Freshwater Lures

The Zoom Ultravibe Speed Craw is a 3.5-inch craw bait built around a high-vibration claw design that generates maximum water displacement and vibration on the retrieve — especially on a swim jig, where the distinct claw shape pumps and flutters to produce a lifelike crawfish swimming action. The “Ultravibe” name reflects the claw geometry: shaped to move more water and produce more vibration than a standard craw profile at the same retrieve speed. Versatile across multiple rig styles. 12 per pack.

Key Features

• High-Vibration Claw Design — Maximum Water Displacement — The Ultravibe Speed Craw’s claws are shaped to generate maximum vibration and water displacement on the retrieve; the claw geometry produces more movement per inch of retrieve than a standard craw profile, making the bait detectable to bass through their lateral line at greater distances; most effective on a swim jig or steady retrieve where the claws are continuously pumping and fluttering.
• Swim Jig Trailer — Primary Application — The Speed Craw’s claw action is most pronounced on a swim jig; the claws pump and flutter on a steady retrieve, producing a lifelike crawfish swimming action that complements the swim jig’s lateral movement; the vibration generated by the claws adds a tactile element to the presentation that bass detect through their lateral line in both clear and stained water.
• Versatile Rig Compatibility — Effective as a jig trailer (flipping and casting jigs), on a Texas rig, Carolina rig, and shaky head; the compact 3.5" profile fits a wide range of hook sizes and jig styles; the claw action remains effective on the fall and during slow retrieves on bottom-contact rigs.
• 3.5" Profile — 12 Per Pack — The 3.5-inch size is a versatile mid-size craw profile that matches a wide range of crawfish sizes; 12 baits per pack.

Color Selection Guide

Best For

• Swim Jig Trailer — Thread the Speed Craw on the back of a swim jig and retrieve steadily along grass edges, laydowns, and dock lines; the claw vibration adds a tactile element to the swim jig presentation that draws bass from a distance.
• Jig Trailer — Flipping & Casting — Effective on the back of a flipping or casting jig; the claws rise into the defensive crawfish posture on the bottom and flutter on the fall, triggering strikes from bass holding tight to structure.
• Texas Rig & Carolina Rig — Effective on a Texas rig for fishing through heavy cover and on a Carolina rig for covering open water and transition areas; the claw action remains effective on the fall and during slow drags along the bottom.
• Shaky Head — The compact 3.5" profile pairs well with a shaky head for a finesse craw presentation; the claws flutter on the shake and produce vibration on the fall that triggers strikes from pressured bass.

Unlock the power of the Nichols DUH Spoon 3/4oz, an expertly crafted jigging lure designed to mimic injured baitfish with a fluttering fall and lifelike action. Ideal for forward-facing sonar (FFS) techniques, this spoon excels in both deep and shallow water, enticing bass, walleye, trout, stripers, and inshore species like redfish and snook.

Evolving from the classic Blade Runner design, the DUH Spoon blends proven performance with modern upgrades, offering superior hook-up ratios and durability. Perfect for vertical jigging around structure or targeting suspended fish, it reduces line twist and flashes like dying forage — making it a go-to for anglers chasing trophy catches.

Specifications

Benefits

• Enhanced Catch Rates: Lifelike action and flash trigger more strikes from wary fish.
• Versatile Use: Works for jigging, trolling, or FFS across freshwater and saltwater.
• Durable Design: Corrosion-resistant finishes and strong hooks ensure long-term use.
• Reduced Line Twist: SPRO ball-bearing swivel improves casting and retrieval.
• Customizable Options: Multiple colors match local baitfish patterns.
• Proven Performance: Evolved from a trusted design for reliable results.

The Eurotackle Z-Cranker 1.5" Micro Crankbait is considered as the most effective medium diving micro crankbaits on the market. Reaching up to 5 feet in depth, this high quality hard bait provides high flash and very strong yet stable wobble. After 2+ years of testing in the US the ultimate micro crankbait concept became a reality. With a weight of 1/8 oz the Z-Cranker will be a great option for your ultra light and light set up.

We balanced it so it is slow floating and allows quick pauses without seeing the bait quickly come straight back up. Our new crankbait has a super-low center of gravity and will gives off the overwhelming flash and acrobatic bottom-contact action. This micro crankbait is a must when fishing for Crappie, Trout, Bluegill, Walleye, Panfish and Bass! You can fish it a lot of different way including casting or trolling. The Z-Cranker is offered in a variety of colors that including UV color patterns. Size: 1/8oz - 1.5" - 1 Pack

The Strike King Pro Model Series 3 is a proven deep-diving crankbait built to put bass in the boat. At just 2 inches and 1/4 oz, it punches well above its weight — casting effortlessly to the 8-foot depth range where big fish hold tight. Use it as a search bait to cover water fast and dial in active feeding zones.

Like all Strike King Pro Model Crankbaits, the Series 3 features attention-grabbing 3D eyes and free-floating rattles that trigger reaction strikes even on tough days. Its compact profile makes it ideal for pressured fisheries where finesse meets power.

Key Features

• Compact 2" body — highly castable despite its deep-diving design
• Targets the 8-foot depth range — ideal for ledges, points, and submerged structure
• 3D eyes for a lifelike, predator-triggering appearance
• Free-floating internal rattles for maximum sound and vibration
• Floating action — rises on the pause to trigger hesitant fish
• Available in proven Strike King color patterns

Specifications

The renowned Nichols Ben Parker Mini Magnum Flutter Spoon 6.5" is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

  Weight: 2.5oz

The renowned Nichols Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

The Lucky Craft LC 0.5 Squarebill Crankbait is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced balsa wood crankbaits in tackle boxes for cover fisherman everywhere.

The LC Series is a high floating plastic crankbait that is much more durable than its predecessor wooden crankbaits. The LC Series reigns supreme in heavy hard rocky bottom areas where large bass lurk.

The Megabass Knuckle LD crankbait is enlivened by a fixed circuit board lip, powering a tight, high-pitch action that is devastatingly effective on pressured fish, and in colder waters. The front hook is equipped with heavy-duty swivel to keep hard-won bites from throwing the hook during the fight.

Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially-tuned to catch key fish in the toughest conditions, with lifelike detail, and an irresistibly tight wiggling action.

• Durable circuit board lip
• FX lip of the original is converted to a carefully-angled circuit board lip for even more responsive high pitch wobble & roll action.
• Equipped with a rolling swivel front hook-hanger
• Fixed weight for a truly silent approach
• Internal weight balancer is secured from multiple angles to achieve a truly silent approach. Specially-tuned to catch that key fish in the toughest conditions.

The 6th Sense (silent) SplashBack 70 Popper will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with ease, making 'walking the dog' an easy task.

The extra-wide mouth spits and chugs like no other surface lure while still creating the classic "bloop" sound when needed. At rest, the flat side profile results in side-to-side movement. On top of all that, realistic 3D eyes and lifelike surface detail give you the most versatile topwater out there.

The Madness Japan Balam 300 Swimbait is not made for everyday anglers. Its large stature is built to meet the needs of anglers who are looking for one bite and trying to catch that fish-of-a-lifetime.  A true magnum-sized swimbait, the Balam 300 measures nearly 12-inches in length and weighs just over 6-ounces.

The Balam 300 features four joints that produce a tremendous swimming action, as well as an enticing side-to-side body roll. It is also perfectly weighted so it can be burned at ultra-high speeds and won’t tumble or jump out of the water.

Crafted from ABS resin, which allows it to take a heavy beating, it also comes equipped with a soft silicone tail that offers unbelievable lifelike action. Armed with a three-hook system as well that makes it nearly impossible for fish to short-strike or swipe at the bait without getting hooked, each Madness Japan Balam 300 Swimbait is also airbrushed to perfection with incredible detailing.

The G-Ratt Baits Sneaky Pete 2.0 is an upgraded evolution of the legendary Sneaky Pete glide bait, re-tooled for enhanced realism, performance, and fish-attracting appeal. This premium slow-sinking glide bait brings new life to one of the most trusted designs in big-fish angling, featuring a fully modernized 3D-sculpted body with detailed gill plates, natural 3D eyes, and refined proportions for a hyper-realistic baitfish imitation.

Key Specifications:

• Length: Approximately 8 inches (refined from the original for better presence and action).
• Weight: ~2.5 oz (optimized balance for smoother glides and versatility).
• Buoyancy/Action: Slow-sinking (consistent rate of about 1 foot every 2–3 seconds), with flawless response to rod inputs—producing wide, seductive side-to-side glides on simple twitches, erratic injured-baitfish darts on quick reels/pauses, tight rolling wakes on slow retrieves, or burning fast for fleeing prey imitation.
• Features: Subtle built-in knocking/rattling sound from the advanced weighting system (calls fish from distance without spooking), custom-molded replaceable soft-rubber tail for lifelike movement and easy maintenance, heavy-duty hardware including 360° rotating hook hangers, sticky-sharp treble hooks (often BKK or equivalent strong models), and premium construction built to handle trophy predators like largemouth bass, striped bass, snook, pike, muskie, and more.

The 2.0 version maintains the original's legendary versatility—glide, crank, twitch, burn, or wake it—while delivering upgraded realism on the pause to trigger more reaction strikes. It's engineered for serious anglers chasing bigger fish in freshwater or inshore scenarios, with tight tolerances and durability that stand up to heavy use.

Perfect for your website product page: "Elevate your glide bait game with the G-Ratt Baits Sneaky Pete 2.0 – the re-tooled classic that's changing the rules for big bites. More realistic, more responsive, and built to fool the smartest trophies."

• Length: 8in
• Weight: 2.5oz

The Yamamoto 4" Double Tail Hula Grub is a middle size creature bait but still catches big largemouth bass.  This simple bait is tailored for finesse fishing in pressured waters but is effective at caching bass in any water. When bass fishing gets tough, this plastic paired with a football jig head, can make the difference and catch you lots of bass.

This bite-sized grub combines a Senko-style body for subtle undulation, a free-flowing skirt for lifelike pulsation, and twin curly tails that thump and flutter to mimic small forage like baitfish or insects.

Infused with salt for buoyancy and natural sink rate, it excels in clear or stained water, drawing strikes from finicky bass, smallmouth, or panfish. Available in 8 proven colors, it's a go-to for light tackle setups, delivering unmatched action without added weight.

Key Features:

• Versatile Design: Skirt adds vibration and realism; double tails kick vigorously on retrieve or hop; salt-loaded for weightless rigging.
• Finesse Focus: Compact profile imitates small prey; stays on hooks well during slow drags or deadsticking.
• Durable Formula: Yamamoto's proprietary soft plastic resists tears; floats subtly for bottom-hugging presentations.
• Proven Performance: Wins tournaments on Ned rigs or shakey heads; ideal for rivers, ponds, or deep structure.

The Nichols Lures DUH Humpback Spoon is a powerhouse lure designed to trigger reaction strikes from big bass, stripers, and other predatory fish. Precision-engineered and handcrafted in the USA, this spoon features a unique humpback shape that produces an erratic flutter and flash on the fall — perfectly imitating a dying baitfish.

Built with premium components, the DUH Humpback Spoon includes high-quality hardware, a strong split ring, and an ultra-sharp treble hook to ensure secure hookups. Whether you’re fishing deep ledges, schooling fish, or vertical jigging, this spoon delivers explosive strikes and dependable performance cast after cast.

Features:

• Unique humpback design for lifelike fluttering action

• Premium finish for maximum flash and visibility

• Equipped with high-quality split rings and treble hooks

• Perfect for vertical jigging, casting, or targeting suspended fish

• Ideal for bass, stripers, and other gamefish

• Handcrafted in the USA for consistent quality and durability

Perfect For:
Anglers looking for a versatile, high-impact spoon that excels in deep or open-water fishing. The Nichols DUH Humpback Spoon is the ultimate choice for mimicking injured baitfish and drawing reaction strikes from aggressive predators.

You will be amazed by the Eurotackle Z-Popper 1.75" versatility when it comes to action. Eurotackle finally added an ultra light top water lure to the Z-Series line up.
With a 1/8oz weight and a 1.75" lenght this micro popper was designed to target Trout, Bass and Panfish such as Bluegill, Perch and Crappie.
Thanks to its optimal design you can make this finesse floating lure pop or use it as a walking the dog bait. The Z-Popper is the perfect alternative between a stick bait (pencil bait) and a popper. Pop it or twitch it and set the hook!

This mini bait is armed with 2 high quality treble hooks and built with quality component and durable paint.
We added a Tungsten ball in the back part its body which will create a nice "one knocker" noise and allow long casting distance.
Ultralight fishermen, finesse anglers and bait finesse lovers definitely need this unique top water bait in their tackle box.
Available in 6 colors.

Premium Hammered Double Willow for Maximum Flash

The War Eagle Double Willow Hammered Spinnerbaits deliver premium hammered blade performance designed for serious bass anglers who demand maximum flash and attraction. Built with hammered double willow blades and quality construction, these spinnerbaits provide exceptional light reflection, increased vibration, and proven effectiveness for targeting bass in clear water and bright conditions. The Double Willow Hammered represents War Eagle's commitment to creating quality high-flash spinnerbaits.

Advanced Hammered Double Willow Design

• Hammered Willow Blades: Textured hammered finish creates maximum light reflection and flash
• Double Willow Configuration: Two willow blades provide exceptional flash and vibration
• Enhanced Flash: Hammered texture reflects light from multiple angles for increased visibility
• Clear Water Optimized: Designed specifically for clear water and bright conditions
• Fast Retrieve Performance: Willow blade design excels at high-speed retrieves

Premium Construction Features

• Quality Components: Premium hammered blades, wire, and hooks ensure reliable performance
• Sharp Hooks: Quality hooks provide solid hooksets on strikes
• Durable Wire: Strong wire frame withstands aggressive strikes and cover
• Silicone Skirt: Quality skirt provides lifelike action and durability
• Proven Design: Time-tested double willow configuration triggers strikes

Clear Water Bass Fishing Applications

The Double Willow Hammered excels in clear water bass fishing applications. Perfect for clear lakes and reservoirs in bright conditions, fast retrieves around structure, burning over grass and vegetation, targeting active bass in open water, or any situation where maximum flash and visibility are critical. The hammered texture on the willow blades creates exceptional light reflection that attracts bass from a distance while the double willow configuration provides the flash and vibration needed to trigger reaction strikes.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Double Willow Hammered Spinnerbaits continue this tradition with premium hammered blade design and quality construction. Every spinnerbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious tournament competitors, the Double Willow Hammered delivers the maximum flash performance that bass anglers demand.

Experience the premium hammered blade spinnerbait performance that serious bass anglers trust. The War Eagle Double Willow Hammered isn't just a spinnerbait—it's a precision tool built for maximum flash fishing success.

Catch more bass with maximum flash using War Eagle Double Willow Hammered—where hammered blades meet exceptional performance.

The Strike King Rage Tail Rage Chunk is a versatile and highly effective soft plastic trailer that is a must-have for anglers looking to enhance their jig presentations. Designed with the iconic Rage Tail technology, this chunky trailer delivers maximum action and irresistible vibrations, making it an ideal choice for attracting bass in a variety of conditions.

Its bulkier body and flappy, kicking appendages create a natural, lifelike action in the water, mimicking the movement of a fleeing prey item. Whether you're flipping, pitching, or using it as a trailer for your jigs, the Rage Chunk provides incredible bulk and stability, allowing for a smooth and consistent presentation that draws fish in from a distance.

Built with Strike King’s exclusive Rage Tail technology, the Rage Chunk ensures that the bait moves with a unique, erratic action that drives fish wild. Made from durable, yet supple soft plastic, this trailer is built to withstand the toughest bites and conditions, ensuring that it stays intact through multiple catches.

Available in a variety of colors that mimic natural forage, the Strike King Rage Tail Rage Chunk is perfect for both clear and murky waters, offering versatility for various fishing techniques and species. Whether you're targeting largemouth bass, smallmouth bass, or other predatory fish, this trailer is sure to give you the edge you need to increase your catch rate.

The brainchild of Elite Series veteran, Kelly Jordan, the Lucky Craft KJ Flat 1.5 Crankbait delivers a specially developed action that helps anglers capitalize on bass that might normally go un-caught. Designed with flat sides and a circuit-board lip, the Lucky Craft KJ Flat Crankbait generates a narrow wobble from the moment it hits the water, making it incredibly effective in tight quarters.

The Swimbait Republic Glideway 126 Glide Bait is a premium downsized glide bait engineered for exceptional performance in a compact package. Measuring 126mm (approximately 5 inches / 4.9") and weighing 1 oz, this floating glide bait delivers the smooth, responsive action typically seen in much larger swimbaits—making it ideal for targeting bass, pike, musky, and other predatory fish when downsizing is key.

Out of the box, the Glideway 126 runs as a slow-floating bait, allowing versatile presentations from surface walks to depths of 10-12 feet with a variable sink rate. It features tunable weighting (includes sticker weights for slow-sink or ultra-slow-sink setups), letting anglers customize the fall rate and suspending behavior for precise control. The bait excels with a smooth, controlled S-swim glide, extreme responsiveness, electric reactive rhythm, and stable tracking on any retrieve speed—whether twitched aggressively or worked slowly.

Equipped with ultra-sharp BKK Super Strong treble hooks (typically size 4X) for reliable hooksets, and a replaceable soft silicone tail for durability and lifelike movement. Recommended gear includes 10lb braid with a 12lb fluorocarbon leader, a size 200-201 reel (any ratio), and a moderate-action rod rated around 1oz lure weight.

Perfect for finesse glide bait fishing, clear water conditions, pressured fish, or when matching smaller forage, the Glideway 126 combines garage-crafted innovation with worldwide-tested reliability. This "tiny but mighty" freestyle glide bait punches far above its size—delivering big bites in a small, highly detailed package.

Discover the power of the Megabass Sleeper Craw! With its revolutionary hidden-hook design and realistic appearance, this craw imitator will entice even the most weary fish. Its concealed weight and hook reduce snags and allow for longer, more natural bites. Upgrade your fishing game and catch more with the Sleeper Craw!

Constructed with a buoyant, durable material and a custom scent for maximum fish attraction. Its encased weight navigates through tough terrain without making unnatural noises. With various techniques, this craw will bring your fishing to life and deliver more bites.

Experience natural bite-feel and improved snag resistance with Megabass Sleeper Craw. The concealed jig hook and buoyant, durable claws guarantee sure hooking performance. Add a raised-arm defensive posture and responsive trembling to life with angler input to your fishing game. Get aggressive action when you need with Sleeper Craw.

Key Features:

• Carapace Hook Guard: Revolutionary hidden-hook design
• Swing Craw Arm: Responsive trembling action
• Concealed Weight: Reduces snags and unnatural noise
• Buoyant Claws: Durable and natural presentation
• Custom Scent: Maximum fish attraction
• Raised-Arm Posture: Defensive craw appearance
• 3" - 5/8oz: Optimal size and weight

Performance Advantages:

• Hidden-Hook Design: Longer, more natural bites
• Improved Snag Resistance: Navigates tough terrain
• Natural Bite-Feel: Fish hold on longer
• Sure Hooking Performance: Concealed jig hook
• Responsive Action: Trembling with angler input
• Versatile Techniques: Multiple presentation options

Ideal Applications:

• Bass fishing
• Heavy cover fishing
• Rocky terrain
• Flipping and pitching
• Texas rig presentations
• Freshwater fishing
• Any craw imitation application

Recommended Techniques:

• Flipping
• Pitching
• Texas rig
• Dragging
• Hopping

When you need a revolutionary craw imitator with hidden-hook design, carapace hook guard, swing craw arm with responsive trembling action, concealed weight for snag resistance, buoyant durable claws, custom scent, and natural bite-feel for bass fishing in heavy cover and rocky terrain, the Megabass Sleeper Craw is the choice of serious bass anglers.

Note: 3" - 5/8oz. Carapace hook guard with concealed jig hook. Swing craw arm with responsive action. Buoyant, durable material with custom scent. Navigates tough terrain without unnatural noise.