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The Ima Baby Stik 105 Walking Bait is perfect for those times when fish are chasing smaller bait or there is an increased amount of fishing pressure. Featuring a rear weighted design that allows it to cast like a bullet, the Baby Stik is perfectly balanced  for an effortless walk the bait back and forth to resemble an injured or feeding baitfish. In addition to walking the dog, it’s also equipped with a cupped mouth that pops and spits water up to 2 feet in front of the lure.

On the inside, the Baby Stik is fitted with a boisterous internal rattle chamber the generates a distinct wake as it is worked along the surface. Armed with two razor sharp treble hooks and available in a variety of baitfish color patterns.

The Deps MS Craw 2.6 features a fully ringed body, flapping claws, and micro appendages that displace tons of water and produce powerful vibrations despite its compact size. The high-response claws are equipped with large flapping blocks at the tip to deliver energetic kicking action, while the unique arm spines on the outside of the body attract bass and induce bites even in tough conditions.

Designed with an array of different rigging methods and retrieve styles in mind, the MS Craw works great as a finesse jig trailer and is perfect for Texas, Carolina, and free rigging presentations. The fully ringed body creates realistic crawfish movement and displaces water with every twitch of the rod, while the micro appendages add subtle action that triggers strikes from finicky bass.

A compact finesse craw with a strong underwater presence that far exceeds its size, the Deps MS Craw 2.6 offers bite-sized appeal that will improve your success during tough conditions and heavy fishing pressure. The combination of flapping claws, ringed body, and micro appendages creates a multi-dimensional presentation that bass can't resist.

Key Features:

• Fully Ringed Body: Displaces tons of water and creates realistic crawfish movement
• High-Response Claws: Large flapping blocks at tips deliver energetic kicking action
• Micro Appendages: Add subtle action and vibration to attract bass
• Unique Arm Spines: Outside body spines attract bass and induce bites
• Compact Finesse Size: 2.6" profile perfect for tough conditions and pressured fish
• Powerful Vibrations: Strong underwater presence exceeds its compact size
• Versatile Rigging Options: Works as jig trailer, Texas rig, Carolina rig, and free rig
• Premium Japanese Construction: Durable material holds hooks securely

Specifications:

• Length: 2.6 inches
• Type: Finesse crawfish imitator
• Target Species: Largemouth bass, smallmouth bass, spotted bass

Rigging Techniques:

• Jig Trailer: Perfect finesse trailer for flipping and pitching jigs
• Texas Rig: Weedless presentation for heavy cover
• Carolina Rig: Dragging presentation for deep structure
• Free Rig: Natural falling action for finesse presentations
• Shaky Head: Subtle action for pressured fish
• Ned Rig: Compact profile perfect for finesse fishing

Ideal Applications:

• Tough conditions and heavy fishing pressure
• Finesse presentations for pressured fish
• Clear water situations
• When bass are feeding on small crawfish
• Post-frontal conditions
• Around rocks, gravel, and hard bottom
• As a downsized option when larger baits aren't working

When you need a compact finesse craw that delivers powerful vibrations, energetic claw action, and bite-sized appeal for tough conditions, the Deps MS Craw 2.6 is the choice of serious finesse anglers.

that was meticulously designed based upon direct feedback from the AFTCO Pro Team to handle extreme foul weather conditions when comfort, performance and focus are needed most.

The intuitive SpeedVent™ hood is engineered to alleviate neck strain and restriction from the airflow encountered when travelling at high rates of speed.

• 2 Layer 100% Nylon Shell with 100% Polyester Mesh Lining
• SpeedVent™ hood, double articulated storm flap
• Covered chest pockets
• Top entry pouch pockets
• Brushed tricot handwarmer pocket
• Retractable d-rings
• Elasticated rear buckle waist cinch
• Rubberized internal sleeve cuffs
• Model is wearing size L. Height 6 ft. Weight 200 lbs.
• Outerwear Washing & Care 
• Classic Fit - Built For Comfort 

The Keitech Swing Impact 2.5" takes the proven Swing Impact paddle tail design down to its smallest size, adding a new dimension to finesse swimbaiting. At 2.5", this bait appeals not only to finesse bass anglers but also serves as a go-to for crappie and panfish. The tapered body and thin paddle tail produce the same natural, subtle vibration the Swing Impact series is known for — scaled down for lighter presentations and smaller targets.

Key Features

• 10 per pack
• Finesse paddle tail action — natural vibration at any retrieve speed
• Squid scent infused
• Ideal for bass, crappie, and panfish
• 6 colors available — Sight Blue Ghost, Smoke Silver, Electric Bluegill, Sight Green Hologram, Clear Lake Hitch, Green Pumpkin Green & Purple Flake

Premium Double Willow Spinnerbaits for Clear Water Bass

The War Eagle Double Willow Spinnerbaits deliver premium double willow performance designed for serious bass anglers fishing clear water conditions. Built with double willow blade configuration and quality construction, these spinnerbaits provide exceptional flash, fast retrieve capability, and proven effectiveness for targeting bass in clear water and open water situations. The Double Willow represents War Eagle's commitment to creating quality clear water spinnerbaits.

Advanced Double Willow Blade Design

• Double Willow Blades: Two willow blades create maximum flash and vibration
• Clear Water Optimized: Designed specifically for clear water conditions
• Fast Retrieve Performance: Willow blade design excels at high-speed retrieves
• Streamlined Profile: Minimal resistance allows easy casting and fast retrieves
• Exceptional Flash: Double willow configuration provides maximum light reflection

Premium Construction Features

• Quality Components: Premium blades, wire, and hooks ensure reliable performance
• Sharp Hooks: Quality hooks provide solid hooksets on strikes
• Durable Wire: Strong wire frame withstands aggressive strikes and cover
• Silicone Skirt: Quality skirt provides lifelike action and durability
• Proven Design: Time-tested double willow configuration triggers strikes

Clear Water Bass Fishing Applications

The Double Willow excels in clear water bass fishing applications. Perfect for clear lakes and reservoirs, fast retrieves around structure, burning over grass and vegetation, targeting active bass in open water, or any situation where flash and speed are critical. The double willow blades create exceptional flash that attracts bass in clear water while the streamlined design allows fast retrieves to trigger reaction strikes from aggressive fish.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Double Willow Spinnerbaits continue this tradition with optimized double willow blade design and premium construction. Every spinnerbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious tournament competitors, the Double Willow delivers the clear water performance that bass anglers demand.

Experience the premium double willow spinnerbait performance that serious bass anglers trust. The War Eagle Double Willow isn't just a spinnerbait—it's a precision tool built for clear water fishing success.

Catch more bass in clear water with War Eagle Double Willow—where double willow blades meet clear water performance.

The Basstrix Ledge Rocker Jig Head is purpose-built to unlock the full potential of your hollow body swimbaits. A uniquely positioned line tie produces a distinct side-to-side wobble that you can feel through the rod — giving you total confidence your bait is working even when you can't see it. Engineered specifically for 5-inch and 6-inch Basstrix Hollow Body Paddle Tails, it's equally at home grinding deep ledges, powering through thick vegetation, or swimming over submerged structure. A stout 5/0 needle-sharp hook handles violent strikes and heavy hooksets, while chip-resistant powder paint and a molded bait keeper keep everything locked in place fish after fish.

Key Features

• Signature side-to-side wobble — unique line tie position creates action you can feel through the rod
• 5/0 needle-sharp hook — heavy-duty hardware built for trophy bass in thick cover
• Optimized for big swimbaits — purpose-built for 5" and 6" Basstrix Hollow Body Paddle Tails
• Molded bait keeper — locks trailers in place for a flawless presentation every cast
• Chip-resistant powder paint — durable finish that holds up against rocks and structure
• 5/8 oz — ideal sink rate for ledge fishing, deep structure, and submerged weeds

Specifications

The Deps Frilled Shad 4.7 Inches is a realistic reproduction of streamlined baitfish with enhanced real action that trembles and rolls, perfectly imitating smelt and other baitfish that live in many waters. The bait features a quivering action and unique twisting swimming action that triggers strikes from bass feeding on small forage fish.

During the retrieve, a rolling action with shaking from side to side is created automatically—just swim it back and the bait will do the rest. The ultra-realistic body mold includes lifelike eyes that make it look just like a baitfish, getting more bites in tough situations when bass are wary or pressured. Available in two versions with 0% salt content for maximum action and 10% salt for better casting distance.

The innovative fan-shaped lip that spreads over the head passes the water stream around the bait and creates a rolling action with unique trembling motion. The lip acts as a brake to reduce movement more slowly, making it possible to effectively work rocks and sticks where bass live. Since the hook is hidden, the lip also acts like a weedguard, allowing you to fish through cover without constant snags.

Key Features:

• Fan-Shaped Lip: Creates rolling action with unique trembling motion
• Quivering Action: Realistic trembling and rolling mimics live baitfish
• Unique Twisting Swim: Side-to-side shaking action triggers strikes
• Ultra-Realistic Body Mold: Detailed sculpting with lifelike eyes
• Soft Body Construction: Lifelike feel appeals to wary bass
• Weedguard Function: Hidden hook design reduces snags
• Brake Effect: Lip slows movement for working cover effectively
• Two Salt Options: 0% for maximum action, 10% for casting distance

Specifications:

• Length: 4.7 inches
• Quantity: 5 per pack
• Type: Soft swimbait with fan-shaped lip
• Salt Content: Available in 0% and 10% versions
• Target Species: Largemouth bass, smallmouth bass, spotted bass, striped bass

Rigging Techniques:

• Weighted Swimbait Hook: Standard rigging for swimming presentations
• Jighead: Open water and vertical presentations
• Underspin: Add blade for extra flash and vibration
• Texas Rig: Weedless presentation for heavy cover
• Carolina Rig: Dragging presentation for deep structure

Retrieve Techniques:

• Straight Swim: Steady retrieve showcases natural rolling and trembling
• Slow Roll: Methodical retrieve along bottom structure
• Stop-and-Go: Pause to let bait sink and trigger following fish
• Work Cover: Slow retrieve around rocks and sticks using lip as brake

Ideal Applications:

• Waters with smelt or small baitfish populations
• Clear water situations requiring realistic presentations
• Pressured or heavily fished waters
• Around rocks, sticks, and structure
• Tough conditions when bass are finicky
• When bass are feeding on small forage fish

When you need a realistic soft swimbait that delivers unique trembling action, natural rolling motion, and lifelike appearance for tough conditions, the Deps Frilled Shad 4.7 Inches is the choice of serious swimbait anglers.

The Halco Max 110 Lure is the baby brother of the other bigger bodies Max lures. The 110 is a perfect bite size for casting at tuna and mackerel schools, but is also comfortable being sunk down and jigged next to coral bombies and structure.

Coming in a range of Bluewater colors, this versatile little lure is a must have for the adventurous lure fisherman. Discover new fishing techniques and catch more fish with the Halco Max 110 Lure. Its compact size is perfect for casting at tuna and mackerel schools, while also being effective when jigged near coral and structure. With a variety of Bluewater colors to choose from, this versatile lure is an essential tool for any skilled fisherman.

Specifications:

The Dirty Jigs Tactical Bassin Screwed Up Swimbait Head is the ultimate swimbait accessory for the discerning angler. Featuring a uniquely oversized screw-lock bait keeper, this swimbait head allows for easy rigging and customization with your favorite soft plastic baits. This swimbait head also features a premium VMC Hook loved by Matt Allen (featured on our Matt Allen swimbait head)

Realistic paint schemes imitate fleeing prey, triggering predatory instincts in giant bass. Constructed with high-quality materials, this swimbait head is built to withstand the toughest fishing conditions and catch even the wariest of bass.

The Tactical Bassin Screwed Up Swimbait Head is sure to be a staple in any angler's tackle box.

Hook Sizes: 

3/0 Hook for: 1/8 and 3/16

4/0 Hook for: 1/4 and 3/8

5/0 Hook for: 1/2 and 3/4

Pack Sizes:

1/8, 3/16, 1/4 - Sold in Packs of 3

3/8, 1/2, 3/4 - Sold in Packs of 2

G. Loomis Performance Sweatshirt is made of 100% Performance Polyester fleece, this new G. Loomis Performance Sweatshirt showcases all the features you'll need for a great day on the water when the temperature drops. This redesigned sweatshirt is moisture-wicking, antimicrobial, and uses a DWR finish to make this a true performance garment. Available in multiple colors across Men's sizes S-XXL.

Features:

• 100% Performance Polyester Fleece
  
• Moisture-Wicking
  
• Antimicrobial
  
• DWR Finish
  
• Ideal for Cold Weather
  

The Z-Man Gobius is a highly realistic, pre-rigged swimbait designed specifically to mimic the invasive round goby, a primary forage for smallmouth and largemouth bass in the Great Lakes and beyond. It is engineered as a hybrid between a swimbait and a structure jig, allowing it to "creep" and "glide" across rocky bottoms where traditional baits might get snagged.

Key Features:

• 10X Tough ElaZtech: Poured from Z-Man's proprietary superplastic, the Gobius is incredibly soft yet durable enough to withstand dozens of aggressive strikes.
• Internal Jig Harness: Features a "bottom-hugging" weight system that keeps the bait upright and enables a natural tail-up posture at rest, perfectly imitating a feeding goby.
• Snag-Resistant Design: Includes a specialized split dorsal fin brush guard that protects the hook point from structure while compressing easily to ensure a high hookset ratio.
• Subtle Swimming Action: A small, rounded paddle tail delivers a fluid, low-frequency vibration that mimics the quick-kick-and-glide movement of a live goby.

Performance Advantages:

• Round Goby Imitation: Highly realistic invasive species match
• Hybrid Design: Swimbait and structure jig combination
• Rocky Bottom Specialist: Creeps and glides without snagging
• Tail-Up Posture: Natural feeding goby imitation at rest
• High Hookset Ratio: Brush guard compresses easily
• Incredible Durability: 10X Tough ElaZtech withstands dozens of strikes
• Quick-Kick-and-Glide: Subtle swimming action mimics live goby

Ideal Applications:

• Great Lakes fishing
• Smallmouth bass fishing
• Largemouth bass fishing
• Rocky bottom fishing
• Structure fishing
• Round goby forage areas
• Any goby imitation application

Recommended Techniques:

• Creeping retrieve
• Gliding presentations
• Bottom-hugging retrieve
• Slow dragging
• Structure fishing

When you need a pre-rigged swimbait with 10X Tough ElaZtech durability, internal jig harness for bottom-hugging weight system and tail-up posture at rest, split dorsal fin brush guard for snag resistance and high hookset ratio, subtle swimming action with quick-kick-and-glide movement, and highly realistic round goby imitation for smallmouth and largemouth bass in the Great Lakes and rocky bottom structure, the Z-Man Gobius Swimbaits are the choice of serious Great Lakes and structure fishing anglers.

Note: 3-inch pre-rigged swimbait. 10X Tough ElaZtech material. Internal jig harness with bottom-hugging weight. Split dorsal fin brush guard. Tail-up posture at rest. Mimics invasive round goby. Perfect for Great Lakes and rocky bottoms.

The Rapala Crush City Cleanup Craw was designed by pro angler Jacob Wheeler as his ultimate craw bait — and at 3.5", it’s the perfect bass snack. Tight-kicking claws generate reaction-triggering action on the fall and during the retrieve, while forward-facing legs add subtle secondary movement with the slightest twitch. Soft ribbed hook slots on the back let you rig either side of the bait to maximize usage and conceal the hook point. Versatile enough to flip, punch, drag, or run as a trailer. Built with Rapala’s Smart Injection Technology™ for a precisely placed combination of color, flake, salt, and scent.

Features

- Tight-kicking claw action for reaction strikes
- Forward-facing legs for subtle secondary action
- Soft ribbed hook slots — rig either side to hide hook point and maximize bait life
- Perfect for flipping, punching, dragging, or as a jig trailer
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Designed by pro angler Jacob Wheeler
- Available in 14 colors

Specifications

The Rapala Crush City The Mayor Swimbait is the all-season, all-water soft swimbait built to crush big bass. Dependable, adaptable, and versatile enough to leave tied on all day, The Mayor handles nearly any situation — from clear-water finesse to heavy cover. Belly and top hook slots keep the bait rigged straight and conceal the hook point, while the paddle tail delivers instant, subtle kicking action even at the slowest retrieve speeds and in the coldest water. Built with Rapala’s Smart Injection Technology™, each bait combines custom color, flake, salt, and scent precisely where it matters most.

Features

- Paddle tail with subtle kicking action at any retrieve speed
- Belly and top hook slots for straight rigging and hook concealment
- Rigs on a swimbait jig head, belly-weighted swimbait hook, or as a trailer
- Effective in cold water and slow presentations
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 2 sizes and 12 colors

Specifications

The AFTCO Crosswind Puff Jacket is a versatile and eco-friendly outerwear option designed for anglers and outdoor enthusiasts seeking warmth, comfort, and functionality. Crafted from 100% recycled ripstop polyester, this jacket features 80g synthetic fill insulation, providing excellent warmth without the bulk. Its DWR (Durable Water Repellent) finish ensures resistance against light rain and water splashes, making it suitable for various weather conditions.

Designed with practicality in mind, the Crosswind Puff Jacket includes a zippered chest pocket and two fleece-lined hand pockets, offering ample storage for essentials. The covered elastic cuffs help retain warmth, while the versatile hood with a drawcord allows for adjustable coverage. Whether you're on the water or enjoying outdoor activities, this jacket combines style and performance to keep you comfortable.

The Aftco Jumbo Camo Pullover Hoodie have an all-over camo print available in black and forest camo colorways. It’s made with a midweight fleece to keep you comfortable. This fishing sweatshirt also layers nicely under a vest like the Crosswind Puff Vest for extra warmth.

Features:

• Midweight fleece
• All over camo print
• Screen printed logo

Gamakatsu is now offering a Weedless version of our G-Finesse Stinger, the Gamakatsu G-Finesse Weedless Stinger Hooks developed by prostaff Brent Ehrler.

Ehrler’s Stinger is designed for use with the popular Neko Rig technique, as well as other finesse techniques. Tournament Grade Wire and Nano Smoothcoat are game-changing features. Incredible hook up percentage and increased retention once fish are hooked.

Features:

• G- Finesse
• Tournament Grade Wire
• Nano Smooth Coat

The Rapala PXR Mavrik 110 is a premium suspending jerkbait from the Precision Xtreme Series — engineered for anglers who demand elite construction and technical performance. Built with a Long-Cast System for accurate, ultra-long casts, the Mavrik 110 suspends head-down to mimic an injured baitfish and triggers reaction strikes with its hard-cutting, semi-erratic action. Work it slow with short twitches for a side-to-side walk, or snap it hard to get a near 180-degree turn. Versatile across conditions, it's a go-to jerkbait for bass and multi-species freshwater fishing.

Features

- Durable plastic body with external scale detailing
- Long-Cast System for maximum distance and accuracy
- Suspending, head-down posture imitates injured baitfish
- Hard-cutting, semi-erratic action — versatile in all conditions
- VMC RedLine Series treble hooks
- Targets bass and multi-species freshwater

Specifications

Seaguar Gold Label Fluorocarbon Leader is not only thinner, it's even less visible underwater than all other fluorocarbon leaders.  You also get the advantage of more natural presentations and better catch-rates on finicky fish. Made with our exclusive double-structure process, we combine two custom Seaguar fluorocarbon resins to create a leader with smaller diameters yet with exceptional knot and tensile strength. It’s softer as well and cinches easily for fail-safe knots.

Features:

• 18% Thinner Diameter
  
• 17% Better Knot/Tensile Strength
  
• Extremely soft and supple and cinches easily for fail-safe knots
  
• Lowest Line Memory, making line management more user friendly
  
• 100% Fluorocarbon Leader
  
• Double Structure Fluoro
  
• Level Wind Technology
  
• Spool Length: 50 Yards