Freshwater Soft Baits

The Hookup Baits HUB Bullet Jigs feature the smaller profile of the Large Hookup Baits with the weight of the Big Game Hookup Baits. Perfect for when the fish are only biting smaller profile baits on long casts!

There are many ways to fish the hookup bait but casting it out and letting it fall on a tight line will pendulum it down in an arc.  This can be very effective since it allows the bait to swim as it falls.  This is effective when fish are suspended in the column and not on the top or bottom.

If fish are on the bottom, we like to let it sink to the bottom and pop it off the bottom and then allowing it to sink back down.  Continue this retrieve all the way back to the boat or shore.

If they are in the upper part of the column, cast and start retrieving soon after the lure hits the surface.  Most of the time a slow and steady retrieve works best but you can also burn it on the surface for very active surface feeding fish.

Tie a Hookup Bait on and see what method works best for you.  The bottom line is these baits get bit on salt and fresh water fish.

•  4" Body 
• 1oz and 1.5oz
• 2 Per Pack

Hookup Baits Large Jigs have to be one of the most popular sizes Hookup Baits produces, the 5/8oz Red Crab and Mint are known as the "White Seabass Special"

There are many ways to fish the hookup bait but casting it out and letting it fall on a tight line will pendulum it down in an arc.  This can be very effective since it allows the bait to swim as it falls.  This is effective when fish are suspended in the column and not on the top or bottom.

If fish are on the bottom, we like to let it sink to the bottom and pop it off the bottom and then allowing it to sink back down.  Continue this retrieve all the way back to the boat or shore.

If they are in the upper part of the column, cast and start retrieving soon after the lure hits the surface.  Most of the time a slow and steady retrieve works best but you can also burn it on the surface for very active surface feeding fish.

Tie a Hookup Bait on and see what method works best for you.  The bottom line is these baits get bit on salt and fresh water fish.

• Approximately 4 inches
• 3/8oz and 5/8oz 
• 2 Per Pack

Hookup Baits Medium Jigs are a 3" tube jig pre-rigged with a 1/8oz or 1/4oz jighead in a pack of three. The Hookup Baits have been proven to catch the hard to catch bass and trouts in the lake all the way to the SoCal finicky Bluefin on micro-bait.

There are many ways to fish the hookup bait but casting it out and letting it fall on a tight line will pendulum it down in an arc.  This can be very effective since it allows the bait to swim as it falls.  This is effective when fish are suspended in the column and not on the top or bottom.

If fish are on the bottom, we like to let it sink to the bottom and pop it off the bottom and then allowing it to sink back down.  Continue this retrieve all the way back to the boat or shore.

If they are in the upper part of the column, cast and start retrieving soon after the lure hits the surface.  Most of the time a slow and steady retrieve works best but you can also burn it on the surface for very active surface feeding fish.

Tie a Hookup Bait on and see what method works best for you.  The bottom line is these baits get bit on salt and fresh water fish.

• 3"
• 1/8oz and 1/4oz
• 3 Per Pack

Hookup Baits Small Jig gives a whole new meaning to a "Mini Jig", these have an action like now other.  With a spiral action on the fall and an erratic dart action with a pop of the rod tip. Great to fool any stocker trout and subtle enough to entices the big natural browns.

There are many ways to fish the hookup bait but casting it out and letting it fall on a tight line will pendulum it down in an arc.  This can be very effective since it allows the bait to swim as it falls.  This is effective when fish are suspended in the column and not on the top or bottom.

If fish are on the bottom, we like to let it sink to the bottom and pop it off the bottom and then allowing it to sink back down.  Continue this retrieve all the way back to the boat or shore.

If they are in the upper part of the column, cast and start retrieving soon after the lure hits the surface.  Most of the time a slow and steady retrieve works best but you can also burn it on the surface for very active surface feeding fish.

Tie a Hookup Bait on and see what method works best for you.  The bottom line is these baits get bit on salt and fresh water fish. 

There is no scent on this size Hookup Bait.

• 2"
• 1/32oz and 1/16oz
• 3 Per Pack

The Z-Man DieZel MinnowZ is a highly durable paddle-tail swimbait designed for both freshwater and saltwater fishing. It is made from Z-Man's proprietary 10X Tough ElaZtech material, which makes it resistant to tearing and allows it to survive multiple strikes from toothy fish.

Key Features

• ElaZtech Durability: The material is incredibly soft yet nearly indestructible, often lasting through dozens of catches.

• Buoyancy: Unlike traditional plastics, ElaZtech is naturally buoyant, which allows the tail to float up when at rest, creating a more lifelike presentation.

• Weedless Design: It features a molded-in belly hook slot and a split dorsal fin to hide the hook point, making it easy to fish through heavy grass and cover.

• Versatile Sizes: Available in 4-inch, 5-inch, and 7-inch models to match various baitfish profiles.

The Z-Man TRD CrawZ is an ultra-realistic, 2.5-inch crayfish imitation specifically engineered for finesse fishing and the popular Ned rig technique. Its standout feature is its extreme buoyancy, which causes the claws to float upward in a natural defensive posture whenever the bait is at rest on the bottom.

Key Features & Design

• 10X Tough ElaZtech Material: This proprietary material is not only highly buoyant but also incredibly durable, allowing anglers to catch dozens of fish on a single lure.

• Gliding Action: The bait features a tucked-under tail and a flat belly, which creates an enticing gliding motion as it falls through the water column.

• Realistic Details: It includes bulbous claws, small appendages, and a ribbed body to mimic the appearance and texture of a live crawfish or even a saltwater fiddler crab.

• Versatile Sizing: Each lure is 2.5 inches long and typically comes in packs of six.

The Strike King Rage Tail Rage Chunk is a versatile and highly effective soft plastic trailer that is a must-have for anglers looking to enhance their jig presentations. Designed with the iconic Rage Tail technology, this chunky trailer delivers maximum action and irresistible vibrations, making it an ideal choice for attracting bass in a variety of conditions.

Its bulkier body and flappy, kicking appendages create a natural, lifelike action in the water, mimicking the movement of a fleeing prey item. Whether you're flipping, pitching, or using it as a trailer for your jigs, the Rage Chunk provides incredible bulk and stability, allowing for a smooth and consistent presentation that draws fish in from a distance.

Built with Strike King’s exclusive Rage Tail technology, the Rage Chunk ensures that the bait moves with a unique, erratic action that drives fish wild. Made from durable, yet supple soft plastic, this trailer is built to withstand the toughest bites and conditions, ensuring that it stays intact through multiple catches.

Available in a variety of colors that mimic natural forage, the Strike King Rage Tail Rage Chunk is perfect for both clear and murky waters, offering versatility for various fishing techniques and species. Whether you're targeting largemouth bass, smallmouth bass, or other predatory fish, this trailer is sure to give you the edge you need to increase your catch rate.

The Strike King KVD Perfect Plastics Dream Shot is a high-performance finesse bait designed for precision casting and incredible fish-catching action. Crafted from the exclusive KVD Perfect Plastics formula, this soft plastic worm offers unmatched durability and lifelike movement that draws fish in even under tough conditions. Its unique, slim design and segmented body make it ideal for drop-shot, wacky rigging, or finesse techniques, delivering a subtle yet enticing presentation.

The Dream Shot features an irresistible tail action that creates subtle vibrations in the water, making it perfect for targeting bass and other predatory species. Whether you're fishing in clear or murky waters, its natural colors and realistic texture make it a go-to choice for anglers who want to maximize their catch rate.

Engineered with a blend of buoyancy and flexibility, the Strike King KVD Dream Shot excels in both shallow and deep water, offering versatility for various fishing environments. With the added advantage of being part of the KVD Perfect Plastics line, anglers can expect long-lasting performance without the risk of the bait tearing apart during intense use.

Perfect for both novice and experienced anglers, the Dream Shot is a must-have addition to your tackle box.

The Reaction Innovations Shiver Shot is a 3.65-inch shad-style soft plastic built around a shiver tail that produces action with the slightest flick of the rod tip — on a drop shot, the tail shivers and vibrates at rest with minimal rod input; on a jig head, it swims with a realistic baitfish action; on a Carolina rig, the tail shimmies on the drift. The durable yet supple plastic maintains the tail action through repeated strikes. 9 per pack in 8 colors spanning shad, crawfish, and attractor patterns.

Key Features

• Shiver Tail — Action on the Slightest Rod Input — The Shiver Shot’s tail is designed to produce a shivering, vibrating action with the smallest rod tip movement or current; on a drop shot, the tail shivers at rest and on the fall with minimal rod input, producing a lifelike baitfish action that triggers strikes from bass that are watching the bait closely; the tail action is most pronounced on a drop shot where the bait is suspended in the strike zone and the tail moves freely.
• Durable Yet Supple Plastic — Maintains Tail Action — The plastic formulation is durable enough to withstand repeated strikes while remaining supple enough for the tail to move freely with minimal resistance; the balance between durability and suppleness is what allows the tail to produce action with the slightest rod input rather than requiring aggressive rod movement.
• Versatile Rig Compatibility — Effective on drop shots, Carolina rigs, and jig heads (fished like a fluke or swimbait); the 3.65" profile fits a wide range of hook sizes and jig head weights across all three applications.
• 8 Colors — 9 Per Pack — Eight colors spanning shad imitations (Sexy Shad, Bad Shad Green, Small Mouth Magic, Pride Shad), crawfish/creature patterns (Magic Craw Red, Green Pumpkin Purple & Copper Flake), and attractor colors (Spring Break, Poutine); nine baits per pack.

Color Selection Guide

Best For

• Drop Shot — Primary Application — The Shiver Shot’s tail action is most effective on a drop shot where the bait is suspended in the strike zone; nose-hook or wacky-hook on a drop shot hook and suspend above the bottom; the tail shivers at rest and on the fall with minimal rod input, triggering strikes from bass that are holding tight to bottom structure or suspended in the water column; most effective in clear water and post-frontal conditions.
• Carolina Rig — Effective on a Carolina rig for covering open water, points, and transition areas; the tail shimmies on the drift and produces action on the pause, triggering strikes from roaming bass; use a 1–2 ft leader for a natural, drifting presentation.
• Jig Head — Swimbait Style — Thread on a 1/8–3/16 oz jig head and swim steadily for a baitfish imitation presentation similar to a fluke or paddle tail swimbait; the shiver tail produces a swimming action on the retrieve that triggers strikes from bass feeding on baitfish.

The Megabass Hazedong Shad generates an enticing tail action that will have bass choking it deep into their throats. The Megabass Hazedong Shad features an super thin paddle tail that creates a vortex through the water with a tight back and forth motion. Large bubble eyes also provide an added element of realism for those weary bass.

Molded from Megabass’ exclusive Vios Mineral Plastic, the Megabass Hazedong Shad is extremely durable and can withstand repeated beatings from the biggest bass. Designed with a built-in hook pocket on the belly, the Megabass Hazedong Shad delivers an excellent hookup ratio whether it’s rigged on a jighead, weightless, or on a drop shot. 

3" (8cm) Qty 8 Per Pack

4.2" (11 cm) Qty 5 Per Pack

The Z-Man Big TRD is an upsized, 4-inch version of the original Finesse TRD, designed to provide a larger profile for targeting bigger bass while maintaining the "magic" of the Ned rig. Made from Z-Man's proprietary 10X Tough ElaZtech material, it is incredibly durable and naturally buoyant, allowing it to stand straight up on the bottom to mimic a defensive baitfish or craw.

Key Features

• Upsized Profile: Features the same dimpled body and stickbait shape as the original but elongated to 4 inches to trigger bites from larger fish.

• Extreme Buoyancy: The ElaZtech construction ensures the bait stands vertically at rest, creating an irresistible presentation on a Ned rig.

• Unmatched Durability: Designed to withstand dozens of strikes and catches without tearing, outlasting standard plastisol baits.

• Versatile Rigging: While built for the Ned rig, its larger size also makes it effective for wacky rigging, Texas rigging, and Carolina rigging.

The Yamamoto Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip.

Additionally, Brett wanted to keep the tail action tight, similar to an actual baitfish, so we designed the tail with accordion-style cuts and a flanged tail which keeps the action minimal. Hookset ratios are also improved as the tail folds in on itself when the fish bite.

Another key feature of the Zako which is exceptionally useful when rigging it as a flip bait is the center line on the top of the bait – you’ll always know you’re rigging it dead center and that means the Zako will always run true.

The Roboworm Ned Worm was designed specifically for the deadly Ned rig. Using Roboworm's patented techniques they are now available to offer anglers worms in colors never previously offered for the Ned rig. Its short, fat profile and flat bottom make it the perfect for this effective technique in any lake. It is also deadly when wacky rigged, drop shotted or Carolina rigged! By utilizing Roboworm's innovative patents, we are proud to bring anglers a wide variety of never-before-seen colors for the Ned rig. With its unique short and fat profile and flat bottom, this worm is the ultimate choice for the NED rig.

3" - 8 Per Pack

4.5" - 6 Per Pack

The Z-Man Slim SwimZ 2.5" is a compact, highly versatile paddle-tail swimbait designed for both freshwater and saltwater finesse fishing. Its slender profile and unique tail design make it a go-to choice when gamefish are keyed in on small forage like glass minnows or fry.

Key Features

• 10X Tough ElaZtech: Made from Z-Man's proprietary material, these baits are extremely durable and resist nicks or tears from toothy fish.

• Curved Paddle Tail: This design provides a tight, high-frequency vibration even at slow retrieve speeds, mimicking the natural movement of small baitfish.

• Natural Buoyancy: The material allows the bait to float, which creates a tail-up posture when paused on the bottom—a natural defensive or feeding look that triggers strikes.

• Packaging: These are typically sold in 8-packs.

The Z-Man TRD TubeZ is a 2.75-inch finesse tube bait specifically designed for the Ned Rig technique. While most traditional tubes are hollow and sink flat, the TRD TubeZ is made from 10X Tough ElaZtech, which is naturally buoyant and causes the tentacles to stand up and dance off the bottom.

Key Features & Design

• Solid Nose Construction: Unlike standard hollow tubes, the TRD TubeZ features a solid head, making it easy to rig on a mushroom-style jighead without the bait tearing or sliding.

• Super-Soft Tentacles: The thin, round tentacles are highly reactive, moving with the slightest water current or rod tip twitch to mimic a small crawfish or prey fish.

• Salt-Impregnated: The body is loaded with salt to encourage fish to hold on longer, giving you more time to set the hook.

• Indestructible Material: The ElaZtech build is virtually impossible to tear, often lasting for dozens of catches per bait.

The Yamamoto Psycho Dad has been a top-secret bait of the pros over the last season.  Developed by western pro Bub Tosh, the Psycho Dad is an ultra deadly flip/punch bait that is also super versatile as a jig trailer.  

The unique claws on the Psycho Dad actually swim and kick as the bait falls, and the head of the bait features a built-in rattle slot that is capable of holding the big DOA rattle.  The body section of the Psycho Dad is thick for holding on to the barb of a flippin hook or jig trailer.

 Qty:  5 per pack

The Z-Man Finesse TRD (The Real Deal) is a 2.75-inch stickbait designed specifically for the Ned Rig, a finesse technique famous for catching bass in tough or highly pressured conditions. It is widely considered a staple for smallmouth, largemouth, and spotted bass.

Key Features

• 10X Tough ElaZtech: This proprietary material is virtually indestructible, often lasting for dozens of catches per bait.

• Buoyancy: Unlike traditional plastics that sink flat, the TRD is naturally buoyant, causing it to stand vertically off the bottom when at rest to mimic a feeding crawfish or minnow.

• Salt-Impregnated: The soft formulation and salt content provide a precise sink rate and an irresistible feel that encourages fish to hold on longer.

• Dimpled Texture: A realistic, dimpled surface adds to its natural look and feel.

8 per pack

The Sierra Slammers Trout Swimbaits 2" have been field tested in the Eastern Sierras, Northern Sierras and testing in Southern California is currently underway. Thus far they simply kill it! The Swimbaits come 5 to a pack and include one 1/16oz jighead with VMC wire keeper hook. These swimbaits also fish great on the drop shot.

5 per pack

The 3.5-inch Fat Gitzit Tubes is a classic, tournament proven bait. The Fat Gitzit actually has a narrower profile, and is a great choice any time the fishing gets tough. It has a natural fall in the water, and delivers an excellent crawfish imitation when dragged along the bottom. Available in several colors.