Freshwater Lures

Staying true to Yamamoto's roots of innovative baits that absolutely catch fish, bring you the Yamamoto 3.5" Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The Yamamoto 3.5" Yamatanuki is a power finesse option perfect for the angler looking to flip into cover or cast to fish on forward-facing sonar. When paired with a 5/0 extra wide gap hook, it provides superior performance and results.

The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz. It is made from a custom “heavy” soft plastic formula that allows it to be fished weightless yet cast great and fall fast. This makes the Yamatanuki an incredible option for flipping, casting and dragging, as well as casting to fish on forward-facing sonar. The 8 colors are handpicked by our pros to give anglers an awesome array of fish-catching options no matter what conditions they face. The Yamatanuki is another incredible tool in your fishing catching arsenal brought to you by the world’s most premium soft plastic brand, Yamamoto Baits.

Count Per Bag: 8

The Megabass Spark Shad is a high-performance soft plastic swimbait designed to deliver lifelike swimming action and a natural presentation. Its keel-shaped body and anatomically correct fins provide stability at varying retrieve speeds, ensuring consistent performance in different water conditions.

Crafted from soft yet durable materials, the Spark Shad produces a subtle tail kick that attracts predatory fish even at slow speeds. Its versatile design allows for multiple rigging options, including jig heads, belly-weighted hooks, and umbrella rigs, making it suitable for a wide range of fishing techniques.

Key Features:

• Keel-shaped body for straight-line swimming and reduced roll

• Anatomically correct fins for realistic movement and stability

• Soft, durable material provides subtle tail action

• Compatible with various rigging methods

• Effective for targeting bass, walleye, and other predatory species

The Lobina Rico and Rio RicoL are the number one fished popper by the pros today, and for good reason! Though these lures may look unassuming, once one is in your hands the quality becomes very obvious. From the razor sharp Gamakatsu hooks, to the hand tied feather trailers and the meticulous paint jobs, these poppers have all the bells and whistles. The cup is precisely tuned on each lure to precisely imitate a fleeing and injured baitfish making the action of this lure quite exceptional. Get yours today and see what all the hype is about!

The Savage Gear 3D Shine Glide 185 is a slow sinking erratic swimming glide bait. These baits have been deadly on a multitude of game fish from largemouth bass to musky. On a slow retrieve the bait glides from side to side. A pop of the rod tip will increase the darting action. Deadly on a twitch and stop retrieve.

We like to fish this bait slowly with a steady retrieve but there are times when we twitch the rod tip.  It washes out if its fished too quickly and we usually get bit on a slow and steady retrieve.  Another favorite method is to start twitching it as soon as it hits the surface.  A slow methodical upward pump of the rod tip while slowly turning the handle makes this bait flop back and forth on the surface.  Keeping this going can keep the bait in the strike zone longer, giving the fish an irresistible presentation.  

We fish the Savage Gear 3D Roach Shine Glide 185mm on 20lb line with a medium fast action 7'6" rod.  Try one out, we think you'll like it.

If you're looking for a bait that provides the look of a tube bait, but has the fall rate of a bulkier heavy bait then check out the Yamamoto Fat Ika.

We like it rigged on a 4/0 wide gap hook from Owner or Gamakatsu EWG but our favorite is the Owner 4/0 Beast Hook.  The beast hook gap is larger allowing for the hook to come through the plastic for better hooks sets.  The screw in CPS spring holds it extremely well and won't tear out in most circumstances.  

It has the skirted bottom of a tube, and the body of a grub with a little extra bulk. With the Fat Ika you can jig and swim more accurately than with most tube baits.

As it falls, it has a built-in side to side movement, which is all the bass need some days. 

Size: 4"

Qty: 10

The Roboworm 4 1/2" Curly Tail Worm is a finesse soft plastic bait designed for anglers seeking consistent, high-quality performance. Featuring Roboworm's exclusive "Salt Release System," the worm is infused with salt in the head, allowing it to slowly leech out during casts and release a burst of salt when a fish strikes, encouraging longer holds for better hook-up ratios.

The thin, subtly curled tail delivers lifelike, irresistible action, ideal for techniques like drop shotting, split shotting, darter heads, shakey heads, and finesse Carolina rigs. Crafted with Roboworm's signature robotic hand-poured, triple-color technology, these worms offer vibrant, detailed color patterns in popular combinations, mimicking small forage species like shad. Each pack contains 8 worms, made in the USA, known for their durability and consistent quality.

Style: Curly Tail Floating Worm

Size 4 1/2"

Qty: 8 Per Pack

The amazing detail and incredible action of the Jackall Rerange Jerkbait is unmatched by any other jerkbait.  This 110 size jerkbait will dive about 4 feet while making a high pitched rolling action.  When twitched and jerked, the darting action has purpose and won't have regular movements enticing more strikes.  

Engineered with an advanced “TG Zero Friction” weight transfer system, the Jackall Rerange Jerkbait features a fluororesin covered tungsten weight, which slides from end-to-end to extend casting distance and enhance action.

Unmatched in outright attraction, the Jackall Rerange Jerkbait produces an erratic, yet balanced lurch that lets bass know that there’s an easy meal within reach. Offered in a number of highly detailed colors, the Jackall Rerange Jerkbait is built with advanced internals that produce superior performance.

The advanced, zero friction weight transfer system allows anglers to cast farther and bring the fish to the bait for an easy catch. With realistic paint jobs and the right action, the Jackall Rerange Jerkbait is an excellent choice for anglers looking to score big.

The Don Iovino Splash-It is the old school popper, perfected! Instead of chugging, like other poppers, the Splash-It spits water far in front of the bait to imitate that dying baitfish action. All Splash It's come with a super sharp hand tied chicken feather dressed rear treble.

The Splash It 2 are a little bigger than the regular splash it and are slightly heavier.  

Expanding on Megabass' wildly popular Sleeper Series, the Megabass Sleeper Gill Swimbaits now offer anglers an alternative profile to target those panfish-gobbling bass. Featuring an adaptation of their signature dorsal fin weedguard, the Sleeper Gill can be cast in those cover-choked waters where other baits fear to swim while still maintaining an incredibly natural profile that will fool the most veteran fish in your water.

Just under the concealed hook, the body relies on a hollow zone that quickly compresses to convert more bites and optimize your hook-up ratios.

Don Iovino, a legend in bass fishing, knows what fishing soft plastic baits is all about and when he puts his name on a bait, you can have the confidence that it will meet or exceed your performance expectations. Anglers who use his custom hand pour worms know how effective they can be, and how much big bass pay attention.

These worms have an enticing look with a fatter head, ribbed mid section, and a fanned tail.  Loaded with salt, bass will hang on giving you time to set the hook.  Perfect for drop shot, shaky head, Texas, and Carolina rig, fish it and you'll see it's fish catching potential.

4 1/2" Fatboy Worm

Quantity 25 per pack

The Zoom Super Fluke 5" has been a proven winner for many years and continues to be — a split-belly soft jerkbait that produces a dying baitfish action on the jerk-and-pause retrieve. The split belly design allows the bait to be rigged weedless for fishing through cover, or threaded onto a darter head, jig head, or scrounger head for a fully exposed hook presentation. On a scrounger head, pop it or swim it subsurface when gamefish are feeding on baitfish. On a darter head, work it with sharp twitches and pauses for a darting, wounded baitfish action that triggers reaction strikes. The 5" profile matches larger baitfish (shad, shiners, golden bream, rainbow trout) and draws strikes from bigger bass. 10 per pack in 19 colors.

Key Features

• Split Belly Design — Weedless or Exposed Hook Rigging — The split belly allows the bait to be rigged weedless with the hook point tucked into the split for fishing through grass, laydowns, and shallow cover without snagging; the same split belly accepts a darter head, jig head, or scrounger head for a fully exposed hook presentation in open water or around sparse cover.
• Dying Baitfish Action — Jerk-and-Pause Retrieve — The soft jerkbait profile produces a darting, wounded baitfish action on the jerk-and-pause retrieve; on the jerk, the bait darts and flashes to one side; on the pause, it glides and slowly sinks with a subtle shimmy that mimics a dying or disoriented baitfish; the pause is often when the strike occurs as bass commit to the bait on the fall.
• Scrounger Head — Subsurface Baitfish Presentation — Thread on a scrounger head and pop or swim it subsurface when gamefish are actively feeding on baitfish near the surface; the scrounger head’s bill produces a wobbling action that complements the Fluke’s soft body shimmy for a highly realistic baitfish presentation.
• 5" Full-Size Profile — Bigger Baitfish, Bigger Bass — The 5" size matches larger baitfish profiles (shad, golden bream, shiners, rainbow trout) and is most effective when bass are keying on larger forage or when targeting big bass that won’t commit to a smaller profile; 10 baits per pack across 19 colors.

Color Selection Guide

Best For

• Weightless Weedless — Shallow Cover & Topwater — Rig weightless with the hook point tucked into the split belly and work through shallow grass, laydowns, and over submerged vegetation; the weightless Fluke sinks slowly on the pause, producing a gliding, dying baitfish action that triggers strikes from bass holding in shallow cover.
• Darter Head — Open Water Jerkbait — Thread on a 1/8–3/16 oz darter head for a subsurface jerkbait presentation in open water; work with sharp rod tip twitches and pauses; the darter head keeps the bait in the strike zone at a consistent depth while the Fluke’s body produces the darting, wounded baitfish action on each twitch.
• Scrounger Head — Schooling Bass & Surface Feeding — Thread on a scrounger head and swim or pop subsurface when bass are schooling and feeding on baitfish near the surface; the scrounger head’s wobbling action combined with the Fluke’s shimmy produces a highly effective baitfish imitation for schooling bass situations.
• Big Bass — Larger Baitfish Profile — The 5" profile is most effective when targeting big bass that are keying on larger forage; upsize from the 4" Jr to the 5" when bass are following the smaller profile but not committing, or when fishing waters with larger average baitfish size.

The Yamamoto 5" Thin Senko is the skinny brother of the original 5" Senko. The slender body of Thin Senko lends itself well to drop shotting and other finesse presentations. It's able to differentiates itself from the other trick or slender worms with its characteristic Senko action. It works great with the NED rig and the Neko rig too.  If you want to get more life out of your Senko you can use an O ring and tool if you are wacky rigging or Neko rigging.

There is perhaps no other jerkbait that is more coveted than the Megabass Vision OneTen.  The tungsten weights increase casting distance and allow for a more slender bait, reducing drag in the water when retrieved.  

The Katsuage hooks that come stock on the Vision 110 are light wire for easy penetration correct balance.  Megabass intends this bait to be fished on light line, preferably 6 to 10lb pound test.  Using light line allows the bait to reach its optimal swimming depth of four to six feet, but also enables the bait to move more freely in the water.  

Retrieved properly, the Vision 110 not only darts from side to side but it does so in an arching fashion shooting up, and then back down as you jerk your rod tip.  Additionally, as the bait is being pulled in the water it moves sideways from top to bottom giving off a color and flash, but it also has a rear movement from side to side.  Heavier line and hooks have the potential to impede action taking the bait out of its factory tuned equilibrium.

The Deps Slither K Frog is engineered to fish in the thickest, nastiest cover imaginable, delivering exceptional performance where other frogs fail. Its super-soft construction and custom-designed hook make the Slither K incredibly weedless while maintaining an excellent hookup ratio that converts explosive strikes into landed fish.

The innovative design features two strategically placed holes that serve dual purposes: they aid in allowing the bait to collapse when hit for better hooksets, and they release any water that may have leaked in, keeping the frog riding high on the surface. This thoughtful engineering ensures the Slither K maintains peak performance even after multiple fish catches.

The natural rabbit fur legs add an extra element of realism to the lure, creating lifelike movement as it effortlessly walks back and forth on the surface. Combined with the super-soft body and premium Japanese construction, the Deps Slither K delivers the performance serious frog fishermen demand when fishing lily pads, matted vegetation, and heavy slop.

Key Features:

• Super-Soft Construction: Ultra-soft body collapses easily for excellent hookup ratios
• Custom-Designed Hook: Engineered for maximum weedlessness and hookset performance
• Dual Drainage Holes: Allow bait to collapse on strikes and release water for consistent performance
• Natural Rabbit Fur Legs: Create incredibly realistic movement on the surface
• Effortless Walking Action: Walks back and forth with minimal rod input
• Premium Japanese Construction: Durable hollow body built for heavy cover fishing
• Compact Profile: 2.25" size perfect for finesse frog presentations
• Lightweight Design: 3/8oz weight ideal for accurate casts to tight pockets

Specifications:

• Length: 2.25 inches
• Weight: 3/8 oz
• Type: Hollow body topwater frog
• Legs: Natural rabbit fur
• Target Species: Largemouth bass, smallmouth bass, pike

Retrieve Techniques:

• Walk-the-Dog: Classic side-to-side action across open pockets and edges
• Slow Crawl: Steady retrieve over matted vegetation and lily pads
• Popping Retrieve: Sharp pops to create surface disturbance
• Stop-and-Go: Pause over openings to trigger strikes from following fish
• Twitch-Pause: Erratic twitches followed by pauses for finicky bass

Ideal Applications:

• Lily pads and matted vegetation
• Thick slop and heavy cover
• Weed edges and open pockets
• Finesse frog situations where compact profile is needed
• Shallow flats with vegetation
• Early morning and late evening topwater fishing
• Calm water conditions for optimal walking action

When you need a compact, finesse-style frog that can handle the thickest cover while delivering exceptional hookup ratios, the Deps Slither K provides the super-soft construction and innovative design that serious frog fishermen trust.

Lucky Craft Slender Pointer MR Jerkbait

Designed for anglers who know that a slimmer profile triggers more strikes, the Lucky Craft Slender Pointer MR is the answer to what smallmouth bass fishermen have been asking for. Built on the legendary Pointer Minnow platform, this slender-bodied jerkbait cuts through the water column with a tight, darting action that drives bass wild — especially in clear, cold water when fish are finicky and need a reason to commit.

Rig it up, work it with sharp twitches and pauses, and feel the difference a slender profile makes when bass are keying on shad, minnows, or other slender forage.

Best For

• Species: Smallmouth Bass, Largemouth Bass, Spotted Bass, Walleye, Striped Bass
• Techniques: Jerkbait fishing, twitch-and-pause, suspending presentations, cold-water finesse
• Conditions: Clear water, cold fronts, post-spawn, early spring, late fall
• Water: Lakes, reservoirs, rivers, rocky points, main lake structure

Features

• Slender minnow profile triggers strikes from pressured and finicky bass
• Lucky Craft patented magnetic weight transfer system for long, accurate casts even in wind
• Three razor-sharp Daiichi treble hooks for maximum hook-up ratio wherever fish strike
• Suspending action at 50°F — stays in the strike zone during pauses
• Available in two sizes: 97mm and 112mm
• Premium finishes in proven fish-catching color patterns

Specs

The Keitech Swing Impact 2" is a highly versatile soft swimbait built to perform across a wide range of presentations. The top and bottom of the bait are slotted for perfect hook alignment regardless of how it's rigged, and Keitech's original two-tone color injection creates a distinct color separation on the top and bottom for a more realistic baitfish profile.

Key Features

• 12 per pack
• Slotted top and bottom — perfect hook alignment on any rig
• Two-tone color injection — distinct top/bottom color separation for realism
• Versatile techniques: split shot, Carolina rig, jig head swimbait, trailer for underspins, chatterbaits, and spinnerbaits
• Available in 4 sizes — part of the Keitech Swing Impact lineup
• 13 colors available — Green Pumpkin PP, Pro Blue Red Pearl, Sight Flash, Sexy Shad, Electric Shad, Bluegill Flash, Super Shad, Smoke Silver, Sight Green Hologram, Sight Blue Ghost, Electric Bluegill, Clear Lake Hitch, Green Pumpkin Green & Purple Flake

The Keitech Easy Shiner 2" features a slim profile and exceptional realism, with a super-soft composition that allows the boot tail to deliver an incredible kicking action on the retrieve. Its streamlined design makes it highly effective around vegetation, and the squid scent load adds fish attraction on every cast. Excels rigged behind a darter head or used as a swim jig trailer.

Key Features

• 15 per pack
• Boot tail design — strong kicking action at any retrieve speed
• Slim profile — works effectively around vegetation
• Squid scent infused — note: French Pearl does not include squid scent
• Recommended techniques: darter head, swim jig trailer
• 17 colors available — Pro Blue Red Pearl, Sight Flash, Sexy Shad, Electric Shad, Bluegill Flash, Shad, Smallmouth Magic, Copperfield, Sungill, Perch, Green Pumpkin, Electric Blue Chartreuse, Chartreuse Shad, Silver Flash Minnow, French Pearl, Clear Lake Hitch, Green Pumpkin Green & Purple Flake

This Ima Skimmer 110 Topwater Lure is unique among hard plastic topwater stickbaits in that only the Ima Skimmer has the slender body shape of a 5" soft plastic stickbait. This slim profile has proven to be one of the most appealing bass lure shapes ever. There's a whole lot to be said simply for this slender profile and silhouette, and the ima Skimmer is really the only topwater hardbait that has it.

A large part of the Skimmer's action is caused on the ending movement of each zig or zag as the tail-weighted back end of the ima Skimmer stirs the water wildly causing a large boil. So every time that the Skimmer zigs or zags left or right, the final movement of the weighted tail stirs the surface into a large boil, and the Skimmer slips out barely ahead of the boil, just like a desperate baitfish narrowly escaping a bass's lunge.

4.25"

110mm 

The Megabass Vision 110 Jr. harnesses the winning features of the highly acclaimed Vision 110 jerkbait in a compact 98mm (3.85in) size, delivering a high level of action per inch that outshines even its larger counterpart.

The expertly crafted Vision 110 Jr. has been revamped from the ground up to enhance the dynamic movements of the original and broaden the jerkbait series. Distilled from the ONETEN, this smaller version showcases exaggerated darting and rolling patterns, as well as enticing wobbling and rolling actions. Thanks to the dual-tungsten weights of the Megabass Multiway Moving Balancer System (PAT.), this compact lure offers exceptional casting distance.