| Model | Running Depth | Body Length | Weight | Buoyancy | |
|---|---|---|---|---|---|
| HMAG15 | 15 ft | 5 1/2 in | 1.3 oz | Slow Rise | |
| HMAG25 | 25 ft | 6 1/4 in | 2.38 oz | Slow Rise |
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310 products
310 products
The Ima Flit 120 is the effort of endless research and development. Ima combined Michael Murphy’s biology expertise with its own advanced technology and the Flit 120 was born. The Flit 120, named for its erratic fleeing action and 120mm in length, was designed on the basic premise of “matching the hatch.” The ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S. The Flit 120 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The ima Flit 120 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience.
Techniques:
The Gamakatsu G Finesse Treble Hooks are in a class of their own. These very high grade wire hooks feature a nano coating called Nano Smooth Technology that allows for better hook penetration because the smoothness of the hook slices through much easier.
The hook point stays sharper because the grade of wire is better, similar to a good knife or a bad knife. Additionally, it has a short shank and a duller finish so it doesn't reflect light spooking fish.
The Zappu Cocho Cocho Head Plus is unique due to it's wire hook keeper, tungsten head, and ultra sharp Owner hook. The 45 degree angle on the line tie makes this perfect for a vertical presentation and the downturned beak hook hooks 'em and won't let go. The hook keeper keeps the plastic worm or swimbait from sliding down and is one of the best designs we've seen. Produced by Satoshi Okumura, you know every detail has been perfected. It differs from the standard Cocho Cocho in its hook size...the standard Cocho comes with a size 4 hook and the plus features a size 2 hook.
3 per pack
The Yum Yumbrella Umbrella Rigs is the most advanced multi-lure on the planet. This 7" Multi-Swimming 5-wire rig is part of the Bait School Technology phenomenon. Rig it with 5 jig heads and swimbaits to mimic a realistic school of baitfish. You can also change out the jig head weights that allow you to control your desired sink rate, making it easier to target fish at different depths. Get the perfect spread with the Yum Yumbrella Umbrella Rigs and maximize your chances of a successful day on the water.
The Halco Max 190 Lure offers superior performance with its slim minnow design, enabling jigging, casting, or trolling up to 20 knots with minimal drag. Its slim tail section ensures greater hook visibility and efficiency on the strike. This lure is a top-of-the-line solution for any angler.
Born in Australia, Halco's designers know how to make a lure that get's bit and also holds up to the toughest fish. The construction, hooks, split rings and hardware are very strong and have caught tuna in the hundreds of pounds. The many colors allow you to pick one that best fits your fishing conditions.
The Halco Max 190 Lure is designed for heavy high speed spinning and trolling, It is ideal for large salt water predators such as tuna, mackerel and wahoo. With extra heavy side walls for maximum strength and the slender profile allows trolling speeds in excess of 20 knots, features Mustad Inline 7/0 singles for the ultimate hook holding ability.
| Model | MPN | Type | Length (in) | Length (mm) | Hook | Depth (ft) | Depth (m) | Trolling Speed |
| 110 | MAX110 | Fast Sinking | 4 3/8 in | 110 mm | #2 Mustad 3XX Trebles | 6 9/16 ft | 2 m | 2-12 kn |
| 130 | MAX130 | Fast Sinking | 5 1/8 in | 130 mm | #2 Mustad 3XX Trebles | 6 9/16 ft | 2 m | 2-12 kn |
| 190 | MAX190 | Fast Sinking | 7 1/2 in | 190 mm | 7/0 Mustad Inline Singles | 6 9/16 ft | 2 m | 2-12 kn |
| 220 | MAX220 | Fast Sinking | 8 5/8 in | 220 mm | 9/0 Mustad Inline Singles | 6 9/16 ft | 2 m | 2-14 kn |
Max is also a great lure to troll while traveling from spot to spot due to its high speed characteristics.
Ande Monofilament Leader line is perfect for short or medium size top shots or leaders. We like Ande line for it's strength and low memory. The abrasion resistance is fantastic reducing the change of breaking off on toothy creatures including bluefin tuna.
The old sayhing about Ande Line is "Andy is dandy because it's rubber-bandy." The stretch in this line is amazing and is known as an insurance policy on big fish. The more the line stretches, the less chance of it breaking. It simply rebounds to it's previous self during the fight. That said, after you catch a big fish you should change your leader out.
The Z-Man Finesse TRD (The Real Deal) is a 2.75-inch stickbait designed specifically for the Ned Rig, a finesse technique famous for catching bass in tough or highly pressured conditions. It is widely considered a staple for smallmouth, largemouth, and spotted bass.
Key Features
10X Tough ElaZtech: This proprietary material is virtually indestructible, often lasting for dozens of catches per bait.
Buoyancy: Unlike traditional plastics that sink flat, the TRD is naturally buoyant, causing it to stand vertically off the bottom when at rest to mimic a feeding crawfish or minnow.
Salt-Impregnated: The soft formulation and salt content provide a precise sink rate and an irresistible feel that encourages fish to hold on longer.
Dimpled Texture: A realistic, dimpled surface adds to its natural look and feel.
8 per pack
The Lead Masters Big Game Two Hook Trolling Rig is a pre-made two-hook harness built for rigging large Marlin and Tuna feathers. Made with 480 lb stainless steel cable, this rig is constructed to handle the largest game fish without failure at the connection. Skip the time and frustration of building your own two-hook rigs — the Lead Masters harness is ready to rig your feather in minutes. Available in 8/0 and 9/0 hook sizes.
Key Features
Size Selection Guide
| Hook Size | Best Application |
|---|---|
| 8/0 | Mid-size feathers, tuna trolling, Bluefin & Yellowfin Tuna |
| 9/0 | Large feathers, Marlin trolling, Blue & Striped Marlin |
Best For
Rapala's Husky Magnum® will swim at a predetermined depth when trolled. The number in the name of the lure indicates the running depth when trolled with 30 meters of line out. The Husky Magnum can be trolled almost twice as fast as the original Rapala XRAP so you're able to cover twice as much water increasing the chance of a strike.
If you want to use the Husky Magnum® in shallow water, let the lure run with less line to adjust the running depth. Using thicker line that has more resistance in the water also reduces the running depth.
A precision tool for fast trolling and battling big predators. Husky Magnum® is built tough and designed to swim at a pre-determined depth and run straight at up to 12 knots. It features a tight, strong rolling action that is emphasized with a loud internal rattle. Internal translucent rainbow foil and scale pattern create a natural, life-like appearance.
Specifications
| Model | Running Depth | Body Length | Weight | Buoyancy | |
|---|---|---|---|---|---|
| HMAG15 | 15 ft | 5 1/2 in | 1.3 oz | Slow Rise | |
| HMAG25 | 25 ft | 6 1/4 in | 2.38 oz | Slow Rise |
The Z-Man Original ChatterBait is a versatile, tournament-winning lure that combines the flash of a spinnerbait, the vibration of a crankbait, and the profile of a jig into a single "fish-slaying package". It is known for its patented head-to-blade connection and signature hex-shaped blade, which produce an unmatched erratic action that triggers reaction bites from bass and other predatory fish.
Key Features & Design
Intense Vibration: The trademarked hex-shaped blade pivots violently on the jig eyelet, creating a powerful thump you can feel throughout your retrieve.
Snag-Resistant: The blade doubles as a weedguard, helping the lure deflect off wood and grass without getting hung up.
Quality Hardware: Built with a custom 5/0 heavy-duty needlepoint hook designed for solid hooksets and durability.
EZ Skirt® System: Features a quick-change silicone skirt that allows you to swap colors fast to match changing water conditions.
Trailer Ready: Includes a molded-in bait keeper to lock soft plastic trailers securely on the hook shank.
Versatility & Use
Effective year-round but particularly excels in stained to muddy water and around cover like submerged vegetation or docks. It tracks straight without hydroplaning, making it easy to fish at various speeds and depths.
The Strike King Sexy Spoon is built to do one thing exceptionally well: look like a dying baitfish. Its wide-body design produces an erratic, darting wobble that flashes light in every direction — exactly what a fleeing or injured shad looks like to a hungry bass. Cast it over grass, flutter it down ledges, or rip it through open water and hang on. Available in two sizes to match the forage and the situation, with a premium treble hook that drives home solid hook sets on every strike.
Key Features
Specifications
| Size | Length | Weight |
|---|---|---|
| Standard | 4 inches | 3/4 oz |
| Magnum | 5.5 inches | 1-1/4 oz |
Sunline Shooter Fluorocarbon Line is the proven choice of both the tournament angler and the weekend fisherman. This Japanese made line has formulas to insure you get hooked up and get the fish to the boat. With many applications and sizes to fit your style of fishing, Sunline Shooter is sure to be your favorite. Unlike subpar lines, Sunline installs it on the spool with Levelwind Technology. This means there will be no imperfections in the line from the line above it crossing over the line below. Each layer of line is installed on the spool next the previous like stacked cordwood.
Sunline made three precisely formulated versions of the Shooter Fluorocarbon, each one tailored to techniques associated with its range of sizes - Finesse Special, Marionette Special and the Power Special. All three fishing lines retain the characteristics that have made Sunline Shooter Fluorocarbon so popular: little-to-no memory, low underwater visibility, and an amazing castability. In addition to these key features, each version has been enhanced with attributes that improve performance in their specific tests and line diameters. From the lightest finesse techniques to the toughest power applications, Sunline Shooter Fluorocarbon has you covered.
Finesse Special (7-9lbs): With an extra 3% of stretch and a special abrasion-resistant coating, the Finesse Special gives anglers peace of mind when handling a bigger fish. Built with incredible knot strength, the Finesse Special delivers an enhanced sensitivity and the ability to detect the faintest of bites. A small line with a big bite, the Sunline Shooter Fluorocarbon Finesse Special is perfect for finesse applications like dropshotting.
| Line Diameter | 7lb | 8lb | 9lb |
| Inches | .0086 | .0092 | .0097 |
| Millimeters | .219 | .235 | .248 |
Marionette Special (10-20lbs): Same formula as the original Sunline Shooter Fluorocarbon, the Marionette Special offers anglers a well-rounded line for a variety of applications. Perfect for fishing a jig or smaller swimbaits, the Marionette Special offers incredible knot strength, as well as, an amazing straight strength. The ultimate combination of sensitivity and abrasion resistance, the Marionette Special will get the job done in a variety of conditions.
| Line Diameter | 10lb | 12lb | 14lb | 16lb | 18lb | 20lb |
| Inches | .0102 | .0112 | .0122 | .0129 | .0138 | .0146 |
| Millimeters | .260 | .285 | .310 | .330 | .350 | .370 |
Power Special (22-30lbs): A small increase in stretch gives the Power Special more shock absorbency when flipping or throwing big swimbaits. Built with beefed up abrasion resistance and an unmatched durability, the Power Special is perfect for horsing big ones out of timber and heavy cover.
| Line Diameter | 22lb | 25lb | 30lb |
| Inches | .0159 | .0171 | .0185 |
| Millimeters | .405 | .435 | .470 |
The Berkley Flicker Shad Crankbaits feature a rattle and roll, flicker action which mimics fleeing or injured baitfish. This flicker action, along with the built-in rattles, triggers predatory gamefish to strike.
The Ima Little Stik 135 Topwater bait measures in at 5.5 inches long and weighs 1 oz. Just like its bigger brother, The Big Stik, the Litte Stik is a high-tech lunker-killer that walks, pops, spits and catches just about anything that swims. It’s rear weighted, making it easier to cast and enabling it to sit in a position that as soon as you start your retrieve, it starts to walk and throw water up to 2 feet in front of the lure. Professional Angler & Guide, Randy Pringle, designed this bait so novice anglers and experts alike can make the bait walk back and forth to resemble an injured or feeding baitfish.
All colors have a feathered treble on the rear and regular treble hooks on the front and middle. Often times, we will remove the front treble for better action and less chance of the line hooking on it.
5.5in 1oz
Why Anglers Reach for Big Hammer Swimbait Heads
Big Hammer Swimbait Heads are precision-engineered jig heads built specifically to pair with Big Hammer swimbaits, delivering balanced, lifelike swimming action that turns follows into strikes. The signature flat-head design stabilizes the bait at any retrieve speed, while premium hooks ensure solid sets and keep fish pinned all the way to the boat or bank.
Built for Big Hammer Swimbaits
The main advantage is purpose-built compatibility. These jig heads match the body shape and weight distribution of Big Hammer swimbaits, so you get a natural, level swim right out of the package — no tuning, no tweaking, no wasted casts. The flat-head creates a wide, rolling action that mimics wounded baitfish, and the hook placement is optimized for short-striking fish.
The Problem It Solves
Generic jig heads often cause swimbaits to roll, dive unnaturally, or ride off-center — killing the realistic action that triggers strikes. Big Hammer Swimbait Heads eliminate that frustration with a purpose-built design that keeps your bait swimming true at any speed, from a slow crawl to a fast burn.
What Makes Them Stand Out — and What to Watch For
Advantages: Purpose-matched to Big Hammer swimbaits for perfect balance, flat-head design for stable swimming action, premium sharp hooks, available in 9 colors and 7 weights, and proven across both freshwater and saltwater fisheries.
Considerations: Designed specifically for Big Hammer swimbaits — while they work with other soft plastics, you'll get the best results when paired with the intended bait. Pack counts vary by size (3 per pack for smaller weights, 2 per pack for larger).
The Right Pick If...
You fish swimbaits for calico bass, striped bass, largemouth bass, pike, or musky and want a jig head that delivers consistent, natural action without constant adjustment. These are ideal for anglers who fish kelp beds, offshore structure, freshwater lakes, and rivers where a realistic presentation makes the difference.
Best Fishing Techniques
Best Conditions
Best For
Key Features
Models & Specs
Weight: 0.2 lbs per pack | Brand: Big Hammer
Tackle Express Tips
Frequently Asked Questions
Do these work with other swimbait brands, or only Big Hammer?
While they're optimized for Big Hammer swimbaits, these jig heads work well with most soft plastic swimbaits of similar size. You'll get the best action and balance when paired with the intended Big Hammer baits, but they're versatile enough for general swimbait fishing.
What's the difference between the 2/0 and 4/0 hook sizes?
The 2/0 hooks are paired with the lighter weights (3/16oz–3/8oz) and are ideal for smaller baits and lighter line. The 4/0 and 5/0 hooks come on the heavier weights (1/2oz–1.5oz) and are built for bigger baits, bigger fish, and heavier cover where you need more hook gap and holding power.
How many come in a pack?
Pack counts vary by size: the 3/16oz, 1/4oz, 3/8oz, and 1/2oz sizes come 3 per pack, while the 3/4oz, 1oz, and 1.5oz sizes come 2 per pack.
IMA Skimmer Grande Topwater Lure delivers an bigger version than the original that is targeted at attracting the hunting predators in the lake. Designed with a rear weight, the IMA Skimmer Grande provides a hard side to side attraction that differentiates it from all other topwater walking baits.
Built with a thinned-down shape, the IMA Skimmer Grande sits with its nose poking out of the water. When worked with quick jerks and the rod tip pointed down, the IMA Skimmer Grande stirs the water and creates a large boil behind the bait. This imitates the erratic nature of an injured baitfish.
| IMA | Length | Weight | Class |
| Skimmer Grande | 5" | 2/3oz | Topwater |
Kevin VanDam built his career on shallow water power fishing, and the Strike King KVD 2.5 Squarebill is the crankbait he designed to do it. The square bill deflects off wood, rock, and cover instead of hanging up — triggering reaction strikes from bass that are sitting tight to structure. A unique wandering action keeps the bait moving erratically even on a steady retrieve, and the silent, rattle-free design gives you a stealthy edge in pressured or clear water. At 2.75 inches and 5/8 oz, it's built to cover the 3–6 foot zone faster and more effectively than anything else in the box.
Key Features
Specifications
| Spec | Detail |
|---|---|
| Length | 2.75 inches |
| Weight | 5/8 oz |
| Dive Depth | 3–6 feet |
| Rattle | Silent (no internal rattles) |
| Best For | Shallow flats, laydowns, docks, riprap |
| Brand | Strike King |
The Deepest-Diving Lead Core on the Market
Sufix 832 Advanced Lead Core is the first lead core line to combine HMPE (high-modulus polyethylene) and Gore® performance fibers braided around a lead core wire. The result is a trolling line that dives deeper, holds stronger, and lasts longer than anything traditional lead core can offer — giving you a serious edge when targeting suspended fish at precise depths.
Why Traditional Lead Core Falls Short
Standard lead core lines are round in name only — they flatten under pressure, lose sensitivity, and break down quickly under UV exposure and abrasion. When you're trolling for walleye, lake trout, or salmon at 20–40 feet, line failure or imprecise depth control costs you fish. The 832 Advanced Lead Core was engineered to fix every one of those problems.
Built for Serious Trollers
The 832 Advanced Lead Core dives 30% deeper than traditional lead core and is 70% stronger — meaning you can run lighter weights, achieve target depth faster, and trust your line when a big fish surges. The Gore fiber integration also makes it infinitely more sensitive, so you feel every bump, tick, and strike transmitted directly through the rod.
Advantages Over Standard Lead Core
When to Choose It
The 832 Advanced Lead Core is the right pick if you're trolling open water for walleye, salmon, lake trout, or stripers and need to hit specific depth windows without adding snap weights or diving planers. It's also ideal for anglers who want to replace traditional lead core with a more durable, higher-performance option that won't flatten or kink over time.
Best Fishing Techniques
Best Conditions
Best For
Key Features
Models & Specs
Available in multiple line weights to match your target species and trolling setup. See variant selector above for current in-stock sizes.
Tackle Express Tips
FAQ
How deep does Sufix 832 Advanced Lead Core dive?
At standard trolling speeds (2–2.5 mph), each 10-yard color dives approximately 5–6 feet. Five colors puts you at roughly 25–30 feet. Actual depth varies with speed, lure drag, and line diameter.
What's the difference between 832 Advanced Lead Core and standard lead core?
The 832 version uses HMPE and Gore® fibers braided around the lead wire, making it 70% stronger, 30% deeper-diving, 3X more abrasion resistant, and rounder in profile than traditional lead core. It also has significantly better UV resistance.
What leader should I use with lead core?
Most trollers use 15–20 feet of fluorocarbon in a pound test equal to or slightly lighter than the lead core. Connect with a back-to-back uni knot or small barrel swivel. Fluorocarbon's low visibility and abrasion resistance make it the top choice.
The Mustad 4X strong demon perfect circle is designed for big fish and like all Mustad hooks they are sharp and strong. This hook gives you the maximum strength for the thinnest wire possible. The thinner wire penetrates the fish's mouth better and also causes less harm to your bait. The black chrome finish reduces rusting making it a hook you can fish longer by keeping it's laser sharp point.
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