Freshwater Lures

The renowned Nichols Ben Parker Mini Magnum Flutter Spoon 6.5" is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

  Weight: 2.5oz

The renowned Nichols Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

The Megabass Knuckle LD crankbait is enlivened by a fixed circuit board lip, powering a tight, high-pitch action that is devastatingly effective on pressured fish, and in colder waters. The front hook is equipped with heavy-duty swivel to keep hard-won bites from throwing the hook during the fight.

Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially-tuned to catch key fish in the toughest conditions, with lifelike detail, and an irresistibly tight wiggling action.

• Durable circuit board lip
• FX lip of the original is converted to a carefully-angled circuit board lip for even more responsive high pitch wobble & roll action.
• Equipped with a rolling swivel front hook-hanger
• Fixed weight for a truly silent approach
• Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially-tuned to catch that key fish in the toughest conditions.

The 6th Sense (silent) SplashBack 70 Popper will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with ease, making 'walking the dog' an easy task.

The extra-wide mouth spits and chugs like no other surface lure while still creating the classic "bloop" sound when needed. At rest, the flat side profile results in side-to-side movement. On top of all that, realistic 3D eyes and lifelike surface detail give you the most versatile topwater out there.

Premium Buzzbait for Explosive Topwater Bass

The War Eagle Buzzbait delivers premium topwater performance designed for serious bass anglers who demand explosive surface strikes. Built with quality construction and optimized buzzbait design, this lure provides exceptional surface commotion, loud buzzing sound, and proven effectiveness for targeting aggressive bass in shallow water and around cover. The Buzzbait represents War Eagle's commitment to creating quality topwater lures for bass fishing.

Advanced Buzzbait Design

• Premium Blade: Quality blade creates maximum surface commotion and buzzing sound
• Optimized Design: Balanced construction provides ideal surface action
• Loud Attraction: Buzzing blade creates noise that attracts bass from a distance
• Surface Commotion: Blade churns water for maximum visual and audible attraction
• Weedless Design: Runs through cover and vegetation effectively

Premium Construction Features

• Quality Components: Premium blade, wire, and hook ensure reliable performance
• Sharp Hook: Quality hook provides solid hooksets on explosive strikes
• Durable Wire: Strong wire frame withstands aggressive strikes and cover
• Silicone Skirt: Quality skirt provides lifelike action and durability
• Proven Design: Time-tested buzzbait configuration triggers strikes

Topwater Bass Fishing Applications

The War Eagle Buzzbait excels in topwater bass fishing applications. Perfect for early morning and late evening fishing, working over grass and vegetation, fishing around shallow cover and structure, targeting aggressive bass in low-light conditions, or any situation where explosive topwater strikes are expected. The buzzing blade creates maximum surface commotion and noise that attracts bass from a distance while the weedless design allows you to work it through heavy cover where big bass hide.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Buzzbait continues this tradition with optimized topwater design and premium construction. Every buzzbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious topwater specialists, the War Eagle Buzzbait delivers the explosive topwater performance that bass anglers demand.

Experience the premium buzzbait performance that serious bass anglers trust. The War Eagle Buzzbait isn't just a topwater lure—it's a precision tool built for explosive surface fishing success.

Catch explosive topwater bass with War Eagle Buzzbait—where surface commotion meets explosive strikes.

The Madness Japan Balam 300 Swimbait is not made for everyday anglers. Its large stature is built to meet the needs of anglers who are looking for one bite and trying to catch that fish-of-a-lifetime.  A true magnum-sized swimbait, the Balam 300 measures nearly 12-inches in length and weighs just over 6-ounces.

The Balam 300 features four joints that produce a tremendous swimming action, as well as an enticing side-to-side body roll. It is also perfectly weighted so it can be burned at ultra-high speeds and won’t tumble or jump out of the water.

Crafted from ABS resin, which allows it to take a heavy beating, it also comes equipped with a soft silicone tail that offers unbelievable lifelike action. Armed with a three-hook system as well that makes it nearly impossible for fish to short-strike or swipe at the bait without getting hooked, each Madness Japan Balam 300 Swimbait is also airbrushed to perfection with incredible detailing.

The G-Ratt Baits Sneaky Pete 2.0 is an upgraded evolution of the legendary Sneaky Pete glide bait, re-tooled for enhanced realism, performance, and fish-attracting appeal. This premium slow-sinking glide bait brings new life to one of the most trusted designs in big-fish angling, featuring a fully modernized 3D-sculpted body with detailed gill plates, natural 3D eyes, and refined proportions for a hyper-realistic baitfish imitation.

Key Specifications:

• Length: Approximately 8 inches (refined from the original for better presence and action).
• Weight: ~2.5 oz (optimized balance for smoother glides and versatility).
• Buoyancy/Action: Slow-sinking (consistent rate of about 1 foot every 2–3 seconds), with flawless response to rod inputs—producing wide, seductive side-to-side glides on simple twitches, erratic injured-baitfish darts on quick reels/pauses, tight rolling wakes on slow retrieves, or burning fast for fleeing prey imitation.
• Features: Subtle built-in knocking/rattling sound from the advanced weighting system (calls fish from distance without spooking), custom-molded replaceable soft-rubber tail for lifelike movement and easy maintenance, heavy-duty hardware including 360° rotating hook hangers, sticky-sharp treble hooks (often BKK or equivalent strong models), and premium construction built to handle trophy predators like largemouth bass, striped bass, snook, pike, muskie, and more.

The 2.0 version maintains the original's legendary versatility—glide, crank, twitch, burn, or wake it—while delivering upgraded realism on the pause to trigger more reaction strikes. It's engineered for serious anglers chasing bigger fish in freshwater or inshore scenarios, with tight tolerances and durability that stand up to heavy use.

Perfect for your website product page: "Elevate your glide bait game with the G-Ratt Baits Sneaky Pete 2.0 – the re-tooled classic that's changing the rules for big bites. More realistic, more responsive, and built to fool the smartest trophies."

• Length: 8in
• Weight: 2.5oz

The Yamamoto 4" Double Tail Hula Grub is a middle size creature bait but still catches big largemouth bass.  This simple bait is tailored for finesse fishing in pressured waters but is effective at caching bass in any water. When bass fishing gets tough, this plastic paired with a football jig head, can make the difference and catch you lots of bass.

This bite-sized grub combines a Senko-style body for subtle undulation, a free-flowing skirt for lifelike pulsation, and twin curly tails that thump and flutter to mimic small forage like baitfish or insects.

Infused with salt for buoyancy and natural sink rate, it excels in clear or stained water, drawing strikes from finicky bass, smallmouth, or panfish. Available in 8 proven colors, it's a go-to for light tackle setups, delivering unmatched action without added weight.

Key Features:

• Versatile Design: Skirt adds vibration and realism; double tails kick vigorously on retrieve or hop; salt-loaded for weightless rigging.
• Finesse Focus: Compact profile imitates small prey; stays on hooks well during slow drags or deadsticking.
• Durable Formula: Yamamoto's proprietary soft plastic resists tears; floats subtly for bottom-hugging presentations.
• Proven Performance: Wins tournaments on Ned rigs or shakey heads; ideal for rivers, ponds, or deep structure.

The Nichols Lures DUH Humpback Spoon is a powerhouse lure designed to trigger reaction strikes from big bass, stripers, and other predatory fish. Precision-engineered and handcrafted in the USA, this spoon features a unique humpback shape that produces an erratic flutter and flash on the fall — perfectly imitating a dying baitfish.

Built with premium components, the DUH Humpback Spoon includes high-quality hardware, a strong split ring, and an ultra-sharp treble hook to ensure secure hookups. Whether you’re fishing deep ledges, schooling fish, or vertical jigging, this spoon delivers explosive strikes and dependable performance cast after cast.

Features:

• Unique humpback design for lifelike fluttering action

• Premium finish for maximum flash and visibility

• Equipped with high-quality split rings and treble hooks

• Perfect for vertical jigging, casting, or targeting suspended fish

• Ideal for bass, stripers, and other gamefish

• Handcrafted in the USA for consistent quality and durability

Perfect For:
Anglers looking for a versatile, high-impact spoon that excels in deep or open-water fishing. The Nichols DUH Humpback Spoon is the ultimate choice for mimicking injured baitfish and drawing reaction strikes from aggressive predators.

Discover the power of the Megabass Sleeper Craw! With its revolutionary hidden-hook design and realistic appearance, this craw imitator will entice even the most weary fish. Its concealed weight and hook reduce snags and allow for longer, more natural bites. Upgrade your fishing game and catch more with the Sleeper Craw!

Constructed with a buoyant, durable material and a custom scent for maximum fish attraction. Its encased weight navigates through tough terrain without making unnatural noises. With various techniques, this craw will bring your fishing to life and deliver more bites.

Experience natural bite-feel and improved snag resistance with Megabass Sleeper Craw. The concealed jig hook and buoyant, durable claws guarantee sure hooking performance. Add a raised-arm defensive posture and responsive trembling to life with angler input to your fishing game. Get aggressive action when you need with Sleeper Craw.

Key Features:

• Carapace Hook Guard: Revolutionary hidden-hook design
• Swing Craw Arm: Responsive trembling action
• Concealed Weight: Reduces snags and unnatural noise
• Buoyant Claws: Durable and natural presentation
• Custom Scent: Maximum fish attraction
• Raised-Arm Posture: Defensive craw appearance
• 3" - 5/8oz: Optimal size and weight

Performance Advantages:

• Hidden-Hook Design: Longer, more natural bites
• Improved Snag Resistance: Navigates tough terrain
• Natural Bite-Feel: Fish hold on longer
• Sure Hooking Performance: Concealed jig hook
• Responsive Action: Trembling with angler input
• Versatile Techniques: Multiple presentation options

Ideal Applications:

• Bass fishing
• Heavy cover fishing
• Rocky terrain
• Flipping and pitching
• Texas rig presentations
• Freshwater fishing
• Any craw imitation application

Recommended Techniques:

• Flipping
• Pitching
• Texas rig
• Dragging
• Hopping

When you need a revolutionary craw imitator with hidden-hook design, carapace hook guard, swing craw arm with responsive trembling action, concealed weight for snag resistance, buoyant durable claws, custom scent, and natural bite-feel for bass fishing in heavy cover and rocky terrain, the Megabass Sleeper Craw is the choice of serious bass anglers.

Note: 3" - 5/8oz. Carapace hook guard with concealed jig hook. Swing craw arm with responsive action. Buoyant, durable material with custom scent. Navigates tough terrain without unnatural noise.

Conquer the toughest fishing challenges with the Nichols Ben Parker 8" Magnum Striper Spoons! Designed for ultimate durability, this lure features heavy-duty components that can handle the harshest environments and the biggest fish. With VMC treble hooks, Owner Hyper Wire rings, and a premium Power Swivel, it's ready to take on any monster fish!

• Weight: 3.5oz
• Length: 8" 
• Heavy Duty Saltwater Hardware

The Megabass GH55 Heavy Duty Minnows are expertly designed to target trout with overwhelming attraction. With a stable and high-pitched rolling action, it draws in even the most discerning trout in clear waters. Its sink setting allows for targeting different depths and mimicking a dying baitfish. Custom light wire barbless trebles and thick-gauge hooks make it perfect for securing trophy trout in fast-moving currents.

Key Features:

• High-Pitched Rolling Action: Stable and overwhelming attraction
• Sinking Design: Targets different depths
• Dying Baitfish Mimicry: Sink setting triggers strikes
• Light Wire Barbless Trebles: Custom hooks
• Thick-Gauge Hooks: Secures trophy trout
• #12 Buddha Hooks: Premium Japanese hardware
• 2.16" - 3.1g: Optimal size and weight

Performance Advantages:

• Overwhelming Attraction: High-pitched rolling action
• Clear Water Specialist: Draws discerning trout
• Depth Control: Sink setting for different zones
• Dying Baitfish: Mimics vulnerable prey
• Trophy Trout: Thick-gauge hooks secure big fish
• Fast-Moving Currents: Heavy duty construction

Ideal Applications:

• Trophy trout fishing
• Clear water fishing
• Fast-moving currents
• Trout fishing
• Freshwater fishing
• Different depth targeting
• Any sinking minnow application

Recommended Techniques:

• Sinking presentations
• Depth targeting
• Dying baitfish mimicry
• Current fishing
• Clear water fishing

Specifications:

When you need a heavy duty sinking minnow with stable high-pitched rolling action for overwhelming attraction, sink setting for targeting different depths and mimicking dying baitfish, custom light wire barbless trebles, thick-gauge hooks for securing trophy trout, and clear water performance in fast-moving currents, the Megabass GH55 Heavy Duty Minnows are the choice of serious trophy trout anglers.

Note: Part of the Great Hunting family. Expertly designed for overwhelming attraction. Stable high-pitched rolling action draws discerning trout in clear waters. Sink setting mimics dying baitfish. Heavy duty construction for fast-moving currents.

Expertly designed for the serious fisherman, the Hog Farmer 3 Wire 3 Blade Rig is built with heavy-gauge wire to withstand the toughest conditions. Yet subtle enough for the weariest of bass.

With 80-lb safety swivel snaps on each arm, this rig can effortlessly hold multiple large fish, making it a must-have for any fishing trip. Equipped with super bright willow blades that also help complete its small, valuable bait ball profile.

You will be amazed by the Eurotackle Z-Popper 1.75" versatility when it comes to action. Eurotackle finally added an ultra light top water lure to the Z-Series line up.
With a 1/8oz weight and a 1.75" lenght this micro popper was designed to target Trout, Bass and Panfish such as Bluegill, Perch and Crappie.
Thanks to its optimal design you can make this finesse floating lure pop or use it as a walking the dog bait. The Z-Popper is the perfect alternative between a stick bait (pencil bait) and a popper. Pop it or twitch it and set the hook!

This mini bait is armed with 2 high quality treble hooks and built with quality component and durable paint.
We added a Tungsten ball in the back part its body which will create a nice "one knocker" noise and allow long casting distance.
Ultralight fishermen, finesse anglers and bait finesse lovers definitely need this unique top water bait in their tackle box.
Available in 6 colors.

Premium Hammered Double Willow for Maximum Flash

The War Eagle Double Willow Hammered Spinnerbaits deliver premium hammered blade performance designed for serious bass anglers who demand maximum flash and attraction. Built with hammered double willow blades and quality construction, these spinnerbaits provide exceptional light reflection, increased vibration, and proven effectiveness for targeting bass in clear water and bright conditions. The Double Willow Hammered represents War Eagle's commitment to creating quality high-flash spinnerbaits.

Advanced Hammered Double Willow Design

• Hammered Willow Blades: Textured hammered finish creates maximum light reflection and flash
• Double Willow Configuration: Two willow blades provide exceptional flash and vibration
• Enhanced Flash: Hammered texture reflects light from multiple angles for increased visibility
• Clear Water Optimized: Designed specifically for clear water and bright conditions
• Fast Retrieve Performance: Willow blade design excels at high-speed retrieves

Premium Construction Features

• Quality Components: Premium hammered blades, wire, and hooks ensure reliable performance
• Sharp Hooks: Quality hooks provide solid hooksets on strikes
• Durable Wire: Strong wire frame withstands aggressive strikes and cover
• Silicone Skirt: Quality skirt provides lifelike action and durability
• Proven Design: Time-tested double willow configuration triggers strikes

Clear Water Bass Fishing Applications

The Double Willow Hammered excels in clear water bass fishing applications. Perfect for clear lakes and reservoirs in bright conditions, fast retrieves around structure, burning over grass and vegetation, targeting active bass in open water, or any situation where maximum flash and visibility are critical. The hammered texture on the willow blades creates exceptional light reflection that attracts bass from a distance while the double willow configuration provides the flash and vibration needed to trigger reaction strikes.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Double Willow Hammered Spinnerbaits continue this tradition with premium hammered blade design and quality construction. Every spinnerbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious tournament competitors, the Double Willow Hammered delivers the maximum flash performance that bass anglers demand.

Experience the premium hammered blade spinnerbait performance that serious bass anglers trust. The War Eagle Double Willow Hammered isn't just a spinnerbait—it's a precision tool built for maximum flash fishing success.

Catch more bass with maximum flash using War Eagle Double Willow Hammered—where hammered blades meet exceptional performance.

The Strike King Rage Tail Rage Chunk is a versatile and highly effective soft plastic trailer that is a must-have for anglers looking to enhance their jig presentations. Designed with the iconic Rage Tail technology, this chunky trailer delivers maximum action and irresistible vibrations, making it an ideal choice for attracting bass in a variety of conditions.

Its bulkier body and flappy, kicking appendages create a natural, lifelike action in the water, mimicking the movement of a fleeing prey item. Whether you're flipping, pitching, or using it as a trailer for your jigs, the Rage Chunk provides incredible bulk and stability, allowing for a smooth and consistent presentation that draws fish in from a distance.

Built with Strike King’s exclusive Rage Tail technology, the Rage Chunk ensures that the bait moves with a unique, erratic action that drives fish wild. Made from durable, yet supple soft plastic, this trailer is built to withstand the toughest bites and conditions, ensuring that it stays intact through multiple catches.

Available in a variety of colors that mimic natural forage, the Strike King Rage Tail Rage Chunk is perfect for both clear and murky waters, offering versatility for various fishing techniques and species. Whether you're targeting largemouth bass, smallmouth bass, or other predatory fish, this trailer is sure to give you the edge you need to increase your catch rate.

Lucky Craft KJ Flat 1.5 Crankbait

Some lures are built in a factory. The Lucky Craft KJ Flat 1.5 Crankbait was built on the water — by Elite Series veteran Kelly Jordan, who needed a crankbait that could catch bass other baits couldn't touch. The result is a flat-sided, circuit-board-lipped crankbait that produces a uniquely tight, narrow wobble from the moment it hits the water, triggering reaction strikes from finicky bass in tight quarters where a wider-wobbling bait would spook them.

Flat-sided crankbaits have long been a secret weapon among tournament pros, and the KJ Flat 1.5 brings that edge to every angler. The circuit board lip gives it a precise, consistent action that's incredibly easy to work — just cast, crank, and feel the difference.

Features

• Flat-sided body produces a tight, narrow wobble — deadly on pressured bass
• Circuit board lip for precise, consistent action on every retrieve
• Designed by Elite Series pro Kelly Jordan for real-world tournament performance
• Effective in tight quarters where wider-wobbling crankbaits fall short
• Premium Lucky Craft construction with durable, realistic finishes

Specs

• Length: 2.5"
• Weight: 3/8 oz
• Depth: 3 ft
• Type: Floating / Crankbait

Best For

• Techniques: Steady retrieve, stop-and-go, tight-quarters cranking
• Conditions: Clear water, post-cold front, pressured fish, finesse situations
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass
• Water: Lakes, reservoirs, rocky structure, shallow flats

Perfect For

When bass are tight-lipped and ignoring everything else, the Lucky Craft KJ Flat 1.5 is the crankbait that gets bites. A pro-designed, tournament-proven flat-side that belongs in every serious angler's box.

The Spro SB60 Swimbait Tail and Fin Replacement Kit is perfect for when a big fish takes a little extra.  We noticed that the swimbait will not swim correctly without these side fins and obviously won't swim good without the tail.  

The fins keel the bait so it can track properly and entice fish into striking.  We glue them on with clear gorilla glue and find it keeps them stuck on well.  Krazy glue will also work in a pinch but tends to come off over time.