Freshwater Hard Baits

The Ima Suspending Vibration lipless crankbait features a larger body than the popular Rock N Vibe and will suspend 3-4 feet below the surface.   Most lipless crankbaits sink making these unique.  It features a tight, pulsating action that entices bass into striking.

Equipped with top quality components, the Ima Suspending Vibration has very sharp treble hooks and stout stainless steel split rings that will provide years of reliable use. It is also available in a range of highly realistic colors that will fool even the most seasoned bass. Offering anglers a multipurpose lure that’s part lipless crankbait and part jerkbait, the Ima Suspending Vibration is in a league of its own and different from any other lipless crankbait on the market.

The Ima Flit 120 is the effort of endless research and development. Ima combined Michael Murphy’s biology expertise with its own advanced technology and the Flit 120 was born.  The Flit 120, named for its erratic fleeing action and 120mm in length, was designed on the basic premise of “matching the hatch.”   The ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S.   The Flit 120 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The ima Flit 120 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience.

Techniques:

• Jerk Pause:  Start with slack and end with slack after each series of jerks allowing the bait to glide back and forth.
• Deadsticking: Start out with a couple cranks and jerks to get the bait to desired depth and then pause the lure with slack line.
• Burning: Reel the jerkbait in fast spurts stopping periodically. A very effective technique around shad spawns and schooling fish.
  • Length: 120mm 4.5in
    Weight: 14g, 1/2oz
    Type: Suspends 6-8ft
    Hooks: #6

The original Pointer Series has a lively, powerful action with a side-to-side slide. Even though it is small, the Lucky Craft Pointer 48SP has an excellent castability and has the ability to tempt any bass. It silently enters the target and attacks unwary bass. The Pointer 48 is the right choice when you’re on fish and searching for strikes. This product is the one miracle bait for bass, trout, musky and every species of fish.

Dive Depth: 1 ft ( Suspending )

Weight: 3/32 oz

Length: 1 7/8"

Tournament-Proven Jerkbait for Aggressive Predators

The Shimano World Minnow 115 Jerkbait delivers the perfect combination of erratic action, precise balance, and tournament-proven performance that triggers explosive strikes from bass, pike, walleye, and other aggressive predators. Engineered with Shimano's advanced Flash Boost and Jet Boost technologies, this premium suspending jerkbait provides the realistic flash, long-distance casting, and deadly darting action that serious anglers demand when working structure and targeting trophy fish.

Flash Boost Technology

• Continuous Flash: Patented reflective foil system suspended on micro springs creates constant light reflection even on the pause, triggering strikes from following fish
• Realistic Baitfish Shimmer: Natural flashing action mimics the erratic movements of injured or fleeing baitfish
• Pause Power: Unlike traditional lures, Flash Boost continues working during critical pauses when fish often commit

Jet Boost Casting System

• Long-Distance Accuracy: Internal weight transfer system uses a steel ball and spring-loaded mechanism to maximize casting distance and accuracy
• Instant Action Recovery: Weight returns to optimal position immediately upon water entry for instant swimming action
• Perfect Balance: Precisely tuned weight placement creates ideal suspending action and erratic darting response

Premium Construction and Design

• 115mm Profile: Ideal size for targeting trophy bass, pike, walleye, and other predators in a wide range of conditions
• Suspending Action: Perfectly balanced to hang in the strike zone during pauses, triggering reaction strikes from neutral fish
• Erratic Darting Response: Precisely tuned body shape and weight distribution create aggressive side-to-side action on sharp jerks
• Premium Treble Hooks: Sharp, strong hooks ensure solid hooksets and secure connections during the fight
• Durable Finish: High-quality paint and clear coat withstand repeated strikes and contact with structure
• Realistic 3D Eyes: Lifelike detail triggers predatory instincts and adds realism

Versatile Fishing Applications

Whether you're working rocky points for pre-spawn bass, ripping through weed edges for aggressive pike, twitching over deep structure for suspended walleye, or targeting stripers and snook in coastal waters, the World Minnow 115 delivers deadly effectiveness. The suspending action lets you pause the bait in the strike zone, while the erratic darting motion triggers reaction strikes from aggressive predators. Flash Boost technology keeps the lure working even during critical pauses when fish are following and deciding to strike.

Why Tournament Anglers Choose World Minnow

Professional anglers and serious enthusiasts trust the World Minnow 115 because it consistently produces when conditions demand a jerkbait presentation. The combination of Flash Boost and Jet Boost technologies gives you a distinct advantage over traditional jerkbaits, while the premium construction ensures reliable performance cast after cast. The perfectly tuned suspending action and erratic darting response trigger strikes from both aggressive and neutral fish, making this lure effective across a wide range of conditions and seasons.

Experience the difference that advanced technology makes in your jerkbait fishing. The Shimano World Minnow 115 isn't just another jerkbait—it's a precision-engineered fish-catching tool designed to help you land more and bigger fish.

Trigger explosive strikes with the Shimano World Minnow 115 Jerkbait—where innovation meets proven performance.

• DEPTH: 6FT
• TYPE: SUSPENDING
• LENGTH: 4-1/3″
• WEIGHT: 1/2OZ
• HOOKS: #6 KATSUAGE

Luhr Jensen Krocodile Spoons have been a staple for many years.  The fluttering action can entice fish to violently attack or just pick it up on the way down.  The retrieve has a wobble action that mimics a baitfish while it flashes the different color patterns.  

Each one of the Krocodile Lures comes with a tin covered hook and stainless swivel at the tie point.  Great for bass, walleye, halibut, barricade, stripers, and many other fish.  

 The lure may or may not come with the pictured red blade on the rear.

Quantity 1 per package

The Deps Buzzjet Jr. Wakebait is an incredibly versatile and effective topwater lure that delivers explosive strikes with multiple presentation options. Walk it, rip it, crank it, or wake it—the fish don't care because all they want to do is SMASH IT! The unique lip design enables this compact bait to push copious amounts of water, creating a one-of-a-kind wake that draws bass from long distances.

Perfect for making pinpoint casts to targets or covering water to locate active fish, the Buzzjet Jr. features a noisy, wobbling action that creates a big disturbance on the water with added splashing appeal. The innovative design combines the turning prop action with popper-style disturbance, making it a versatile and deadly topwater option that triggers explosive surface strikes.

The compact 72mm size allows for excellent casting distance and accuracy while remaining easy to work on the surface. Whether you're fishing around cover, working open water, or targeting specific structure, the Buzzjet Jr. delivers the versatility and fish-catching action that makes it stand out from traditional topwater lures.

Key Features:

• Unique Lip Design: Pushes copious amounts of water creating a distinctive wake
• Versatile Presentations: Walk it, rip it, crank it, or wake it for multiple retrieve options
• Turning Prop Action: Creates additional surface disturbance and attraction
• Popper-Style Splashing: Combines prop and popper action in one lure
• Noisy Wobbling Action: Creates big disturbance to draw fish from long distances
• Compact Size: 72mm profile casts well and is easy to work on the surface
• Premium Japanese Construction: Durable build quality for repeated use
• Pinpoint Accuracy: Size and weight allow for precise casts to targets

Specifications:

• Length: 72mm (2.83 inches)
• Weight: 14g (0.49 oz)
• Type: Floating topwater wakebait with prop
• Target Species: Largemouth bass, smallmouth bass, pike

Retrieve Techniques:

• Walk-the-Dog: Side-to-side action across the surface
• Rip Retrieve: Aggressive jerks for reaction strikes
• Crank Retrieve: Steady retrieve creating continuous wake and disturbance
• Wake Retrieve: Slow to moderate speed creating V-wake on surface
• Pop-and-Pause: Popper-style pops followed by pauses

Ideal Applications:

• Early morning and late evening topwater fishing
• Around docks, laydowns, and cover
• Open water flats and points
• Calm to slightly choppy water conditions
• When bass are actively feeding on surface baitfish
• Searching and covering water to locate fish
• Pinpoint casting to specific targets

When you need a versatile topwater lure that can be fished multiple ways and triggers explosive strikes, the Deps Buzzjet Jr. Wakebait delivers the unique wake action and fish-drawing disturbance that serious topwater anglers demand.

Storage Warning:

Store your lures in a cool, dry place away from direct sunlight and high temperatures. Avoid storing in hot vehicles or tackle boxes during warm months, as high temperatures can cause deformation or cracking due to air expansion. We are not responsible for damage caused by improper storage in high-temperature conditions.

Note: Colors may appear slightly different in person than they do on your phone or computer.

The ERC Hell Hound is one of the most versatile jerkbait on the market. Esox Research Company worked three years to create it and get it right. Constructed out of nearly indestructible ABS plastic, this bait can be fished in a variety of ways. Whether your favorite technique is slow, fast, steady, or erratic, the Hell Hound creates a fish-triggering action. As it glides, it rocks back and forth and also creates a little wiggle as it descends.

The original Hell Hound is 8 inches and 3.8oz of nearly indestructable, solid ABS plastic, fish catching magic!

 Many people have asked for a smaller version of the Hell Hound and the 6″ version of the Hell Hound is called the Hell Puppy.  It follows in the same great tradition. Still the easiest to use, most versatile jerkbait/glidebait you’ll ever throw. Whether worked slow, fast, steady, or erratically, you’ll quickly see that you have control over it at all times. In fact, you’ll not find a hardbait that gives you as many easy to use options.  Just like it’s big brother, the Hell Puppy rocks back and forth as it descends when stopped during retrieval, providing dynamite fish triggering action!

 The Hell Puppy is 6.75 inches long, weighs 3.4oz and made of nearly indestructible, solid ABS plastic, fish catching magic!

 The 10″ Hell Hound has the same great action in a bigger profile.

 Features:

• Strong ABS plastic construction
• Fish triggering action
• Easy to use
• Three different sizes 
• Qty. per Pack: 1

The ERC Hell Hound is proudly made in the U.S.A.

The Duo Realis Rozante 63SP Jerkbait is the first of the special brand off the Realis series “Grade-A”.

The beefy body has been equipped with a magnet detaching moving weight system for absolute castability for land based anglers to get their lure out in strong head winds and side winds. Despite the small body, anglers will be able to utilize the finesse bait-tackle.

The pulsation created by the lure is more of a “short pitched” action created by those bait fish trying to get away from a hungry bass, than those weak bait-fish drifting along. This consequently activates the feeding switch for the bass as soon as the lure comes into sight even with simple slow ~ fast retrieval.

Furthermore, the lure can be worked as a shad type lure with a panicking dart like action through twitching of the rod, enabling anglers to invoke a bite from a bass in the least amount of distance. This lure will surely help those land-based anglers in a “linear” style of fishing of straight retrieval and a “spot-light” style of fishing with its panic dart action.

The Lucky Craft Sammy makes it simple to execute a "Walking the Dog" maneuver. By combining this action with the spitting action of a popper, the SAMMY offers exceptional top water performance. Plus, Sammy features bass-calling glass rattles and realistic colors, all while allowing for extended casting distances. Since its introduction, the SAMMY has aided in victory at several competitions over the past three years.