Freshwater Lures

Check out one of the best topwater baits on the market, the River2Sea Rover Topwater Lure - a long standing proven walking bait! Unlike traditional gliding actions, this bait features a choppy, side-to-side slashing motion that drives fish into a feeding frenzy. Its exaggeratedly cupped mouth and unique geometry produce a one-of-a-kind walking action, sure to entice even the most finicky fish. Don't miss out on the River2Sea Rover's aggressive and effective design - it's truly unlike any other walking bait on the market.

The Yamamoto Pro Senko has been designed with a thicker head area to help it stay on the hook when used with Gary's Swim Jig or other Shaky-Head style jigs. It still possesses all of the original Senko's incredible fish-catching action. The Pro Senko also casts like well due to its unique design and gets into the strike zone quickly. 

 It's the perfect lure for bass fishing applications, offering the ideal mix of versatility, finesse, and action. With its trusted design, the Yamamoto Pro Senko is a reliable choice for pinpoint accuracy and real results.

IMA Skimmer Grande Topwater Lure delivers an bigger version than the original that is targeted at attracting the hunting predators in the lake. Designed with a rear weight, the IMA Skimmer Grande provides a hard side to side attraction that differentiates it from all other topwater walking baits.

Built with a thinned-down shape, the IMA Skimmer Grande sits with its nose poking out of the water. When worked with quick jerks and the rod tip pointed down, the IMA Skimmer Grande stirs the water and creates a large boil behind the bait. This imitates the erratic nature of an injured baitfish.

 

The Baitsanity Antidote 7 Glide Baits appeared on the swimbait scene just a few years ago with their Explorer Series swimbaits, starting with their Trout and Carp Explorers. These custom baits quickly found a home in the hands of big bait anglers looking for a full sized glide bait option that wasn’t as expensive as JDM imports like the Deps Slide Swimmer or Roman Made Negotiator. 

That swimbait is the Baitsanity Antidote, a Glide Bait that is crafted with an ABS Resin body for increased durability. The Antidote Glide Swimbait has a highly detailed air brushed paint job along with a single joint construction, with allows the Antidote Glide to swim Side-To-Side with a seductive “S” action that trophy sized bass can’t resist.

We've fished this bait several times and we're very impressed with the versatility.  On a slow wind, the bait will stay just under the water's surface creating a wake behind the bait.  We've found that this in often times what creates a strike.  A slow steady retrieve without popping the rod has been the most productive.   

The summer before the weeds grow too thick, the bait should be incredible.  Due to it's ability to stay in the first 6 inches of the water column, fishing this over grass or stickups makes this bait very unique.  

Weight: 2.7 oz

Size: 7.5 in

Action: Glide

Versions: Slow Sink & Super Slow Sink

The Megabass GH50 Flatside Minnows offer a high-pitched, tight action that attracts predatory feeders with aggression. With its flat sides and natural, panicked darting motion, this lure is designed to activate even the most neutral fish. Hand finished in Japanese patterns, it's sure to induce compulsive reaction bites.

The GH50 Flatside are designed for the expert angler seeking to trigger natural predatory instincts in trout. The fast-paced action and barbless Buddha treble hooks ensure a quick release of prized catches. Also available in a floating variant for unique surface strikes.

Key Features:

• Flat-Sided Design: Natural panicked darting motion
• High-Pitched Tight Action: Attracts predatory feeders
• Hand-Finished: Japanese patterns
• Barbless Buddha Trebles: Quick release of prized catches
• Floating / Fast Sinking: Multiple variants available
• #12 Buddha Hooks: Premium Japanese hardware
• 1.96" - 2.5g/4.0g: Optimal size and weight

Performance Advantages:

• Predatory Aggression: High-pitched tight action
• Neutral Fish Activation: Panicked darting motion
• Compulsive Reaction Bites: Hand-finished patterns
• Natural Predatory Instincts: Triggers trout strikes
• Fast-Paced Action: Expert angler design
• Surface Strikes: Floating variant available

Ideal Applications:

• Trout fishing
• Predatory feeder targeting
• Neutral fish activation
• Freshwater fishing
• Surface strikes (floating variant)
• Fast-paced presentations
• Any flatside jerkbait application

Recommended Techniques:

• Fast-paced retrieve
• Panicked darting presentations
• Surface strikes (floating)
• Fast sinking presentations
• Reaction bite triggers

Specifications:

When you need a flat-sided jerkbait with high-pitched tight action to attract predatory feeders, natural panicked darting motion to activate neutral fish, hand-finished Japanese patterns for compulsive reaction bites, barbless Buddha trebles for quick release, and floating or fast sinking variants for trout and predatory feeders, the Megabass GH50 Flatside Minnows are the choice of expert trout anglers.

Note: Part of the Great Hunting family. Flat-sided design with high-pitched tight action. Hand-finished in Japanese patterns. Barbless Buddha treble hooks for quick release. Available in floating and fast sinking variants.

The Reaction Innovations Little Dipper 3.5" is a compact paddle tail swimbait built around a thumping tail action that produces a tight, rhythmic thump on the retrieve — effective as a standalone swimbait on a jig head or weighted hook, and equally effective as a trailer on a swim jig, chatterbait, or umbrella rig. The 3.5" profile matches smaller baitfish and is ideal for finesse and pressured conditions where a larger swimbait profile gets ignored. 9 per pack in 6 colors.

Key Features

• Thumping Paddle Tail — Tight Rhythmic Action — The paddle tail produces a tight, thumping action on the retrieve that creates vibration and water displacement; the tail thumps rhythmically at a wide range of retrieve speeds, from a slow roll near the bottom to a faster mid-water retrieve; the tight thump is most effective for triggering reaction strikes from bass that are actively feeding on baitfish.
• 3.5" Compact Profile — Finesse & Pressured Conditions — The 3.5" size matches smaller shad, shiners, and baitfish profiles and is most effective when bass are keying on smaller forage or when a larger swimbait profile is getting ignored; compact enough for light jig heads (1/8–3/16 oz) and finesse swim jig applications.
• Versatile Trailer & Standalone Applications — Effective as a standalone swimbait on a jig head or weighted hook, and as a trailer on a swim jig, chatterbait, or umbrella rig; the paddle tail adds action to any moving bait application.
• 9 Per Pack — 6 Colors — Nine baits per pack across 6 colors spanning shad, bream, and natural baitfish patterns.

Color Selection Guide

Best For

• Swim Jig Trailer — Primary Application — Thread the Little Dipper on the back of a swim jig for a full-profile baitfish presentation; the paddle tail adds a thumping action to the swim jig on the retrieve that complements the jig’s skirt movement; most effective on a steady retrieve through grass edges, laydowns, and open water.
• Chatterbait Trailer — Thread on the back of a chatterbait for a swimbait trailer that adds profile and paddle tail action to the blade’s vibration; the combination of the chatterbait’s blade thump and the Little Dipper’s paddle tail creates a highly effective baitfish presentation for reaction strikes.
• Umbrella Rig — Use as one of the trailer baits on an umbrella rig for a multi-bait schooling baitfish presentation; the 3.5" size is ideal for umbrella rig applications where a compact profile is needed.
• Standalone Swimbait — Jig Head — Thread on a 1/8–3/16 oz jig head and swim steadily for a compact baitfish imitation; most effective when bass are actively feeding on smaller baitfish near the surface or along grass edges; vary the retrieve speed to find the cadence that triggers strikes.

The Rapala Crush City Cleanup Craw was designed by pro angler Jacob Wheeler as his ultimate craw bait — and at 3.5", it’s the perfect bass snack. Tight-kicking claws generate reaction-triggering action on the fall and during the retrieve, while forward-facing legs add subtle secondary movement with the slightest twitch. Soft ribbed hook slots on the back let you rig either side of the bait to maximize usage and conceal the hook point. Versatile enough to flip, punch, drag, or run as a trailer. Built with Rapala’s Smart Injection Technology™ for a precisely placed combination of color, flake, salt, and scent.

Features

- Tight-kicking claw action for reaction strikes
- Forward-facing legs for subtle secondary action
- Soft ribbed hook slots — rig either side to hide hook point and maximize bait life
- Perfect for flipping, punching, dragging, or as a jig trailer
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Designed by pro angler Jacob Wheeler
- Available in 14 colors

Specifications

 The Savage Gear 3D Snake is based on a scan of a real snake. The perfect baby snake imitation, with the most realistic swimming topwater action. The lure swims with a wide S action either on the surface or just below, depending on where you attached the line to the lure.

Features:

• 3D scanned details
• Realistic wide S action
• Two line tie points for surface or sub-surface action
• Unique cable joints
• Spinning rear treble
• 2x #4 trebles

8" - 1oz

12" - 2oz

The Uncle Josh Original Pork Frog…the world’s most popular rind pattern is back! Chunky, fleshy body with a beveled face and thin flexible legs. Perfect imitator of both frogs and crawfish.

Highly effective for bass and pike. Ideal as a jig trailer! The Pork Frog measures 2.5" x 1". Each jar contains 3 pork frogs.

The Keitech Easy Shiner 5" is the largest size in the Easy Shiner lineup, built for matching bigger forage and targeting larger bass. It features a slim profile and exceptional realism, with a super-soft composition that allows the boot tail to deliver an incredible kicking action on the retrieve. Its streamlined design makes it highly effective around vegetation, and the squid scent load adds fish attraction on every cast. Excels rigged behind a darter head or used as a swim jig trailer.

Key Features

• 5 per pack
• Boot tail design — strong kicking action at any retrieve speed
• Slim profile — works effectively around vegetation
• Squid scent infused
• Recommended techniques: darter head, swim jig trailer
• 6 colors available — Pro Blue Red Pearl, Sight Flash, Bluegill Flash, Sexy Shad, Electric Shad, Clear Lake Hitch

The Keitech Swing Impact Fat 3.8" Pro Pack bundles 5 packs of the Fat 3.8" Swing Impact into one compact 3700-size blister pack — 30 baits total. Designed to keep tails straight and fit most tackle bags and boat storage compartments, the Pro Pack offers significant savings over single packs and keeps your swimbait supply organized and ready.

The Fat Swing Impact itself takes the paddle tail swimbait to the next level. Keitech's original two-tone color injection process uses several types of salted plastics to achieve perfect balance and action at any retrieve speed. The tapered ringed body distorts the bait's image for a more natural appearance and makes it extremely weedless when Texas rigged. The center rigging line ensures correct hook placement every time.

Key Features

• 30 baits per Pro Pack — 5 packs of 6 in a single 3700-size blister
• Tail-straight storage design — fits most tackle bags and boat compartments
• Two-tone color injection — Keitech's proprietary process using salted plastics
• Tapered ringed body — natural appearance, weedless when Texas rigged
• Center rigging line — ensures correct hook placement
• Consistent action at any retrieve speed
• 4 colors available — Smallmouth Magic, Sight Flash, Tennessee Shad, Bluegill Flash

The Yamamoto 3” Shad Shape Worm is perfect for ultra-clear water fishing. This smaller-profile bait mimics small baitfish and is a great choice for anglers seeking a challenge.

Its proven, "All-But-Perfect" shape ensures success in pressured water. Rig it on a drop shot or Damiki rig for a guaranteed catch.

Strike King Rage Tail Craw

The Strike King Rage Tail Craw is built around one of the most effective craw designs in bass fishing: the exclusive Rage Tail flange system. Those signature flanged claws don't just look like a crawfish — they move like one, creating maximum water displacement and a defensive, claws-up posture that triggers aggressive strikes from bass whether you're flipping heavy cover, pitching to docks, or dragging across rocky structure.

Engineered with hi-grade customized plastics that stay soft and maintain action in cold water, the Rage Tail Craw is as durable as it is deadly. Rig it Texas-style for punching through cover, run it on a Carolina rig to cover water, or pin it as a jig trailer to add a lifelike craw profile to your presentation. The Baby Rage Craw gives you the same proven action in a downsized profile for finesse situations or when bass are keyed in on smaller forage.

Features

• Exclusive Rage Tail flanged claws — maximum water displacement and lifelike defensive posture
• Hi-grade customized plastics — stays soft and durable through cold water and multiple fish
• Versatile rigging — Texas rig, Carolina rig, weightless, or jig trailer
• Available in two sizes: Rage Craw (7 per pack) and Baby Rage Craw (9 per pack)

Best For

• Techniques: Flipping, pitching, Texas rig, Carolina rig, jig trailer
• Conditions: Heavy cover, docks, rocky structure, year-round
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Equipped with a balsa inner core and an armor-like outer copolymer shell, the Rapala BX Brat Squarebill Crankbait is designed to be the toughest and most effective square-bill crankbait on the market.

Its aggressive nature means it won't back down from a fight, making it perfect for intense angling situations.

Balsa Core and Copolymer Outer Shell

The Ima Flit 100 Jerkbait is the effort of endless research and development. Ima combined Michael Murphy’s biology expertise with its own advanced technology and the Flit 100 was born.  The Flit 100, named for its erratic fleeing action and 100mm in length, was designed on the basic premise of “matching the hatch.”  

The Ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S.   The Flit 100 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The Ima Flit 100 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience.

Techniques:

• Jerk Pause:  Start with slack and end with slack after each series of jerks allowing the bait to glide back and forth.
• Deadsticking: Start out with a couple cranks and jerks to get the bait to desired depth and then pause the lure with slack line.
• Burning: Reel the jerkbait in fast spurts stopping periodically. A very effective technique around shad spawns and schooling fish.
  • Length: 100mm, 3.9 in
    Weight: 9.4g, 3/8oz
    Type: Suspends 3-5ft
    ST Hooks: Owner ST-36 #6

The 6th Sense Axis Metal 2.0 Squarebill Crankbait is built around a patent-pending pivoting metal lip that produces a fundamentally different action than any conventional squarebill — the Erratic Hunting Action (EHA) causes the bait to randomly hunt side-to-side as it dives to 2–5 feet, mimicking the unpredictable movement of a fleeing or disoriented baitfish rather than the predictable wobble of a standard crankbait. The 2.0 update adds a metal insert in the mouth of the bill for a louder underwater knock and increased durability, while a 10% smaller bill delivers a more stable, controlled action. 2.5", 1/2 oz, #2 treble hooks. 

• Patent-Pending Pivoting Metal Lip — The core innovation of the Axis Metal; unlike a fixed plastic bill, the metal lip pivots during the retrieve to produce random, unpredictable side-to-side hunting movement; the pivot mechanism allows the lip to deflect off cover and change direction erratically rather than tracking straight — triggering reaction strikes from bass that have seen every standard squarebill retrieve.
• Erratic Hunting Action (EHA) — The pivoting metal lip produces 6th Sense’s proprietary Erratic Hunting Action — a random, side-to-side hunting movement that mimics a disoriented or fleeing baitfish; the unpredictable action is the primary trigger for reaction strikes from bass holding on shallow cover and structure.
• 2.0 Upgrade: Metal Insert for Louder Knock — A metal insert has been added into the mouth of the metal bill in the 2.0 version; the insert produces a louder, more pronounced underwater knock during the retrieve that adds an acoustic trigger to the visual EHA action; also increases bill durability for extended use around rocks, wood, and hard cover.
• 2.0 Upgrade: 10% Smaller Bill for Stable Action — The 2.0 bill is 10% smaller than the original Axis Metal bill; the reduced bill size produces a more stable, controlled action that maintains the EHA hunting movement without the excessive rolling or blowout of the original at higher retrieve speeds.
• 2–5 Foot Depth Range — Dives to 2–5 feet on a standard retrieve; ideal depth range for shallow cover fishing — laydowns, dock posts, riprap, and shallow grass edges where bass hold in the 2–5 foot zone; the squarebill profile deflects off cover to trigger reaction strikes.
• 2.5" / 1/2 oz — #2 Treble Hooks — 2.5-inch body at 1/2 oz provides the casting weight needed to reach shallow cover targets accurately; premium #2 treble hooks sized for the body profile and the bass species targeted in the 2–5 foot depth range.

Color Guide

• Shad Burst — High-flash shad imitation with burst finish; effective in clear to lightly stained water when shad are the primary forage; flash and shad profile trigger reaction strikes from bass keying on baitfish in open water and over shallow flats.
• 4K Bluegill — Hyper-realistic 4K bluegill imitation; effective around shallow cover where bluegill are present — docks, laydowns, and shallow grass edges; the detailed bluegill profile triggers territorial and feeding strikes from bass holding in bluegill habitat.
• 4K Shad — Hyper-realistic 4K shad imitation; effective in clear water where bass are keying on shad; the detailed scale pattern and realistic shad profile trigger strikes from sight-feeding bass in clear water conditions.
• Bluegill Spawn — Bluegill spawn color pattern; highly effective during the bluegill spawn (late spring through early summer) when bass are aggressively feeding on spawning bluegill around shallow cover and beds.
• Tiger Truese — Tiger pattern with Truese finish; effective attractor color for stained water and low-light conditions; tiger patterns provide high contrast and visibility in off-color water where natural imitation colors lose effectiveness.
• Boiled Crawfish — Boiled crawfish red/orange pattern; highly effective in spring when bass are feeding heavily on crawfish; red/orange tones trigger feeding strikes from bass keying on crawfish in rocky and hard-bottom shallow cover.

Best For

• Shallow Cover Fishing — Squarebill profile and 2–5 ft depth range are purpose-built for shallow cover — laydowns, dock posts, riprap banks, and shallow wood; the pivoting metal lip deflects off cover to change direction erratically and trigger reaction strikes from bass holding tight to structure.
• Reaction Strike Bass — Erratic Hunting Action and random side-to-side hunting movement trigger reaction strikes from bass that have seen standard squarebill retrieves; the unpredictable EHA action is most effective on pressured fish that ignore conventional crankbaits.
• Spring Bass Fishing — Boiled Crawfish and Bluegill Spawn colors for spring bass feeding on crawfish and spawning bluegill; 2–5 ft depth range covers the primary spring bass holding depth on shallow flats, points, and spawning areas.
• Stained Water — Louder underwater knock from the metal insert adds an acoustic trigger that helps bass locate the bait in stained or off-color water where visual triggers are reduced; Tiger Truese and Boiled Crawfish colors for maximum visibility in stained conditions.

Savage Gear Pulse Tail Bluegill RTF 4" Swimbait catch bass to redfish, Northern pike to speckled trout, many predators rely on some blend of vision and smell to locate prey; but across the board, vibration and water displacement play a significant role in forage location. Savage Gear capitalizes on these predatory instincts with the new family of Pulse Tail soft plastic baits.

Comprising the Pulse Tail Bluegill, Pulse Tail Shiner, Pulse Tail Mullet and Pulse Tail Baitfish, this innovative lineup excels at stimulating a predator’s feeding instinct. The first three baits are designed after particular forage, while the Pulse Tail Baitfish presents a more broadly applicable form that easily resembles a wide range of freshwater and saltwater forage species. For each of these models, the split rear fin design creates a realistic pulse swimming action that mimics the surge of a fleeing forage fish.

• 4"
• 1 1/4oz
• Moderate Sink
• Scented

The G-Ratt Baits Sneaky Pete Swimbaits weighs 2.4 ounces and is a slow sinking bait. This is a very unique glide bait. You can slow retrieve it for a nice gliding action. You can swoop the rod tip for the bait to glide to one side and pause and swoop again to bring it back to the other side. A favorite retrieve is reel cranking it to make a very fast darting action back and forth like a fleeing baitfish. You can do little twitches of the rod with just the tip of the rod while reeling and the baits head will rock left to right which will imitate a swimming baitfish. The bait can also be “waked” on a slow retrieve when brought to the surface. It has a beautiful tight subtle rolling wake which we’ve found effective early mornings and late evenings. Our new weighting system adds a realistic rattling sound. This bait has a slow sinking ratio of 1 foot in 2-3 seconds. The Sneaky Pete comes equipped with two size 1 hooks. The hooks can be changed if desired. The tails are easily replaceable. 

Pistol Pete is a scaled-down version of Sneaky Pete. Coming complete with strong components, rotating hook hangers and 3X hooks to ensure you land more fish! Pistol Pete is weighted with steel bearings to produce a nice rattling sound to help enhance that big bite!

Sneaky Pete: