All Products

The Norman Speed N Crankbait utilizes the proven Deep Little N body design but is engineered to target the 4-6 foot depth range. Deadly in cold water situations but highly effective at all times of the year, the Norman Speed N Crankbait produces a tight wobble with an aggressive pitch and roll, which creates an erratic hunting action that is offered in no other crankbait option. It is also made from butyrate and features an internal rattle to provide a dull thumping sound that is different than other plastic crankbaits on the market, setting it as its own distinguished style crankbait that just about all fishing enthusiast are looking for.

Ready to fish right out of the package, the Norman Speed N Crankbait comes with razor sharp treble hooks for a high hook up ratio and a protective gel coating that provides increased durability so you can catch more fish and keep your bait looking like new. Available in a wide selection of Norman’s custom colors, the Norman Speed N Crankbait will become a staple among crankbait enthusiasts all over the world.

Tackling some of the heavyweights of the sea is a challenge. Mustad's Hoodlum Live Bait Hook R10827NP is designed with this in mind. It´s perfect for heavy tackle fishing using medium to large live baits. The round wire hook is fitted with a welded ring for un-restricted swimming action. Use it to target Yellowtail, Snook, Kingfish, Tuna, Marlin, Cobia or Sailfish. The forged 4X extra heavy wire hook will bring you one step closer to the fish of a lifetime. Coated with Mustad´s own Black Nickel finish, which are 4 times as rust resistant as traditional Black Nickel. Chemically sharpened high carbon steel. Mustad® Ringed UltraPoint® Hooks feature hand-welded round wire Action rings, the preferred choice of top anglers. Why? Round wire rings are an advantage over flat-sided stamped rings that can chafe and cut your line during the pressure of a long battle.

• 3 UltraPoint® technology
• Opti-Angle Needle Point
• 4X extra heavy wire
• Ringed eye
• Forged
• Chemically sharpened
• Nor-Tempered

Megabass is excited to introduce the Megabass X-Nanahan+2 Jerkbait. This 75mm compact bait offers a rare high-pitch roll action and rod-twitch trick darting, which effectively lures big bass at depths of up to 3m. With its tested aerobill and wide range of depths covered, this jerkbait is a must-have tool for any serious angler.

Action:

The Megabass X-Nanahan+2 Jerkbait offers a high-pitch roll-action and dynamic darting motion, making it the perfect lure for targeting big bass. With its realistic and irresistible design, it simulates a feeding trap, triggering the predatory instincts of fish. Upgrade your fishing tactics with this versatile and effective jerkbait.

Mustad Jaw Lok 3X Strong Inline Treble Hooks offer a fully forged hybrid shape to optimize gap and hooking power, while their machine-made construction ensures reliability in terms of weight and shape. Coated in a Titans Steel finish with over 750 hours of saltwater corrosion resistance, these treble hooks provide superior hook-up ratio and true lure tracking for anglers. Offering affordability and a wealth of sizes, these hooks are ideal for replacing lures in a variety of applications.

5 per pack

Lead Masters Hoochie Squid Skirts are 5-inch unrigged squid skirts for saltwater trolling, designed to be customized by the angler for a wide range of species and rig configurations. The soft squid skirt body and tentacle action on the troll make hoochies one of the most versatile and proven trolling lure styles for Tuna, Salmon, Yellowtail, and other pelagic species. Because they are unrigged, you can rig them on your preferred hook, leader, and hardware to match your target species and trolling setup. 5 per pack. Available in 7 colors including a Glow Red option for low-light and deep water applications.

Key Features

• 5" Squid Skirt Profile — Versatile Trolling Action — The 5-inch body length matches the profile of small squid and baitfish that Tuna, Salmon, and other pelagic species key on; the soft skirt tentacles flutter and pulse on the troll, producing a lifelike squid swimming action at a wide range of trolling speeds; effective from slow salmon trolling speeds (2–3 knots) through faster tuna trolling speeds (5–8 knots).
• Unrigged — Fully Customizable — The hoochie skirts are unrigged, allowing the angler to rig them on their preferred hook size, leader material, and hardware; rig on a single hook for salmon, a double hook for tuna, or thread onto a jig head for a weighted presentation; the unrigged format also allows the skirts to be used as trailers on existing lures and jigs.
• 7 Colors Including Glow Red — Pink Blue, Purple/Black, Silver Blue, Yellow/Blue, Yellow/Orange, Green/Black, and Glow Red; the Glow Red option charges under UV light for low-light and deep water trolling applications where a luminescent skirt provides a visibility advantage.
• 5 Per Pack — Five skirts per pack; provides multiple skirts for rigging different hook configurations or replacing skirts that are damaged during fishing.

Color Selection Guide

Best For

• Tuna — Rig on a double hook setup with a 60–80 lb fluorocarbon leader and troll at 5–8 knots; Silver Blue, Yellow/Blue, and Purple/Black are proven tuna colors; the hoochie skirt can also be rigged behind a cedar plug or hex head for a skirted plug presentation.
• Salmon — Rig on a single hook with a flasher or dodger ahead of the skirt and troll at 2–3 knots; Pink Blue and Green/Black are proven salmon colors; the hoochie skirt is one of the most widely used salmon trolling lure styles on the West Coast.
• Yellowtail & Pelagics — Effective for Yellowtail, Mahi-Mahi, and other pelagic species on the troll; the unrigged format allows the skirt to be customized for the target species and trolling speed.
• Trailer on Jigs & Lures — Thread the hoochie skirt onto a jig head or existing lure as a trailer to add squid skirt action and color to the presentation; effective on iron jigs, hex heads, and swimbait heads as a skirted trailer.

Details, especially the fine ones, are often the difference between success and failure. Details like knowing when getting on top of the fish isn’t the deal and pulling off and casting a jig is. The Dirty Jigs Luke Clausen Finesse Jigs is pays attention to details like a weight forward head design featuring a wire keeper to ensure a vertical fall, a 90 degree Gamakatsu O’Shaughnessy medium wire hook that sets with ease and keeps them pinned, and a custom 60 strand thin-cut skirt that nails the perfect balance between body and flare needed when stroking or casting a jig.

Coupled with the Dirty Jigs Tackle paint and you have THE BEST casting and stroking jig that you can get your hands on. Details from the mind of Luke, developed by Dirty Jigs so that we can give you the very best; Dirty Jigs Luke Clausen Finesse Jigs.

The Deps Lure Sleeve is a sleeve for storing your swimbaits and keeping them safe and straight.  It is perfect for big baits that don't fit in a tackle box, or for shore fishermen who carry a small amount of lures in their bag and run around the field.  The  Deps Lure Sleeve can be easily inserted and removed by pressing both ends of the sleeve and opening the mouth.  

We love it because it keeps the tail and fins straight so the bait swims correct.  If just a little bend in a tail happens, the bait will not swim right.  It also keeps the paint from being scratched by other baits or hooks.  The clear plastic allows you to see quickly which bait is which.  This is a must have for all brands of baits. 

Comes 3 to a pack.

Size:

L 320×95mm (12.6x3.7in)

 *good for HUGE PENCIL/SLIDESWIMMER 250/BULLSHOOTER160/BULLDOZE160, etc

XL 390×116mm (15x4.6in) 

 *good for GIRAGIRAKOUGEKI/SILENT KILLER250/BULLSHOOTER/CODENAME BASS/BULLDOZE, etc

Qty: 3 per pack

The Avet JX Raptor 2-Speed Lever Drag Reel is the Raptor-series upgrade to the JX platform — delivering twice the drag output of the standard series with up to 28 lbs at strike and 38 lbs at full via the patented dual carbon fiber drag system. The JX's taller, narrower spool design provides faster line retrieval and a distinct advantage for vertical jigging and deep drops, while the MC Cast Control System's 5 magnetic settings give you precise spool control on the cast with fewer backlashes. The increased drag combined with braided line and a top shot opens up fish you wouldn't expect from a reel this size. Available in right and left hand retrieve. Made in USA.

Key Features

• Dual Avedrag carbon fiber drag system — 2x the drag output of standard series; up to 28lb strike / 38lb full
• Patented MC Cast Control System — 5 magnetic settings for precise spool control and longer casts
• Two-speed gear ratios — 6.3:1 high / 3.8:1 low
• 9 stainless steel ball bearings (Raptor series)
• Light, narrow spool design — optimized for jig casting efficiency and reduced line leveling on retrieve
• Precision-machined 6061-T6 marine-grade aluminum — true one-piece frame
• Patented silent dog-and-gear anti-reverse system
• Precision-machined stainless steel gears
• Lever drag with adjustable strike pre-set
• Offset machined handle arm — reduces centerline profile and cranking wobble
• Large soft-touch handle knob
• Alarm clicker
• Matching machined aluminum rod clamp included
• Hard-anodized finish — superior corrosion resistance
• Made in USA

Specs

Note: Line capacity specs not listed by manufacturer for this model. Contact us for details.

The Avet MXJ Raptor Series 2-Speed Lever Drag Reel features Avet's patented dual carbon fiber drag system delivering twice the drag output of the standard series — up to 17 lbs at strike and 26 lbs at full. Built on a redesigned true one-piece 6061-T6 marine-grade aluminum frame, the MXJ Raptor combines the narrow MXJ spool profile with serious offshore stopping power and the MC Cast Control System for precise spool management on the cast. Available in right and left hand retrieve (Silver LH). Made in USA.

Key Features

• Dual Avedrag carbon fiber drag system — 2x the drag output of standard series; smooth, consistent stopping power
• Patented MC Cast Control System — 5 magnetic settings for precise spool control
• Two-speed gear ratios — 6.4:1 high / 3.8:1 low
• 9 stainless steel ball bearings (Raptor series)
• Precision-machined 6061-T6 marine-grade aluminum — redesigned true one-piece frame
• Patented silent dog-and-gear anti-reverse system — redesigned with more engagement teeth to reduce handle back-play
• Precision-machined stainless steel gears
• Lever drag with adjustable strike pre-set, ratcheting glide plate, and strike stop button
• Offset machined handle arm — reduces centerline profile and cranking wobble
• Large soft-touch handle knob
• Redesigned loud alarm clicker
• Matching machined aluminum rod clamp included
• Hard-anodized finish — superior corrosion resistance
• Made in USA

Specs

Note: Line capacity specs not listed by manufacturer for this model. Contact us for details.

Optimum Baits has created the most lifelike Magnum Octopus we've seen.  The detail in the head, eyes, and tentacles is crazy.  This hand poured octopus is a soft bodied mollusk that rules the bottom water column.

It's five arms undulate in every direction as it crawls on the bottom over rocks and sand naturally cruising along. That is until it is met by a predator fish and the stare down begins with its 3D eyes glaring back. These are perfect for any bottom fishing including but not limited to Halibut, Ling Cod, Rockfish, Bass and much more. 

Premium 3-Way Swivels for Multi-Rig Fishing

The Owner 3 Way Free Rolling Swivels deliver premium 3-way swivel performance designed for serious anglers who need versatile rigging options. Built with Owner's quality construction and free-rolling design, these swivels provide exceptional smooth rotation, line twist prevention, and proven effectiveness for Carolina rigs, dropper rigs, and other multi-line presentations. The 3 Way Free Rolling Swivels represent Owner's commitment to creating quality terminal tackle for demanding fishing applications.

Advanced 3-Way Swivel Design

• 3-Way Configuration: Three connection points allow versatile rigging options
• Free Rolling Design: Smooth rotation prevents line twist during retrieves
• Quality Construction: Premium materials ensure reliable performance
• Corrosion Resistant: Built to withstand saltwater and freshwater use
• Versatile Application: Ideal for Carolina rigs, dropper rigs, and multi-line setups

Premium Construction Features

• Smooth Rotation: Precision engineering ensures free-rolling action
• Quality Materials: Durable construction withstands repeated use
• Strong Connection Points: Reliable attachment points for multiple lines
• Corrosion Resistant: Built for demanding fishing conditions
• Owner Quality: Japanese precision engineering and craftsmanship

Multi-Rig Fishing Applications

The Owner 3 Way Free Rolling Swivels excel in multi-rig fishing applications. Perfect for Carolina rigging for bass, dropper rigs for walleye and panfish, bottom fishing with multiple baits, live bait presentations, or any situation where 3-way swivels are needed. The free-rolling design prevents line twist while the three connection points allow versatile rigging options. The quality construction ensures reliable performance whether fishing freshwater or saltwater while the corrosion-resistant materials provide long-lasting durability.

Key Features

Owner Quality

Owner has been creating premium fishing tackle for serious anglers worldwide, and the 3 Way Free Rolling Swivels continue this tradition with quality construction and smooth rotation. Every swivel is manufactured to exacting Japanese standards to ensure consistent performance. From weekend anglers to serious specialists, the 3 Way Free Rolling Swivels deliver the versatility and reliability that multi-rig anglers demand.

Experience the premium swivel performance that serious anglers trust. The Owner 3 Way Free Rolling Swivels aren't just terminal tackle—they're precision-engineered equipment built for versatile fishing success.

Fish with confidence using Owner 3 Way Free Rolling Swivels—where free-rolling design meets versatile rigging.

The Owner 4301 Single Replacement Hook Pro Pack is made to replace treble hooks on freshwater and inshore baits with the X-Strong Single Replacement Hook. Perfect for areas with heavy grass or cover that make treble hook fishing nearly impossible.

These single hooks are gentler on fish during catch and release. Remember to rig the front hook facing forward and the rear hook facing rear. Features a sleek Black Chrome finish and a Super Needle Point for maximum effectiveness.

Key Features:

• X-Strong Construction: Extra-strong wire for heavy cover fishing
• Treble Hook Replacement: Designed to replace treble hooks on lures
• Weedless Performance: Perfect for heavy grass and cover
• Fish-Friendly: Gentler on fish during catch and release
• Black Chrome Finish: Sleek appearance and corrosion resistance
• Super Needle Point: Maximum penetration and hooksets
• Pro Pack Quantity: Bulk quantities for serious anglers

Available Sizes:

Performance Advantages:

• Heavy Cover Fishing: X-Strong construction for grass and cover
• Reduced Snags: Single hook design navigates cover better than trebles
• Better Catch & Release: Gentler on fish, easier hook removal
• Superior Penetration: Super Needle Point for instant hooksets
• Corrosion Resistant: Black Chrome finish for freshwater and saltwater
• Pro Pack Value: Bulk quantities for frequent use

Rigging Instructions:

• Front Hook: Rig facing forward
• Rear Hook: Rig facing rear
• Proper Orientation: Ensures optimal hookup ratio and lure action

Ideal Applications:

• Heavy grass and vegetation fishing
• Cover-oriented bass fishing
• Catch and release situations
• Replacing treble hooks on crankbaits and jerkbaits
• Freshwater and inshore saltwater fishing
• Situations where treble hooks are impractical

When you need X-Strong single replacement hooks with Super Needle Point, Black Chrome finish, and weedless performance for heavy grass and cover fishing with better catch and release, the Owner 4301 Single Replacement Hook Pro Pack is the choice of serious anglers.

Pro Tip: Rig front hook facing forward and rear hook facing rear for optimal performance.

The Yamamoto 5" Double Tail Hula Grub 10PK is a legendary soft plastic bait renowned for catching big bass and dominating tournaments. This very effective 5-inch grub blends a Senko-style body for subtle wiggles, a pulsating skirt, and twin curly tails that thump to mimic crawfish or baitfish. Salt-infused for perfect buoyancy and bite-holding power, it’s deadly in all waters, making it a go-to for pros. Its versatile, durable design ensures consistent hookups year-round.

Loaded with salt for enhanced buoyancy, natural sink rate, and fish-holding power, it excels at bottom-hugging presentations in deep or shallow water, mimicking crawfish, baitfish, or insects to trigger strikes from bass, walleye, or pike year-round.

Key Features:

• Dynamic Action: Skirt flutters naturally; double tails kick on retrieve or hop; stays on the bottom without snagging.
• Versatile Rigging: Carolina-rig, Texas-rig, shakey head, Ned rig, football head jig, or even as a trailer; customizable by trimming.
• Durable & Effective: Salt-impregnated soft plastic resists tears and floats subtly; proven in clear, stained, or murky conditions.
• Tournament Heritage: Golden standard for offshore and finesse fishing; catches fish 12 months a year.

The Yamamoto Large Flappin' Hog features the same winning design and action as the original but in a bigger size to attract those bigger bites.  Equipped with four types of appendages, the appendages are positioned close to the body so the Large Flapping Hog can still get in and out of tight cover with ease.

Yamamoto has also incorporated a hollow section close to the tail of the bait to allow for easy hook penetration and rigging.  Available in a several colors, the Yamamoto Large Flapping Hog is an ideal bait for targeting bigger fish when you are flipping and pitching.

Size: 4.5"

Qty: 5

The Yamamoto Senko catches big fish, especially when it's 7" long.  This giant stick bait works great in low light conditions or at night. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with fisher people all over the world.

The best thing about the Senko is in it's simplicity. The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad. When rigged weightless the Yamamoto Senko falls horizontally with a seductive side to side tail action.

Try it wacky rigged or texas rigged the Yamamoto Senko and experience the versatility and effectiveness it provides.

Size: 7"

Qty:  5 per pack

Delivering exceptional performance at a great price, the Spro Finesse 8x Braided Line Lime Green was specifically designed to be the ultimate braided line for finesse applications.

Made from premium Japanese fibers, the Spro Finesse 8x Braided Line Lime Green features an 8-carrier construction, which makes it smoother than braided lines made from fewer fibers for better castability and to make it extremely quiet when reeling through your guides.

It also offers phenomenal abrasion resistance and incredibly high knot strength, so anglers don’t have to worry about line frays or breaking off when fishing through rocks or other jagged pieces of cover.

Finished in a soft lime green color that disappears underwater for a more stealthy approach, the Spro Finesse 8x Braided Line Lime Green is the perfect braided line for any finesse application.

164 yards/150m

The Deps Sakamata Shad Real Soft Bait 6" features realistic ultra-precision printing with patterns that look exactly like a baitfish, taking the proven Sakamata Shad design to the next level. The ultra-precise pattern reproduction captures the body colors and scale patterns of baitfish that live in various locations, creating an incredibly lifelike presentation.

The appearance brought to life by the crystal eye adds visual realism and stimulates the predatory instinct of bass even more easily. Based on a no-sinker design, it can be used differently with the standard Sakamata Shad, which has variations of heavyweight materials. The Real version uses non-salt materials with light specific gravity for midst and Carolina rig presentations, further enhancing fishing results in situations where visual effects can be expected, such as in clear water.

The large eye makes it look more like a baitfish, increasing the catch rate in clear water situations where bass rely heavily on sight. Many anglers have already experienced the standard Sakamata Shad with its dart action like a baitfish escaping, and the Real version takes that proven performance and adds ultra-realistic visual appeal that triggers strikes from wary bass.

Key Features:

• Ultra-Precision Printing: Realistic patterns that look exactly like baitfish
• Crystal Eye: Adds visual realism and stimulates predatory instinct
• Large Eye Design: Increases catch rate in clear water situations
• Non-Salt Material: Light specific gravity for natural presentations
• Realistic Body Colors: Captures scale patterns of various baitfish
• Dart Action: Mimics baitfish escaping from predators
• No-Sinker Design: Optimized for weightless presentations
• Premium Japanese Construction: Durable material holds hooks securely

Specifications:

• Length: 6 inches
• Quantity: 3 per pack
• Type: Soft jerkbait with ultra-precision printing
• Material: Non-salt, light specific gravity
• Target Species: Largemouth bass, smallmouth bass, spotted bass

Rigging Techniques:

• Weightless: No-sinker presentation for natural dart action
• Texas Rig: Weedless presentation for heavy cover
• Carolina Rig: Dragging presentation for deep structure
• Midst: Mid-depth presentation in water column
• Weighted Swimbait Hook: Swimming presentation in open water

Ideal Applications:

• Clear water situations where visual effects are critical
• When bass are feeding on specific baitfish species
• Pressured or heavily fished waters
• Sight fishing for wary bass
• Around grass, docks, and shallow cover
• When bass want ultra-realistic presentations
• Mid-depth and Carolina rig applications

When you need an ultra-realistic soft jerkbait with precision printing and lifelike visual appeal for clear water and pressured bass, the Deps Sakamata Shad Real Soft Bait 6" is the choice of serious anglers.

The new SPRO Bronzeye King Daddy 90 Frog is designed for those trophy fish that aren't just looking for a small snack! Just like it's little brother but in a magnum size the King Daddy is the full meal deal! It's designed to be fished in heavy cover or out in open water.

Because it's of it's larger one ounce, 90MM size it's even easier to cast long distances. It comes standard with a heavy duty 6/0 specially designed Gamakatsu Double Frog Hooks. Don't cast this King Daddy on your ultralight tackle!

The Keitech Little Spider 2" is a finesse spider jig made from a PVC rubber compound that adds elasticity and buoyancy for greater durability and lifelike action. Impregnated with Keitech's strong squid scent, the Little Spider is ideal for wary bass in high-pressure conditions — a subtle, natural presentation that gets bites when other baits won't.

Key Features

• 8 per pack
• PVC rubber compound — elasticity and buoyancy for durability and action
• Squid scent infused — strong fish attraction
• Ideal for high-pressure, finesse bass fishing
• 10 colors available — Black 001, Sahara Olive 309, Scuppernong 008, Green Pumpkin Pepper Blue 207, Green Pumpkin Pepper 101, Blue Back Cinnamon, Brown Purple 001S, Natural Craw 35T, Watermelon PP Red Flake 208S, Green Pumpkin Green & Purple Flake 38S

Recommended Jig Head Pairings

Pair the Little Spider with a Keitech Fine Guard Jig Head, Keitech Mono Guard Jig Head, or Keitech Super Football Jig Head for a proven finesse combination.

The Ima Baby Stik 105 Walking Bait is perfect for those times when fish are chasing smaller bait or there is an increased amount of fishing pressure. Featuring a rear weighted design that allows it to cast like a bullet, the Baby Stik is perfectly balanced  for an effortless walk the bait back and forth to resemble an injured or feeding baitfish. In addition to walking the dog, it’s also equipped with a cupped mouth that pops and spits water up to 2 feet in front of the lure.

On the inside, the Baby Stik is fitted with a boisterous internal rattle chamber the generates a distinct wake as it is worked along the surface. Armed with two razor sharp treble hooks and available in a variety of baitfish color patterns.