Freshwater Fishing Tackle – Rods, Reels & Gear

Lucky Craft Gunfish Topwater Lure

Picture this: a calm summer morning, glassy water, and your Gunfish cutting a tight, erratic path across the surface — then the explosion. The Lucky Craft Gunfish is the next generation of topwater fishing, engineered to combine the best of walking baits and poppers into one devastating surface lure.

Slimmer and wider-walking than its predecessors, the Gunfish features a distinctive cupped face that generates maximum spitting action with every twitch. Beneath the surface, a tungsten resin tail weight system loads the lure for long, wind-cutting casts, while a unique sound chamber produces a loud knocking noise that calls fish up from deep water. When they get close, razor-sharp Daiichi hooks and Lucky Craft's Lucky Oval Ring guarantee consistent, reliable hooksets every time.

Features

• Cupped face for maximum spitting and surface disturbance
• Slim, wide-walking body for an irresistible walk-the-dog action
• Tungsten resin tail weight system for maximum casting distance, even in wind
• Unique sound chamber with loud knocking noise to call fish from depth
• Feathered back hook for added attraction
• Razor-sharp Daiichi hooks with Lucky Oval Ring for reliable hooksets
• Stunning, realistic color choices

Available Sizes

Perfect For

From early morning dock fishing to open-water schooling action, the Lucky Craft Gunfish is a must-have topwater lure for bass, stripers, and any surface-feeding predator. Available in multiple sizes and an incredible range of colors to match any condition.

Lucky Craft Pointer SP 128 Jerkbait

The water is cold, the bite is slow, and bass are holding tight to structure. This is the moment the Lucky Craft Pointer SP 128 was made for. A larger, deeper-running sibling to the legendary Pointer 78, the Pointer 128 brings the same deadly suspending action to bigger water and bigger fish — with a profile that commands attention.

At the heart of the Pointer 128 is a specially designed brass weight system that creates an exceptionally low center of gravity. This engineering detail is what makes the bait so effective: when you stop the retrieve, the lure doesn't just pause — it wobbles and vibrates in place, emitting a subtle, irresistible bass-calling vibration at 4–5 feet deep. Then a short twitch of the rod tip triggers a fluid, underwater walk-the-dog action that triggers reaction strikes from even the most reluctant fish.

Features

• Specially designed brass weights create a very low center of gravity
• Wobbles and vibrates on pause — emits bass-calling vibration while suspended
• Suspends at 4–5 feet — stays in the strike zone as long as you need it to
• Short rod twitch generates underwater walk-the-dog action
• Larger profile than the Pointer 78 — ideal for targeting bigger bass
• Premium Lucky Craft construction with durable, realistic finishes

Best For

• Techniques: Suspending jerkbait, twitch-and-pause, slow-roll, cold-water finesse
• Conditions: Cold fronts, clear water, post-spawn, winter, early spring
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass
• Water: Lakes, reservoirs, deep structure, main lake points

Perfect For

When bass are deep, pressured, and refusing to chase, the Lucky Craft Pointer SP 128 gets down to their level and stays there — vibrating, wobbling, and walking until they can't resist. The big-water jerkbait that delivers when conditions are toughest.

Lucky Craft LV Max 500 Lipless Crankbait

The fish are scattered, the water is big, and you need to cover ground fast. Tie on the Lucky Craft LV Max 500 and start burning. A premium lipless crankbait built for power fishing, the LV 500 is the tool tournament pros and weekend warriors alike reach for when they need to locate fish quickly and trigger reaction strikes across a wide range of depths.

Cast it a mile — the LV 500's aerodynamic profile loads up for exceptional distance on every cast. Then work it shallow at 1–3 feet on a fast retrieve, or let it sink and count it down to find schools holding at 10–15 feet. The brass and glass rattle combination produces a unique, distinctive sound that stands out from standard BB rattles — a subtle edge that can make a big difference on pressured fisheries. Pair that with a tight, natural wobble action and you have a bait that looks and sounds like real food.

Features

• Brass and glass rattles produce a unique sound unlike standard lipless crankbaits
• Versatile depth range — burn it at 1–3 ft or count it down to 10–15 ft
• Long-casting aerodynamic profile for maximum water coverage
• Tight wobble action with a natural, lifelike profile
• Premium Lucky Craft construction with realistic color patterns
• Effective for both power fishing and finesse slow-rolling

Specs

• Model: LV 500
• Length: 3"
• Weight: 3/4 oz
• Class: Sinking
• Depth: 1–3 ft (fast retrieve) / 10–15 ft (count-down)

Best For

• Techniques: Power fishing, burning, slow-rolling, count-down deep
• Conditions: Cold water, post-spawn, winter, schooling fish, open water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass

Perfect For

When you need to cover water fast and find fish, the Lucky Craft LV Max 500 is the lipless crankbait that gets it done. A must-have in every serious angler's tackle box.

The Owner Mira Shad Crankbait is a forage size bait that is deadly for trout, bass, walleye, and many other game fish. It dives 2-4 feet when trolled or on a cast and retrieve, making it perfect for targeting fish in shallow to mid-depth ranges.

Features include Cultiva's exclusive Living Eyes, chattering rattles, and a transparent yet highly reflective holographic finish. Each lure is rigged with two #10 Owner Stinger-36 Super Needle Point treble hooks. Tie on an Owner Mira Shad Crankbait the next time you need a finesse suspending crank bait or trolling lure.

Key Features:

• Forage Size Profile: 2" length perfect for matching natural baitfish
• Cultiva Living Eyes: Exclusive realistic eyes for triggering strikes
• Chattering Rattles: Internal sound chamber attracts fish
• Holographic Finish: Transparent yet highly reflective for maximum flash
• Owner Stinger-36 Hooks: Two #10 Super Needle Point treble hooks
• Suspending Action: Stays in strike zone during pauses
• Versatile Retrieve: Works trolling or cast and retrieve

Specifications:

Performance Advantages:

• Deadly on Multiple Species: Effective for trout, bass, walleye, and more
• Suspending Design: Stays in strike zone for triggering neutral fish
• Realistic Appearance: Living Eyes and holographic finish for lifelike presentation
• Sound Attraction: Chattering rattles call fish from a distance
• Sharp Hooks: Owner Stinger-36 Super Needle Point for instant hooksets
• Finesse Profile: Forage size perfect for pressured fish

Ideal Applications:

• Trout fishing in lakes and reservoirs
• Bass fishing in clear water conditions
• Walleye trolling at 4-5 ft depth
• Finesse crankbait applications
• Situations requiring forage-size baitfish imitation
• Cast and retrieve or trolling presentations

When you need a finesse suspending crankbait with forage size profile, Cultiva Living Eyes, chattering rattles, holographic finish, and Owner Stinger-36 Super Needle Point hooks for trout, bass, and walleye at 4-5 ft depth, the Owner Mira Shad Crankbait is the choice of serious freshwater anglers.

The Owner Rip'n Minnow 65 is the perfect little bait fish jerk bait designed for targeting bass and other freshwater species. It dives to 3-4 feet on a steady retrieve with 6-8 pound line. Fluorocarbon line will make it dive a little more and is essential for getting more bites.

The living eyes, rattles, and reflective foil finish will create more bites. Rigged with Owner Stinger 31 cutting point hooks which are very sharp. Be careful when removing the hooks from the fish's mouth, they may break due to the thin wire.

Key Features:

• Suspending Action: Stays in the strike zone during pauses
• Living Eyes: Realistic appearance for triggering strikes
• Internal Rattles: Attracts fish with sound
• Reflective Foil Finish: Creates flash to trigger bites
• Owner Stinger 31 Hooks: Cutting point hooks for superior penetration
• Versatile Retrieve: Works on steady retrieve or jerk-pause cadence
• Fluorocarbon Compatible: Dives deeper with fluorocarbon line

Specifications:

Performance Advantages:

• Suspending Design: Stays in strike zone during pauses for triggering neutral fish
• Realistic Appearance: Living eyes and reflective foil for lifelike presentation
• Sound Attraction: Internal rattles call fish from a distance
• Sharp Hooks: Owner Stinger 31 cutting point for instant hooksets
• Versatile Depth: 3-4 ft range perfect for various conditions

Ideal Applications:

• Largemouth and smallmouth bass fishing
• Clear water conditions where suspending action excels
• Jerk-pause retrieve for triggering strikes
• Fishing around cover and structure at 3-4 ft depth
• Cold water fishing when fish are less aggressive
• Situations requiring realistic baitfish imitation

Recommended Line:

• Monofilament: 6-8 lb for standard depth (3-4 ft)
• Fluorocarbon: 6-8 lb for deeper diving and more bites

When you need a suspending jerkbait with realistic living eyes, internal rattles, reflective foil finish, and Owner Stinger 31 cutting point hooks for bass fishing at 3-4 ft depth, the Owner Rip'n Minnow 65 is the choice of serious freshwater anglers.

Note: Be careful when removing hooks from fish's mouth, as they may break due to thin wire construction.

For over two decades, the Bill Lewis Rat-L-Trap series has been the top-selling hardbait globally, proving its worth. Capable of luring both active and inactive fish, its realistic movements and gleaming appearance, along with the exclusive Liv-N-Sound baitfish distress call, make the Rat-L-Trap an undeniable choice.

Equipped with premium oval split rings and a durable Durashell finish, this bait ensures long-term success in fishing. Stock up now and increase your catch rate with the Rat-L-Trap.

Features:

• The Bill Lewis Rat-L-Trap, an excellent bait, is renowned among anglers for its ability to rip through shallow grass beds with its super-tight wiggling action. The Bleeding N' Bloody Series is no exception to this reputation, making it a must-have lure for any expert in the industry. This lure is incredibly effective at attracting bass in ambush, making it a top choice for any serious fisherman.
• Designed to resemble a distressed bait fish, this Lipless Crankbait triggers some of the most aggressive strikes you will ever experience from predatory fish thanks to it's flashy looks and irresistible internal rattle!
• Equipped with 2 Premium Mustad Treble Hooks, no matter how aggressive the bite you can be confident that these hooks will not only stick, but they will stick deep and have the strength to back it up.
  

When you need to reach bass that other crankbaits simply can't touch, you tie on the Strike King Pro Model 10XD. At 6 inches and 1.92 oz, this big-bait deep diver reaches down to 25 feet on 14 lb fluorocarbon — putting your bait in front of fish that have never seen a crankbait before. A free-floating rattle chamber produces multiple sound frequencies that pull fish in from a distance, and despite its size, it casts and retrieves with surprising ease. Designed by Phil Marks, who used the 10XD to win the FLW Tour Open on Sam Rayburn Reservoir, this is a tournament-proven weapon for targeting giant bass on deep structure.

Key Features

• Dives to 25+ feet — reaches bass on deep structure that other crankbaits can't access
• Free-floating rattle chamber — multiple sound frequencies to attract fish from distance
• 6-inch big-bait profile — size, depth, and action that appeal specifically to big bass
• Casts and retrieves easily — surprisingly manageable for its size
• Tournament-proven — used to win the FLW Tour Open on Sam Rayburn Reservoir
• Available in 5 proven color patterns

Specifications

The Strike King Pro Model 6XD was developed over a full year alongside 5-time BASS Angler of the Year Kevin VanDam — and it shows. At 3 inches and 1 oz, it casts like a bullet and drives down to 19+ feet with a steep dive angle that gets it into the strike zone fast. Once it hits the bottom, the erratic wandering action is what triggers the bite — KVD used a prototype to finish 2nd at the 2009 BASS Elite Series event at Kentucky Lake before the bait was even released. On 10 lb fluorocarbon, it reaches its full depth potential. An egg snap is recommended to maximize action and allow quick color changes on the water.

Key Features

• Dives 19+ feet — steep dive angle reaches ledge fish fast on 10 lb fluorocarbon
• Erratic bottom action — wanders off the bottom in a way that triggers reaction strikes
• Developed with Kevin VanDam — one full year of testing and refinement with a 5x AOY
• Casts like a bullet — well-balanced body for long, accurate casts
• Works best with an egg snap — maximizes action and allows quick color swaps
• Available in 22 proven color patterns

Specifications

The Strike King KVD Sexy Dawg is Kevin VanDam's signature walk-the-dog topwater — designed to be easy to walk, far-casting, and absolutely explosive on the strike. A rhythmic twitch of the rod tip brings it to life, sending the nose gliding side to side in a tight, seductive action that bass simply can't ignore. Whether you're working it over grass, around docks, or across open flats, the Sexy Dawg covers water efficiently and triggers violent surface blowups. Available in the full-size version alongside the Jr. for when a smaller profile is needed.

Key Features

• KVD-designed walk-the-dog action — effortless side-to-side glide on a rhythmic twitch
• Easy to walk — accessible for all skill levels, deadly in the hands of an expert
• Far-casting design — covers water fast and reaches fish holding at distance
• Explosive surface strikes — unique action drives bass to blow up on the bait
• Full-size profile — ideal for big-bait topwater presentations
• Available in 4 proven color patterns

Specifications

The Ima Big Stick topwater lure is the result of years of development by the Japanese engineering team at Ima and professional angler, Randy Pringle. Extremely easy to fish and impart excellent action, the Big Stick doesn't require a big swimbait rod either, it's actually designed for use with conventional gear. The bait's rear weighted design allows the bait to start up its characteristic action as soon as you start your retrieve, and it also helps increase casting distance and accuracy.

In addition to highly detailed finishes, massive eyes and a unique head, designed to push significant volumes of water, the Ima Big Stick also features eight individual sound chambers that when fished fast creates a huge ruckus, but also allows it to be popped subtly along the surface. Featuring a durable wire-through construction, heavier split rings and Owner hooks, the Ima Big Stick can stand up to any trophy fish - bass, musky, pike, stripers and various saltwater species. It will spit like a magnum popper, walk like the hardest-sashaying walking bait, and anglers don't have to be experts to make it do its thing.

Length: 7"

Weight: 1.75oz (50g)

Type: Pencil Surface Popper

Hooks: Owner ST-66 #1/0

The Ima Roumba Silent Wakebait Topwater, designed by Bassmaster Elite Angler Fred Roumbanis, is a unique bait that creates a natural wake by "wobbling" side to side along the water's surface while producing an enticing sound that makes fish bite. This bait is designed to work best when fished over shallow aquatic grass, such as milfoil and hydrilla. It's also extremely effective around boat docks, lay-downs, brush piles, and standing timber. Fish the bait with a slow, steady retrieve. Be sure to keep the rod tip up and get ready for a massive bass explosion!

"The Roumba is an extremely versatile bait that I'll have tied on at least one rod year round. No matter what lake I go to across the country I know I'll be able to get 'em good on a Roumba. The reason is simple; I can imitate several types of baitfish with this bait. It can be used as a crawfish scooting right above shallow hydrilla, a frog hoppin' around open water lilly pads, a rat or mouse skitting across the surface, or a bluegill coming up to sun."

Length: 3"

Weight: 1/2oz (14g)

Type: Wake Bait, Shallow Crank

Hooks: Owner ST-36 #4

The beauty of the Ima Square Bill Crankbait is it's really three or four baits in one. While some other square bills are good burned, others are at their best when they're waked or twitched. Some do well deflecting off cover while others are best in open water. The ima Square Bill can match each attribute and talent, with no weakness. My favorite is to mix it ALL up on a single retrieve, going "from twitching to waking, to reeling it down to three feet to burning it." It's not just a jack-of-all-trades – it's a master of each one, too.

This lure is truly Bassmaster Elite Angler's Bill Lowen's baby, a tool he's dreamed about for decades finally come to life. After countless back and forth conversations with IMA's engineers in Japan and multiple refinements and prototypes, he's convinced that no other square bill can match his Square Bill. It has a stubby, rounded body that produces an earth-shaking wobble, bold eyes, a computer chip lip and two sticky-sharp #6 Owner hooks that'll nab even the short strikers, although most bass absolutely choke this bait down.

This Ima Skimmer 110 Topwater Lure is unique among hard plastic topwater stickbaits in that only the Ima Skimmer has the slender body shape of a 5" soft plastic stickbait. This slim profile has proven to be one of the most appealing bass lure shapes ever. There's a whole lot to be said simply for this slender profile and silhouette, and the ima Skimmer is really the only topwater hardbait that has it.

A large part of the Skimmer's action is caused on the ending movement of each zig or zag as the tail-weighted back end of the ima Skimmer stirs the water wildly causing a large boil. So every time that the Skimmer zigs or zags left or right, the final movement of the weighted tail stirs the surface into a large boil, and the Skimmer slips out barely ahead of the boil, just like a desperate baitfish narrowly escaping a bass's lunge.

4.25"

110mm 

Check out one of the best topwater baits on the market, the River2Sea Rover Topwater Lure - a long standing proven walking bait! Unlike traditional gliding actions, this bait features a choppy, side-to-side slashing motion that drives fish into a feeding frenzy. Its exaggeratedly cupped mouth and unique geometry produce a one-of-a-kind walking action, sure to entice even the most finicky fish. Don't miss out on the River2Sea Rover's aggressive and effective design - it's truly unlike any other walking bait on the market.

The Heddon Zara Spook Top Water Bait will always work on surface feeding fish. It's just one of those baits that has the action and colors that evoke a strike. The superior balance and design allow this lure to be cast long distances and walk the dog with ease. The affordable price tag and many different sizes make this a lure all anglers should have in the box.

We like to fish this size on 8-12lb monofilament line with a soft tip rod. Don't work it too fast, sometimes a slow methodical walk the dog action will get them to bite much better than a faster retrieve. If the fish are super fired up, speed it up and then pause it for just a split second.

There is no wrong way, just make sure you try different methods of retrieve if they aren't hitting it and you know they are feeding on the surface. Sometimes going smaller to the Heddon Zara Puppy will get finicky fish to bite. Also try the medium sized Heddon Zara Spook for an average sized bait.

Specifications

The Finesse School-E-Rig was designed with the collaboration of Elite Series Pro, Fred Roumbanis, and FLW Tour Pro, Brent Ehrler. The Bait Ball incorporates 3.5" piano grade wires along with #3 willow blades plated in 24k gold  or nickel for the ultimate flash and added vibration.

The Bait Ball can be rigged with up to 4 additional blades or up to 5 School-E-Rig jig heads for the ultimate in attraction. In addition to suspended  fish this compact  rig can  be used in place of a standard spinnerbait. It is the ideal rig when added casting accuracy is needed. Perfect for throwing around docks, blowdowns and other structure, it's also great for highly pressured waters and tough fishing conditions. The entire line of Picasso  School-E-Rigs use all American-made premium components, including an impact resistant plastic head and nose swivel to prevent line twist and assure the Rig runs true.