Freshwater Fishing Tackle – Rods, Reels & Gear

The Zoom Ultravibe Speed Craw is a 3.5-inch craw bait built around a high-vibration claw design that generates maximum water displacement and vibration on the retrieve — especially on a swim jig, where the distinct claw shape pumps and flutters to produce a lifelike crawfish swimming action. The “Ultravibe” name reflects the claw geometry: shaped to move more water and produce more vibration than a standard craw profile at the same retrieve speed. Versatile across multiple rig styles. 12 per pack.

Key Features

• High-Vibration Claw Design — Maximum Water Displacement — The Ultravibe Speed Craw’s claws are shaped to generate maximum vibration and water displacement on the retrieve; the claw geometry produces more movement per inch of retrieve than a standard craw profile, making the bait detectable to bass through their lateral line at greater distances; most effective on a swim jig or steady retrieve where the claws are continuously pumping and fluttering.
• Swim Jig Trailer — Primary Application — The Speed Craw’s claw action is most pronounced on a swim jig; the claws pump and flutter on a steady retrieve, producing a lifelike crawfish swimming action that complements the swim jig’s lateral movement; the vibration generated by the claws adds a tactile element to the presentation that bass detect through their lateral line in both clear and stained water.
• Versatile Rig Compatibility — Effective as a jig trailer (flipping and casting jigs), on a Texas rig, Carolina rig, and shaky head; the compact 3.5" profile fits a wide range of hook sizes and jig styles; the claw action remains effective on the fall and during slow retrieves on bottom-contact rigs.
• 3.5" Profile — 12 Per Pack — The 3.5-inch size is a versatile mid-size craw profile that matches a wide range of crawfish sizes; 12 baits per pack.

Color Selection Guide

Best For

• Swim Jig Trailer — Thread the Speed Craw on the back of a swim jig and retrieve steadily along grass edges, laydowns, and dock lines; the claw vibration adds a tactile element to the swim jig presentation that draws bass from a distance.
• Jig Trailer — Flipping & Casting — Effective on the back of a flipping or casting jig; the claws rise into the defensive crawfish posture on the bottom and flutter on the fall, triggering strikes from bass holding tight to structure.
• Texas Rig & Carolina Rig — Effective on a Texas rig for fishing through heavy cover and on a Carolina rig for covering open water and transition areas; the claw action remains effective on the fall and during slow drags along the bottom.
• Shaky Head — The compact 3.5" profile pairs well with a shaky head for a finesse craw presentation; the claws flutter on the shake and produce vibration on the fall that triggers strikes from pressured bass.

The Zoom Horny Toad 4.25" is one of the most iconic topwater soft plastics in bass fishing — a streamlined frog body with two hard-kicking paddle legs that churn water, create noise, and trigger explosive blowups on a steady retrieve. Buzz it across lily pads, grass mats, and shallow flats, and the kicking legs do the work. The slim, weedless-friendly body casts long distances and comes through heavy vegetation without hanging up. Rig it on a wide-gap hook and retrieve steadily for maximum leg kick, or let it flutter just below the surface on the pause. Available in 8 colors.

Key Features

• Hard-Kicking Paddle Legs — Explosive Topwater Action — The Horny Toad’s two paddle-style legs kick hard on a steady retrieve, churning water and creating surface commotion that mimics a fleeing frog or baitfish skittering across the surface; the kicking action generates vibration, splash, and noise that draws bass from a distance and triggers reaction strikes; the leg action is most pronounced at a moderate-to-fast steady retrieve speed where both legs are continuously kicking.
• Streamlined Body — Long Casts & Weedless Through Cover — The slim, streamlined body casts long distances for covering water on shallow flats and along vegetation edges; the weedless-friendly profile comes through lily pads, grass mats, and shallow cover without hanging up, allowing the bait to be fished through the heaviest topwater cover where bass are holding.
• Versatile Topwater Presentation — Buzz it across the surface on a steady retrieve for maximum leg kick and surface commotion; slow down and let it flutter just below the waterline on the pause for a subsurface presentation that triggers strikes from bass that follow but don’t commit on the surface; also effective as a swim jig trailer for a kicking-leg subsurface presentation.
• Durable Zoom Plastic — Built from Zoom’s durable yet flexible plastic that withstands repeated strikes and maintains the leg action through extended use.

Color Selection Guide

Best For

• Lily Pads & Grass Mats — Topwater Cover Fishing — The primary application; buzz the Horny Toad across lily pad fields, grass mats, and shallow vegetation on a steady retrieve; the weedless body comes through cover without hanging up and the kicking legs create surface commotion that draws bass up through the vegetation for explosive blowups.
• Shallow Flats — Covering Water — The long-casting streamlined body covers shallow flats efficiently; effective for locating active bass on large shallow flats where covering water quickly is needed to find fish.
• Swim Jig Trailer — Subsurface Kicking Action — Thread the Horny Toad on the back of a swim jig for a subsurface kicking-leg presentation; the paddle legs produce the same kicking action below the surface that makes the Horny Toad effective on top, adding a unique action to the swim jig that a standard trailer cannot match.

The Zoom Tiny Brush Hog 3" packs the proven multi-appendage action of the full-size Brush Hog into a compact 3-inch profile built for finesse presentations, pressured fish, and clear-water conditions. Fluttering arms, curly tails, and subtle legs move naturally with the slightest current or rod tip movement — producing lifelike action on the fall and during slow retrieves that triggers strikes from bass that won’t commit to a larger bait. Made from Zoom’s soft, salty plastic that bass hold on to longer. 15 per pack.

Key Features

• Compact 3" Finesse Profile — Downsized Brush Hog Action — The Tiny Brush Hog delivers the same proven multi-appendage action as the full-size Brush Hog in a 3-inch profile sized for finesse presentations; the compact size is most effective when bass are pressured, in clear water, or keying on smaller forage and won’t commit to a larger creature bait; the 3" profile also fits smaller hook gaps for finesse jig heads and light wire hooks used in finesse applications.
• Multi-Appendage Action — Fluttering Arms, Curly Tails & Subtle Legs — The fluttering arms, curly tails, and subtle legs move independently with the slightest current or rod tip movement, producing lifelike action on the fall and during slow retrieves; the multi-appendage profile displaces water from multiple directions, making the bait detectable to bass through their lateral line even in clear water where visual detection is primary.
• Salty Zoom Plastic — Natural Feel, Longer Hold — Made from Zoom’s soft, salt-impregnated plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the subtle bites that finesse presentations produce.
• Versatile Finesse Rig Compatibility — Effective on light Texas rigs, finesse Carolina rigs, shaky heads, Ned rigs, and drop shots; the compact 3" profile fits a wide range of finesse hook sizes and jig head weights; also effective as a small jig trailer on finesse jigs.
• 15 Per Pack — Fifteen baits per pack.

Color Selection Guide

Best For

• Shaky Head & Ned Rig — Finesse Bottom Fishing — Thread the Tiny Brush Hog on a shaky head or Ned rig jig head and work slowly along the bottom; the multi-appendage action produces movement on the shake and on the fall that triggers strikes from pressured bass; most effective in clear water and post-frontal conditions when bass are finicky.
• Drop Shot — Effective on a drop shot for suspending the Tiny Brush Hog above the bottom in the strike zone; the appendages flutter naturally on the drop shot with minimal rod movement, producing action that triggers strikes from bass that are holding tight to bottom structure.
• Light Texas Rig — Finesse Heavy Cover — Rig on a light Texas rig (1/16–1/8 oz) for a slow-falling finesse presentation through light to moderate cover; the compact 3" profile punches through cover more easily than the full-size Brush Hog while still delivering the multi-appendage action.
• Pressured Lakes & Clear Water — The primary scenario where the Tiny Brush Hog outperforms the full-size version; when bass have seen every large creature bait in the lake, downsizing to the 3" Tiny Brush Hog with a finesse presentation triggers.

The Zoom Baby Brush Hog 4" is the mid-size version of the legendary Brush Hog lineup — a 4-inch multi-appendage creature bait with flapping appendages, curly tails, and subtle legs that create lively movement on the fall and with even the slightest rod twitch. The 4-inch profile is the sweet spot of the Brush Hog family: versatile enough for Texas rigs, Carolina rigs, flipping setups, and jig trailers across a wide range of conditions, pressures, and water clarities. Made from Zoom’s soft, salty plastic that bass hold on to longer. 12 per pack in 12 colors.

Key Features

• 4" Mid-Size Profile — Versatile Sweet Spot — The Baby Brush Hog’s 4-inch size sits between the compact Tiny Brush Hog (3") and the big-bass full-size Brush Hog (6"); the 4" profile is the most versatile size in the lineup — large enough to draw strikes from big bass but compact enough to work in finesse situations, clear water, and when bass are keying on smaller forage; effective across the widest range of conditions of any size in the Brush Hog family.
• Multi-Appendage Action — Flapping Arms, Curly Tails & Subtle Legs — The flapping appendages, curly tails, and subtle legs move independently on the fall and during slow retrieves, producing lifelike action that mimics a fleeing crawfish or large insect; the multi-appendage profile displaces water from multiple directions, making the bait detectable to bass through their lateral line in both clear and stained water.
• Salty Zoom Plastic — Natural Feel, Longer Hold — Made from Zoom’s soft, salt-impregnated plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the bite and set the hook through cover.
• Versatile Rig Compatibility — Effective on Texas rigs, Carolina rigs, flipping rigs, and as a jig trailer on flipping and casting jigs; the 4" profile fits a wide range of hook sizes and jig styles; also effective on a shaky head and drop shot for finesse applications.
• 12 Colors — 12 Per Pack — The widest color selection in the Brush Hog lineup with 12 colors; twelve baits per pack.

Color Selection Guide

Best For

• Texas Rig — All-Around Application — The primary application; rig on a 3/0–4/0 wide gap hook with a 3/16–1/2 oz bullet weight and fish through cover; the multi-appendage action on the fall triggers strikes from bass holding tight to structure.
• Flipping & Pitching — Pitch into heavy cover on a flipping rig; the 4" profile is large enough to draw big bass out of cover while compact enough to work in tighter cover than the full-size 6" Brush Hog.
• Carolina Rig — Open Water & Transitions — Effective on a Carolina rig for covering open water, points, and transition areas; the multi-appendage action on a long leader produces a natural, drifting presentation that triggers strikes from roaming bass.
• Jig Trailer — Thread on the back of a flipping or casting jig for a full-profile craw presentation with active appendage action.

The Zoom Trick Worm is one of the most versatile soft plastics ever made — a straight-tail worm with a slightly buoyant design that floats just enough to stay in the strike zone longer and produce a natural, quivering action with the slightest line movement. The buoyancy is the key: on a weightless rig, the Trick Worm sinks slowly and horizontally, hovering in the strike zone with a subtle quiver that triggers bites from bass that won’t commit to a faster-falling bait. Made from Zoom’s soft, salty plastic that bass hold on to longer. 20 per pack in 11 colors.

Key Features

• Buoyant Design — Slow Horizontal Fall & Strike Zone Hover — The Trick Worm’s slightly buoyant plastic causes it to sink slowly and horizontally on a weightless rig, hovering in the strike zone far longer than a standard sinking worm; the horizontal fall and subtle quiver on the descent trigger bites from bass that are following the bait down and committing on the pause; the buoyancy also causes the tail to float up on a wacky rig, producing the characteristic up-and-down flutter that makes wacky-rigged worms so effective.
• Straight-Tail Profile — Subtle Quivering Action — The straight tail produces a natural, subtle quivering action with the slightest line movement or current; the action is most pronounced on a weightless rig, wacky rig, and shaky head where the tail is free to move independently; the subtle action is most effective in clear water, post-frontal conditions, and when bass are pressured and won’t commit to baits with more aggressive action.
• Salty Zoom Plastic — Natural Feel, Longer Hold — Made from Zoom’s soft, salt-impregnated plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the subtle bites that finesse presentations produce.
• Versatile Rig Compatibility — Effective weightless (Texas-rigged with no weight), wacky-rigged, on a shaky head, and on a light Texas rig; the 6.5" length is ideal for skipping under docks and overhanging cover on a weightless rig.
• 20 Per Pack — 11 Colors — Twenty worms per pack across 11 colors.

Color Selection Guide

Best For

• Weightless Rig — Skipping Docks & Shallow Cover — The primary application; rig weightless on a 3/0–4/0 wide gap hook and skip under docks, overhanging trees, and shallow cover; the buoyant design produces a slow, horizontal fall that triggers strikes from bass holding tight under cover; retrieve with subtle twitches and pauses to maximize the quivering action.
• Wacky Rig — Hook through the middle of the worm on a wacky rig hook; the buoyancy causes both ends to flutter up and down on the fall, producing the characteristic wacky worm action that triggers strikes from bass at all depths; most effective on a drop from the surface to the bottom in clear water.
• Shaky Head — Thread on a shaky head jig head for a bottom-contact finesse presentation; the straight tail quivers on the shake and the buoyancy causes the tail to float up off the bottom, presenting the worm in a natural, upright position that triggers strikes from pressured bass.
• Clear Water & Post-Frontal Conditions — The Trick Worm’s subtle action is most effective when bass are finicky — in clear water where they can inspect the bait closely, and in post-frontal conditions when aggressive action turns fish off; the slow fall and subtle quiver trigger bites when more aggressive presentations fail.

The Zoom Finesse Worm 4.25" is a compact, slim-profile soft plastic worm purpose-built for finesse presentations in clear water, post-frontal conditions, and high-pressure situations where subtle action is the key to getting bites. The straight-tail profile produces a gentle, natural quiver with the slightest movement — on a shaky head, drop shot, or wacky rig, the tail quivers and shimmies with minimal rod input, presenting a realistic worm profile that finicky bass can’t resist. Made from Zoom’s soft, salty plastic that bass hold on to longer. 20 per pack in 7 colors.

Key Features

• Compact 4.25" Finesse Profile — The 4.25" length is sized for finesse applications where a smaller worm profile is needed to match the hatch or trigger strikes from bass that are ignoring larger presentations; compact enough for light wire finesse hooks, small shaky head jig heads, and drop shot rigs without sacrificing the natural worm action that makes finesse presentations effective.
• Straight-Tail — Subtle Quivering Action — The straight tail produces a gentle, natural quiver with the slightest rod movement or current; the action is most pronounced on a shaky head (where the tail quivers on the shake), drop shot (where the tail shimmies on the fall and at rest), and wacky rig (where both ends flutter on the fall); the subtle action is most effective in clear water and post-frontal conditions when bass are inspecting baits closely and rejecting anything with unnatural movement.
• Salty Zoom Plastic — Natural Feel, Longer Hold — Made from Zoom’s soft, salt-impregnated plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the subtle bites that finesse presentations produce; the soft plastic also compresses naturally on the hookset for better hook penetration on light wire finesse hooks.
• Versatile Finesse Rig Compatibility — Effective on shaky heads, drop shots, wacky rigs, finesse Texas rigs, and light Carolina rigs; the slim profile threads easily onto light wire hooks and small jig heads used in finesse applications.
• 20 Per Pack — 7 Colors — Twenty worms per pack across 7 colors.

Color Selection Guide

Best For

• Shaky Head — Primary Finesse Application — Thread on a 1/8–3/16 oz shaky head jig head and work slowly along the bottom with subtle shakes; the tail quivers on each shake and the buoyancy causes the tail to float up off the bottom in a natural, upright position; most effective in clear water on rocky points, ledges, and hard bottom areas where bass are holding tight.
• Drop Shot — Nose-hook or wacky-hook the Finesse Worm on a drop shot rig and suspend it above the bottom in the strike zone; the tail shimmies naturally on the fall and at rest with minimal rod input; most effective for suspended bass and bass holding tight to vertical structure (dock pilings, bridge columns, steep bluffs).
• Wacky Rig — Hook through the middle on a wacky rig hook for a slow, fluttering fall; both ends quiver and flutter on the descent, triggering strikes from bass at all depths; most effective on a slow drop from the surface to the bottom in clear water around docks and shallow cover.
• Clear Water & Post-Frontal Conditions — The Finesse Worm’s subtle action is most effective when bass are finicky — in clear water where they can inspect the bait closely, and in post-frontal conditions when aggressive action turns fish off; downsize to the Finesse Worm when the Trick Worm or larger presentations are getting follows but no bites.

The Zoom Lizard is a proven bass creature bait built around curly legs and a curly tail that produce action with the slightest movement. Every twitch, current, or rod tip shake sets the legs and tail in motion — producing a lifelike, multi-appendage action that triggers strikes from bass on Texas rigs, Carolina rigs, and shaky heads. Made with Zoom’s Super Salt Plus formula for a natural feel that keeps bass holding on longer. Available in 4", 6", and 8" sizes across 19 color and size combinations.

Key Features

• Curly Legs & Tail — Action on the Slightest Movement — The Zoom Lizard’s curly legs and curly tail produce action with the slightest rod tip movement, current, or line twitch; the curly appendages flutter and pulse independently, creating a multi-directional action that mimics a live lizard or large insect moving through the water; the action is most pronounced on the fall and during slow retrieves where the curly legs and tail have time to move freely.
• Super Salt Plus Formula — Natural Feel, Longer Hold — Made with Zoom’s Super Salt Plus salt-impregnated plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the bite and set the hook through cover.
• 3 Sizes — 4", 6" & 8" — The 4" is the finesse/all-around size for pressured fish, clear water, and lighter rigs; the 6" is the mid-size versatile option for standard Texas and Carolina rig applications; the 8" is the big-bass magnum size for targeting large bass in heavy cover and deep water on Carolina rigs and heavy Texas rigs.
• Versatile Rig Compatibility — Effective on Texas rigs, Carolina rigs, and shaky heads; the lizard profile is particularly effective on a Carolina rig where the long leader allows the bait to float up off the bottom and the curly legs and tail produce action on the drift.

Size & Pack Count Guide

Color Selection Guide

Best For

• Carolina Rig — Primary Application — The lizard profile is one of the most effective Carolina rig baits ever made; the long leader allows the bait to float up off the bottom and the curly legs and tail produce action on the drift; most effective on points, ledges, and transition areas where bass are roaming; use the 6" or 8" for maximum profile on a Carolina rig.
• Texas Rig — Heavy Cover — Rig on a 3/0–5/0 wide gap hook with a bullet weight and fish through heavy cover; the curly legs and tail produce action on the fall that triggers strikes from bass holding tight to structure.
• Shaky Head — Finesse Application — The 4" size on a shaky head for a finesse lizard presentation; the curly legs and tail quiver on the shake and produce action at rest, triggering strikes from pressured bass in clear water.
• Spawning Season — Bed Fishing — Lizard-style baits are one of the most effective bed fishing presentations; bass are highly aggressive toward lizards during the spawn because lizards are natural nest predators; the curly legs and tail action on a slow presentation over the bed triggers defensive strikes from bass protecting their nest.

The Zoom Super Fluke Jr 4" is the compact version of the legendary Super Fluke — a split-belly soft jerkbait that produces a dying baitfish action on the jerk-and-pause retrieve. The split belly design is the key: it allows the bait to be rigged weedless for fishing through cover, or threaded onto a darter head, jig head, or scrounger head for a fully exposed hook presentation. On a scrounger head, pop it or swim it subsurface when gamefish are feeding on baitfish. On a darter head, work it with sharp twitches and pauses for a darting, wounded baitfish action that triggers reaction strikes. 10 per pack in 8 colors.

Key Features

• Split Belly Design — Weedless or Exposed Hook Rigging — The split belly is the defining feature of the Super Fluke; the belly slot allows the bait to be rigged weedless with the hook point tucked into the split for fishing through grass, laydowns, and shallow cover without snagging; the same split belly also accepts a darter head, jig head, or scrounger head for a fully exposed hook presentation when fishing open water or around sparse cover.
• Dying Baitfish Action — Jerk-and-Pause Retrieve — The soft jerkbait profile produces a darting, wounded baitfish action on the jerk-and-pause retrieve; on the jerk, the bait darts and flashes to one side; on the pause, it glides and slowly sinks with a subtle shimmy that mimics a dying or disoriented baitfish; the pause is often when the strike occurs as bass commit to the bait on the fall.
• Scrounger Head — Subsurface Baitfish Presentation — Thread the Super Fluke Jr on a scrounger head and pop or swim it subsurface when gamefish are actively feeding on baitfish near the surface; the scrounger head’s bill produces a wobbling action that complements the Fluke’s soft body shimmy for a highly realistic baitfish presentation.
• 4" Compact Profile — 10 Per Pack — The 4" Jr size matches smaller baitfish profiles (shad, shiners, small perch) and is effective when bass are keying on smaller forage or when a more compact presentation is needed; 10 baits per pack.

Color Selection Guide

Best For

• Weightless Weedless — Shallow Cover & Topwater — Rig weightless with the hook point tucked into the split belly and work through shallow grass, laydowns, and over submerged vegetation; the weightless Fluke sinks slowly on the pause, producing a gliding, dying baitfish action that triggers strikes from bass holding in shallow cover.
• Darter Head — Open Water Jerkbait — Thread on a 1/8–3/16 oz darter head for a subsurface jerkbait presentation in open water; work with sharp rod tip twitches and pauses; the darter head keeps the bait in the strike zone at a consistent depth while the Fluke’s body produces the darting, wounded baitfish action on each twitch.
• Scrounger Head — Schooling Bass & Surface Feeding — Thread on a scrounger head and swim or pop subsurface when bass are schooling and feeding on baitfish near the surface; the scrounger head’s wobbling action combined with the Fluke’s shimmy produces a highly effective baitfish imitation for schooling bass situations.
• Dock Skipping — The 4" compact profile and weightless rigging make the Super Fluke Jr ideal for skipping under docks and overhanging cover; the flat body skips easily across the surface and the slow sink on the pause triggers strikes from bass holding tight under dock structure.

The Zoom Super Fluke 5" has been a proven winner for many years and continues to be — a split-belly soft jerkbait that produces a dying baitfish action on the jerk-and-pause retrieve. The split belly design allows the bait to be rigged weedless for fishing through cover, or threaded onto a darter head, jig head, or scrounger head for a fully exposed hook presentation. On a scrounger head, pop it or swim it subsurface when gamefish are feeding on baitfish. On a darter head, work it with sharp twitches and pauses for a darting, wounded baitfish action that triggers reaction strikes. The 5" profile matches larger baitfish (shad, shiners, golden bream, rainbow trout) and draws strikes from bigger bass. 10 per pack in 19 colors.

Key Features

• Split Belly Design — Weedless or Exposed Hook Rigging — The split belly allows the bait to be rigged weedless with the hook point tucked into the split for fishing through grass, laydowns, and shallow cover without snagging; the same split belly accepts a darter head, jig head, or scrounger head for a fully exposed hook presentation in open water or around sparse cover.
• Dying Baitfish Action — Jerk-and-Pause Retrieve — The soft jerkbait profile produces a darting, wounded baitfish action on the jerk-and-pause retrieve; on the jerk, the bait darts and flashes to one side; on the pause, it glides and slowly sinks with a subtle shimmy that mimics a dying or disoriented baitfish; the pause is often when the strike occurs as bass commit to the bait on the fall.
• Scrounger Head — Subsurface Baitfish Presentation — Thread on a scrounger head and pop or swim it subsurface when gamefish are actively feeding on baitfish near the surface; the scrounger head’s bill produces a wobbling action that complements the Fluke’s soft body shimmy for a highly realistic baitfish presentation.
• 5" Full-Size Profile — Bigger Baitfish, Bigger Bass — The 5" size matches larger baitfish profiles (shad, golden bream, shiners, rainbow trout) and is most effective when bass are keying on larger forage or when targeting big bass that won’t commit to a smaller profile; 10 baits per pack across 19 colors.

Color Selection Guide

Best For

• Weightless Weedless — Shallow Cover & Topwater — Rig weightless with the hook point tucked into the split belly and work through shallow grass, laydowns, and over submerged vegetation; the weightless Fluke sinks slowly on the pause, producing a gliding, dying baitfish action that triggers strikes from bass holding in shallow cover.
• Darter Head — Open Water Jerkbait — Thread on a 1/8–3/16 oz darter head for a subsurface jerkbait presentation in open water; work with sharp rod tip twitches and pauses; the darter head keeps the bait in the strike zone at a consistent depth while the Fluke’s body produces the darting, wounded baitfish action on each twitch.
• Scrounger Head — Schooling Bass & Surface Feeding — Thread on a scrounger head and swim or pop subsurface when bass are schooling and feeding on baitfish near the surface; the scrounger head’s wobbling action combined with the Fluke’s shimmy produces a highly effective baitfish imitation for schooling bass situations.
• Big Bass — Larger Baitfish Profile — The 5" profile is most effective when targeting big bass that are keying on larger forage; upsize from the 4" Jr to the 5" when bass are following the smaller profile but not committing, or when fishing waters with larger average baitfish size.

The Zoom Magnum Super Fluke 7" is the big-bait version of the legendary Super Fluke lineup — a 7-inch, salt-impregnated soft jerkbait built for big bass, striped bass, white seabass, calico bass, and other large gamefish that key on larger baitfish profiles. The salt impregnation ensures a solid hold on even the most tentative bites, giving you more time to set the hook. Rig it on a lead head or darter head for a subsurface jerkbait presentation, or fish it weightless for a slow-sinking, gliding baitfish action on the pause. The 7" profile matches large shad, shiners, and baitfish that big bass and saltwater gamefish target. 5 per pack in 5 colors.

Key Features

• 7" Magnum Profile — Big Bait for Big Fish — The 7-inch profile is the largest in the Super Fluke lineup, designed for targeting big bass that are keying on larger baitfish and for saltwater applications where a larger profile is needed to match the forage; the magnum size draws strikes from big largemouth and smallmouth bass, striped bass, white seabass, and calico bass that won’t commit to a smaller soft jerkbait profile.
• Salt-Impregnated — Solid Hold on Tentative Bites — The salt impregnation throughout the plastic triggers a natural hold response that keeps fish on the bait longer, giving you more time to detect the bite and set the hook; particularly effective for tentative bites from large bass and saltwater gamefish that mouth the bait before committing.
• Lead Head & Darter Head Rigging — Subsurface Jerkbait — The primary rigging for the Magnum Fluke is a lead head or darter head; the jig head keeps the bait at a consistent depth in the water column while the 7" body produces a darting, wounded baitfish action on the jerk-and-pause retrieve; the pause is when the strike most often occurs as the bait glides and slowly sinks with a subtle shimmy.
• Freshwater & Saltwater Versatility — Effective for big largemouth and smallmouth bass in freshwater and for striped bass, white seabass, and calico bass in saltwater; the 7" profile and realistic baitfish action make it one of the most versatile big-bait soft jerkbaits available for both applications.
• 5 Per Pack — 5 Colors — Five baits per pack across 5 colors.

Color Selection Guide

Best For

• Big Bass — Largemouth & Smallmouth — The 7" profile draws strikes from big largemouth and smallmouth bass that are keying on larger shad, shiners, and baitfish; most effective when bass are actively feeding on large baitfish or when targeting trophy-class fish that won’t commit to a smaller profile.
• Striped Bass & White Seabass — Saltwater Applications — The Magnum Fluke’s 7" profile and realistic baitfish action make it highly effective for striped bass and white seabass in saltwater; rig on a heavier lead head (1/2–1 oz) for deeper presentations or fish weightless near the surface when fish are feeding on baitfish schools.
• Calico Bass — Structure Fishing — Effective for calico bass around kelp, rocky structure, and shallow reefs; the 7" profile matches the larger baitfish that calico bass target in saltwater environments.
• Schooling Situations — Large Baitfish Match — When bass or saltwater gamefish are schooling on large baitfish near the surface, the Magnum Fluke on a lead head or fished weightless produces a highly realistic large baitfish imitation that triggers strikes from fish keying on larger forage.

⚠️ California Prop 65 Warning: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.

Zoom The Fluke 4" is a proven soft jerkbait built for lead head and darter head rigging — and the key difference from the Super Fluke is the solid belly. The Super Fluke has a split belly for weedless rigging; The Fluke has no split, making it the purpose-built choice when you want a fully exposed hook on a lead head or darter head with a cleaner, more streamlined body profile. Every Zoom Fluke is realistic, super-soft to the touch, and salt-impregnated to hold even the most tentative bite. 10 per pack in 6 colors.

Key Features

• Solid Belly — Purpose-Built for Lead Head & Darter Head — Unlike the Super Fluke’s split belly design, The Fluke has a solid belly with no split; the solid belly provides a cleaner, more streamlined body profile on a lead head or darter head, and eliminates the gap that a split belly creates when threaded onto a jig head; the result is a more natural baitfish profile on the retrieve and a more secure connection to the jig head that prevents the bait from spinning or sliding during the jerk-and-pause retrieve.
• Dying Baitfish Action — Jerk-and-Pause Retrieve — On a lead head or darter head, work with sharp rod tip twitches and pauses; on the jerk, the bait darts and flashes to one side; on the pause, it glides and slowly sinks with a subtle shimmy that mimics a dying or disoriented baitfish; the pause is when the strike most often occurs as bass commit to the bait on the fall.
• Salt-Impregnated — Holds Even Tentative Bites — Salt is impregnated throughout the plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the bite and set the hook; particularly effective for tentative bites from pressured bass that mouth the bait before committing.
• Super-Soft Realistic Profile — Made from Zoom’s super-soft plastic that compresses naturally on the hookset for better hook penetration and produces a lifelike, flexible baitfish profile on the retrieve.
• 10 Per Pack — 6 Colors — Ten baits per pack across 6 colors.

The Fluke vs. Super Fluke — Which to Choose

Color Selection Guide

Best For

• Lead Head — Primary Application — Thread on a 1/8–3/8 oz lead head for a subsurface jerkbait presentation; the solid belly provides a clean, streamlined profile on the jig head; work with sharp twitches and pauses, keeping the bait in the strike zone at a consistent depth.
• Darter Head — Open Water Jerkbait — Thread on a darter head for a darting, erratic baitfish action on the jerk-and-pause retrieve; the darter head’s angled eye causes the bait to dart to one side on each twitch, producing a more erratic action than a standard round lead head.
• Schooling Bass — Baitfish Match — When bass are schooling and feeding on baitfish near the surface, cast the Fluke on a light lead head and retrieve at the same speed as the fleeing baitfish; the 4" profile matches smaller shad and shiner profiles that schooling bass are keying on.
• Dock & Structure Fishing — Cast past dock pilings, bridge columns, and rocky structure and retrieve the Fluke on a lead head through the shadow line; the jerk-and-pause retrieve triggers strikes from bass holding tight to structure in the shade.

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The Keitech Swing Impact 4" is a highly versatile soft swimbait built to perform across a wide range of presentations. The top and bottom of the bait are slotted for perfect hook alignment regardless of how it's rigged, and Keitech's original two-tone color injection creates a distinct color separation for a more realistic baitfish profile. Loaded with natural squid scent that game fish can't resist.

Key Features

• 8 per pack
• Slotted top and bottom — perfect hook alignment on any rig
• Two-tone color injection — distinct top/bottom color separation for realism
• Squid scent infused
• Versatile techniques: Alabama rig, Keitech Round Tungsten Jig Head, drop shot, chatterbait trailer, Carolina rig
• Available in multiple sizes — part of the Keitech Swing Impact lineup
• 25 colors available — Green Pumpkin Pepper, Ayu, Hasu Silver Shiner, Black, Sight Flash, Sexy Shad, Pro Blue Red Pearl, Silver Flash Minnow, Bluegill Flash, Electric Shad, Crystal Shad, Smallmouth Magic, Electric Blue Chartreuse, Sun Gill, French Pearl, Tennessee Shad, Alewife, Smoke Silver, Clear Lake Hitch, Green Pumpkin Green & Purple Flake, Pro Purple, Original Sexy Shad, Pink Magic, Bass Candy, Ghost Rainbow

The Keitech Swing Impact 3.5" is a highly versatile soft swimbait built to perform across a wide range of presentations. The top and bottom of the bait are slotted for perfect hook alignment regardless of how it's rigged, and Keitech's original two-tone color injection creates a distinct color separation on the top and bottom for a more realistic baitfish profile. An effective choice for split shot, Carolina rig, jig head swimbait, or as a trailer for underspins, chatterbaits, and spinnerbaits.

Key Features

• 8 per pack
• Slotted top and bottom — perfect hook alignment on any rig
• Two-tone color injection — distinct top/bottom color separation for realism
• Versatile techniques: split shot, Carolina rig, jig head swimbait, trailer for underspins, chatterbaits, and spinnerbaits
• Available in multiple sizes — part of the Keitech Swing Impact lineup
• 22 colors available — Green Pumpkin Pepper, Pro Blue Red Pearl, Bluegill Flash, Ayu, Sexy Shad, Silver Flash Minnow, Electric Shad, Hasu, Black, Sight Flash, Crystal Shad, Smallmouth Magic, Electric Blue Chartreuse, Sun Gill, Gold Flash Minnow, Tennessee Shad, Clear Lake Hitch, Green Pumpkin Green & Purple Flake, Pro Purple, Original Sexy Shad, Pink Magic, Bass Candy

The Keitech Swing Impact 3" is a highly versatile soft swimbait imported from Japan, built to perform across a wide range of presentations. The top and bottom of the bait are slotted for perfect hook alignment regardless of how it's rigged, and Keitech's original two-tone color injection creates a distinct color separation on the top and bottom for a more realistic baitfish profile. An effective choice for split shot, Carolina rig, jig head swimbait, or as a trailer for underspins, chatterbaits, and spinnerbaits.

Key Features

• 10 per pack
• Slotted top and bottom — perfect hook alignment on any rig
• Two-tone color injection — distinct top/bottom color separation for realism
• Imported from Japan
• Versatile techniques: split shot, Carolina rig, jig head swimbait, trailer for underspins, chatterbaits, and spinnerbaits
• Available in multiple sizes — part of the Keitech Swing Impact lineup
• 16 colors available — Green Pumpkin PP, Silver Flash Minnow, Pro Blue Red Pearl, Sight Flash, Electric Shad, Smallmouth Magic, Ayu, Bluegill Flash, Sight Green Hologram, Sight Blue Ghost, Clear Lake Hitch, Green Pumpkin Green & Purple Flake, Pro Purple, Pink Magic, Original Sexy Shad, Bass Candy

The Keitech Shad Impact 4" features a natural fish shape that attracts fish in both fresh and saltwater. Coated in a strong squid scent for added attraction, its streamlined profile glides and swoops through the water with the slightest twitch of the rod tip. On the pause, it falls slowly with a side-to-side wobble similar to a soft stick bait. Proven techniques include drop shot and a Keitech tungsten jig head.

Key Features

• 8 per pack
• Natural fish profile — effective in fresh and saltwater
• Squid scent infused
• Gliding action — swoops and darts on the twitch
• Side-to-side wobble on the fall — similar to a soft stick bait
• Proven techniques: drop shot, Keitech tungsten jig head
• 9 colors available — Green Pumpkin Green & Purple Flake, Pro Blue Red Pearl, Electric Shad, Sight Flash, Smallmouth Magic, Gizzard Shad, Bass Candy, Ghost Sunfish, Chart Back Pearl

Available Sizes

The Keitech Live Impact is a ringed body, forked fin tail finesse worm with exceptional buoyancy and natural squid scent. Its segmented body and forked tail produce subtle, lifelike action on any presentation — an effective choice for finesse applications across a wide range of conditions.

Key Features

• 10 per pack
• Ringed body with forked fin tail — lifelike finesse action
• Extremely buoyant
• Natural squid scent infused
• Versatile techniques: Texas rig, jig head, drop shot, wacky rig, jig trailer
• Available in 2.5", 3", and 4" sizes
• Colors available: Blue Fleck, Green Pumpkin Pepper, Black Blue Flake, Green Pumpkin

The Keitech Easy Shiner 4" features a slim profile and super-soft composition that allows the boot tail to produce an incredible kicking action on the retrieve. Its streamlined design performs exceptionally well around vegetation, and the bait is loaded with squid scent for added attraction. An ideal choice rigged behind a darter head or used as a swim jig trailer.

Key Features

• 7 per pack
• Boot tail design — strong kicking action on the retrieve
• Slim, streamlined profile — works great around vegetation
• Super-soft composition
• Squid scent infused
• Proven techniques: darter head, swim jig trailer
• 16 colors available — Sight Flash, Pro Blue Red Pearl, Bluegill Flash, Ayu, Crystal Shad, Silver Flash Minnow, Electric Shad, Sexy Shad, Electric Blue Chartreuse, Smallmouth Magic, Sun Gill, French Pearl, Chartreuse Shad, Green Pumpkin Pepper, Clear Lake Hitch, Green Pumpkin Green & Purple Flake

The Keitech Easy Shiner 3" features a slim profile and super-soft composition that allows the boot tail to produce an incredible kicking action on the retrieve. Its streamlined design performs exceptionally well around vegetation, and the bait is loaded with squid scent for added attraction. An ideal choice rigged behind a darter head or used as a swim jig trailer.

Key Features

• 10 per pack
• Boot tail design — strong kicking action on the retrieve
• Slim, streamlined profile — works great around vegetation
• Super-soft composition
• Squid scent infused
• Proven techniques: darter head, swim jig trailer
• 17 colors available — Sight Flash, Pro Blue Red Pearl, Bluegill Flash, Ayu, Silver Flash, Crystal Shad, Electric Shad, Sexy Shad, Electric Blue Chartreuse, Smallmouth Magic, Sun Gill, Green Pumpkin, Rainbow Shad, Clear Lake Hitch, Green Pumpkin Green & Purple Flake, Perch, Ghost Rainbow

The Keitech Swing Impact Fat 2.8" is a thicker-bodied version of the original Swing Impact, built for versatility across a wide range of techniques and conditions. The large paddle tail produces a distinct swinging action that fish find irresistible at both slow and fast retrieves. Made with a special dual-injection molding process that combines two salted plastics for a well-balanced action, and loaded with squid scent like all Keitech baits.

Key Features

• 8 per pack
• Thicker profile than the original Swing Impact
• Large paddle tail — distinct swinging action at any speed
• Dual-injection molding — two salted plastics for balanced action
• Squid scent infused
• Versatile techniques: A-rig, jig, spinnerbait, Texas rig, Carolina rig
• 18 colors available — Silver Flash Minnow, Pro Blue Red Pearl, Ayu, Sight Flash, Sexy Shad, Rainbow Shad, Electric Shad, Green Pumpkin, Tennessee Shad, Bluegill Flash, Black, Electric Blue Chartreuse, Smallmouth Magic, Sun Gill, French Pearl, Clear Lake Hitch, Green Pumpkin Green & Purple Flake, Original Sexy Shad

The Keitech Swing Impact Fat 4.8" is a thicker-bodied swimbait built for versatility across a wide range of techniques and conditions. Its large paddle tail produces a distinct swinging motion at varying speeds, powered by a dual-injection molding process that combines two salted plastics for an evenly weighted, balanced action. Loaded with squid scent like all Keitech products.

Key Features

• 5 per pack
• Thicker profile than the original Swing Impact
• Large paddle tail — distinct swinging action at any speed
• Dual-injection molding — two salted plastics for balanced, evenly weighted action
• Squid scent infused
• Versatile techniques: A-rig, jig, spinnerbait, Texas rig, Carolina rig
• 14 colors available — Ayu, Silver Flash Minnow, Bluegill Flash, Electric Shad, Rainbow Shad, Tennessee Shad, Sight Flash, Pro Blue Red Pearl, Sexy Shad, Green Pumpkin Pepper, Sight Green Hologram, Smoke Silver, Arkansas Shiner, Ghost Rainbow