Freshwater Lures

If anyone knows how good the Berkley Stunna 112 Jerkbait is, Hank Cherry knows. It won him the title of Bassmaster Classic® champion. Now you can add Hank's tournament-winning expertise to your tackle bag with the Berkley® Stunna Jerkbait.

Designed for lifelike action, casting distance, and durability, this fish catcher has a single tungsten weight transfer. Bring the Stunna Jerkbait to life with a jerk imparting maximum darting action and effortless 180° head turns. A seductive slow sink on the pause triggers strikes from lethargic fish.

• Designed by Bassmaster Classic champion Hank Cherry
• Designed for lifelike action, casting distance, and durability
• Single tungsten weight transfer
• Maximum darting action
• Effortless 180° head turns
• Seductive slow sink on the pause triggers strike

Comes with 2 bhooks

The Yamamoto Large Flappin' Hog features the same winning design and action as the original but in a bigger size to attract those bigger bites.  Equipped with four types of appendages, the appendages are positioned close to the body so the Large Flapping Hog can still get in and out of tight cover with ease.

Yamamoto has also incorporated a hollow section close to the tail of the bait to allow for easy hook penetration and rigging.  Available in a several colors, the Yamamoto Large Flapping Hog is an ideal bait for targeting bigger fish when you are flipping and pitching.

Size: 4.5"

Qty: 5

The Yamamoto 3" Senko is a scaled-down version of the legendary Senko, offering the same irresistible action in a compact profile. Renowned for its subtle, lifelike movements, this soft plastic stickbait excels in various fishing techniques, including wacky rigging, drop shotting, and Ned rigging.

Its salt-infused body ensures a natural fall and enhances scent dispersion, making it a go-to choice for targeting finicky bass in both clear and pressured waters.

Key Features:

• Length: 3 inches

• Profile: Slim, stickbait design

• Action: Seductive side-to-side tail wobble

• Rigging Versatility: Ideal for wacky rig, drop shot, and Ned rig setups

• Scent: Salt-impregnated for added attraction

Qty:  10 per pack

A new and deeper diving addition to the incredibly effective Rerange series, the Jackall Rerange 110MR Jerkbaits allow you to target fish holding further offshore or in deeper pockets. The Jackall Rerange 110MR’s are a step above other jerkbaits in-terms of innovation and technical performance, they deliver a deadly twitch-driven action that big, bait-hungry fish won’t be able to resist. Engineered with an advanced “TG Zero Friction” weight transfer system, the Jackall Rerange 110MR Jerkbait features a fluororesin covered tungsten weight, which slides from end-to-end to extend casting distance and enhance action.

Unmatched in outright attraction, the Jackall Rerange Jerkbaits produce an erratic, yet balanced lurch that lets bass know that there’s an easy meal within reach. Offered in the same highly detailed and highly effective colors, the Jackall Rerange 110MR Jerkbaits are built with advanced internals that produce superior performance.

The Strike King Red Eye Shad is one of the most versatile and proven lipless crankbaits in bass fishing. Its high-pitch rattle pulls fish in from a distance — especially effective in stained or murky water where visibility is low. A lifelike vibration on the retrieve mimics injured baitfish whether you're burning it fast, slow-rolling it along the bottom, or yo-yoing it through the water column. The streamlined, lipless design casts a mile and stays snag-resistant, making it a go-to for covering water fast in any season.

Key Features

• High-pitch rattle — attracts fish from distance, especially in stained or murky water
• Lifelike vibration — mimics injured baitfish on any retrieve speed
• Versatile technique — burn, slow-roll, yo-yo, or rip through grass
• Lipless design — casts far, stays snag-resistant, fishes any depth
• Sharp, strong hooks — solid hook sets with minimal hang-ups
• Available in 11 proven color patterns

Specifications

This Evergreen FA Jerkbait is the answer to Morizo’s uncompromising search for tools that lead to a catch. As a tournament fisherman, Shimizu says he only uses tools he is confident will bring about absolute results. Regardless of season or field, this jerkbait has all the features — body shape, lip structure, action, distance, ability to go deep and much more — of an ultimate search bait that works with efficiency under any condition. Its significant vibrations move the water dynamically to attract fish near and far, then with an irregular dart, induces a strike in a lure-in-and-trigger-a-bite action that Shimizu favors. The jerkbait boasts complete mastery when it comes to searching a wide area.

FA-115: 4 1/2" - 5/8oz

FA-87: 3 3/8" - 5/16oz

All of Morizo Shimizu’s theories about jerking is contained in this killer-size jerkbait. We kept the original FA-115 features of distance and action, but added natural bite-inducing vibrations to withstand tougher fishing conditions. The FA-87 takes the original performance of the FA-115 and gives it more natural, whether its in the irregular and wide-angled dart action, the tight wiggle action and pauses of a pumping retrieve, and its use as a bait tackle even at this size thanks to its casting distance. This killer jerkbait has a small body with the versatility to go from stillness to motion, dramatic to subtle, and produce natural vibrations that lead directly to a bite.

The Spro Rat 25 Wakebait is the result of 2 years of hard work and dedication. SPRO's newest addition to the family, this Rat won Best of ICAST in the hard lure category. The SPRO Rat is designed for those larger predator fish that every angler is looking for. It entices awesome surface strikes by triggering the instinctive reaction that those larger fish are looking for. When the fish are hungry the SPRO RAT is the real meal deal! The SPRO Rat can be worked in several ways - you can bulge it, v-wake it, walk the dog, pop it or you name it!  The  new Spro Rat 25 Wakebaits will come with their new 2022 tail design and of course the SPRO Rat is equipped with sticky sharp Gamakatsu hooks. 

Depth: Floating

Body Size: 2.5in. 

Weight: 5/16oz.

The Strike King Sexy Spoon is built to do one thing exceptionally well: look like a dying baitfish. Its wide-body design produces an erratic, darting wobble that flashes light in every direction — exactly what a fleeing or injured shad looks like to a hungry bass. Cast it over grass, flutter it down ledges, or rip it through open water and hang on. Available in two sizes to match the forage and the situation, with a premium treble hook that drives home solid hook sets on every strike.

Key Features

• Wide-body flutter design — erratic, darting wobble that mimics injured baitfish
• Multi-directional flash — reflects light realistically to draw fish from a distance
• Versatile presentation — cast, flutter, rip, or troll at various depths
• Premium treble hook — sharp and strong for solid hook sets
• Two sizes — 4" for finesse applications, 5.5" for big-bait presentations
• 5 proven color patterns per size — matched to common shad forage

Specifications

The Megabass Shading-X R 62 is fueled by a patented balancer system that enables dizzyingly high-pitch action and improved cast performance, elevating the finesse shad to exquisite new heights. Reengineered to perform in Japan’s toughest conditions, the Shading-X R 62 series is built to deliver bites when bass are keyed on precise, high-pitch action. The main spherical weight of the Triangle Counter Balancing System. operates as a traditional moving balancer, increasing cast distance on bait finesse and spinning setups alike.

The upper balancer truly comes alive when twitches cause it to shift along its lateral axis, adding unpredictable dynamism to the Shading-X R’s action. With one fixed weight and two moving balancers, the lure’s center of gravity is dynamically triangulated in every configuration from cast to retrieve, powering the Shading-X’s compelling performance. The thin, tapered body generates a high-pitched vibration that practically bursts at the seams, supercharging the kind of tight action that is often required in finesse situations.

Upon retrieve, the balancers roll into the forward position for an optimal head-down posture, enabling a hair-trigger responsiveness that will even bring the Shading-X R to life with ultra-slow pulls or extra-sensitive angler input. With a fast retrieve, the high-pitch vibration compels targets into decisive reaction bites. The engineering of the Shading-X R 62 series brings disparate parts together in perfect harmony, leveraging dynamic weight triangulation to deliver a new high-pitch predator for the toughest angling conditions.

Specs.

• Length: 2.4 inch
  
• Weight: 3/16 oz
  

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamamoto 2.5" Yamatanuki. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs ¼ oz alone, is available in 8 colors, falls with the same tantalizing sway and shimmy, and allows for countless rigging opportunities to fit most any scenario. This new size of the Yamatanuki was repeatedly requested by our pros and consumers who wanted a smaller, more compact version of their new favorite soft plastic.

The smaller size allows for greater application in clear water, smallmouth, spotted bass, and other finesse scenarios. The 2.5” perfectly fits the bill as it can be fished on light line, rigged weightless, or on most any style of jig head. It can be cast, pitched, skipped, dropped, or presented however the situation calls for. As usual, you can expect consistent and top-quality products from a bait company that’s proudly made in the USA.

The 2.5” Yamatanuki will take your finesse fishing game to a whole new level! Count Per Bag: 10

Count Per Bag: 8

Modeled from a 3D Scan of a real baitfish, the Savage Gear Pulse Tail Baitfish RTF Swimbaits offer photorealistic finishes and an unparalleled lifelike swimming action. These swimbaits feature Savage Gear's patent pending Pulse Tail design that creates a subtle, incredibly realistic tail kick at a variety of speeds. The Pulse Tail Baitfish RTF (Ready to Fish) Swimbaits come pre-rigged with a heavy duty EWG hook and are ready to go straight out of the package.

These swimbaits are perfect for use when covering large areas of open water, over the tops of grass and weed beds, or slow rolled along deep bottoms. Offered in a variety of color patterns that mimic forage in both freshwater and inshore saltwater environments, the Savage Gear Pulse Tail Baitfish RTF Swimbaits will effectively catch predatory game fish wherever they swim.

4"

1oz

Moderate Sink

1 per pack

A collaboration with Elite Series Pro Aaron Martens... The Picasso Shock Blade Tungsten Knocker is
constructed around a solid, one piece, 97% tungsten football head. This creates added sensitivity, and generates extreme vibration and “hunting” action that flat out catches fish. Being a much smaller profile than its lead counterpart makes it a great choice for targeting spotted bass, smallmouth bass and large mouth bass.

Ideal for working areas that you would typically throw a football jig or crank bait such as gravel banks, hard clay bottoms, rocky points, rip rap, and off shore humps and ledges. Our exclusive super soft silicone skirt material creates fish enticing undulation that is comparable to that of rubber skirt material. Extra long skirt length allows you to custom trim or use without the need for a trailer. Call ‘em home for dinner with the unique sound produced by the blade knocking the tungsten head.

Available in 1/4, 3/8, 1/2, 3/4 and 1oz sizes.

Equipped with a 6/0 Gamakatsu hook.

The Z-Man Original ChatterBait Elite is an upgraded, tournament-quality version of the lure that revolutionized bass fishing. Designed based on direct angler feedback, it takes the classic "thump" of the original and reinforces it with premium hardware and refined cosmetic details.

Key Upgrades & Features

• Premium Hook: Features a long-shank 5/0 Gamakatsu hook that is sharper and stronger than standard hooks for better holding power.

• Strengthened Components: Equipped with a thicker stainless steel blade and a beefed-up Mustad Fastach clip to ensure it can handle heavy cover and aggressive strikes without bending or failing.

• Hand-Tied Skirt: Unlike the rubber-collared skirts on budget models, the Elite uses 100% silicone skirts that are hand-tied with copper wire. This prevents the skirt from sliding or rotting over time and provides a more natural flare.

• Superior Bait Keeper: A molded-in trailer keeper on the hook shank locks ElaZtech and standard soft plastics firmly in place.

• Detailed Aesthetics: The jigheads feature custom, airbrushed paint schemes and oversized eyes designed to perfectly "match the hatch" of your favorite local forage.

Available in two primary weights, 3/8 oz and 1/2 oz, and a wide range of proven colors like Green Pumpkin, Black/Blue, and White/Chartreuse.

The Z-Man Slim SwimZ 3" is a downsized, finesse paddle-tail swimbait designed for maximum underwater action in a compact profile. It is engineered with a slender body and an exclusive curved paddle tail that generates an irresistible wiggling motion even during extremely slow retrieves.

Key Performance Features

• 10X Tough ElaZtech: Made from Z-Man's proprietary material, these baits are incredibly durable and can withstand dozens of strikes from aggressive fish like seatrout or flounder without tearing.

• Natural Buoyancy: Unlike traditional plastisol baits, the ElaZtech material is naturally buoyant, allowing the tail to float up at a 90-degree angle when at rest, mimicking a feeding baitfish.

• Low-Speed Action: The thin, curved tail is designed to pulsate and "thump" at any retrieve speed, making it a highly effective tool for cold-water fishing.

• Multi-Species Versatility: While small enough for crappie and white bass, its profile is highly effective for pressured largemouth, smallmouth, and inshore saltwater species like redfish.

Revolutionary Multi-Jointed Swimbait for Trophy Bass

The Shimano Armajoint 190 Slow Sink Swimbait delivers revolutionary multi-jointed performance designed for serious trophy bass anglers. Built with Shimano's innovative three-jointed design and premium construction, this 7.5-inch swimbait provides ultra-realistic swimming action that triggers strikes from the biggest bass in the lake. The Armajoint 190 represents Shimano's commitment to creating cutting-edge swimbaits for trophy hunters.

Revolutionary Three-Jointed Design

• Triple-Jointed Body: Three-section design creates incredibly lifelike S-curve swimming action
• Slow Sink Rate: Controlled sink rate allows you to work the bait at various depths and maintain optimal strike zone
• Realistic Swimming Action: Natural side-to-side motion mimics fleeing baitfish with exceptional realism
• 7.5-Inch Profile: Large profile targets trophy-class bass and big fish
• Premium Construction: Durable materials withstand repeated strikes from aggressive fish

Advanced Features and Design

• Flash Boost Technology: Reflective mirror plate continues flashing even on the pause, attracting fish from distance
• Scale Boost: Composite-pitch holograms create realistic scale patterns that reflect light naturally
• Jet Boost: Moving weight system improves casting distance and accuracy
• Premium Finish: High-quality paint and realistic details provide lifelike appearance
• Sharp Treble Hooks: Quality hooks ensure solid hooksets on trophy fish
• Durable Hardware: Heavy-duty split rings and components handle big fish

Trophy Bass Fishing Applications

The Armajoint 190 excels in demanding trophy bass fishing situations. Work around deep structure and ledges where big fish hold, cast to points and humps, fish along weed edges and grass lines, target suspended fish in open water, or work around boat docks and laydowns. The slow sink rate allows you to control depth precisely while the ultra-realistic action triggers strikes from trophy bass that ignore other lures.

Versatile Retrieve Techniques

• Steady Retrieve: Simple straight retrieve produces natural swimming action
• Stop-and-Go: Pause during retrieve allows Flash Boost to continue working
• Twitch Retrieve: Erratic rod twitches create wounded baitfish action
• Slow Roll: Ultra-slow retrieve keeps bait in strike zone longer
• Depth Control: Vary retrieve speed to work different depths

Technical Specifications

Shimano Quality and Innovation

Shimano has been the global leader in fishing tackle innovation for decades, and the Armajoint 190 continues this proud tradition with revolutionary multi-jointed design and cutting-edge technologies. Every component is engineered to exacting standards and tested under real-world trophy bass fishing conditions to ensure reliable performance. From weekend anglers to professional tournament competitors, the Armajoint 190 delivers the realistic action and quality that serious swimbait anglers demand.

Experience the revolutionary swimbait performance that trophy hunters trust. The Shimano Armajoint 190 isn't just a lure—it's a precision tool designed to catch the biggest bass in the lake.

Target trophy bass with Shimano Armajoint 190—where revolutionary design meets ultra-realistic action.

A collaboration between Daiwa's precision engineering and Gary Yamamoto's legendary soft plastic expertise, the Daiwa Yamamoto Neko Macho 4.5" combines a high-density body with a bulbous tail for a larger, heavier profile that performs across a wider range of bass fishing techniques than a standard finesse worm. The high-density formulation gives the bait more weight and substance for a larger profile offering — making it versatile enough for standard soft plastic presentations like Texas rigs and Carolina rigs, while the larger size and density also make it an effective choice for heavier power fishing applications like punching heavy cover and flipping.

The bulbous tail produces a distinct action on the fall and during the pause that triggers strikes from bass that have seen conventional straight-tail worms. 

Key Features

• Daiwa + Gary Yamamoto Collaboration — Combines Daiwa's precision detailing with Gary Yamamoto's legendary soft plastic formulation; the same Yamamoto material quality trusted by tournament bass anglers in a purpose-designed Neko Macho profile.
• High-Density Body — Denser formulation than standard soft plastic worms provides more weight and substance for a larger profile; sinks faster and stays in the strike zone longer on the fall.
• Bulbous Tail — Distinctive bulbous tail produces a unique action on the fall and during the pause that differs from conventional straight-tail worms; triggers strikes from bass that have seen standard finesse worm presentations.
• Versatile Rigging — Effective on Texas rigs, Carolina rigs, neko rigs, wacky rigs, punch rigs, and flipping presentations; one bait that covers finesse through power fishing applications.
• 5 Proven Bass Colors — Natural forage imitations and proven attractor patterns covering clear water through stained water conditions.

Product Specifications

Color Guide

• Green Pumpkin — The universal bass color; natural crawfish and baitfish imitation effective in clear to lightly stained water across all seasons and techniques.
• Watermelon Copper Orange with Red Flake — Natural watermelon base with copper orange and red flake for added flash; effective in clear water where subtle color variation triggers strikes from pressured bass.
• Black and Blue — High-contrast dark attractor; most effective in stained or off-color water and low-light conditions where a dark silhouette is more visible to bass.
• Junebug — Dark purple/black attractor; proven in stained water and night fishing where dark colors produce a strong silhouette and trigger reaction strikes.
• Natural Shad — Translucent shad imitation; best in clear water where bass are keying on shad as primary forage; effective on neko and wacky rigs in open water.

Best For

• Neko & Wacky Rig — High-density body and bulbous tail produce a distinct fall action on neko and wacky rigs; heavier than standard finesse worms for a faster sink rate and more pronounced action.
• Texas & Carolina Rig — Larger profile and high-density formulation make the Neko Macho effective on Texas and Carolina rigs for bass in open water and around structure.
• Punching & Flipping — High-density body and larger profile make it an effective punch rig and flipping bait for bass in heavy cover; penetrates mats and vegetation more effectively than lighter soft plastics.
• Tournament Bass Fishing — Yamamoto soft plastic quality and Daiwa precision detailing in a versatile profile that covers multiple techniques with a single bait.

Snag Proof Bobby's Perfect Frog – Froggin' Perfection Redefined

Experience the next evolution in topwater bass fishing with the Snag Proof Bobby's Perfect Frog. Engineered for maximum hookups and unbeatable performance in the thickest cover, this 5/8oz hollow body frog delivers tournament-proven results whether you're working lily pads, moss beds, or walking it in open water.

Our team loves this from due to the fantastic hook-rate and larger size.

Premium Features That Set It Apart:

Walk the Frog Like a Pro

The Bobby's Perfect Frog isn't just for heavy cover—it walks like a premium stick bait in open water. Master the technique:

• Point your rod tip down toward your feet, aimed at the frog
• Twitch from 8:00 to 6:00 position with enough slack to create a curve (not a straight line)
• Repeat to create that irresistible left-right walking action that triggers explosive strikes

Specifications

• Weight: 5/8 oz
• Type: Hollow body topwater frog
• Hook System: Two-piece through-wire with braid-secure tie
• Best For: Moss, vegetation, lily pads, weed beds, and open water walking

Dominate the slop and trigger vicious topwater strikes with the frog that pros trust—Snag Proof Bobby's Perfect Frog.

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Reaction Innovations Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. When you're faced with vegetation you can rig it weedless and swim it over grass beds or add weight to the hook and swim it through sumbmerged weeds.

The slender design of the Skinny Dipper coupled with the paddle tail creates a vibration in the water that bass cannot resist. The Skinny Dipper can also be deadly fished on a Carolina rig over humps and creek channels with grass and brush. The durability and size of the Skinny Dipper allows a hook size up to a 6/0 superline hook. For a different look, try the Reaction Innovations Skinny Dipper, you won't be disappointed.

Qty: 7 Per Pack

The Megabass Baby Pop X BFS Topwater Popper is a compact version of the iconic Pop X popper, loved by fish and anglers since its release in 1996. Featuring a unique cup design and patented balancer system, this popper can function as both a traditional popper and pop-walker. Perfect for preserving the coveted popper bite during tough bite windows.

Introducing the Megabass Baby Pop X BFS Popper, designed for maximum splashing action with minimal forward travel. Its sculpted cup design and centralized line tie creates a tantalizing bubble trail to attract predators. With the right setup, this lure is perfect for pinpoint casts and stealth approaches, making it a must-have for any angler's arsenal.

Key Features:

• Compact BFS Design: Downsized iconic Pop X
• Patented Balancer System: Dual popper and pop-walker function
• Sculpted Cup Design: Maximum splashing action
• Centralized Line Tie: Tantalizing bubble trail
• Minimal Forward Travel: Stays in strike zone
• BFS Optimized: Pinpoint casts and stealth
• 2" - 3/16oz: Compact finesse profile

Performance Advantages:

• Tough Bite Windows: Preserves popper bite
• Dual Function: Traditional popper and pop-walker
• Maximum Splash: Minimal forward travel
• Bubble Trail: Attracts predators
• Pinpoint Casts: BFS setup perfect
• Stealth Approaches: Compact profile

Ideal Applications:

• BFS (Bait Finesse System) fishing
• Tough bite windows
• Finesse topwater fishing
• Stealth approaches
• Pinpoint casting
• Bass fishing
• Any compact popper application

Recommended Techniques:

• Popping retrieve
• Pop-walking action
• Minimal forward travel
• Pinpoint casting
• Stealth presentations

Specifications:

When you need a compact BFS topwater popper with patented balancer system for dual popper and pop-walker function, sculpted cup design for maximum splashing action with minimal forward travel, centralized line tie for tantalizing bubble trail, and BFS optimization for pinpoint casts and stealth approaches during tough bite windows, the Megabass Baby Pop X BFS Topwater Popper is the choice of serious BFS and finesse topwater anglers.

Note: Compact version of iconic Pop X (since 1996). Patented balancer system functions as popper and pop-walker. Sculpted cup design for maximum splash with minimal forward travel. Perfect for BFS setups, pinpoint casts, and stealth approaches.