Best Sellers

The AFTCO Reaper Windproof Zip-Up Jacket in sleek black is the ultimate cold-weather technical layer for anglers facing harsh conditions on the water. Built with a durable 3-layer stretch softshell ripstop fabric (90% polyester/10% spandex) and lined with ultra-warm Hexatron™ fleece backing, this jacket delivers superior wind resistance, warmth, and flexibility without restricting movement.

Key features include a built-in integrated facemask sewn into the hood for instant protection against biting winds, adjustable shock cord on the hood and hem for a customized fit, laser-cut underarm ventilation to prevent overheating, and DWR (durable water repellent) coating to bead off light rain and spray. Additional details like Lycra cuff gussets, PU-coated zippered hand pockets, and a chest pocket keep essentials secure and dry.

Versatile and rugged, the Reaper Zip-Up is perfect as a standalone jacket or mid-layer in extreme weather—keeping you comfortable, protected, and focused on the bite all day long.

When you need serious hardware for serious fish, the Dolphin Gitzem Jig Heads with 8/0 Hook deliver unmatched strength and performance. Built for targeting big game species like seabass, yellowtail, tarpon, cobia, snook, and grouper, these jigs feature ultra-strong, corrosion-resistant 8/0 hooks that hold up under extreme pressure.

Each jig head is molded for balanced swimming action and designed to pair perfectly with large soft plastics, live bait, or strip baits. Whether you're fishing inshore structure or deep offshore reefs, Gitzem jig heads offer the holding power and durability that pro anglers rely on.

Key Features:

• Heavy-Duty 8/0 Hook – Built to battle powerful saltwater predators without bending or breaking.

• Hydrodynamic Head Design – Ensures a natural swim with optimal jigging performance with a wing-shaped head.

• Secure Bait Keeper – Molded bait keeper helps lock soft plastics in place.

• Saltwater Tough – Designed with corrosion-resistant components for long-lasting use in harsh environments.

• Versatile Rigging – Ideal for use with large swimbaits, flukes, squid, or artificial trailers.

Available Sizes: Multiple weights to suit various depths and current conditions
Target Species: White sea bass, yellowtail, tarpon, cobia, grouper, snook, amberjack, and more

• 2 per pack 1/2oz - 2oz
• 1 per pack 3oz - 4oz
• 8/0 Mustad Hooks

The Kicker Booty Spin Swimbaits are the same shape as all the other PK swimbaits but with a spin. Instead of a paddle tail they added on a blade to get that fishes attention.  The Kicker Pickle Kick boasts exceptional action and impressive durability, making it the perfect bait for repeated catches of calico bass. Unlike other plastic baits that wear out after one or two fish, this bait can withstand even the most aggressive fishing day. The Kicker Booty Spin offers a simple, yet effective design. Through rigorous testing using fluid dynamics, this bait has been proven to have a weedless design, making it an ideal choice for catching fish. Its durable construction ensures a successful fishing experience, with the added bonus of increased drawing power for trophy bass hunting.

PK-3 Booty Spin: 3" 3 qty.

PK-5 Booty Spin: 5" 2 qty.

PK-7 Booty Spin: 7" 1 qty.

The BKK Ringed Mutsu Heavy-SS Circle Hook is strong and sharp specifically designed for heavier offshore fishing. Its offset point and SS coating ensure quicker hookups and easier bait rigging, while the HCS structure guarantees the ability to land large fish. A solid ring also adds to the bait's natural movement, making it more enticing for potential bites.

Features:

• Super Slide Coating
• Forged Hyper Carbon Steel
• Needle Point
• Welded Ring

Introducing the Sudden Impact 8" Fluke Soft Jerkbait - the must-have lure for targeting Seabass and Halibut. Compared to salt-infused competitors, this unique jerkbait boasts superior size, buoyancy, and durability for maximum action. Pair with the Dolphin Gitzem Jig Heads for ultimate performance in the Saltwater or use weightless on an EWG hook for freshwater bass and stripers.

Without a doubt, this jerkbait offers unmatched size, buoyancy, and durability when compared to other salt-infused lures. It's the perfect choice for catching Seabass, Halibut, or freshwater bass and stripers when paired with the Dolphin Gitzem Jig Heads or used weightless on an EWG hook. Get the most out of your fishing experience with the Sudden Impact 8" Fluke Soft Jerkbait.

• Length: 8 in.
  
• Weight: 1.4 oz.
  
• Sold individually 
  

Legendary Performance in a Larger Profile

The Shimano Curado 200 M Casting Reels deliver legendary Curado performance in a larger 200-size profile for serious bass anglers who need extra line capacity and power. Built with Shimano's most advanced technologies including the ultra-light MGL III Spool, HAGANE Body construction, and MicroModule Gearing, these reels provide the precision, power, and reliability needed for everything from power fishing to big bait applications. The Curado 200 M represents the perfect balance of performance and capacity in Shimano's bass fishing lineup.

Advanced Casting Technology

• MGL Spool III: Ultra-thin, lightweight spool design reduces startup inertia by 15% for longer casts with a wide range of lure weights
• SVS Infinity Braking System: Consistent spool control with external dial for quick on-the-fly adjustments to match lure weights and conditions
• Super Free Spool: Eliminates friction on the spool shaft during casts for maximum distance and control
• S3D Spool: Three-dimensional design reduces vibration for stable, precise casting performance
• SilentTune Technology: Applies pressure to spool bearings to minimize vibration and noise for quieter, more efficient casting

Premium Construction and Durability

• HAGANE Body: High-rigidity metal frame eliminates flex under pressure, converting every crank into efficient power transfer
• X-Ship Technology: Dual-bearing support for the pinion gear maintains precise alignment under heavy loads, reducing friction and improving smoothness
• MicroModule Gearing: Smaller, precision-cut gear teeth increase contact points for ultra-smooth retrieves, reduced vibration, and enhanced feel
• Cross Carbon Drag: Smooth, reliable drag performance with up to 12 lbs of max drag for versatile applications
• S A-RB Bearings: 6+1 shielded bearings prevent debris intrusion for buttery-smooth rotation in harsh environments

Versatile Performance with Extra Capacity

The Curado 200 M excels across a wide range of bass fishing techniques where extra line capacity is beneficial. Throw big swimbaits for trophy bass, work deep-diving crankbaits, fish heavy jigs around cover, work spinnerbaits and chatterbaits, or handle any power fishing technique that requires additional line capacity. The larger 200-size spool holds more line while the rigid HAGANE Body withstands extreme abuse.

Multiple Gear Ratio Options

• 6.2:1 (CU200M): Ideal for crankbaits, spinnerbaits, and power fishing techniques requiring torque
• 7.4:1 (CU200HG): Versatile all-around ratio for most bass fishing applications
• 8.5:1 (CU200XG): High-speed retrieve for burning baits, quick line pickup, and covering water fast

Technical Specifications

Shimano Quality and Innovation

Shimano has been the global leader in fishing tackle innovation for decades, and the Curado 200 M continues this proud tradition. Every component is engineered to exacting standards and tested under real-world conditions to ensure reliable performance season after season. From weekend anglers to tournament professionals, the Curado 200 M delivers the precision and durability that serious bass anglers demand.

Experience the legendary Curado performance with extra line capacity. The Shimano Curado 200 M isn't just a reel—it's a precision tool built to help you catch more fish.

Catch more bass with Shimano Curado 200 M—where legendary performance meets extra capacity.

Ultra-Finesse BFS Performance for Light Lures

The Phenix Classic BFS Casting Rods deliver ultra-finesse BFS (Bait Finesse System) performance designed for serious anglers who demand exceptional casting ability with ultra-light lures. Built with Phenix's advanced blank technology and premium components, these rods provide the precision and control needed for casting lightweight baits on baitcasting tackle. The Classic BFS represents Phenix's commitment to creating specialized rods for finesse baitcasting specialists.

Advanced BFS Blank Technology

• BFS-Optimized Design: Specifically designed for casting ultra-light lures on baitcasting reels
• Ultra-Lightweight: Lightweight construction allows precise casting of finesse baits
• Exceptional Sensitivity: Advanced materials transmit even the lightest bites
• Fast Action: Quick tip recovery provides accurate casting and solid hooksets
• Balanced Design: Optimized balance for all-day finesse fishing comfort

Premium Components and Construction

• Micro Guides: Lightweight micro guides reduce weight and improve casting performance
• Quality Reel Seat: Lightweight reel seat maintains sensitivity and balance
• Comfortable Grip: Ergonomic handle design provides secure, comfortable handling
• Precision Taper: Carefully engineered taper provides ideal balance for BFS fishing
• Quality Construction: Premium materials ensure long-term performance

BFS Finesse Fishing Applications

The Classic BFS excels in ultra-finesse baitcasting applications. Cast lightweight jigs and soft plastics with precision, work small crankbaits and jerkbaits with control, throw finesse topwater lures accurately, fish weightless presentations on baitcasting tackle, or execute any technique requiring ultra-light lure casting. The BFS-optimized design allows you to cast lures as light as 1/16 oz on baitcasting reels while maintaining the sensitivity and control needed for finesse presentations.

Key Features

Phenix Quality and Innovation

Phenix has been creating innovative fishing rods for serious anglers, and the Classic BFS Casting Rods continue this tradition with specialized BFS design and premium components. Every component is carefully selected and tested to ensure reliable performance season after season. From weekend anglers to serious finesse specialists, the Classic BFS delivers the precision and sensitivity that BFS anglers demand.

Experience the ultra-finesse BFS performance that serious anglers trust. The Phenix Classic BFS isn't just a rod—it's a precision tool built specifically for finesse baitcasting success.

Master finesse fishing with Phenix Classic BFS—where ultra-light casting meets baitcasting precision.

The Keitech Swing Impact 2.5" adds another dimension to finesse swimbaiting. This downsized offering will not only appeal to finesse Bass anglers, it also will be a go to bait for Crappie and Pan fish.

Note that the 2.5" Keitech Swing Impact comes in a pack of 10

The Megabass IXI Shad Type 3 Crankbaits  is a collaboration between Katsutaka Imae, the founder of Imakatsu, and Yuki Ito, the founder of Megabass. Megabass IXI Shad Type 3 are the next generation compact shad crankbait that reflects the combined expertise of Japan's foremost lure designers and anglers. Incorporating the LBO Balancer System, the type-3 casts surprisingly well for its size, with an exceeding realistic, compact profile, and dazzlingly tight, hyper-pitch rolling action. The Type 3 elevates the performance of past shad-plug staples. 

The Type 3 features the greatest depth of the series with its ability to trace a maximum depth of 9-10ft, but can also preform exceptionally well in the shallower 4-5ft range due to its deflection characteristics. The design minimizes snags in the shallows and perfects the aggressive deflection that triggers bites in and around pock and structure.

Digital Intelligence Meets Legendary Performance

The Shimano Curado DC 200 Reel revolutionizes baitcasting performance with Shimano's groundbreaking Digital Control (DC) brake system, delivering effortless casting control, virtually backlash-free operation, and the legendary Curado durability that serious anglers have trusted for decades. This intelligent low-profile reel combines cutting-edge digital technology with proven mechanical excellence to create the most versatile and user-friendly baitcaster in its class.

Revolutionary DC Brake Technology

• I-DC5 Digital Control System: Advanced microcomputer monitors spool speed 1,000 times per second and applies precise brake pressure for optimal casting performance with any lure weight
• Five Intelligent Brake Modes: Pre-programmed settings optimize performance for different lure types and conditions—from finesse baits to heavy swimbaits
• Automatic Brake Adjustment: Digital system adapts to wind conditions, lure weight, and casting style in real-time for consistently perfect casts
• Backlash-Free Confidence: Intelligent brake control virtually eliminates overruns, letting you focus on fishing instead of managing your reel

Hagane Engineering Excellence

• Hagane Body: Rigid metal frame eliminates flex and maintains precise internal alignment for consistent performance and enhanced sensitivity
• MicroModule Gearing: Precision-machined gear teeth create an ultra-smooth mesh for incredibly refined cranking feel and enhanced durability
• X-Ship Technology: Optimized gear support system maintains perfect alignment under load, maximizing efficiency and cranking power
• S3D Spool Design: Computer-optimized spool profile reduces line friction and improves casting distance with all line types

Premium Performance Features

• Shielded A-RB Bearings: Corrosion-resistant ball bearings deliver smooth operation and extended service life
• Cross Carbon Drag: Advanced carbon fiber drag washers provide smooth, consistent pressure with excellent heat dissipation
• Swept Handle: Ergonomic design reduces weight while providing comfortable, fatigue-free cranking
• Compact Low-Profile Design: Palm-friendly body provides all-day comfort and precise control
• 200-Size Capacity: Ideal line capacity for power fishing applications and medium to heavy cover situations

Built for Versatile Excellence

Whether you're pitching jigs to bass in heavy cover, working crankbaits along rocky structure, burning spinnerbaits through grass, throwing topwater plugs at dawn, or fishing swimbaits for trophy bass, the Curado DC 200 adapts to your technique with intelligent precision. The DC brake system automatically optimizes performance for each lure and condition, while the proven Curado platform delivers the smooth operation and rock-solid reliability you need to stay confident all day long.

Why Anglers Choose Curado DC

The Curado DC has earned its reputation as a game-changing baitcaster by making advanced casting technology accessible and easy to use. The intelligent DC brake system eliminates the learning curve and frustration of traditional baitcasters, letting anglers of all skill levels achieve professional-level casting performance immediately. Combined with legendary Curado durability and Hagane engineering, this reel delivers the perfect balance of innovation, performance, and reliability that inspires confidence on every cast.

Experience the future of baitcasting technology. The Shimano Curado DC 200 isn't just a fishing reel—it's an intelligent casting system designed to make you a better angler.

Upgrade to intelligent casting with the Shimano Curado DC 200 Reel—where digital technology meets legendary performance.

The Submission Fishing Jigs Sumo is so versatile that when it's tied on the eye side, the heavy belly of the jig will slide through the water column allowing you to fish underneath docks, pilings, and other hard to reach places.  When tied from the belly side, it will have a more traditional vertical fall. With a wobbling, leaf-like action, the squat, round-belly shape of this jig falls into the depths of the ocean to entice saltwater bay bass as well as many others. The Sumo's compact design also allows you to use a heavier jig in a smaller presentation for precision fishing. Perfect for fishing shallow docks or 60 ft of kelp beds (the 40 and 60g are perfect for kelp) with a heavy tide swing. 

Submission Jigs The Sumo comes in 20g, 40g, and 60g.

All jigs feature BKK assist hooks with UV tassels and heavy duty split rings.

Submission Fishing Jigs Mercenary is effective in many conditions.  Whether you're casting out on a boat for pelagic, vertical fishing for bass off the docks, or casting from shore, the Slow Death Mercenary jig can be very productive. This jig's unique shape produces a fluttering, twirling action on the fall and an erratic swimming action on the retrieve. It can be fished vertically or cast and retrieved. It’s the ultimate dying baitfish imitator, and greedy fish won’t be able to resist.

Submission Jigs Mercenary comes in 20g, 40g, and 60g.

All jigs feature BKK assist hooks with UV tassels and heavy duty split rings.

Jig was renamed to Mercenary in March of 2024.

Premium Swing Head Jig for Swimbait Fishing

The Warbaits Neck Breaker Swing Head delivers premium swing head performance designed for serious bass anglers who demand exceptional swimbait action. Built with innovative swing head design and quality construction, this jig head provides natural swimming action, enhanced hookup ratio, and proven effectiveness for targeting bass with swimbaits and soft plastics. The Neck Breaker represents Warbaits' commitment to creating quality swing head jigs for swimbait fishing.

Advanced Swing Head Design

• Innovative Swing Head: Articulated design allows swimbait to move naturally and independently
• Enhanced Action: Swing head provides realistic swimming motion that triggers strikes
• Improved Hookup Ratio: Design allows better hook penetration on strikes
• Natural Movement: Swimbait moves freely for lifelike presentation
• Versatile Design: Works with various swimbaits and soft plastic baits

Premium Construction Features

• Quality Hook: Sharp premium hook ensures solid hooksets
• Durable Construction: Built to withstand repeated use and big bass
• Optimized Weight: Balanced design provides ideal swimming action
• Strong Components: Quality materials ensure reliable performance
• Proven Design: Time-tested swing head configuration triggers strikes

Swimbait Bass Fishing Applications

The Neck Breaker excels in swimbait bass fishing applications. Perfect for fishing swimbaits around structure, working soft plastics with natural action, targeting bass in open water, slow rolling around points and ledges, or any situation where realistic swimbait action is critical. The swing head design allows the swimbait to move naturally and independently, creating lifelike swimming action that triggers strikes from bass while the improved hookup ratio ensures more fish landed.

Key Features

Warbaits Quality

Warbaits has been creating quality fishing lures for serious bass anglers, and the Neck Breaker Swing Head continues this tradition with innovative swing head design and premium construction. Every jig head is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious swimbait specialists, the Neck Breaker delivers the natural action and hookup performance that swimbait anglers demand.

Experience the premium swing head jig performance that serious bass anglers trust. The Warbaits Neck Breaker isn't just a jig head—it's a precision tool built for swimbait fishing success.

Catch more bass with natural swimbait action using Warbaits Neck Breaker—where swing head design meets swimbait performance.

The Pitbull Tackle Split Ring Pliers are a practical approach to a long sought after tool. Designed with functionality and user comfort in mind, Pitbull Tackle set out to improve the typical design of a split ring plier and give it better functionality.

What sets these pliers apart from the rest is a double lock head design. This feature holds the split ring firmly in place and does not allow it to slip out of the pliers grip. Traditionally a split ring plier when closed will hold the split ring in place, however the split ring can rotate up and down within the pliers grip. The double lock design on the Pitbull Tackle Split Ring Plier grabs and holds split rings in place, keeping them perpendicular to the pliers at all times. This ensures a steady and consistent angle every time, allowing for easier placement or removal of hooks and lures. Once in your hand you can feel the pliers open and lock in the split rings with ease.

Pitbull Tackle also wanted to give the user an improvement on traditional thinner handles and longer bulkier designs. The handle was made thicker, designed to naturally fit into the palm of your hand. Next, a non-slip material was chosen to give the user superb grip, and a bright color choice was chosen to make the pliers easily visible to the user. These pliers are lightweight and can easily fit in your pocket or tool holder, yet are constructed with corrosion resistant stainless steel to give the user both durability and functionality.

Custom-Crafted Deep-Water Performance

The JRI Custom Lures JRI-66 Yo-Yo Iron Jigs deliver hand-crafted quality and proven deep-water performance for serious vertical jigging. Built with meticulous attention to detail and premium components, these custom yo-yo irons provide the perfect combination of weight, action, and durability for targeting yellowtail, calico bass, white seabass, and other gamefish holding in deep water. The JRI-66 represents JRI Custom Lures' commitment to creating specialized tools for vertical jigging success.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• JRI-66 Profile: Proven shape and weight for effective yo-yo retrieve and vertical jigging
• Heavy Yo-Yo Weight: Gets down to deep-feeding fish quickly and maintains proper action in current
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands deep-water punishment
• Optimized Balance: Precisely weighted for ideal vertical presentation and yo-yo action

Deep-Water Yo-Yo Technique

The JRI-66 excels with the classic deep-water yo-yo retrieve. Drop the iron down to the desired depth or all the way to the bottom, then retrieve with a quick, steady winding pace that creates an erratic swimming motion. The proven weight and profile get down fast, cut through current, and maintain proper action even in deep water. The balanced design creates the darting, flashing action that triggers reaction strikes from yellowtail, calico bass, white seabass, and other gamefish holding deep.

Built for Deep-Water Success

Whether you're targeting deep-water yellowtail on offshore banks and high spots, working yo-yo iron for calico bass around kelp and rocks, fishing for white seabass on deep reefs, pursuing rockfish and lingcod on vertical structure, or dropping deep when fish won't come up, the JRI-66 delivers consistent results. The custom-crafted quality ensures reliable performance trip after trip, while the proven design produces strikes from deep-holding gamefish.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-66 Yo-Yo Iron continues this tradition, combining proven yo-yo design with meticulous craftsmanship that produces results on the water. From party boats to private vessels, JRI Custom Lures are trusted by anglers who demand quality and performance from their deep-water tackle.

Experience the custom-crafted quality that deep-water specialists trust. The JRI Custom Lures JRI-66 Yo-Yo Iron isn't just another jig—it's a hand-crafted tool built to help you catch more fish in deep water.

Catch deep-water fish with JRI-66 Yo-Yo Iron—where custom quality meets proven yo-yo performance.

Versatile Mid-Range Yo-Yo Performance

The JRI Custom Lures JRI-6 Yo-Yo Iron Jigs deliver hand-crafted quality and versatile mid-range performance for a wide variety of deep-water fishing situations. Built with meticulous attention to detail and premium components, these custom yo-yo irons provide the perfect balance of weight and action for targeting yellowtail, calico bass, white seabass, and other gamefish across varying depths and conditions. The JRI-6 represents the all-around workhorse in the JRI yo-yo iron lineup.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Mid-Range JRI-6 Profile: Versatile size and weight for most yo-yo fishing situations
• Balanced Weight: Ideal for a wide range of depths and current conditions
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized Action: Precisely balanced for effective yo-yo retrieve and vertical presentation

Classic Yo-Yo Technique

The JRI-6 excels with the classic yo-yo retrieve. Drop the iron down to the desired depth or all the way to the bottom, then retrieve with a quick, steady winding pace that creates an erratic swimming motion. The versatile mid-range weight gets down efficiently, maintains proper action across varying depths, and adapts to different current conditions. The balanced design creates the darting, flashing action that triggers reaction strikes from yellowtail, calico bass, white seabass, and other gamefish.

Built for Versatile Success

Whether you're targeting yellowtail on offshore banks and high spots, working for calico bass around kelp and rocks, fishing for white seabass on deep reefs, pursuing rockfish and lingcod on vertical structure, or yo-yo fishing in any West Coast deep-water situation, the JRI-6 delivers consistent results. The versatile mid-range design makes it an excellent choice for anglers who fish multiple species or want one reliable yo-yo iron that handles most situations.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-6 Yo-Yo Iron continues this tradition, combining versatile mid-range design with meticulous craftsmanship that produces results on the water. From party boats to private vessels, the JRI-6 is trusted by anglers who demand quality and versatility from their yo-yo tackle.

Experience the custom-crafted versatility that serious anglers trust. The JRI Custom Lures JRI-6 Yo-Yo Iron isn't just another jig—it's a hand-crafted all-around tool built to handle most deep-water fishing situations.

Catch more fish with JRI-6 Yo-Yo Iron—where custom quality meets versatile performance.