Freshwater Fishing Tackle – Rods, Reels & Gear

Reaction Innovations' soft plastics are one of the best! The Reaction Innovations Double Wide Beaver is a bigger version of the original beaver. The reason for their success is obvious when you look at their baits. The plastic is soft and flexible but tough enough to stay up on the hook.

They are loaded with salt for the natural taste a bass needs to hold on longer, and their unique designs are unlike anything else on the market today. But maybe the biggest reason for their success with fishermen and with the fish are the fantastic colors they are able to put into these baits.

Andre Moore, has the on-the-water experience and bass catching know-how to design the right bait and produce the best colors to consistently catch fish. The Double Wide Beaver is the larger version of the very popular Sweet Beaver and is designed for flipping big fish.

This bait moves a lot of water with the ribbing on the side, the large double paddle tail and the shorter paddles set at 90 degrees. The fantastic two and three color patterns Reaction Innovations has been able to perfect gives these baits the striking color patterns of a hand pour at the price of injected baits.

6 per pack

Reaction Innovations Small Beaver is a scaled down version of the Sweet Beaver, which anyone who has fished the Sweet beaver knows, they are deadly on bass.  The forward facing ribs create lots of water movement and vibration calling the attention of any bass in the area, and the twin tails facing 90 degrees from each other will provide movement no matter which way the bait is moved. The Smallie Beaver is for those times when you need to downsize for the largemouth and already the perfect size for the smallmouth. Now there are three sizes of this great bait for any fishing situation you may encounter.

Qty: 10 Per Pack

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Reaction Innovations Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. When you're faced with vegetation you can rig it weedless and swim it over grass beds or add weight to the hook and swim it through sumbmerged weeds.

The slender design of the Skinny Dipper coupled with the paddle tail creates a vibration in the water that bass cannot resist. The Skinny Dipper can also be deadly fished on a Carolina rig over humps and creek channels with grass and brush. The durability and size of the Skinny Dipper allows a hook size up to a 6/0 superline hook. For a different look, try the Reaction Innovations Skinny Dipper, you won't be disappointed.

Qty: 7 Per Pack

The Jackall Flick Shake with JDM Formula is a premium finesse soft bait designed for bass fishing, crafted by Jackall’s expert Seiji Kato. Its innovative curved body creates a lifelike squirming action with subtle vibrations, mimicking natural prey to trigger strikes from wary bass. The JDM formula, infused with high salt content (up to five times more in the 4.8" 500 model), enhances sinking speed, casting distance, and bite retention, while a shrimp-based scent adds realistic appeal.

Key Features:

• Curved Body Design: Produces a unique rolling and shimmying motion on the fall, ideal for enticing cautious fish.
• JDM Formula: High-density, salt-injected plastic ensures faster sinking and prolonged bites.
• Live Bait Scent: Shrimp-based odor enhances attraction for bass and other species.
• Versatile Rigging: Optimized for Jighead Wacky Rig, but also effective in no-sinker wacky, drop shot, Texas, and Neko rigs. Pairs best with Jackall’s Flick Shake Tungsten Jig Head for superior hook sets.
• Proven Performance: Trusted by tournament anglers like Seiji Kato, Kota Kiriyama, and Cody Meyer.
• Multiple Sizes and Colors: Available in 2.5" (Micro Flick), 3.8", 4.8", 5.8", 6.8", and 9.8", with colors like Green Pumpkin Pepper, Cola Red Flake, and Sight Magic.

Specifications:

• Sizes: 2.5" (8 per pack), 3.8" (10 per pack), 4.8" (8 per pack), 5.8" (7 per pack), 6.8" (7 per pack), 9.8" (7 per pack).
• Material: Salt-injected soft plastic with live bait scent.
• Recommended Setup: Use with a short-shank drop shot hook or wacky jig head, paired with 6 lb. fluorocarbon line and a light action spinning rod.

Why Choose It?

The Flick Shake with JDM Formula excels in finesse fishing, particularly for pressured bass or clear water. Its unique curve and high-density composition deliver a dynamic, water-pushing action that outperforms standard worms, making it a versatile and reliable choice for anglers of all skill levels.

The Picasso Buzz Saw Buzzbait is a double blade design for those times when you want maximum noise in your buzzbait presentation.  Made with a super tough .051 wire you won't constantly have to re-tune after each catch.  The counter rotating blades provide fast planing and straight tracking.  

Complete with a Mustad Ultra Point Hook and long lasting Duraseal coating.  When you need to make a big disturbance to bring in big bass, the Picasso Buzz Saw Buzzbait will excel at the job.

Available in 1/4, 3/8 and 1/2 oz. sizes.

1 per package

Yamamoto 5" Single Tail Grub

Few soft plastics have stood the test of time like the Yamamoto Single Tail Grub. A timeless curly tail design that catches fish year-round, in any conditions, on virtually any rig — the 5" version is the go-to size when you want a bigger profile to target medium to large bass, pike, walleye, and inshore saltwater species.

The classic curly tail delivers a natural, lifelike swimming action that pulses and flutters on every retrieve. Fish it alone on a jighead for a simple, deadly presentation, or rig it as a trailer on a spinnerbait, buzzbait, or swim jig to add bulk, action, and a slower fall. Crafted with Yamamoto's signature soft plastic formula, the body is supple enough for excellent hook penetration while still holding up through multiple fish.

Features

• Classic 5" curly tail profile — proven fish-catcher for decades
• Natural swimming action with subtle vibration and flash
• Versatile — fish solo on a jighead or as a trailer on spinnerbaits, buzzbaits, and swim jigs
• Yamamoto's soft, durable plastic formula for great hook penetration and realistic feel
• Effective in clear and murky water
• 20 per pack, available in a wide range of colors

Best For

• Techniques: Jighead, spinnerbait trailer, buzzbait trailer, swim jig trailer
• Species: Largemouth Bass, Smallmouth Bass, Pike, Walleye, Inshore Saltwater
• Conditions: Year-round, all water clarity

The Yamamoto 4" Single Tail Grub is a versatile and proven soft plastic lure that has become a staple in many anglers' tackle boxes. Its classic curly tail design delivers a natural, lifelike swimming action that attracts a wide range of predatory fish, including bass, walleye, and pike. Whether fished alone or as a trailer on jigs, spinnerbaits, or buzzbaits, this grub excels in various fishing conditions.

Crafted with Yamamoto's signature craftsmanship, the 4" Single Tail Grub features a soft yet durable body, allowing for excellent hook penetration and a realistic feel. The tail's unique action creates subtle vibrations and flash, making it effective in both clear and murky waters.

Key Features:

• Length: 4 inches

• Tail Design: Curly tail for lifelike swimming action

• Versatility: Suitable for use alone or as a trailer on various rigs

• Durability: Soft yet resilient construction for multiple catches

• Proven Effectiveness: Trusted by anglers for consistent results

Qty:  20 per pack

The Yamamoto 3.75" Shad Shape Worm is a versatile finesse bait designed to enhance your fishing success. Combining the ribbed texture of a Senko with a shad-like profile, this soft plastic lure excels in drop-shotting, darter heading, and various other techniques. Its salt-impregnated body ensures a smooth, natural fall rate, mimicking small baitfish to attract finicky bass, smallmouth, largemouth, and even walleye.

Available in a range of colors like Baby Bass, Natural Shad, and Green Pumpkin, each pack contains 10 worms. Popular in Japan before its North American release, this bait is a proven choice for clear water and high-pressure conditions, delivering lifelike action that triggers strikes.

 Qty:  10 per pack

The Yamamoto Large Flappin' Hog features the same winning design and action as the original but in a bigger size to attract those bigger bites.  Equipped with four types of appendages, the appendages are positioned close to the body so the Large Flapping Hog can still get in and out of tight cover with ease.

Yamamoto has also incorporated a hollow section close to the tail of the bait to allow for easy hook penetration and rigging.  Available in a several colors, the Yamamoto Large Flapping Hog is an ideal bait for targeting bigger fish when you are flipping and pitching.

Size: 4.5"

Qty: 5

The Yamamoto Kreature is all business. Like all baits from Yamamoto, the Kreature is loaded with salt and available in time tested fish-catching colors that will fill up the live well in a hurry. This bait also produces an enticing action that drives fish wild.

It also features flaps along the sides for more water movement. They are great for flipping and pitching on a Texas-rig or weightless on a big hook. Need a BIG trailer for a jig?  Want a big bait to shake on a Texas-rig? The Kreature from Yamamoto will do the trick. The Yamamoto Kreature is already a proven fish catcher, tested and proven by Yamamoto's pro staff. For best results try using a shorter shank hook like the Owner Rig-N-Hook or the Gamakatsu G-Lock Hook in 2/0 or 3/0 sizes.

Qty: 10

The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Yamamoto D-Shad provides added advantage of salt for weight.

Consider those situations when you're trying to work a fluke-style bait fast below the surface, the usual problem is keeping the lure underwater where it can do the most good. With Yamamoto's unique formula, the D-Shad has the density to stay down even when worked aggressively. That's huge, especially on lakes and rivers where bass respond best to erratic, high-speed retrieves.

When paused, the D-Shad also sinks like a Senko, perfect for fishing it on the fall. Its thicker, heavier tail allows it to sink level and gives it a little wiggle. Available in a range of colors, rig the Yamamoto D-Shad like you would any other soft-plastic jerkbait but with less lead.

Size: 5"

Qty: 7

If you're looking for a bait that provides the look of a tube bait, but has the fall rate of a bulkier heavy bait then check out the Yamamoto Fat Ika.

We like it rigged on a 4/0 wide gap hook from Owner or Gamakatsu EWG but our favorite is the Owner 4/0 Beast Hook.  The beast hook gap is larger allowing for the hook to come through the plastic for better hooks sets.  The screw in CPS spring holds it extremely well and won't tear out in most circumstances.  

It has the skirted bottom of a tube, and the body of a grub with a little extra bulk. With the Fat Ika you can jig and swim more accurately than with most tube baits.

As it falls, it has a built-in side to side movement, which is all the bass need some days. 

Size: 4"

Qty: 10

The Yamamoto 3" Senko is a scaled-down version of the legendary Senko, offering the same irresistible action in a compact profile. Renowned for its subtle, lifelike movements, this soft plastic stickbait excels in various fishing techniques, including wacky rigging, drop shotting, and Ned rigging.

Its salt-infused body ensures a natural fall and enhances scent dispersion, making it a go-to choice for targeting finicky bass in both clear and pressured waters.

Key Features:

• Length: 3 inches

• Profile: Slim, stickbait design

• Action: Seductive side-to-side tail wobble

• Rigging Versatility: Ideal for wacky rig, drop shot, and Ned rig setups

• Scent: Salt-impregnated for added attraction

Qty:  10 per pack

 If there's been one lure that has changed fishing over the years, it's the Yamamoto 4" Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with fisher people all over the world.

The best thing about the Senko is in it's simplicity. The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad.

When rigged weightless the Yamamoto Senko falls horizontally with a seductive side to side tail action. Try it wacky rigged or texas rigged the Yamamoto Senko and experience the versatility and effectiveness it provides.

Size: 4"

Qty:  10 per pack

If there's been one lure that has changed fishing over the years, it's the Yamamoto 5" Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with fisher people all over the world. The best thing about the Senko is in it's simplicity.

The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad. When rigged weightless the Yamamoto Senko falls horizontally with a seductive side to side tail action. Try it wacky rigged or texas rigged the Yamamoto Senko and experience the versatility and effectiveness it provides.

Qty:  10 per pack

The Yamamoto Senko Worm has defined a whole style of fishing and the 6" Senko makes hunting bigger bass easy.  Yeah right, it's not easy but this giant cigar bait will help you get more big bass than you would think.  

If there's been one lure that has changed fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with fisher people all over the world. The best thing about the Senko is in it's simplicity.

The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad. When rigged weightless the Yamamoto Senko falls horizontally with a seductive side to side tail action. Try it wacky rigged or texas rigged the Yamamoto Senko and experience the versatility and effectiveness it provides.

The Yamamoto Senko catches big fish, especially when it's 7" long.  This giant stick bait works great in low light conditions or at night. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with fisher people all over the world.

The best thing about the Senko is in it's simplicity. The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad. When rigged weightless the Yamamoto Senko falls horizontally with a seductive side to side tail action.

Try it wacky rigged or texas rigged the Yamamoto Senko and experience the versatility and effectiveness it provides.

Size: 7"

Qty:  5 per pack

The Yamamoto Pro Senko has been designed with a thicker head area to help it stay on the hook when used with Gary's Swim Jig or other Shaky-Head style jigs. It still possesses all of the original Senko's incredible fish-catching action. The Pro Senko also casts like well due to its unique design and gets into the strike zone quickly. 

 It's the perfect lure for bass fishing applications, offering the ideal mix of versatility, finesse, and action. With its trusted design, the Yamamoto Pro Senko is a reliable choice for pinpoint accuracy and real results.

The Yamamoto 5" Thin Senko is the skinny brother of the original 5" Senko. The slender body of Thin Senko lends itself well to drop shotting and other finesse presentations. It's able to differentiates itself from the other trick or slender worms with its characteristic Senko action. It works great with the NED rig and the Neko rig too.  If you want to get more life out of your Senko you can use an O ring and tool if you are wacky rigging or Neko rigging.