Freshwater Lures

A new and deeper diving addition to the incredibly effective Rerange series, the Jackall Rerange 110MR Jerkbaits allow you to target fish holding further offshore or in deeper pockets. The Jackall Rerange 110MR’s are a step above other jerkbaits in-terms of innovation and technical performance, they deliver a deadly twitch-driven action that big, bait-hungry fish won’t be able to resist. Engineered with an advanced “TG Zero Friction” weight transfer system, the Jackall Rerange 110MR Jerkbait features a fluororesin covered tungsten weight, which slides from end-to-end to extend casting distance and enhance action.

Unmatched in outright attraction, the Jackall Rerange Jerkbaits produce an erratic, yet balanced lurch that lets bass know that there’s an easy meal within reach. Offered in the same highly detailed and highly effective colors, the Jackall Rerange 110MR Jerkbaits are built with advanced internals that produce superior performance.

The Strike King Red Eye Shad is one of the most versatile and proven lipless crankbaits in bass fishing. Its high-pitch rattle pulls fish in from a distance — especially effective in stained or murky water where visibility is low. A lifelike vibration on the retrieve mimics injured baitfish whether you're burning it fast, slow-rolling it along the bottom, or yo-yoing it through the water column. The streamlined, lipless design casts a mile and stays snag-resistant, making it a go-to for covering water fast in any season.

Key Features

• High-pitch rattle — attracts fish from distance, especially in stained or murky water
• Lifelike vibration — mimics injured baitfish on any retrieve speed
• Versatile technique — burn, slow-roll, yo-yo, or rip through grass
• Lipless design — casts far, stays snag-resistant, fishes any depth
• Sharp, strong hooks — solid hook sets with minimal hang-ups
• Available in 11 proven color patterns

Specifications

This Evergreen FA Jerkbait is the answer to Morizo’s uncompromising search for tools that lead to a catch. As a tournament fisherman, Shimizu says he only uses tools he is confident will bring about absolute results. Regardless of season or field, this jerkbait has all the features — body shape, lip structure, action, distance, ability to go deep and much more — of an ultimate search bait that works with efficiency under any condition. Its significant vibrations move the water dynamically to attract fish near and far, then with an irregular dart, induces a strike in a lure-in-and-trigger-a-bite action that Shimizu favors. The jerkbait boasts complete mastery when it comes to searching a wide area.

FA-115: 4 1/2" - 5/8oz

FA-87: 3 3/8" - 5/16oz

All of Morizo Shimizu’s theories about jerking is contained in this killer-size jerkbait. We kept the original FA-115 features of distance and action, but added natural bite-inducing vibrations to withstand tougher fishing conditions. The FA-87 takes the original performance of the FA-115 and gives it more natural, whether its in the irregular and wide-angled dart action, the tight wiggle action and pauses of a pumping retrieve, and its use as a bait tackle even at this size thanks to its casting distance. This killer jerkbait has a small body with the versatility to go from stillness to motion, dramatic to subtle, and produce natural vibrations that lead directly to a bite.

The Ima Baby Stik 105 Walking Bait is perfect for those times when fish are chasing smaller bait or there is an increased amount of fishing pressure. Featuring a rear weighted design that allows it to cast like a bullet, the Baby Stik is perfectly balanced  for an effortless walk the bait back and forth to resemble an injured or feeding baitfish. In addition to walking the dog, it’s also equipped with a cupped mouth that pops and spits water up to 2 feet in front of the lure.

On the inside, the Baby Stik is fitted with a boisterous internal rattle chamber the generates a distinct wake as it is worked along the surface. Armed with two razor sharp treble hooks and available in a variety of baitfish color patterns.

The new SPRO Bronzeye King Daddy 90 Frog is designed for those trophy fish that aren't just looking for a small snack! Just like it's little brother but in a magnum size the King Daddy is the full meal deal! It's designed to be fished in heavy cover or out in open water.

Because it's of it's larger one ounce, 90MM size it's even easier to cast long distances. It comes standard with a heavy duty 6/0 specially designed Gamakatsu Double Frog Hooks. Don't cast this King Daddy on your ultralight tackle!

If anyone knows how good the Berkley Stunna 112 Jerkbait is, Hank Cherry knows. It won him the title of Bassmaster Classic® champion. Now you can add Hank's tournament-winning expertise to your tackle bag with the Berkley® Stunna Jerkbait.

Designed for lifelike action, casting distance, and durability, this fish catcher has a single tungsten weight transfer. Bring the Stunna Jerkbait to life with a jerk imparting maximum darting action and effortless 180° head turns. A seductive slow sink on the pause triggers strikes from lethargic fish.

• Designed by Bassmaster Classic champion Hank Cherry
• Designed for lifelike action, casting distance, and durability
• Single tungsten weight transfer
• Maximum darting action
• Effortless 180° head turns
• Seductive slow sink on the pause triggers strike

Comes with 2 bhooks

The Yamamoto 4" Single Tail Grub is a versatile and proven soft plastic lure that has become a staple in many anglers' tackle boxes. Its classic curly tail design delivers a natural, lifelike swimming action that attracts a wide range of predatory fish, including bass, walleye, and pike. Whether fished alone or as a trailer on jigs, spinnerbaits, or buzzbaits, this grub excels in various fishing conditions.

Crafted with Yamamoto's signature craftsmanship, the 4" Single Tail Grub features a soft yet durable body, allowing for excellent hook penetration and a realistic feel. The tail's unique action creates subtle vibrations and flash, making it effective in both clear and murky waters.

Key Features:

• Length: 4 inches

• Tail Design: Curly tail for lifelike swimming action

• Versatility: Suitable for use alone or as a trailer on various rigs

• Durability: Soft yet resilient construction for multiple catches

• Proven Effectiveness: Trusted by anglers for consistent results

Qty:  20 per pack

The Yamamoto Senko catches big fish, especially when it's 7" long.  This giant stick bait works great in low light conditions or at night. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with fisher people all over the world.

The best thing about the Senko is in it's simplicity. The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad. When rigged weightless the Yamamoto Senko falls horizontally with a seductive side to side tail action.

Try it wacky rigged or texas rigged the Yamamoto Senko and experience the versatility and effectiveness it provides.

Size: 7"

Qty:  5 per pack

The Strike King Sexy Spoon is built to do one thing exceptionally well: look like a dying baitfish. Its wide-body design produces an erratic, darting wobble that flashes light in every direction — exactly what a fleeing or injured shad looks like to a hungry bass. Cast it over grass, flutter it down ledges, or rip it through open water and hang on. Available in two sizes to match the forage and the situation, with a premium treble hook that drives home solid hook sets on every strike.

Key Features

• Wide-body flutter design — erratic, darting wobble that mimics injured baitfish
• Multi-directional flash — reflects light realistically to draw fish from a distance
• Versatile presentation — cast, flutter, rip, or troll at various depths
• Premium treble hook — sharp and strong for solid hook sets
• Two sizes — 4" for finesse applications, 5.5" for big-bait presentations
• 5 proven color patterns per size — matched to common shad forage

Specifications

The Megabass Shading-X R 62 is fueled by a patented balancer system that enables dizzyingly high-pitch action and improved cast performance, elevating the finesse shad to exquisite new heights. Reengineered to perform in Japan’s toughest conditions, the Shading-X R 62 series is built to deliver bites when bass are keyed on precise, high-pitch action. The main spherical weight of the Triangle Counter Balancing System. operates as a traditional moving balancer, increasing cast distance on bait finesse and spinning setups alike.

The upper balancer truly comes alive when twitches cause it to shift along its lateral axis, adding unpredictable dynamism to the Shading-X R’s action. With one fixed weight and two moving balancers, the lure’s center of gravity is dynamically triangulated in every configuration from cast to retrieve, powering the Shading-X’s compelling performance. The thin, tapered body generates a high-pitched vibration that practically bursts at the seams, supercharging the kind of tight action that is often required in finesse situations.

Upon retrieve, the balancers roll into the forward position for an optimal head-down posture, enabling a hair-trigger responsiveness that will even bring the Shading-X R to life with ultra-slow pulls or extra-sensitive angler input. With a fast retrieve, the high-pitch vibration compels targets into decisive reaction bites. The engineering of the Shading-X R 62 series brings disparate parts together in perfect harmony, leveraging dynamic weight triangulation to deliver a new high-pitch predator for the toughest angling conditions.

Specs.

• Length: 2.4 inch
  
• Weight: 3/16 oz
  

The Z-Man Original ChatterBait Elite is an upgraded, tournament-quality version of the lure that revolutionized bass fishing. Designed based on direct angler feedback, it takes the classic "thump" of the original and reinforces it with premium hardware and refined cosmetic details.

Key Upgrades & Features

• Premium Hook: Features a long-shank 5/0 Gamakatsu hook that is sharper and stronger than standard hooks for better holding power.

• Strengthened Components: Equipped with a thicker stainless steel blade and a beefed-up Mustad Fastach clip to ensure it can handle heavy cover and aggressive strikes without bending or failing.

• Hand-Tied Skirt: Unlike the rubber-collared skirts on budget models, the Elite uses 100% silicone skirts that are hand-tied with copper wire. This prevents the skirt from sliding or rotting over time and provides a more natural flare.

• Superior Bait Keeper: A molded-in trailer keeper on the hook shank locks ElaZtech and standard soft plastics firmly in place.

• Detailed Aesthetics: The jigheads feature custom, airbrushed paint schemes and oversized eyes designed to perfectly "match the hatch" of your favorite local forage.

Available in two primary weights, 3/8 oz and 1/2 oz, and a wide range of proven colors like Green Pumpkin, Black/Blue, and White/Chartreuse.

The Spro Rat 25 Wakebait is the result of 2 years of hard work and dedication. SPRO's newest addition to the family, this Rat won Best of ICAST in the hard lure category. The SPRO Rat is designed for those larger predator fish that every angler is looking for. It entices awesome surface strikes by triggering the instinctive reaction that those larger fish are looking for. When the fish are hungry the SPRO RAT is the real meal deal! The SPRO Rat can be worked in several ways - you can bulge it, v-wake it, walk the dog, pop it or you name it!  The  new Spro Rat 25 Wakebaits will come with their new 2022 tail design and of course the SPRO Rat is equipped with sticky sharp Gamakatsu hooks. 

Depth: Floating

Body Size: 2.5in. 

Weight: 5/16oz.

Modeled from a 3D Scan of a real baitfish, the Savage Gear Pulse Tail Baitfish RTF Swimbaits offer photorealistic finishes and an unparalleled lifelike swimming action. These swimbaits feature Savage Gear's patent pending Pulse Tail design that creates a subtle, incredibly realistic tail kick at a variety of speeds. The Pulse Tail Baitfish RTF (Ready to Fish) Swimbaits come pre-rigged with a heavy duty EWG hook and are ready to go straight out of the package.

These swimbaits are perfect for use when covering large areas of open water, over the tops of grass and weed beds, or slow rolled along deep bottoms. Offered in a variety of color patterns that mimic forage in both freshwater and inshore saltwater environments, the Savage Gear Pulse Tail Baitfish RTF Swimbaits will effectively catch predatory game fish wherever they swim.

4"

1oz

Moderate Sink

1 per pack

Equipped with a balsa inner core and an armor-like outer copolymer shell, the Rapala BX Brat Squarebill Crankbait is designed to be the toughest and most effective square-bill crankbait on the market.

Its aggressive nature means it won't back down from a fight, making it perfect for intense angling situations.

Balsa Core and Copolymer Outer Shell

A collaboration between Daiwa's precision engineering and Gary Yamamoto's legendary soft plastic expertise, the Daiwa Yamamoto Neko Macho 4.5" combines a high-density body with a bulbous tail for a larger, heavier profile that performs across a wider range of bass fishing techniques than a standard finesse worm. The high-density formulation gives the bait more weight and substance for a larger profile offering — making it versatile enough for standard soft plastic presentations like Texas rigs and Carolina rigs, while the larger size and density also make it an effective choice for heavier power fishing applications like punching heavy cover and flipping.

The bulbous tail produces a distinct action on the fall and during the pause that triggers strikes from bass that have seen conventional straight-tail worms. 

Key Features

• Daiwa + Gary Yamamoto Collaboration — Combines Daiwa's precision detailing with Gary Yamamoto's legendary soft plastic formulation; the same Yamamoto material quality trusted by tournament bass anglers in a purpose-designed Neko Macho profile.
• High-Density Body — Denser formulation than standard soft plastic worms provides more weight and substance for a larger profile; sinks faster and stays in the strike zone longer on the fall.
• Bulbous Tail — Distinctive bulbous tail produces a unique action on the fall and during the pause that differs from conventional straight-tail worms; triggers strikes from bass that have seen standard finesse worm presentations.
• Versatile Rigging — Effective on Texas rigs, Carolina rigs, neko rigs, wacky rigs, punch rigs, and flipping presentations; one bait that covers finesse through power fishing applications.
• 5 Proven Bass Colors — Natural forage imitations and proven attractor patterns covering clear water through stained water conditions.

Product Specifications

Color Guide

• Green Pumpkin — The universal bass color; natural crawfish and baitfish imitation effective in clear to lightly stained water across all seasons and techniques.
• Watermelon Copper Orange with Red Flake — Natural watermelon base with copper orange and red flake for added flash; effective in clear water where subtle color variation triggers strikes from pressured bass.
• Black and Blue — High-contrast dark attractor; most effective in stained or off-color water and low-light conditions where a dark silhouette is more visible to bass.
• Junebug — Dark purple/black attractor; proven in stained water and night fishing where dark colors produce a strong silhouette and trigger reaction strikes.
• Natural Shad — Translucent shad imitation; best in clear water where bass are keying on shad as primary forage; effective on neko and wacky rigs in open water.

Best For

• Neko & Wacky Rig — High-density body and bulbous tail produce a distinct fall action on neko and wacky rigs; heavier than standard finesse worms for a faster sink rate and more pronounced action.
• Texas & Carolina Rig — Larger profile and high-density formulation make the Neko Macho effective on Texas and Carolina rigs for bass in open water and around structure.
• Punching & Flipping — High-density body and larger profile make it an effective punch rig and flipping bait for bass in heavy cover; penetrates mats and vegetation more effectively than lighter soft plastics.
• Tournament Bass Fishing — Yamamoto soft plastic quality and Daiwa precision detailing in a versatile profile that covers multiple techniques with a single bait.

The PB Rat Wakebait is the lure that will land you your next Personal Best.  The PB Rats are a resin bait with a sleek contour body and a head and bill designed for searching for those Big Bites. They come in 2 styles a standard 2-piece and the PB crushing 3-piece.

The PB Rat Wakebaits come stock with gnarley VMC Split Rings and Owner Stinger Treble size 1 in the rear and 1/0 in the front.  PB Rats do come in solid colors however the swirl patterns are unique and no two swirl patterns are the same.  Tail colors may vary and are held on with a screw lock and can be easily changed after being chewed.

2-Piece - 5" Body - 2.3oz

3-Piece - 7" Body - 2.5oz

4-Piece - 9" Body - 3.5oz  

Colors will vary, may not match picture. Please call if you have any questions. Sorry no sales or discounts apply for this item.  

The Berkley Powerbait Gilly Swimbait was created by a exceptional pro-designer Bassmaster Classic Champion Mike Iaconelli. With Japanese influence in both design and technique, this lure is sure to coax bass into biting, even in ultra-clear fisheries.

Crafted to deliver an unbelievably natural presentation, the Gilly features a hyper-realistic profile that complements its unbeatable action. Rather than a more traditional segmented body style, the Gilly utilizes scale-shaped ribs in the tail section to provide undeniably realistic baitfish movements.

In addition to the great action and profile, anglers are destined to admire the Berkley Powerbait Gilly’s impressive versatility. While the bait really shines when rigged weightless with the hook sideways through the body, it can also be fished on a jighead, weighted swimbait hook, Texas Rig, and even on a Drop Shot Rig. 

Qty - 3 per pack

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Reaction Innovations Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. When you're faced with vegetation you can rig it weedless and swim it over grass beds or add weight to the hook and swim it through sumbmerged weeds.

The slender design of the Skinny Dipper coupled with the paddle tail creates a vibration in the water that bass cannot resist. The Skinny Dipper can also be deadly fished on a Carolina rig over humps and creek channels with grass and brush. The durability and size of the Skinny Dipper allows a hook size up to a 6/0 superline hook. For a different look, try the Reaction Innovations Skinny Dipper, you won't be disappointed.

Qty: 7 Per Pack

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamamoto 2.5" Yamatanuki. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It weighs ¼ oz alone, is available in 8 colors, falls with the same tantalizing sway and shimmy, and allows for countless rigging opportunities to fit most any scenario. This new size of the Yamatanuki was repeatedly requested by our pros and consumers who wanted a smaller, more compact version of their new favorite soft plastic.

The smaller size allows for greater application in clear water, smallmouth, spotted bass, and other finesse scenarios. The 2.5” perfectly fits the bill as it can be fished on light line, rigged weightless, or on most any style of jig head. It can be cast, pitched, skipped, dropped, or presented however the situation calls for. As usual, you can expect consistent and top-quality products from a bait company that’s proudly made in the USA.

The 2.5” Yamatanuki will take your finesse fishing game to a whole new level! Count Per Bag: 10

Count Per Bag: 8