Strike King Lures & Baits

When bass get finicky, downsize. The Strike King Bitsy Bug Jig is built for exactly those moments — a compact, precisely tied jig with a premium silicone skirt and fiber weedguard that punches through cover without hanging up. Equally deadly on smallmouth and largemouth, it shines in clear water, rocky structure, and pressured fisheries where big jigs get ignored. At this price, you can fish it confidently in the gnarliest spots without thinking twice.

Key Features

• Downsized profile — ideal for finicky fish and clear water conditions
• Premium silicone skirt — lifelike action and color on every fall
• Fiber weedguard — snag-resistant through rocks and cover
• Effective on both smallmouth and largemouth bass
• Available in 4 sizes: 1/16, 3/16, 1/8, and 1/4 oz
• 10 proven color patterns — sold 1 per pack

Specifications

The Strike King Pro Model 6XD was developed over a full year alongside 5-time BASS Angler of the Year Kevin VanDam — and it shows. At 3 inches and 1 oz, it casts like a bullet and drives down to 19+ feet with a steep dive angle that gets it into the strike zone fast. Once it hits the bottom, the erratic wandering action is what triggers the bite — KVD used a prototype to finish 2nd at the 2009 BASS Elite Series event at Kentucky Lake before the bait was even released. On 10 lb fluorocarbon, it reaches its full depth potential. An egg snap is recommended to maximize action and allow quick color changes on the water.

Key Features

• Dives 19+ feet — steep dive angle reaches ledge fish fast on 10 lb fluorocarbon
• Erratic bottom action — wanders off the bottom in a way that triggers reaction strikes
• Developed with Kevin VanDam — one full year of testing and refinement with a 5x AOY
• Casts like a bullet — well-balanced body for long, accurate casts
• Works best with an egg snap — maximizes action and allows quick color swaps
• Available in 22 proven color patterns

Specifications

The Strike King Pro Model 5XD was built to go where the Series 5 can't. A newly designed bill drives it 4–5 feet deeper than the standard model, reaching down to 15 feet — right where big bass stack up on ledges and deep structure. Kevin VanDam didn't just test this bait; he used it to come from behind in the final Post Season events at Lake Jordan and the Alabama River to claim the 2010 Bassmaster Angler of the Year title. At 2.5 inches and 5/8 oz, it casts well and tracks true, with 23 color options to match any forage or water condition.

Key Features

• Dives to 15 feet — 4–5 ft deeper than the standard Series 5
• Newly designed bill — faster depth acquisition and better bottom tracking
• KVD-tested and tournament-proven — used to win the 2010 Bassmaster AOY title
• 2.5" compact profile — matches shad forage on deep ledges and structure
• Available in 23 proven color patterns

Specifications

Kevin VanDam built his career on shallow water power fishing, and the Strike King KVD 2.5 Squarebill is the crankbait he designed to do it. The square bill deflects off wood, rock, and cover instead of hanging up — triggering reaction strikes from bass that are sitting tight to structure. A unique wandering action keeps the bait moving erratically even on a steady retrieve, and the silent, rattle-free design gives you a stealthy edge in pressured or clear water. At 2.75 inches and 5/8 oz, it's built to cover the 3–6 foot zone faster and more effectively than anything else in the box.

Key Features

• Square bill design — deflects off cover to trigger reaction strikes
• Erratic wandering action — unpredictable movement that bass can't track
• Silent (no internal rattles) — stealthy approach for pressured or clear water
• Designed by Kevin VanDam — BassMaster Classic Champion
• Dives 3–6 feet — ideal for shallow flats, laydowns, docks, and riprap
• Available in 18 proven color patterns

Specifications

Strike King Rage Tail Craw delivers tournament-proven action that triggers aggressive strikes from bass, walleye, and panfish. The signature flanged claws create maximum water displacement and lifelike movement whether you're flipping, pitching, or dragging across structure.

Key Features

• Exclusive Rage Tail Design: Engineered with customized hi-grade plastics for superior tail action and durability
• Versatile Rigging Options: Texas rig, Carolina rig, weightless, or jig trailer—adapts to any presentation
• Flanged Claws: Create fish-attracting vibration and realistic defensive posture
• Premium Soft Plastic: Maintains action in cold water while staying durable through multiple fish

Specifications

• Rage Craw: 7 per pack
• Baby Rage Craw: 9 per pack
• Weight: 3 oz

Ideal for targeting bass in heavy cover, around docks, or along rocky structure. The Rage Tail Craw's unique action makes it a go-to choice for both tournament anglers and weekend warriors.

Tungsten changes everything. The Strike King Tour Grade Tungsten Swinging Football Head is denser and more compact than lead, transmitting every tick, tap, and drag of the bottom straight to your hands. But what sets it apart is the swivel eye attachment — your hook swings freely, amplifying your trailer's action in a way a fixed jig simply can't match. Swap in any hook and trailer you want, dial in your presentation, and let the tungsten do the talking.

Key Features

• 100% tungsten — denser and more sensitive than lead, smaller profile for the same weight
• Swivel eye hook attachment — free-swinging motion that intensifies trailer action
• Use any hook and trailer — ultimate versatility for any finesse presentation
• Football head design — rocks and stands up on the bottom to trigger strikes
• Available in 1/4, 3/8, 1/2, and 3/4 oz — covers finesse to deep water applications
• Sold in 1-pack (3/4 oz) and 2-pack (1/4, 3/8, 1/2 oz)

Specifications

The Strike King Red Eye Shad is one of the most versatile and proven lipless crankbaits in bass fishing. Its high-pitch rattle pulls fish in from a distance — especially effective in stained or murky water where visibility is low. A lifelike vibration on the retrieve mimics injured baitfish whether you're burning it fast, slow-rolling it along the bottom, or yo-yoing it through the water column. The streamlined, lipless design casts a mile and stays snag-resistant, making it a go-to for covering water fast in any season.

Key Features

• High-pitch rattle — attracts fish from distance, especially in stained or murky water
• Lifelike vibration — mimics injured baitfish on any retrieve speed
• Versatile technique — burn, slow-roll, yo-yo, or rip through grass
• Lipless design — casts far, stays snag-resistant, fishes any depth
• Sharp, strong hooks — solid hook sets with minimal hang-ups
• Available in 11 proven color patterns

Specifications

The Strike King Sexy Spoon is built to do one thing exceptionally well: look like a dying baitfish. Its wide-body design produces an erratic, darting wobble that flashes light in every direction — exactly what a fleeing or injured shad looks like to a hungry bass. Cast it over grass, flutter it down ledges, or rip it through open water and hang on. Available in two sizes to match the forage and the situation, with a premium treble hook that drives home solid hook sets on every strike.

Key Features

• Wide-body flutter design — erratic, darting wobble that mimics injured baitfish
• Multi-directional flash — reflects light realistically to draw fish from a distance
• Versatile presentation — cast, flutter, rip, or troll at various depths
• Premium treble hook — sharp and strong for solid hook sets
• Two sizes — 4" for finesse applications, 5.5" for big-bait presentations
• 5 proven color patterns per size — matched to common shad forage

Specifications

The Strike King Pro Model 3XD is engineered to get down fast and stay there. A curved lip design improves both diving speed and bottom tracking, so you spend more time in the strike zone and less time getting there. Inside, a free-floating rattle chamber produces multiple sound frequencies that attract fish from a distance — especially effective in stained water or when bass are holding tight to deep structure. Chip-resistant finish and 3D life-like eyes complete a crankbait that looks and performs like a tournament weapon.

Key Features

• Curved lip design — faster diving speed and better bottom tracking
• Free-floating rattle chamber — multiple sound frequencies to attract fish
• Chip-resistant finish — durable color that holds up through rocks and structure
• 3D life-like eyes — realistic detail that triggers reaction strikes
• Dives 10–12 feet — reaches bass holding on mid-depth ledges and structure
• Available in 11 proven color patterns

Specifications

When bass push deep, the Strike King Pro Model Series 5 goes with them. At 2.6 inches and 1/2 oz, this compact deep diver punches well above its weight — casting a mile and diving straight into the 10–13 foot strike zone where big fish stack up. Free-floating rattles call fish in from a distance, 3D eyes add a lifelike finish, and the small profile makes it a deadly search bait when you need to cover water fast. One of Strike King's most trusted crankbaits, season after season.

Key Features

• Compact 2.6" body — highly castable despite deep-diving design
• Dives 10–13 feet — targets suspended bass and deep structure
• Free-floating rattles — maximum sound and vibration to attract fish
• Attention-drawing 3D eyes — lifelike finish that triggers reaction strikes
• Floating action — rises on the pause to trigger hesitant fish
• Available in 20 proven color patterns

Specifications

The Strike King Rage Bug is built around one of the most effective soft plastic concepts in bass fishing: subtle action at ultra-slow speeds. Rage Tail™ flanges generate a unique, pulsing movement that triggers bites when other baits get ignored — whether you're flipping into heavy cover, dragging it on a Carolina rig, or using it as a jig trailer to add life to your presentation. Engineered with hi-grade plastics and an exclusive tail design, every Rage Bug is purpose-built to perform. Also available in Magnum size for big-bait applications.

Key Features

• Rage Tail™ flanges — unique pulsing action that works at the slowest retrieve speeds
• Exclusive tail design — engineered for a specific purpose, not a generic shape
• Hi-grade plastics — superior action, durability, and feel
• Versatile presentation — flip, pitch, Carolina rig, or use as a jig trailer
• Available in standard (4") and Magnum sizes — 7 per pack (standard)
• 5 proven color patterns across both sizes

Specifications

The Strike King KVD Caffeine Shad 5" brings something genuinely different to the soft jerkbait category: a unique bulbous tail that produces an action no other soft jerk bait can replicate. Twitch it weightless on the surface for a topwater bite, work it just subsurface for a subtle glide, or drop it on a Carolina rig or jighead to target deep water fish. The formula is built around a premium soft plastic blend that holds large amounts of salt while staying incredibly pliable — and the coffee scent masks human odors and oils, keeping fish on the bait longer and driving up hook-up rates. 8 per pack.

Key Features

• Unique bulbous tail — action never seen before in a soft jerkbait
• Coffee scent — masks human scent and oils, increases hold time and hook-ups
• Salt-loaded premium formula — stays soft while carrying maximum salt content
• Versatile presentation — weightless topwater, subsurface twitch, Carolina rig, or jighead
• 5-inch profile — matches larger shad forage for big-fish applications
• 6 proven color patterns — 8 per pack

Specifications

Most tube baits smell like plastic. The Strike King Coffee Tube smells like the bottom of a lake — because real coffee bean granules and coffee bean oil are baked right into every bait. That natural, organic scent masks human and plastic odors, causes fish to hold on longer, and gives the plastic an earthy tone that mimics the look of a bass's favorite prey. Salt-impregnated for added weight and attraction, these 3.5-inch tubes are built to fool pressured fish that have seen everything else.

Key Features

• Real coffee bean granules & oil — natural organic scent fish can't resist
• Masks human and plastic scents — longer hold times, more hook-ups
• Natural earth tone tint — mimics the appearance of bass prey
• Salt-impregnated formula — added weight and fish-attracting properties
• 3.5-inch profile — versatile for tube jigs, drop shot, and Texas rig
• 12 proven color patterns — 8 baits per pack

Specifications

Denny Brauer spent years cutting down and tweaking stock jigs until they performed exactly the way he wanted. The result is the Strike King Denny Brauer Structure Jig — a jig engineered from the hook point up to maximize hook-ups and minimize hang-ups. The Cobra Head design acts as a counterweight against snags, freeing itself where other jigs get stuck. A zero-degree line tie Owner 2x Strong Cutting Point Hook keeps the hookset plane clear of obstructions, driving the hook home on every bite. The weedguard angle is Brauer's own spec — developed over years of real-world refinement.

Key Features

• Cobra Head design — self-freeing from snags, acts as a counterweight against structure
• Owner 2x Strong Cutting Point Hook — zero-degree line tie for optimal hook penetration
• Less material between hook point and line tie — cleaner hookset plane, better ratios
• Brauer-spec weedguard angle — developed from years of hands-on jig tuning
• Designed for structure fishing — docks, rocks, laydowns, and deep cover
• Available in 1/2 oz and 3/4 oz — 5 proven color patterns

Specifications

Don't let the name fool you — this baby catches big ones. The Strike King Denny Brauer Baby Structure Jig is a compact version of the full-sized Structure Jig, built at Denny Brauer's request for situations that call for a smaller, lighter, more precise presentation. Every feature that makes the original great is here: the Cobra Head design, the Owner hook, the weedguard angle Brauer dialed in himself. The only thing that changed is the size. When fussy bass won't commit to a full-sized jig, tie on the Baby and let it do the work.

Key Features

• Downsized Structure Jig DNA — same Cobra Head design, same proven features
• 2/0 Owner hook — sharp, strong, and perfectly sized for the compact profile
• Brauer-spec weedguard — tuned for maximum weedlessness through cover
• Compact 3/8 oz profile — ideal for finicky bass, clear water, and finesse presentations
• Designed by Denny Brauer — built to expand the Structure Jig line into lighter sizes
• Available in 3 proven color patterns

Specifications

The Strike King KVD Perfect Plastics Dream Shot is a high-performance finesse bait designed for precision casting and incredible fish-catching action. Crafted from the exclusive KVD Perfect Plastics formula, this soft plastic worm offers unmatched durability and lifelike movement that draws fish in even under tough conditions. Its unique, slim design and segmented body make it ideal for drop-shot, wacky rigging, or finesse techniques, delivering a subtle yet enticing presentation.

The Dream Shot features an irresistible tail action that creates subtle vibrations in the water, making it perfect for targeting bass and other predatory species. Whether you're fishing in clear or murky waters, its natural colors and realistic texture make it a go-to choice for anglers who want to maximize their catch rate.

Engineered with a blend of buoyancy and flexibility, the Strike King KVD Dream Shot excels in both shallow and deep water, offering versatility for various fishing environments. With the added advantage of being part of the KVD Perfect Plastics line, anglers can expect long-lasting performance without the risk of the bait tearing apart during intense use.

Perfect for both novice and experienced anglers, the Dream Shot is a must-have addition to your tackle box.

The Strike King Pro Model Series 4 is a tournament-proven medium-diving crankbait built to trigger reaction strikes from bass holding in dirty or stained water. At 2½ inches and 3/8 oz, it hits the 6–9 ft strike zone with authority — the oversized bill deflects off cover and the wide, thumping wobble gets noticed when visibility is low.

Key Features

• 2½ inch body, 3/8 oz — ideal medium-diving profile
• Dives 6–9 feet — perfect for suspended bass and mid-column structure
• Wide wobble action — maximum vibration in dirty or stained water
• Oversized bill — deflects cover and triggers reaction strikes
• Available in 12+ proven Strike King color patterns

Specifications

When you need to reach bass that other crankbaits simply can't touch, you tie on the Strike King Pro Model 10XD. At 6 inches and 1.92 oz, this big-bait deep diver reaches down to 25 feet on 14 lb fluorocarbon — putting your bait in front of fish that have never seen a crankbait before. A free-floating rattle chamber produces multiple sound frequencies that pull fish in from a distance, and despite its size, it casts and retrieves with surprising ease. Designed by Phil Marks, who used the 10XD to win the FLW Tour Open on Sam Rayburn Reservoir, this is a tournament-proven weapon for targeting giant bass on deep structure.

Key Features

• Dives to 25+ feet — reaches bass on deep structure that other crankbaits can't access
• Free-floating rattle chamber — multiple sound frequencies to attract fish from distance
• 6-inch big-bait profile — size, depth, and action that appeal specifically to big bass
• Casts and retrieves easily — surprisingly manageable for its size
• Tournament-proven — used to win the FLW Tour Open on Sam Rayburn Reservoir
• Available in 5 proven color patterns

Specifications

Drop the Strike King Tour Grade Football Jig into deep water and feel the difference. The wide football-shaped head rocks and rolls across the bottom with a lifelike, stand-up posture that drives big bass crazy. A flat eye line tie keeps everything aligned for true, powerful hook sets — backed by an extra-sharp Gamakatsu 60° round bend hook that doesn't miss. Durable powder-coated paint, color-matched weedguards, and premium skirts round out a jig built for tournament-level performance.

Key Features

• Wide football-shaped head — superior bottom feel and stand-up action
• Flat eye line tie — keeps line, knot, and jig perfectly aligned
• Extra-sharp Gamakatsu 60° round bend hook — drives home true hook sets
• Durable powder-coated finish — chip-resistant color that lasts
• Color-coordinated weedguards — snag-resistant through heavy cover
• Premium skirts — lifelike action and color on every fall

Specifications

The Strike King KVD Jerkbait is built around one idea: maximum action on every twitch. Roll, wiggle, and flash combine into a presentation that bass can't ignore — whether you're ripping it on a slack line or letting it suspend on the pause. A built-in weight transfer system loads the bait for long, accurate casts, while 3D eyes and premium black nickel hooks round out a lure that looks and performs like a tournament winner. Available in two sizes to match the depth and conditions you're fishing.

Key Features

• Roll, wiggle & flash action — triggers strikes on the twitch and the pause
• Weight transfer system — loads for maximum castability and distance
• 3D eyes — lifelike, realistic finish that draws fish in close
• Premium black nickel hooks — sharp, strong, and corrosion-resistant
• Two sizes — J200 for finesse presentations, J300 for bigger profiles

Specifications