Berkley Fishing Lures & Tackle

If you are looking for an plastic with a little more action, this Berkley Power Bait Power Worm Ribbontail design swims naturally on the fall with twitches and short hops. Soft but firm texture is irresistible to fish. Ideal for lakes, reservoirs, streams or rivers.

Ribbon-Tail Action: The worm's tail creates a lifelike swimming motion on the fall and during twitches or short hops, enticing strikes from bass. 

Soft Yet Durable Texture: Crafted to be soft enough to feel natural to fish, yet durable for multiple catches. 

Exclusive PowerBait Formula: Infused with Berkley's proprietary scent and flavor, encouraging fish to hold on up to 18 times longer, providing anglers more time to set the hook. 

Versatile Rigging Options: Ideal for various techniques, including Texas rig, Carolina rig, or on a shaky head jig, adapting to different fishing conditions. 

Multiple Sizes and Colors: Available in sizes ranging from 4" to 12" and a wide array of colors to match local forage and water conditions. 

Size: 7" & 10" 18 cm & 25 cm)

Qty: 10 or 6 Per Pack

The Berkley Powerbait Gilly Swimbait was created by a exceptional pro-designer Bassmaster Classic Champion Mike Iaconelli. With Japanese influence in both design and technique, this lure is sure to coax bass into biting, even in ultra-clear fisheries.

Crafted to deliver an unbelievably natural presentation, the Gilly features a hyper-realistic profile that complements its unbeatable action. Rather than a more traditional segmented body style, the Gilly utilizes scale-shaped ribs in the tail section to provide undeniably realistic baitfish movements.

In addition to the great action and profile, anglers are destined to admire the Berkley Powerbait Gilly’s impressive versatility. While the bait really shines when rigged weightless with the hook sideways through the body, it can also be fished on a jighead, weighted swimbait hook, Texas Rig, and even on a Drop Shot Rig. 

Qty - 3 per pack

Purposefully built for bladed jigs, the Berkley Powerbait Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the vibrating jig throughout the trailer.

Features:

• Purposefully built for use with bladed vibrating jigs
• Patent Pending “Honey Comb” technology allows the jig or angler to drive the perfect action
• Thick baitfish profile
• Back and Belly slots for accommodating a variety of rigging styles
• Standard and HD Tru colors to match any hatch or application

The Berkley Vibrato Jigging Lure is a must-have for any avid angler. Its unique design allows for a natural vibrating action on the fall, making it irresistible to fish. With two treble hooks and a full wire body, this lure ensures a solid connection and increases your chances of catching more fish.

Perfect for light-biting fish, it's versatility and constant vibration makes it a go-to lure for any fishing situation.

Features:

• Perfect center of gravity gives the ideal control and action even in the lightest models
• Slow flutter rate on the fall creates flash and disturbance which allows the angler to target pressure and suspended predators by allowing the Vibrato to drop while popping intermittently
• Power jigging is effortless thanks to action that flutters on the fall and vibrates on the pull to mimic a wounded baitfish
• Upper back wire extends from the front hook to the rear hook allowing for a strong tie point
• Now with enhanced cosmetics, improved hardware materials, and a reinforced body for higher pull strength

Specifications:

The Berkley Powerbait Maxscent Flat Worm is an ideal imitation of multiple baitfish species. It is designed with a flat bottom and thinned-out tail section to move through the water with a wagging motion, similar to its real-life counterpart.

Studies have shown that the Maxscent flavoring used in this bait catches up to 45% more fish than prior Powerbait formulas. An excellent choice for a drop shot or any finesse technique, the Berkley Powerbait Maxscent Flat Worm should be a part of every angler's tacklebox.

FEATURES

• Now available in larger 4.25” size
• Slender baitfish profile
• Perfect drop shot bait that quivers and wiggles with the smallest movements
• Ribs provide more surface area for PowerBait MaxScent scent and flavor
• The all-new material releases a super-charged scent field attracting fish in a way never before seen

The Berkley Vanish Fluorocarbon Leader Spools in 110yds is great for leaders or smaller reels.  Nearly invisible and super soft and castable, this line is ideal for those who don't want problems with memory.  

We find that lines that are more soft tend to not be as strong but Vanish is different.  Give it a shot, we think you'll like it's performance.

With the Berkley Dredger Crankbait anglers now have the ability to downsize their profile and still reach the depths needed to get that big bite. Designed with a custom body shape and a weighted bill, the Berkley Dredger Crankbait descends quickly and stays in the strike zone longer, so anglers get the most possible attraction out of every cast.

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

The Berkley Dredger Crankbaits are smaller than most deep diving crankbaits, the Dredger generates less resistance, which means less fatigue throughout a full day of chucking-and-winding.

Built to produce a tight, subtle action, the Berkley Dredger Crankbaits offer a slow rise on the pause, tempting fish throughout all stages of the retrieve. Offered in a number of rod-bending colors, the Berkley Dredger Crankbaits provide a smaller, less labor-intensive approach to fishing deep water. 

Features:

• Body shape and weighted bill drive bait deep to stay in the strike zone longer
• Tight subtle action best for deep water fish
• Great casting and easy to crank for less fatigue during all day fishing
• Slow rise at pause

• Fish attractant makes any bait taste and smell alive with popular prey scents and flavors.
• Easy to apply trigger spray bottle shoots stream or spray
• Enhances effectiveness of soft bait, hard bait or live bait
• Over 15 years of Gulp! evolution…the best keeps getting better
• Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait.   

Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo 90 this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action.

The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

Designed by Bassmaster Classic® winner Skeet Reese. The Berkley® PowerBait® Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for maximum water disturbance in a slender profile.

The thick body adds durability for rougher grass applications and the legs provide the most action of any “grass style worm” on the market. Head is designed for Florida rig or Weightless EWG rigging and is a great bait for a Texas rig or Carolina Rig.  The Berkley® PowerBait® Speed Boss will take your fishing to the next level.

FEATURES

• Pro-designed by Bassmaster Classic® Champion Skeet Reese
• Enticing finesse profile of a worm with the proven wide action of the Pit Boss style legs for maximum water disturbance in a slender profile
• Thick body adds durability for rougher grass applications
• Most action of any “grass style worm” on the market
• Head is designed for Florida rig or Weightless EWG riggings
• Also great on a Texas rig or Carolina Rig

The Berkley Powerbait Gilly Swimbait was created by a exceptional pro-designer Bassmaster Classic Champion Mike Iaconelli. With Japanese influence in both design and technique, this lure is sure to coax bass into biting, even in ultra-clear fisheries.

Crafted to deliver an unbelievably natural presentation, the Gilly features a hyper-realistic profile that complements its unbeatable action. Rather than a more traditional segmented body style, the Gilly utilizes scale-shaped ribs in the tail section to provide undeniably realistic baitfish movements.

In addition to the great action and profile, anglers are destined to admire the Berkley Powerbait Gilly’s impressive versatility. While the bait really shines when rigged weightless with the hook sideways through the body, it can also be fished on a jighead, weighted swimbait hook, Texas Rig, and even on a Drop Shot Rig. 

Qty - 4 per pack

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish.

The, soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

FEATURES

• Now available in larger 4.25” size
• Slender baitfish profile
• Perfect drop shot bait that quivers and wiggles with the smallest movements
• Ribs provide more surface area for PowerBait MaxScent scent and flavor
• The all-new material releases a super-charged scent field attracting fish in a way never before seen

Berkley Powerbait Maxscent The General Worm is poured using Berkley’s new Maxscent formula, the Berkley Powerbait Maxscent The General Worm offers a slow, shaking descent and a larger scent field for heightened attraction. Offering increased durability for longer bait life, the Berkley Powerbait Maxscent The General Worm provides a scent-heavy construction that big bass and anglers will both love.

Powerbait’s new Maxscent line of baits release a super-charged scent field that attracts fish with a never before seen effectiveness. This all-new material provides an ultra-realistic texture and comes in natural matte colors to fool the most discerning fish. Engineered with enhanced flavor to keep fish from letting go, Berkley’s Maxscent offers a soft, yet durable construction that ensures a lifelike action and better hook-ups.

Qty 8

The Berkley BALC Clip On Line Counter is perfect for when you need to know how far down you are or how far out you are behind the boat.  It simply clips onto the rod, then run the line through the counter and push the reset button.

Qty 1 per pack

The Berkley Gulp 5" Saltwater Grub baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the bait back in the bucket to recharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.

Features:

• Ideal on jigs or as a trailer
• A favorite for all saltwater species when targeting big fish
• Proven tail action design swims under all conditions
• Expand your strike zone with Gulp! scent dispersion