Freshwater Hard Baits

The original Pointer Series has a lively, powerful action with a side-to-side slide. Even though it is small, the Lucky Craft Pointer 48SP has an excellent castability and has the ability to tempt any bass. It silently enters the target and attacks unwary bass. The Pointer 48 is the right choice when you’re on fish and searching for strikes. This product is the one miracle bait for bass, trout, musky and every species of fish.

Dive Depth: 1 ft ( Suspending )

Weight: 3/32 oz

Length: 1 7/8"

Tournament-Proven Jerkbait for Aggressive Predators

The Shimano World Minnow 115 Jerkbait delivers the perfect combination of erratic action, precise balance, and tournament-proven performance that triggers explosive strikes from bass, pike, walleye, and other aggressive predators. Engineered with Shimano's advanced Flash Boost and Jet Boost technologies, this premium suspending jerkbait provides the realistic flash, long-distance casting, and deadly darting action that serious anglers demand when working structure and targeting trophy fish.

Flash Boost Technology

• Continuous Flash: Patented reflective foil system suspended on micro springs creates constant light reflection even on the pause, triggering strikes from following fish
• Realistic Baitfish Shimmer: Natural flashing action mimics the erratic movements of injured or fleeing baitfish
• Pause Power: Unlike traditional lures, Flash Boost continues working during critical pauses when fish often commit

Jet Boost Casting System

• Long-Distance Accuracy: Internal weight transfer system uses a steel ball and spring-loaded mechanism to maximize casting distance and accuracy
• Instant Action Recovery: Weight returns to optimal position immediately upon water entry for instant swimming action
• Perfect Balance: Precisely tuned weight placement creates ideal suspending action and erratic darting response

Premium Construction and Design

• 115mm Profile: Ideal size for targeting trophy bass, pike, walleye, and other predators in a wide range of conditions
• Suspending Action: Perfectly balanced to hang in the strike zone during pauses, triggering reaction strikes from neutral fish
• Erratic Darting Response: Precisely tuned body shape and weight distribution create aggressive side-to-side action on sharp jerks
• Premium Treble Hooks: Sharp, strong hooks ensure solid hooksets and secure connections during the fight
• Durable Finish: High-quality paint and clear coat withstand repeated strikes and contact with structure
• Realistic 3D Eyes: Lifelike detail triggers predatory instincts and adds realism

Versatile Fishing Applications

Whether you're working rocky points for pre-spawn bass, ripping through weed edges for aggressive pike, twitching over deep structure for suspended walleye, or targeting stripers and snook in coastal waters, the World Minnow 115 delivers deadly effectiveness. The suspending action lets you pause the bait in the strike zone, while the erratic darting motion triggers reaction strikes from aggressive predators. Flash Boost technology keeps the lure working even during critical pauses when fish are following and deciding to strike.

Why Tournament Anglers Choose World Minnow

Professional anglers and serious enthusiasts trust the World Minnow 115 because it consistently produces when conditions demand a jerkbait presentation. The combination of Flash Boost and Jet Boost technologies gives you a distinct advantage over traditional jerkbaits, while the premium construction ensures reliable performance cast after cast. The perfectly tuned suspending action and erratic darting response trigger strikes from both aggressive and neutral fish, making this lure effective across a wide range of conditions and seasons.

Experience the difference that advanced technology makes in your jerkbait fishing. The Shimano World Minnow 115 isn't just another jerkbait—it's a precision-engineered fish-catching tool designed to help you land more and bigger fish.

Trigger explosive strikes with the Shimano World Minnow 115 Jerkbait—where innovation meets proven performance.

• DEPTH: 6FT
• TYPE: SUSPENDING
• LENGTH: 4-1/3″
• WEIGHT: 1/2OZ
• HOOKS: #6 KATSUAGE

Luhr Jensen Krocodile Spoons have been a staple for many years.  The fluttering action can entice fish to violently attack or just pick it up on the way down.  The retrieve has a wobble action that mimics a baitfish while it flashes the different color patterns.  

Each one of the Krocodile Lures comes with a tin covered hook and stainless swivel at the tie point.  Great for bass, walleye, halibut, barricade, stripers, and many other fish.  

 The lure may or may not come with the pictured red blade on the rear.

Quantity 1 per package

Lucky Craft Silent Pointer 95 Jerkbait

The lake is gin clear. The bass have seen every rattling jerkbait in the tackle shop. It's time to go silent. The Lucky Craft Silent Pointer 95 is the Pointer built for exactly these conditions — pressured fisheries and crystal-clear water where a subtle, rattle-free presentation is the difference between getting bit and going home empty-handed.

Unlike every other Pointer in the lineup, the Silent Pointer 95 has no weight transfer system and no rattling beads. It is completely, truly silent — a presentation that finicky bass simply haven't been conditioned to ignore. A fixed weight system keeps it casting effectively despite the absence of a transfer weight, and a specially formulated bill gets it into the strike zone quickly. It dives slightly deeper than the Pointer 100, working effectively at 4.5 to 5 feet — and because it sinks faster than its rattling counterparts, it reaches that depth faster too, giving you more time in the zone on every cast.

Features

• Completely silent — no weight transfer system, no rattling beads
• Fixed weight system for effective casting without a transfer weight
• Dives 4.5–5 feet — slightly deeper than the Pointer 100
• Reaches depth faster than rattling Pointer models
• Specially formulated bill for quick entry into the strike zone
• Ideal for highly pressured lakes and clear water conditions

Best For

• Techniques: Twitch-and-pause, slow-roll, finesse jerkbait
• Conditions: Clear water, pressured fisheries, post-cold front, calm days
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When the rattles aren't working and the fish have seen everything, the Lucky Craft Silent Pointer 95 gives you a presentation they haven't. Silent but deadly — the secret weapon for tough bites.

The Deps Buzzjet Jr. Wakebait is an incredibly versatile and effective topwater lure that delivers explosive strikes with multiple presentation options. Walk it, rip it, crank it, or wake it—the fish don't care because all they want to do is SMASH IT! The unique lip design enables this compact bait to push copious amounts of water, creating a one-of-a-kind wake that draws bass from long distances.

Perfect for making pinpoint casts to targets or covering water to locate active fish, the Buzzjet Jr. features a noisy, wobbling action that creates a big disturbance on the water with added splashing appeal. The innovative design combines the turning prop action with popper-style disturbance, making it a versatile and deadly topwater option that triggers explosive surface strikes.

The compact 72mm size allows for excellent casting distance and accuracy while remaining easy to work on the surface. Whether you're fishing around cover, working open water, or targeting specific structure, the Buzzjet Jr. delivers the versatility and fish-catching action that makes it stand out from traditional topwater lures.

Key Features:

• Unique Lip Design: Pushes copious amounts of water creating a distinctive wake
• Versatile Presentations: Walk it, rip it, crank it, or wake it for multiple retrieve options
• Turning Prop Action: Creates additional surface disturbance and attraction
• Popper-Style Splashing: Combines prop and popper action in one lure
• Noisy Wobbling Action: Creates big disturbance to draw fish from long distances
• Compact Size: 72mm profile casts well and is easy to work on the surface
• Premium Japanese Construction: Durable build quality for repeated use
• Pinpoint Accuracy: Size and weight allow for precise casts to targets

Specifications:

• Length: 72mm (2.83 inches)
• Weight: 14g (0.49 oz)
• Type: Floating topwater wakebait with prop
• Target Species: Largemouth bass, smallmouth bass, pike

Retrieve Techniques:

• Walk-the-Dog: Side-to-side action across the surface
• Rip Retrieve: Aggressive jerks for reaction strikes
• Crank Retrieve: Steady retrieve creating continuous wake and disturbance
• Wake Retrieve: Slow to moderate speed creating V-wake on surface
• Pop-and-Pause: Popper-style pops followed by pauses

Ideal Applications:

• Early morning and late evening topwater fishing
• Around docks, laydowns, and cover
• Open water flats and points
• Calm to slightly choppy water conditions
• When bass are actively feeding on surface baitfish
• Searching and covering water to locate fish
• Pinpoint casting to specific targets

When you need a versatile topwater lure that can be fished multiple ways and triggers explosive strikes, the Deps Buzzjet Jr. Wakebait delivers the unique wake action and fish-drawing disturbance that serious topwater anglers demand.

Storage Warning:

Store your lures in a cool, dry place away from direct sunlight and high temperatures. Avoid storing in hot vehicles or tackle boxes during warm months, as high temperatures can cause deformation or cracking due to air expansion. We are not responsible for damage caused by improper storage in high-temperature conditions.

Note: Colors may appear slightly different in person than they do on your phone or computer.

The ERC Hell Hound is one of the most versatile jerkbait on the market. Esox Research Company worked three years to create it and get it right. Constructed out of nearly indestructible ABS plastic, this bait can be fished in a variety of ways. Whether your favorite technique is slow, fast, steady, or erratic, the Hell Hound creates a fish-triggering action. As it glides, it rocks back and forth and also creates a little wiggle as it descends.

The original Hell Hound is 8 inches and 3.8oz of nearly indestructable, solid ABS plastic, fish catching magic!

 Many people have asked for a smaller version of the Hell Hound and the 6″ version of the Hell Hound is called the Hell Puppy.  It follows in the same great tradition. Still the easiest to use, most versatile jerkbait/glidebait you’ll ever throw. Whether worked slow, fast, steady, or erratically, you’ll quickly see that you have control over it at all times. In fact, you’ll not find a hardbait that gives you as many easy to use options.  Just like it’s big brother, the Hell Puppy rocks back and forth as it descends when stopped during retrieval, providing dynamite fish triggering action!

 The Hell Puppy is 6.75 inches long, weighs 3.4oz and made of nearly indestructible, solid ABS plastic, fish catching magic!

 The 10″ Hell Hound has the same great action in a bigger profile.

 Features:

• Strong ABS plastic construction
• Fish triggering action
• Easy to use
• Three different sizes 
• Qty. per Pack: 1

The ERC Hell Hound is proudly made in the U.S.A.

The Duo Realis Rozante 63SP Jerkbait is a finesse suspending jerkbait built on the Realis "Grade-A" platform. Its compact 63mm body is loaded with a magnet-assisted detaching weight system for maximum castability in wind — a critical advantage for bank anglers. Despite its small profile, it delivers a tight, high-frequency pulsation that mimics a fleeing baitfish, triggering reaction strikes from bass even on slow retrieves. A sharp rod twitch converts it into a panic-dart jerkbait capable of drawing bites in a very short strike zone.

Best For

Finesse bass fishing, clear-water jerkbait presentations, bank and shore fishing, cold-water suspending techniques, largemouth and smallmouth bass, spotted bass. Ideal for slow-to-medium retrieves and twitch-pause presentations targeting bass holding in 2–3 ft of water.

Key Features

• Magnet-assisted detaching weight system for long casts in wind
• Suspending action holds in the strike zone during pauses
• Short-pitched pulsation mimics fleeing baitfish
• Panic-dart action on rod twitches for spot-light style fishing
• Finesse profile — effective on pressured fish and in clear water

Tackle Express Tips:

• Use a light action spinning rod for distance casts, at 5 grams this is a small bait for a casting reel
• A larger sized spinning reel like a 3000 size will cast lighter baits further
• Attach a snap to the split ring for better action and easy lure changes

Specs

Models & SKUs

Lucky Craft Staysee 90 Jerkbait

Spawn season. Bass locked tight to their beds, wary of anything that moves too fast. This is where the Lucky Craft Staysee 90 was born to fish. Engineered specifically for slow, methodical presentations, the Staysee 90 creeps into the strike zone with a hypnotic pumping retrieve — then hangs there, motionless, long enough to irritate even the most stubborn bass into biting.

What makes the Staysee 90 truly unique is its tight rolling action, a product of its beautifully sculpted body shape and precisely angled lip. This subtle, lifelike vibration mimics the biomechanical movement of a real baitfish so convincingly that bass in medium-shallow water simply can't ignore it — without ever feeling spooked. No other jerkbait on the market can get this close to a bedding bass and still trigger a strike.

Features

• Tight rolling action from a precision-engineered body shape and lip angle
• Designed for slow pumping retrieve with extended pauses — ideal for bedding bass
• Biomechanical movement that attracts without alarming fish in clear, shallow water
• Suspending action keeps the bait perfectly in the strike zone
• Effective in medium-shallow water where other jerkbaits spook fish
• Premium Lucky Craft construction with durable, realistic finishes

Best For

• Techniques: Slow pumping retrieve, twitch-and-pause, bed fishing
• Conditions: Spawn & post-spawn, clear water, pressured fish, cold fronts
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass
• Water: Shallow to medium-depth lakes, reservoirs, and flats

Perfect For

When bass are locked on beds or finicky in clear water and nothing else is working, the Lucky Craft Staysee 90 is the jerkbait that gets the job done. Slow down, be patient, and let the Staysee do the irritating.

Lucky Craft Sammy Topwater Lure

There's nothing quite like the moment a bass explodes on a topwater bait — and the Lucky Craft Sammy was built to make that happen again and again. A legendary surface lure trusted by tournament anglers worldwide, the Sammy combines the seductive walk-the-dog action of a walking bait with the spitting, splashing commotion of a popper, creating a one-two punch that triggers strikes when nothing else will.

Cast it out, twitch your rod tip, and watch the Sammy dance across the surface in a tight, rhythmic side-to-side glide. The bass-calling glass rattles add an audible dimension that draws fish from a distance, while the realistic color patterns seal the deal up close. And thanks to its aerodynamic design, the Sammy launches effortlessly for extended casting distances — covering more water, finding more fish.

Features

• Walk-the-dog action combined with popper-style spitting for dual surface appeal
• Bass-calling glass rattles for added sound attraction
• Realistic, lifelike color patterns to trigger strikes
• Aerodynamic body design for extended casting distances
• Proven tournament performer with multiple competition victories

Perfect For

Whether you're working calm morning coves, open flats, or tournament waters, the Lucky Craft Sammy is the topwater lure that delivers when the pressure is on. A must-have for any serious bass angler's tackle box.

Premium Jigging Spoon for Vertical Bass Fishing

The War Eagle Jiggin Spoon delivers premium vertical jigging performance designed for serious bass anglers who target deep water and suspended fish. Built with quality construction and optimized jigging spoon design, this lure provides exceptional flutter action, maximum flash, and proven effectiveness for triggering reaction strikes from bass. The Jiggin Spoon represents War Eagle's commitment to creating quality vertical jigging lures for bass fishing.

Advanced Jigging Spoon Design

• Optimized Flutter: Spoon design creates enticing flutter action on the fall
• Maximum Flash: Reflective finish provides exceptional flash that attracts bass
• Vertical Design: Designed specifically for vertical jigging presentations
• Reaction Strike: Erratic action triggers aggressive reaction strikes
• Versatile Weight Range: Available in multiple weights for various depths

Premium Construction Features

• Quality Hook: Sharp premium hook ensures solid hooksets on strikes
• Durable Construction: Built to withstand repeated jigging and big bass
• Reflective Finish: Quality finish provides maximum flash and attraction
• Balanced Design: Optimized weight distribution provides ideal flutter action
• Proven Design: Time-tested jigging spoon configuration triggers strikes

Vertical Bass Fishing Applications

The Jiggin Spoon excels in vertical bass fishing applications. Perfect for targeting suspended bass over deep structure, fishing vertical around ledges and drop-offs, working deep brush piles and standing timber, triggering reaction strikes from schooling bass, or any situation where vertical jigging is effective. The flutter action and maximum flash create an irresistible presentation that triggers aggressive strikes from bass while the vertical design allows precise depth control.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Jiggin Spoon continues this tradition with optimized vertical jigging design and premium construction. Every spoon is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious vertical jigging specialists, the War Eagle Jiggin Spoon delivers the flutter and flash performance that bass anglers demand.

Experience the premium jigging spoon performance that serious bass anglers trust. The War Eagle Jiggin Spoon isn't just a lure—it's a precision tool built for vertical fishing success.

Catch more bass with vertical jigging using War Eagle Jiggin Spoon—where flutter action meets reaction strikes.

Lucky Craft Pointer SP 128 Jerkbait

The water is cold, the bite is slow, and bass are holding tight to structure. This is the moment the Lucky Craft Pointer SP 128 was made for. A larger, deeper-running sibling to the legendary Pointer 78, the Pointer 128 brings the same deadly suspending action to bigger water and bigger fish — with a profile that commands attention.

At the heart of the Pointer 128 is a specially designed brass weight system that creates an exceptionally low center of gravity. This engineering detail is what makes the bait so effective: when you stop the retrieve, the lure doesn't just pause — it wobbles and vibrates in place, emitting a subtle, irresistible bass-calling vibration at 4–5 feet deep. Then a short twitch of the rod tip triggers a fluid, underwater walk-the-dog action that triggers reaction strikes from even the most reluctant fish.

Features

• Specially designed brass weights create a very low center of gravity
• Wobbles and vibrates on pause — emits bass-calling vibration while suspended
• Suspends at 4–5 feet — stays in the strike zone as long as you need it to
• Short rod twitch generates underwater walk-the-dog action
• Larger profile than the Pointer 78 — ideal for targeting bigger bass
• Premium Lucky Craft construction with durable, realistic finishes

Best For

• Techniques: Suspending jerkbait, twitch-and-pause, slow-roll, cold-water finesse
• Conditions: Cold fronts, clear water, post-spawn, winter, early spring
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass
• Water: Lakes, reservoirs, deep structure, main lake points

Perfect For

When bass are deep, pressured, and refusing to chase, the Lucky Craft Pointer SP 128 gets down to their level and stays there — vibrating, wobbling, and walking until they can't resist. The big-water jerkbait that delivers when conditions are toughest.

For over two decades, the Bill Lewis Rat-L-Trap series has been the top-selling hardbait globally, proving its worth. Capable of luring both active and inactive fish, its realistic movements and gleaming appearance, along with the exclusive Liv-N-Sound baitfish distress call, make the Rat-L-Trap an undeniable choice.

Equipped with premium oval split rings and a durable Durashell finish, this bait ensures long-term success in fishing. Stock up now and increase your catch rate with the Rat-L-Trap.

Features:

• The Bill Lewis Rat-L-Trap, an excellent bait, is renowned among anglers for its ability to rip through shallow grass beds with its super-tight wiggling action. The Bleeding N' Bloody Series is no exception to this reputation, making it a must-have lure for any expert in the industry. This lure is incredibly effective at attracting bass in ambush, making it a top choice for any serious fisherman.
• Designed to resemble a distressed bait fish, this Lipless Crankbait triggers some of the most aggressive strikes you will ever experience from predatory fish thanks to it's flashy looks and irresistible internal rattle!
• Equipped with 2 Premium Mustad Treble Hooks, no matter how aggressive the bite you can be confident that these hooks will not only stick, but they will stick deep and have the strength to back it up.