Freshwater Lures

The Strike King Rage Bug is built around one of the most effective soft plastic concepts in bass fishing: subtle action at ultra-slow speeds. Rage Tail™ flanges generate a unique, pulsing movement that triggers bites when other baits get ignored — whether you're flipping into heavy cover, dragging it on a Carolina rig, or using it as a jig trailer to add life to your presentation. Engineered with hi-grade plastics and an exclusive tail design, every Rage Bug is purpose-built to perform. Also available in Magnum size for big-bait applications.

Key Features

• Rage Tail™ flanges — unique pulsing action that works at the slowest retrieve speeds
• Exclusive tail design — engineered for a specific purpose, not a generic shape
• Hi-grade plastics — superior action, durability, and feel
• Versatile presentation — flip, pitch, Carolina rig, or use as a jig trailer
• Available in standard (4") and Magnum sizes — 7 per pack (standard)
• 5 proven color patterns across both sizes

Specifications

The 6th Sense Crush 50X Squarebill Crankbait is the finesse-sized squarebill in the Crush series — a 2.25", 3/8 oz profile built for the same shallow cover applications as the larger 100X but with a smaller baitfish profile that matches juvenile shad, small bluegill, and smaller forage that bass key on in clear water and pressured conditions. Designed for crashing thick shallow cover, ripping out of grass, deflecting off rocks, and burning in open water in the 2–5 foot depth range. The 50X finish delivers 3D gill plates, 3D eyes, and 3D scales for a hyper-realistic baitfish appearance, paired with sharp black nickel hooks. 12 colors.

Key Features

• Finesse Squarebill Profile — 2.25" / 3/8 oz — Smaller body and lighter weight than the Crush 100X (2.67", 5/8 oz) for matching smaller baitfish profiles and fishing lighter line; the 3/8 oz weight is ideal for lighter spinning or baitcast setups where the 5/8 oz 100X is too heavy; smaller profile triggers strikes from bass keying on juvenile shad and small bluegill in clear water and pressured conditions.
• Shallow Cover Design — 2–5 ft Depth — Squarebill profile and 2–5 ft running depth for shallow cover fishing; the square bill deflects off wood, rocks, and hard cover to change direction erratically and trigger reaction strikes from bass holding tight to structure; effective crashing laydowns, dock posts, riprap banks, and rocky points in the 2–5 foot zone.
• Grass Ripping Capability — Designed to be ripped through submerged grass and vegetation; the squarebill profile and 3/8 oz weight allow the bait to punch through grass and emerge cleanly on the rip, triggering reaction strikes from bass holding in and around the grass canopy.
• 3D Gill Plates, 3D Eyes & 3D Scales — The 50X finish package includes three-dimensional gill plates, eyes, and scales that create a hyper-realistic baitfish profile; the full 3D detail package produces a lifelike appearance that triggers strikes from sight-feeding bass in clear water conditions where bait realism is a critical factor.
• Premium Black Nickel Hooks — Sharp black nickel treble hooks for maximum hookup ratio on shallow cover strikes; black nickel finish provides corrosion resistance and a low-visibility hook profile that doesn’t detract from the bait’s natural appearance.

Crush 50X vs. Crush 100X — Which Size?

• Crush 50X (2.25", 3/8 oz) — Finesse profile for matching smaller forage, fishing lighter line, clear water conditions, and pressured bass that have seen the larger profile; better suited for spinning gear and lighter baitcast setups.
• Crush 100X (2.67", 5/8 oz) — Larger profile for matching bigger baitfish, heavier cover, and situations where maximum deflection force and casting distance are needed; better suited for medium-heavy baitcast setups.

Color Guide

• Shad Greens — Shad with green accent; effective in water with green algae tint where standard chrome shad colors lose effectiveness; green tones match the ambient water color for a more natural shad imitation in green-tinted water.
• Sexified Chartreuse Shad — High-visibility chartreuse shad; most effective in stained water and low-light conditions where chartreuse provides maximum visibility; chartreuse tones trigger reaction strikes from bass in off-color water where natural imitation colors lose effectiveness.
• Boiled Crawfish — Boiled crawfish red/orange pattern; highly effective in spring when bass are feeding heavily on crawfish; red/orange tones trigger feeding strikes from bass keying on crawfish in rocky and hard-bottom shallow cover.
• Shad Burst — High-flash shad imitation with burst finish; effective in clear to lightly stained water when shad are the primary forage; flash and shad profile trigger reaction strikes from bass keying on baitfish.
• Gilliken — Gilliken attractor pattern; effective in stained water and low-light conditions; provides high contrast and visibility in off-color water where natural baitfish colors lose effectiveness.
• Baby Bluegill — Juvenile bluegill imitation; effective around shallow cover where small bluegill are present as forage; the smaller 50X profile is ideal for matching the juvenile bluegill size that bass key on in spring and early summer.
• Live Shiner — Realistic live shiner imitation; effective in clear water when bass are keying on shiners; detailed shiner profile triggers strikes from sight-feeding bass on open water flats and shallow points.
• Shad Drone — Shad drone pattern; effective in clear to lightly stained water for bass keying on shad; provides a slightly different shad profile than standard chrome finishes for pressured fish that have seen conventional shad colors.
• Phantom Craw — Translucent phantom crawfish pattern; effective in clear water where a subtle, natural crawfish profile is preferred over high-contrast crawfish colors; phantom finish allows light to pass through the body for a lifelike translucent appearance.
• Craw Bomb — Crawfish bomb pattern; highly effective in spring when bass are feeding heavily on crawfish; red/orange tones trigger feeding strikes from bass keying on crawfish in rocky and hard-bottom areas.
• Bluegill Magic — Bluegill imitation with magic finish; effective around shallow cover, docks, and grass edges where bluegill are the primary forage; highly effective during and after the bluegill spawn when bass are aggressively feeding on bluegill.
• Pumpkinseed Sunfish — Pumpkinseed sunfish imitation; effective around shallow cover and docks where pumpkinseed sunfish are present as forage; the detailed sunfish pattern triggers feeding and territorial strikes from bass holding in sunfish habitat.

Best For

• Clear Water & Pressured Bass — Smaller 2.25" profile and hyper-realistic 3D detail package trigger strikes from sight-feeding and pressured bass that ignore larger squarebill profiles; finesse squarebill approach for clear water lakes and heavily fished impoundments where bass have seen every standard squarebill retrieve.
• Shallow Cover Fishing — Squarebill profile and 2–5 ft depth range for shallow cover — laydowns, dock posts, riprap banks, and rocky points; the square bill deflects off cover to change direction erratically and trigger reaction strikes from bass holding tight to structure.
• Spring Bass Fishing — Boiled Crawfish, Craw Bomb, Phantom Craw, Baby Bluegill, and Bluegill Magic colors for spring bass feeding on crawfish and spawning bluegill; 2–5 ft depth range covers the primary spring bass holding depth on shallow flats, points, and spawning areas.
• Lighter Line & Spinning Gear — 3/8 oz weight is ideal for medium spinning gear and lighter baitcast setups where the 5/8 oz 100X is too heavy; allows the Crush 50X to be fished on 10–12 lb fluorocarbon or light braid for a more finesse squarebill presentation.

The 6th Sense Cloud 9 Magnum Squarebill Crankbait is the largest squarebill in the 6th Sense lineup — a 4.1", 1.5 oz magnum profile built for power fishing anglers who want to throw a bigger bait, generate a bigger pressure wave, and target larger bass that key on larger forage. Diving 5–10 feet, the Magnum Squarebill runs deeper than the MiniMag (3–6 ft) and the Crush series (2–5 ft), covering the mid-depth zone where bigger bass hold on deeper laydowns, dock pilings, and mid-depth structure. Equipped with super sharp hooks, 3D eyes, and premium realistic paint schemes. 7 colors.

Key Features

• 4.1" Magnum Profile — Maximum Drawing Power — The largest squarebill body in the 6th Sense lineup; the 4.1" magnum profile displaces significantly more water than the MiniMag (2.6") and Crush series (2.25"–2.67"), generating a bigger pressure wave and a larger visual target that draws bass from deeper in cover and from greater distances; most effective when bass are keying on larger forage — large shad, bluegill, crappie, and tilapia — or when a bigger profile is needed to trigger strikes from lethargic fish.
• 5–10 ft Depth Range — Runs 5–10 feet on a standard retrieve — deeper than the MiniMag (3–6 ft) and the Crush series (2–5 ft); covers the mid-depth zone where bigger bass hold on deeper laydowns, dock pilings, deeper riprap banks, and mid-depth points that standard squarebills cannot reach; the squarebill profile deflects hard off cover to trigger reaction strikes at depth.
• Power Fishing Design — Built for power fishing applications where covering water quickly and generating reaction strikes from aggressive bass is the priority; the 1.5 oz weight provides the casting distance needed to reach offshore structure and the bill load needed to achieve 5–10 ft running depth on a standard medium-heavy to heavy baitcast setup.
• 3D Eyes & Realistic Paint Schemes — Three-dimensional eyes and premium realistic paint schemes provide a lifelike baitfish appearance that triggers strikes from sight-feeding bass; the realistic detail complements the magnum profile for a complete visual trigger package that matches larger forage species.
• Super Sharp Hooks — Super sharp treble hooks for maximum hookup ratio on power fishing strikes; sized appropriately for the 4.1" magnum body to maintain proper hook gap and hookup geometry on the larger profile.

Cloud 9 Squarebill Series Comparison

Color Guide

• Bluegill Spawn — Bluegill spawn pattern; highly effective during and after the bluegill spawn (late spring through early summer) when bass are aggressively feeding on spawning bluegill; the magnum 4.1" profile matches the size of adult bluegill that big bass key on during the spawn.
• Boiled Crawfish — Boiled crawfish red/orange pattern; effective in spring when bass are feeding on crawfish; red/orange tones trigger feeding strikes from bass keying on crawfish in rocky and hard-bottom cover in the 5–10 ft depth range.
• Threadfin Shad — Accurate threadfin shad imitation; effective when threadfin shad are the primary forage; the 4.1" magnum profile matches the size of larger threadfin shad that big bass key on in open water and over deeper structure.
• Ghost Pro Shad — Translucent ghost shad imitation; effective in clear water when bass are keying on shad; ghost finish allows light to pass through the body for a lifelike translucent baitfish appearance that triggers strikes from pressured bass.
• Tilapia — Realistic tilapia imitation; highly effective on southern and southwestern reservoirs and Florida fisheries where tilapia are present as forage; the 4.1" magnum profile matches the size of juvenile tilapia that big bass key on in fisheries where tilapia are established; one of the most unique and effective color options for tilapia-forage fisheries.
• Baby Crappie — Realistic baby crappie imitation; effective around deeper cover and structure where crappie are present as forage for larger bass; the magnum 4.1" profile is well-suited for matching the larger crappie profile that trophy bass key on in deeper cover.
• Tiger Gill — Tiger gill pattern; effective attractor color for stained water and low-light conditions; tiger patterns provide high contrast and visibility in off-color water where natural imitation colors lose effectiveness; gill tones add a natural baitfish element to the attractor pattern.

Best For

• Power Fishing & Big Bait Applications — The Magnum Squarebill is purpose-built for power fishing anglers who want to throw a bigger bait; the 4.1" profile and 1.5 oz weight require medium-heavy to heavy baitcast gear with 15–20 lb fluorocarbon for optimal performance; most effective when bass are aggressive and actively feeding on larger forage.
• Mid-Depth Cover (5–10 ft) — The 5–10 ft depth range fills the gap between standard shallow squarebills (2–5 ft) and medium-diving crankbaits (8–12 ft); effective on deeper laydowns, dock pilings, deeper riprap banks, and mid-depth points where standard squarebills cannot reach.
• Larger Forage Fisheries — Tilapia, Threadfin Shad, and Baby Crappie colors for fisheries where larger forage species are present; the 4.1" magnum profile matches the size of adult bluegill, large shad, crappie, and tilapia that trophy bass key on in fisheries with larger forage populations.
• Tournament Fishing — The magnum profile and power fishing design make the Cloud 9 Magnum Squarebill a tournament-caliber bait for situations where a bigger profile is needed to cull smaller fish and target the larger bass that win tournaments; most effective during the bluegill spawn and when bass are aggressively feeding on larger forage.

⚠️ California Prop 65 Warning: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.

Designed with precision and cutting-edge technology, the Jackall TN 70 Lipless Crankbait stands out among its competitors. Its unique tungsten lip and revamped weight transfer system allow for unprecedented control, ensuring a smooth and accurate swim at any speed. Available in a variety of premium colors, this crankbait is truly in a league of its own.

Our specialty is life-like fully functional swimbait fishing lures that are hand made of the highest quality materials and components; such as the Huddleston Deluxe Bluegill Top Hook Swimbaits. We are a small fish lure manufacturer located in Las Vegas Nevada USA.

Over the years we have developed many unique proprietary-manufacturing techniques, therefore we do not allow touring of our facility. Our customer base consists of tournament and serious trophy fisherman. We believe well made life-like fishing lures greatly increase your odds in your pursuit of trophy fish.

The Huddleston Deluxe Bluegill Top Hook features the same proven tail shape as its baitfish. Concealed at the base of the dorsal fin, the Huddleston Deluxe Bluegill Top Hook features a precisely placed top hook that sits flush with the body for increased weedlessness. Once bass strike, the body folds, exposing the hook and delivering a rock-solid hook set.

Another great addition to Lucky Craft’s legendary line-up of crankbaits, the Lucky Craft LC 1.0 DD DRS Crankbait now takes the proven “Deep Rattle Sound” to new depths.  Featuring the same DRS rattle system that generates a very loud single knocking sound, which is believed by many pro’s to trigger more strikes and bigger strikes compared to traditional BB-style rattles.

Tt also features an elongated bill so anglers can now effectively target deeper water where bigger fish usually congregate

The Finesse School-E-Rig was designed with the collaboration of Elite Series Pro, Fred Roumbanis, and FLW Tour Pro, Brent Ehrler. The Bait Ball incorporates 3.5" piano grade wires along with #3 willow blades plated in 24k gold  or nickel for the ultimate flash and added vibration.

The Bait Ball can be rigged with up to 4 additional blades or up to 5 School-E-Rig jig heads for the ultimate in attraction. In addition to suspended  fish this compact  rig can  be used in place of a standard spinnerbait. It is the ideal rig when added casting accuracy is needed. Perfect for throwing around docks, blowdowns and other structure, it's also great for highly pressured waters and tough fishing conditions. The entire line of Picasso  School-E-Rigs use all American-made premium components, including an impact resistant plastic head and nose swivel to prevent line twist and assure the Rig runs true. 

The Lucky Craft Flash Pointer 100 is a slow-sinking jerkbait designed to more effectively fish the critical 4 – 5 foot depth zone. Combining the benefits of the Pointer and Flash Minnow, this bait has great side-to-side action and slowly floats allowing it to be used in various shallow water situations. It has a tungsten weight transfer system which shifts to the butt of the bait during a cast to carry the bait an incredible distance.

The Phenix Vibrating Jig is built around a custom Mustad 5/0 O'Shaughnessy Needle Point Black Nickel Hook. Attached to it is Phenix's Custom Stainless Steel Vibrating Blade using their Patented Blade Clip. The jig features the perfect combination of vibration, erratic action and weedlessness. The skirt is attached with a high quality rubber keeper which gives the jig maximum flaring action. The coned bait keeper keeps your trailers firmly in place.

Black Blade unless otherwise noted

The renowned Nichols Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

Weight: 3.5oz

The Jackall TN 80 Lipless Crankbaits has unique features that you won't find in any other lipless crankbait.  It features a Tungsten Mouth System on the lip that allows the lure to stand up when it hits the bottom.  This creates more vibration and a greater sound since a space is created within the inside of the bait.

The unique design of the bait allows it to have very good balance for slow retrieves when tough fishing conditions dictate a slower finesse approach.  It casts extremely well allowing you to cover more water and catch more fish.  We like to crawl it on the bottom like jig in the winter and rip it through the grass in the summer.  Tie one on the next time you get on the water, you'll see the difference.  

 3.1 inch

1oz

The 6th Sense Speed Wake was engineered to wake the surface at the highest possible speed without blowout — the defining challenge of wake bait design. Most wake baits lose their action and blow out of the water at faster retrieve speeds; the Speed Wake maintains a consistent, tight surface wake from a slow crawl to a high-speed burn, making it effective across a wider range of retrieve speeds than conventional wake baits. Waking this bait over grass, stumps, laydowns, or open clear water calls up the most aggressive topwater strikes bass will deliver. Equipped with premium black nickel hooks, 3D eyes, and realistic gill plate features.

Key Features

• High-Speed Wake Without Blowout — The core engineering achievement of the Speed Wake; designed to maintain a consistent surface wake at the highest possible retrieve speeds without blowing out of the water; allows anglers to vary retrieve speed aggressively to match fish activity levels without losing the bait’s action — critical during warm water periods when fast presentations trigger more strikes than a slow crawl.
• Surface Wake Over Any Cover — Effective waked over grass flats, stumps, laydowns, and open clear water; the consistent wake action at variable speeds allows the bait to be fished over a wide range of cover types and water conditions without adjusting technique; the surface disturbance calls up bass from depth and cover to strike at the surface.
• Premium Black Nickel Hooks — Super sharp black nickel treble hooks for maximum hookup ratio on topwater strikes; black nickel finish provides corrosion resistance and a low-visibility hook profile that doesn’t detract from the bait’s natural appearance.
• 3D Eyes & Realistic Gill Plate — Three-dimensional eyes and detailed gill plate features provide a lifelike baitfish appearance that triggers strikes from sight-feeding bass; realistic detail complements the surface wake action for a complete visual and motion trigger package.

Color

• Black Magic — High-contrast black finish; the most effective wake bait color in low-light conditions, overcast skies, and night fishing; black silhouette provides maximum contrast against the sky when viewed from below — the primary angle bass use to target surface prey; also effective in stained water where dark colors provide better visibility than natural imitation finishes.

Best For

• Fast Retrieve Topwater — The Speed Wake’s no-blowout design is most valuable when a fast retrieve is needed to trigger reaction strikes from active bass; burn the bait across the surface during the post-spawn and summer periods when bass are aggressively chasing baitfish in open water and over shallow flats.
• Grass Flat Fishing — Wake the Speed Wake over submerged grass flats to call up bass holding just below the surface; the surface disturbance triggers reaction strikes from bass that are aware of the bait but holding tight to the grass canopy.
• Low-Light & Night Fishing — Black Magic color provides maximum silhouette contrast in low-light conditions; wake baits are among the most effective night fishing lures for bass — the surface disturbance and consistent wake create a sound and visual profile that bass can locate in complete darkness.
• Pressured Bass — High-speed wake presentation gives pressured bass a different look than standard slow-rolled wake baits; the faster retrieve triggers reaction strikes from fish that have seen conventional topwater presentations and ignored them.

⚠️ California Prop 65 Warning: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.

A must-have for all big bait enthusiasts, the Baitsanity Explorer Gill Glide Bait delivers an ultra-realistic bluegill profile and an unrivaled action that big bass simply can’t resist. Molded with an anatomically correct profile and details, the Baitsanity Explorer Gill Glide Bait features a single joint construction, which generates a wide side-to-side “S” swimming action that draws the curiosity of fish and triggers ferocious strikes.

It also features silicone attachments on the inside of the joints to reduce noise as it glides back and forth for a more natural presentation that will fool even the most discerning of bass. Adding to its realism, the 3D scales feature a three-level grain design, which is a progression of texturing that adds more depth to make the bait look more lifelike.

Moving down to the back end, the Baitsanity Explorer Gill Glide Bait features a patent pending tail connection system, which allows anglers to change the stock tail out with different tail styles to create different actions or simply replace old worn-out tails to keep that bait in tip top condition. Armed with a set of premium treble hooks that are ready to chase trophy-caliber bass right out of the package, the Baitsanity Explorer Gill Glide Bait offers a deadly bluegill imitation that will help you catch your next PB.

Image shows without hooks but the bait does come with hooks and split rings.

Specs

The Yum Yumbrella Umbrella Rigs is the most advanced multi-lure on the planet. This 7" Multi-Swimming 5-wire rig is part of the Bait School Technology phenomenon. Rig it with 5 jig heads and swimbaits to mimic a realistic school of baitfish. You can also change out the jig head weights that allow you to control your desired sink rate, making it easier to target fish at different depths. Get the perfect spread with the Yum Yumbrella Umbrella Rigs and maximize your chances of a successful day on the water.

The Megabass X-Nanahan+1 Jerkbait is a fusion of Shinji Sato's expertise and Yuki Ito's engineering, resulting in superior castability and precision. Its unique hydrodynamics and high-volume body provide an intuitive handling and excellent swimming response. Experience long-distance casting and lifelike action with this pro-level jerkbait.

Action:

As a top-of-the-line jerkbait, the Megabass X-Nanahan+1 delivers a high-pitch roll-action on a straight retrieve, creating lifelike movements that attract and trigger chase bites. Its sharp darting action and flicker-flash further entice target fish, making it a must-have for any angler looking to reel in the big ones.

The perfect “line dance” partner, the Yamamoto Cowboy is an extension of Yamamoto Custom Baits' extensive line of highly effective creature baits. Whether it is utilized on the back of a jig, or for flipping and punching, the Yamamoto Cowboy’s large, J-shaped legs produce a prominent kicking action, like a cowboy dancing with his chaps on.

Bulky enough to provide secure rigging, but streamlined enough to slip through heavy vegetation, the Yamamoto Cowboy is accented with two sets of small, flapping appendages that provide a bite-triggering, secondary action. Offered in a range of Yamamoto’s most popular colors, the Yamamoto Cowboy is sure to become a fan favorite among anglers who are looking to wrangle up a big limit. 

 7 per pkg.

The Jackall Keeburn Blade Bait is comprised of a unique mixture of metal and circuit board material that results in an amplified vibration. Sending reverberations through your hand the moment the reel handle starts to turn, the Jackall Keeburn Blade Bait’s head remains still while the bait shimmies, stabilizing the bait at high speeds.

Offered in a number of high quality finishes, the Jackall Keeburn Blade Bait uses a new take on traditional blade bait design to achieve a strong wobble and unmatched attraction.