strong: Advanced co-polymer blend offers a smaller diameter than standard mono, giving you better line capacity.  

• Low Stretch: Provides increased sensitivity and more powerful hook sets compared to traditional monofilament.  

• Exceptional Handling: Soft and supple enough for easy knot tying and smooth casting on both spinning and baitcasting reels.  

• Tournament Tested: Trusted by pros for its ultimate dependability and knot strength.

300yds per spool

Japan’s top tungsten company is now in the USA. Reins offers you the widest range of sizes in slip sinkers. From the small 1/16 oz to our massive 2.5 oz, nobody delivers as many different options in slip sinkers. Reins Tungsten Slip Sinkers give you the ultimate performance with a specific gravity of 18.2, each sinker is 40% smaller than its lead counterpart.

Reins slip sinkers are made up of 95% tungsten and 5% nickle alloy making them 1.8 times as dense as lead and environmentally safe. The unique shapes provide less hang-ups on bottom structures with increased sensitivity which equals less drag on your line. If you have trouble feeling a bite, then you need to switch to Reins tungsten sinkers. Reins utilizes a inner core system to keep your line from being abraded, nobody wants to lose a big fish because their line was worn from the sinker.

TG Slip Sinker
1/16oz (1.8g), (5 per pack)
3/32oz (2.7g), (5 per pack)
1/8oz (3.5g), (4 per pack)
3/16oz (5.3g), (4 per pack)
1/4oz (7.0g), (3 per pack)
5/16oz (8.8g), (3 per pack)
3/8oz (10.5g), (2 per pack)
7/16oz (12.3g), (2 per pack)

TG Slip Sinker “Heavy Weight”
1/2oz (14.0g), (2 per pack)
3/4oz (21.0g), (1 per pack)
1oz (28.0g), (1 per pack)

The Z-Man DieZel MinnowZ is a highly durable paddle-tail swimbait designed for both freshwater and saltwater fishing. It is made from Z-Man's proprietary 10X Tough ElaZtech material, which makes it resistant to tearing and allows it to survive multiple strikes from toothy fish.

Key Features

• ElaZtech Durability: The material is incredibly soft yet nearly indestructible, often lasting through dozens of catches.

• Buoyancy: Unlike traditional plastics, ElaZtech is naturally buoyant, which allows the tail to float up when at rest, creating a more lifelike presentation.

• Weedless Design: It features a molded-in belly hook slot and a split dorsal fin to hide the hook point, making it easy to fish through heavy grass and cover.

• Versatile Sizes: Available in 4-inch, 5-inch, and 7-inch models to match various baitfish profiles.

The Zoom Super Fluke Jr 4" is the compact version of the legendary Super Fluke — a split-belly soft jerkbait that produces a dying baitfish action on the jerk-and-pause retrieve. The split belly design is the key: it allows the bait to be rigged weedless for fishing through cover, or threaded onto a darter head, jig head, or scrounger head for a fully exposed hook presentation. On a scrounger head, pop it or swim it subsurface when gamefish are feeding on baitfish. On a darter head, work it with sharp twitches and pauses for a darting, wounded baitfish action that triggers reaction strikes. 10 per pack in 8 colors.

Key Features

• Split Belly Design — Weedless or Exposed Hook Rigging — The split belly is the defining feature of the Super Fluke; the belly slot allows the bait to be rigged weedless with the hook point tucked into the split for fishing through grass, laydowns, and shallow cover without snagging; the same split belly also accepts a darter head, jig head, or scrounger head for a fully exposed hook presentation when fishing open water or around sparse cover.
• Dying Baitfish Action — Jerk-and-Pause Retrieve — The soft jerkbait profile produces a darting, wounded baitfish action on the jerk-and-pause retrieve; on the jerk, the bait darts and flashes to one side; on the pause, it glides and slowly sinks with a subtle shimmy that mimics a dying or disoriented baitfish; the pause is often when the strike occurs as bass commit to the bait on the fall.
• Scrounger Head — Subsurface Baitfish Presentation — Thread the Super Fluke Jr on a scrounger head and pop or swim it subsurface when gamefish are actively feeding on baitfish near the surface; the scrounger head’s bill produces a wobbling action that complements the Fluke’s soft body shimmy for a highly realistic baitfish presentation.
• 4" Compact Profile — 10 Per Pack — The 4" Jr size matches smaller baitfish profiles (shad, shiners, small perch) and is effective when bass are keying on smaller forage or when a more compact presentation is needed; 10 baits per pack.

Color Selection Guide

Best For

• Weightless Weedless — Shallow Cover & Topwater — Rig weightless with the hook point tucked into the split belly and work through shallow grass, laydowns, and over submerged vegetation; the weightless Fluke sinks slowly on the pause, producing a gliding, dying baitfish action that triggers strikes from bass holding in shallow cover.
• Darter Head — Open Water Jerkbait — Thread on a 1/8–3/16 oz darter head for a subsurface jerkbait presentation in open water; work with sharp rod tip twitches and pauses; the darter head keeps the bait in the strike zone at a consistent depth while the Fluke’s body produces the darting, wounded baitfish action on each twitch.
• Scrounger Head — Schooling Bass & Surface Feeding — Thread on a scrounger head and swim or pop subsurface when bass are schooling and feeding on baitfish near the surface; the scrounger head’s wobbling action combined with the Fluke’s shimmy produces a highly effective baitfish imitation for schooling bass situations.
• Dock Skipping — The 4" compact profile and weightless rigging make the Super Fluke Jr ideal for skipping under docks and overhanging cover; the flat body skips easily across the surface and the slow sink on the pause triggers strikes from bass holding tight under dock structure.

The Seaguar Tatsu Fluorocarbon Line is amazingly strong and abrasion resistant. Its superior, state-of-the-art double-structure process fuses two custom 100% fluorocarbon resins which creates the world's only double-structure main line. Fill your spool with Tatsu and you'll be amazed at this ultra thin, strong, and virtually invisible line.

Spool Size: 200 yards

Available Line Sizes

Delivering exceptional performance at a great price, the Spro Finesse 8x Braided Line Flash Pink was specifically designed to be the ultimate braided line for finesse applications.

Made from premium Japanese fibers, the Spro Finesse 8x Braided Line Flash Pink features an 8-carrier construction, which makes it smoother than braided lines made from fewer fibers for better castability and to make it extremely quiet when reeling through your guides.

It also offers phenomenal abrasion resistance and incredibly high knot strength, so anglers don’t have to worry about line frays or breaking off when fishing through rocks or other jagged pieces of cover.

Finished in a soft pink color that disappears underwater for a more stealthy approach, the Spro Finesse 8x Braided Line Flash Pink is the perfect braided line for any finesse application.

164 yards/150m

Seaguar Pink Label™ 100% fluorocarbon leader material is made from exclusive Seaguar resins. Pink Label is soft and supple with superior strength, abrasion resistance and minimal stretch. It's also lightweight and buoyant, so it can cast farther and perform better underwater than other fluorocarbon lines.  The pink color is one of the first colors to disappear in water making it even more invisible than other colored or non colored lines.  We have had bites where they would only bite pink label, it's worth a try if you haven't already.

Seaguar Smackdown braid is so thin that 20 lb test has the diameter of 6 lb monofilament! Smackdown Braid is made with 8 ultra-thin, micro-weave strands in a round, smooth-casting profile with extra sensitivity. It provides exceptional knot and tensile strength with unparalleled abrasion resistance.

150 Yard Spools

The P-Line Floroclear coating renders the line virtually invisible underwater, affording anglers the significant advantage of a discreet presentation for more successful strikes and hookups. Additionally, this line has been specially treated with silicone to minimize memory and enhance casting performance. It's suitable for all types of fishing, from bass finesse baits to surf casting with big lures.

300 yards

Lightweight Versatility for Inshore and Freshwater

The Phenix Trifecta Lite Spinning Rods deliver lightweight versatility designed for anglers who demand exceptional performance across multiple fishing applications. Built with Phenix's advanced blank technology and premium components, these rods provide the perfect balance of sensitivity, power, and lightweight comfort for inshore saltwater and freshwater fishing. The Trifecta Lite represents Phenix's commitment to creating versatile, high-performance spinning rods.

Advanced Lightweight Blank Technology

• Lightweight Construction: Advanced materials reduce weight while maintaining power and durability
• Exceptional Sensitivity: High-quality carbon fiber transmits even the lightest bites
• Versatile Action: Balanced action provides ideal performance across multiple techniques
• Powerful Backbone: Strong backbone provides power for solid hooksets and fish control
• Reduced Fatigue: Lightweight design allows all-day fishing comfort

Premium Components and Construction

• Premium Guides: High-quality guides reduce friction and improve casting distance
• Comfortable Grip: Ergonomic handle design provides secure, comfortable handling
• Quality Reel Seat: Secure reel seat ensures solid connection and sensitivity
• Precision Taper: Carefully engineered taper provides ideal balance for versatile fishing
• Durable Construction: Quality materials and craftsmanship ensure long-term performance

Versatile Fishing Applications

The Trifecta Lite excels across a wide range of inshore and freshwater applications. Target redfish and speckled trout in the shallows, fish for bass with soft plastics and crankbaits, pursue snook and flounder around structure, work for walleye and panfish, or execute any technique where lightweight versatility is critical. The balanced action and lightweight construction provide exceptional performance whether you're fishing inshore saltwater flats or freshwater lakes and rivers.

Multiple Models for Specific Applications

Available in multiple lengths and power ratings to match your specific fishing applications. From light-power models for finesse presentations to medium-power rods for versatile techniques, each model is optimized for specific applications while maintaining the lightweight performance that defines the Trifecta Lite series.

Key Features

Phenix Quality and Innovation

Phenix has been creating innovative fishing rods for serious anglers, and the Trifecta Lite Spinning Rods continue this tradition with lightweight construction and premium components. Every component is carefully selected and tested to ensure reliable performance season after season. From weekend anglers to serious fishing enthusiasts, the Trifecta Lite delivers the versatility and performance that anglers demand.

Experience the lightweight versatile performance that serious anglers trust. The Phenix Trifecta Lite isn't just a rod—it's a precision tool built for versatile fishing success.

Fish with confidence using Phenix Trifecta Lite—where lightweight design meets versatile performance.

Delivering exceptional performance at a great price, the Spro Finesse 8x Braided Line Lime Green was specifically designed to be the ultimate braided line for finesse applications.

Made from premium Japanese fibers, the Spro Finesse 8x Braided Line Lime Green features an 8-carrier construction, which makes it smoother than braided lines made from fewer fibers for better castability and to make it extremely quiet when reeling through your guides.

It also offers phenomenal abrasion resistance and incredibly high knot strength, so anglers don’t have to worry about line frays or breaking off when fishing through rocks or other jagged pieces of cover.

Finished in a soft lime green color that disappears underwater for a more stealthy approach, the Spro Finesse 8x Braided Line Lime Green is the perfect braided line for any finesse application.

164 yards/150m

Seaguar Red Label, Strong and Highly Abrasion Resistant, Premium, 100% Fluorocarbon Performance Fishing Line, Virtually Invisible.

Red Label is strong and highly abrasion resistant with good knot and tensile strength.

100% fluorocarbon; virtually invisible; made in Japan with cutting-edge innovation; fill your spool with this main line fluorocarbon.

This is a hard working fluorocarbon line designed for bait casting reels that provides great performance and value at an economical price.

200 yards

P-Line's fast adoption with P-Line CXX 1/4lb Spool Crystal Clear as the best co-polymer line can be attributed to its diverse versatility. From Bass fishermen who appreciated its natural green hues for stained waters and its crystal clear coloring for clear water bodies to its incredible abrasion resistance when navigating around structures, P-Line garnered a wide-spread appeal.

Saltwater anglers were also impressed by its strong knot strength and low stretch, while trout anglers noted its strength-to-line diameter ratio. When it comes to catching a big trout, yellowtail, cobia, or calico bass around a sticks or rocks, anglers trust the immense strength of P-Line to get them the catch they're after.

The Berkley Vanish Fluorocarbon Leader Spools is great for leaders or smaller reels.  Nearly invisible and super soft and castable, this line is ideal for those who don't want problems with memory.  We find that lines that are more soft tend to not be as strong but Vanish is different.  Give it a shot, we think you'll like it's performance.

The only fluorocarbon line that changes color, so you see it, fish don't.

250 yards

The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Yamamoto D-Shad provides added advantage of salt for weight.

Consider those situations when you're trying to work a fluke-style bait fast below the surface, the usual problem is keeping the lure underwater where it can do the most good. With Yamamoto's unique formula, the D-Shad has the density to stay down even when worked aggressively. That's huge, especially on lakes and rivers where bass respond best to erratic, high-speed retrieves.

When paused, the D-Shad also sinks like a Senko, perfect for fishing it on the fall. Its thicker, heavier tail allows it to sink level and gives it a little wiggle. Available in a range of colors, rig the Yamamoto D-Shad like you would any other soft-plastic jerkbait but with less lead.

Size: 5"

Qty: 7

Premium Fluorocarbon for Serious Anglers

The Shimano Mastiff Fluorocarbon Line delivers premium fluorocarbon performance designed for serious anglers who demand invisibility, sensitivity, and strength. Built with advanced fluorocarbon technology and precision manufacturing, this line provides exceptional abrasion resistance, low visibility, and reliable knot strength for both freshwater and saltwater applications. The Mastiff represents Shimano's commitment to creating high-performance fishing line.

Advanced Fluorocarbon Technology

• 100% Fluorocarbon: Pure fluorocarbon construction provides maximum invisibility underwater
• Low Refractive Index: Nearly invisible to fish in all water conditions
• Fast Sinking: Denser than water for quick descent and maintaining lure depth
• Low Stretch: Minimal stretch provides excellent sensitivity for detecting bites
• UV Resistant: Resists degradation from sunlight exposure for long-lasting performance
• Water Absorption Resistant: Maintains strength and performance in all conditions

Premium Performance Characteristics

• Superior Abrasion Resistance: Withstands contact with rocks, wood, and structure
• Excellent Knot Strength: Reliable knots hold strong under pressure
• Smooth Casting: Low memory and supple construction for easy casting
• Consistent Diameter: Precision manufacturing ensures uniform line diameter
• High Tensile Strength: Strong pound-test ratings for fighting big fish
• Shock Resistance: Absorbs sudden strikes and runs without breaking

Versatile Fishing Applications

The Mastiff Fluorocarbon excels across a wide range of fishing applications. Use as leader material for freshwater and saltwater fishing, spool directly on spinning or baitcasting reels for finesse techniques, fish around heavy cover and structure with confidence, work for clear water conditions where invisibility is critical, or handle any situation where fluorocarbon's unique properties provide advantages.

Multiple Pound Test Options

Available in multiple pound test ratings to match your specific fishing applications, from light finesse fishing to heavy-duty trophy hunting. Each pound test is optimized for specific techniques while maintaining the premium performance characteristics that define the Mastiff line.

Key Features

Shimano Quality and Innovation

Shimano has been the global leader in fishing tackle innovation for decades, and the Mastiff Fluorocarbon continues this proud tradition with advanced fluorocarbon technology and precision manufacturing. Every spool is produced to exacting standards and tested to ensure consistent performance. From weekend anglers to tournament professionals, the Mastiff delivers the invisibility, sensitivity, and strength that serious anglers demand.

Experience the premium fluorocarbon performance that serious anglers trust. The Shimano Mastiff isn't just fishing line—it's a critical component of your fishing success.

Fish with confidence using Shimano Mastiff Fluorocarbon—where invisibility meets strength.

The Maxima Ultragreen Leader Spool is the same great quality of regular Maxima but in a smaller package. When you are fishing a main line like braid or larger mono, this leader spool is an inexpensive way to have enough line for small leaders or tippets. The small spool also fits in your pocket or box without taking up a ton of space. Forget bulky spools! The Maxima Ultragreen Leader line offers top-notch reliability in a small package. Whether you're using braid or mono as your main line, this miniature spool has your back for quick and easy rigging. No more tangled lines and wasted space. Simply grab this compact spool and hit the water!

27 yards

The P-Line Neoprene Rod Strap is perfect for bundling all your rods together for easy storage and less chance of breakage.  When going on a fishing trip, we like to group all the rods together and wrap them up at the top and bottom.  The lines are less likely to tangle and the soft neoprene material secures them well without scratching.  The bright blue color is easy to find in your box so you won't loose them.  

The small size is great for freshwater rods or the tip sections of saltwater rods.  The large size is great for large bundles of rods or the butt section of saltwater rods.  They come 2 per pack.

The Shimano Nasci FD Spinning Reel blends cutting-edge performance with rugged durability, making it a top choice for both freshwater and light inshore anglers. Featuring Shimano’s Hagane Gear and CoreProtect technologies, the Nasci delivers smooth, powerful retrieves and enhanced water resistance without compromising the reel’s light, refined feel.

With a sleek, matte black finish and X-Ship technology for improved gear durability under load, the Nasci is built to handle hard-fighting fish with ease. Its broad size range makes it versatile enough for bass in lakes or redfish on the flats.

Key Features:

• Hagane Gear: Cold-forged for long-lasting smoothness and strength

• CoreProtect: Water-resistant design to keep performance reliable in wet conditions

• X-Ship Technology: Improved gear durability and cranking power

• G-Free Body: Shifts the center of gravity closer to your hand to reduce fatigue

• Wide Size Range: Ideal for everything from ultralight freshwater setups to saltwater finesse

Whether you're casting jigs for bass or working lures in the surf, the Shimano Nasci FD offers precision, power, and Shimano’s trusted engineering — all at a great value. 

Strength Meets Finesse. Engineered for All Conditions.

Maxima Fluorocarbon Fishing Line has incorporated all the best properties with it's 100% Fluorocarbon line. It's made in Germany and has been produced using newest Century Carbon Technology and offers the ultimate in invisibility, castability, and durability. A blend of low refractive materials and a special non-reflective finish makes Maxima totally invisible to the fish in the water. A new polymer structure makes Maxima more sensitive and enhances it's smooth casting performance. The special finish is additionally treated with a UV-protective agent to further extend the line's useable life.

Clear