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The Megabass GH50 Flatside Minnows offer a high-pitched, tight action that attracts predatory feeders with aggression. With its flat sides and natural, panicked darting motion, this lure is designed to activate even the most neutral fish. Hand finished in Japanese patterns, it's sure to induce compulsive reaction bites.

The GH50 Flatside are designed for the expert angler seeking to trigger natural predatory instincts in trout. The fast-paced action and barbless Buddha treble hooks ensure a quick release of prized catches. Also available in a floating variant for unique surface strikes.

Key Features:

• Flat-Sided Design: Natural panicked darting motion
• High-Pitched Tight Action: Attracts predatory feeders
• Hand-Finished: Japanese patterns
• Barbless Buddha Trebles: Quick release of prized catches
• Floating / Fast Sinking: Multiple variants available
• #12 Buddha Hooks: Premium Japanese hardware
• 1.96" - 2.5g/4.0g: Optimal size and weight

Performance Advantages:

• Predatory Aggression: High-pitched tight action
• Neutral Fish Activation: Panicked darting motion
• Compulsive Reaction Bites: Hand-finished patterns
• Natural Predatory Instincts: Triggers trout strikes
• Fast-Paced Action: Expert angler design
• Surface Strikes: Floating variant available

Ideal Applications:

• Trout fishing
• Predatory feeder targeting
• Neutral fish activation
• Freshwater fishing
• Surface strikes (floating variant)
• Fast-paced presentations
• Any flatside jerkbait application

Recommended Techniques:

• Fast-paced retrieve
• Panicked darting presentations
• Surface strikes (floating)
• Fast sinking presentations
• Reaction bite triggers

Specifications:

When you need a flat-sided jerkbait with high-pitched tight action to attract predatory feeders, natural panicked darting motion to activate neutral fish, hand-finished Japanese patterns for compulsive reaction bites, barbless Buddha trebles for quick release, and floating or fast sinking variants for trout and predatory feeders, the Megabass GH50 Flatside Minnows are the choice of expert trout anglers.

Note: Part of the Great Hunting family. Flat-sided design with high-pitched tight action. Hand-finished in Japanese patterns. Barbless Buddha treble hooks for quick release. Available in floating and fast sinking variants.

The Z-Man Scented Jerk ShadZ 5" is a premium soft jerkbait engineered from Z-Man's legendary 10X ElaZtech material and infused with a built-in scent formula that keeps fish holding on longer. At 5 inches, this bait delivers a wide, gliding action on the pause that mimics a dying shad — irresistible to bass, redfish, speckled trout, and more. Each pack includes 5 baits, giving you serious value without sacrificing quality.

Whether you're working shallow flats, grass edges, or open water, the Scented Jerk ShadZ excels on a weightless Texas rig, wacky rig, or light jighead. Its buoyant ElaZtech construction keeps it riding high in the water column, while the forked tail kicks and quivers on every twitch. Fish it slow, fish it fast — it produces either way.

Key Features

• Built-in scent infusion — fish hold on longer for better hookup ratios
• 10X ElaZtech construction — buoyant, ultra-durable, outlasts conventional soft plastics
• 5" profile with wide-glide action — deadly on the pause and the fall
• Forked tail delivers lifelike quiver on every twitch and retrieve
• Versatile rig options — weightless Texas, wacky, or light jighead
• Effective in freshwater and saltwater
• 5 baits per pack — premium value

Specifications

Strike King Rage Tail Craw

The Strike King Rage Tail Craw is built around one of the most effective craw designs in bass fishing: the exclusive Rage Tail flange system. Those signature flanged claws don't just look like a crawfish — they move like one, creating maximum water displacement and a defensive, claws-up posture that triggers aggressive strikes from bass whether you're flipping heavy cover, pitching to docks, or dragging across rocky structure.

Engineered with hi-grade customized plastics that stay soft and maintain action in cold water, the Rage Tail Craw is as durable as it is deadly. Rig it Texas-style for punching through cover, run it on a Carolina rig to cover water, or pin it as a jig trailer to add a lifelike craw profile to your presentation. The Baby Rage Craw gives you the same proven action in a downsized profile for finesse situations or when bass are keyed in on smaller forage.

Features

• Exclusive Rage Tail flanged claws — maximum water displacement and lifelike defensive posture
• Hi-grade customized plastics — stays soft and durable through cold water and multiple fish
• Versatile rigging — Texas rig, Carolina rig, weightless, or jig trailer
• Available in two sizes: Rage Craw (7 per pack) and Baby Rage Craw (9 per pack)

Best For

• Techniques: Flipping, pitching, Texas rig, Carolina rig, jig trailer
• Conditions: Heavy cover, docks, rocky structure, year-round
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

The Phenix Feather Spinning Rods are in the Phenix bass series of rods. The new Feather series promises to be one of the lightest, most sensitive rods the fishing industry has ever seen.

The unique taper of the Feather series blank is designed using a cross weave of 36and 40 ton carbon fiber with Phenix Rods proprietary Nanolite resins. this visual taper puts the balance of the new Feather rod in the palm of your hand.

The Feather series features new Essex T-ring Premium Carbide guides with FrameLoc technology. Phenix's own custom designed carbon fiber reel seats with EVA handles and carbon fiber ring accents.

The blank is design and minimalist build on new Feather rods will amaze every bass angler with the sensitivity, durability, and quality of this new technology never before seen in the fishing industry.

Features:

• New Tapered blank technology
• Nanolite Resin
• Carbon fiber reel seat

The Ima Flit 100 Jerkbait is the effort of endless research and development. Ima combined Michael Murphy’s biology expertise with its own advanced technology and the Flit 100 was born.  The Flit 100, named for its erratic fleeing action and 100mm in length, was designed on the basic premise of “matching the hatch.”  

The Ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S.   The Flit 100 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The Ima Flit 100 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience.

Techniques:

• Jerk Pause:  Start with slack and end with slack after each series of jerks allowing the bait to glide back and forth.
• Deadsticking: Start out with a couple cranks and jerks to get the bait to desired depth and then pause the lure with slack line.
• Burning: Reel the jerkbait in fast spurts stopping periodically. A very effective technique around shad spawns and schooling fish.
  • Length: 100mm, 3.9 in
    Weight: 9.4g, 3/8oz
    Type: Suspends 3-5ft
    ST Hooks: Owner ST-36 #6

The 6th Sense Axis Metal 2.0 Squarebill Crankbait is built around a patent-pending pivoting metal lip that produces a fundamentally different action than any conventional squarebill — the Erratic Hunting Action (EHA) causes the bait to randomly hunt side-to-side as it dives to 2–5 feet, mimicking the unpredictable movement of a fleeing or disoriented baitfish rather than the predictable wobble of a standard crankbait. The 2.0 update adds a metal insert in the mouth of the bill for a louder underwater knock and increased durability, while a 10% smaller bill delivers a more stable, controlled action. 2.5", 1/2 oz, #2 treble hooks. 

• Patent-Pending Pivoting Metal Lip — The core innovation of the Axis Metal; unlike a fixed plastic bill, the metal lip pivots during the retrieve to produce random, unpredictable side-to-side hunting movement; the pivot mechanism allows the lip to deflect off cover and change direction erratically rather than tracking straight — triggering reaction strikes from bass that have seen every standard squarebill retrieve.
• Erratic Hunting Action (EHA) — The pivoting metal lip produces 6th Sense’s proprietary Erratic Hunting Action — a random, side-to-side hunting movement that mimics a disoriented or fleeing baitfish; the unpredictable action is the primary trigger for reaction strikes from bass holding on shallow cover and structure.
• 2.0 Upgrade: Metal Insert for Louder Knock — A metal insert has been added into the mouth of the metal bill in the 2.0 version; the insert produces a louder, more pronounced underwater knock during the retrieve that adds an acoustic trigger to the visual EHA action; also increases bill durability for extended use around rocks, wood, and hard cover.
• 2.0 Upgrade: 10% Smaller Bill for Stable Action — The 2.0 bill is 10% smaller than the original Axis Metal bill; the reduced bill size produces a more stable, controlled action that maintains the EHA hunting movement without the excessive rolling or blowout of the original at higher retrieve speeds.
• 2–5 Foot Depth Range — Dives to 2–5 feet on a standard retrieve; ideal depth range for shallow cover fishing — laydowns, dock posts, riprap, and shallow grass edges where bass hold in the 2–5 foot zone; the squarebill profile deflects off cover to trigger reaction strikes.
• 2.5" / 1/2 oz — #2 Treble Hooks — 2.5-inch body at 1/2 oz provides the casting weight needed to reach shallow cover targets accurately; premium #2 treble hooks sized for the body profile and the bass species targeted in the 2–5 foot depth range.

Color Guide

• Shad Burst — High-flash shad imitation with burst finish; effective in clear to lightly stained water when shad are the primary forage; flash and shad profile trigger reaction strikes from bass keying on baitfish in open water and over shallow flats.
• 4K Bluegill — Hyper-realistic 4K bluegill imitation; effective around shallow cover where bluegill are present — docks, laydowns, and shallow grass edges; the detailed bluegill profile triggers territorial and feeding strikes from bass holding in bluegill habitat.
• 4K Shad — Hyper-realistic 4K shad imitation; effective in clear water where bass are keying on shad; the detailed scale pattern and realistic shad profile trigger strikes from sight-feeding bass in clear water conditions.
• Bluegill Spawn — Bluegill spawn color pattern; highly effective during the bluegill spawn (late spring through early summer) when bass are aggressively feeding on spawning bluegill around shallow cover and beds.
• Tiger Truese — Tiger pattern with Truese finish; effective attractor color for stained water and low-light conditions; tiger patterns provide high contrast and visibility in off-color water where natural imitation colors lose effectiveness.
• Boiled Crawfish — Boiled crawfish red/orange pattern; highly effective in spring when bass are feeding heavily on crawfish; red/orange tones trigger feeding strikes from bass keying on crawfish in rocky and hard-bottom shallow cover.

Best For

• Shallow Cover Fishing — Squarebill profile and 2–5 ft depth range are purpose-built for shallow cover — laydowns, dock posts, riprap banks, and shallow wood; the pivoting metal lip deflects off cover to change direction erratically and trigger reaction strikes from bass holding tight to structure.
• Reaction Strike Bass — Erratic Hunting Action and random side-to-side hunting movement trigger reaction strikes from bass that have seen standard squarebill retrieves; the unpredictable EHA action is most effective on pressured fish that ignore conventional crankbaits.
• Spring Bass Fishing — Boiled Crawfish and Bluegill Spawn colors for spring bass feeding on crawfish and spawning bluegill; 2–5 ft depth range covers the primary spring bass holding depth on shallow flats, points, and spawning areas.
• Stained Water — Louder underwater knock from the metal insert adds an acoustic trigger that helps bass locate the bait in stained or off-color water where visual triggers are reduced; Tiger Truese and Boiled Crawfish colors for maximum visibility in stained conditions.

The Yamamoto 3” Shad Shape Worm is perfect for ultra-clear water fishing. This smaller-profile bait mimics small baitfish and is a great choice for anglers seeking a challenge.

Its proven, "All-But-Perfect" shape ensures success in pressured water. Rig it on a drop shot or Damiki rig for a guaranteed catch.

The Owner Ultrahead Stand Up Heads present your craw soft plastics in the perfect, natural defensive position. They feature Owner's ultrasharp Super Needle Point hooks. Your plastic bait will stand up whether you're dragging it through rocks, mud, or sticks. The Owner Ultrahead Stand Up Heads can be rigged with an open hook or a weedless hook, adding a new class of realism when you're fishing plastic craws.

Key Features:

• Stand Up Design: Presents craws in natural defensive position
• Super Needle Point: Ultrasharp for instant penetration
• Versatile Rigging: Open hook or weedless configurations
• Natural Presentation: Baits stand up through rocks, mud, or sticks
• Realistic Action: New class of realism for plastic craws
• Owner Quality: Premium construction and materials
• 5 Per Pack: Ready for multiple setups

Performance Advantages:

• Perfect Defensive Position: Stand up design mimics natural craw behavior
• Superior Penetration: Ultrasharp Super Needle Point for hooksets
• Versatile Applications: Open or weedless rigging options
• All-Terrain Performance: Stands up through rocks, mud, and sticks
• Enhanced Realism: Natural presentation triggers strikes
• Reliable Hookups: Owner quality hooks

Ideal Applications:

• Dragging plastic craws on bottom
• Shaky head presentations
• Rocky bottom fishing
• Muddy bottom applications
• Cover-oriented fishing with sticks and debris
• Situations requiring natural craw presentation
• Bass fishing with craw imitations

Recommended Baits:

• Plastic craws
• Craw imitations
• Creature baits with claws
• Soft plastic crawfish

When you need stand up jig heads with natural defensive position presentation, ultrasharp Super Needle Point, versatile rigging options (open or weedless), and all-terrain performance for plastic craws, the Owner Ultrahead Stand Up Heads are the choice of serious bass anglers.

Note: 5 per pack. Presents craws in perfect, natural defensive position whether dragging through rocks, mud, or sticks.

The Owner Football Jig Heads are perfect for craw style baits like Yamamoto Hula Grubs or Berkley Chigger Craw. Don't just limit these heads to those baits, you can put them on worms or shad style baits as well. We like the super sharp hook point and 90 degree bend on the head.

The football shape helps deflect off rocks better than a sled style head. The barbed piece on the head helps reduce the rate of removal from the fish, giving you an edge in ensuring your catch is landed. Increase your chances of a successful catch with Owner Football Jig Heads. These versatile jig heads work well with a variety of baits, from craw style to worms and shad.

The super sharp hook point and 90 degree bend make it easier to hook and land fish, and the football shape deflects off rocks better than a traditional sled style head. With the added barbed piece, you can rest assured that your bait will stay in place, increasing your chances of successfully landing your catch.

Key Features:

• Football Shaped Head: Deflects off rocks better
• 90 Degree Bend: Optimal hook angle
• Super Sharp Hook Point: Easier hooksets
• Barbed Bait Keeper: Reduces bait removal
• Versatile Use: Multiple bait types
• Owner Quality: Premium construction
• Rock Deflection: Better than sled style

Performance Advantages:

• Deflects Off Rocks: Football shape excels
• Bait Stays in Place: Barbed keeper
• Easier Hooksets: Super sharp point and 90° bend
• Versatile Applications: Craw, worms, shad baits
• Successful Catches: Increased landing chances
• Better Than Sled: Superior rock deflection

Ideal Applications:

• Craw style baits
• Rocky bottom fishing
• Worms
• Shad style baits
• Bass fishing
• Largemouth bass
• Any rocky structure fishing

Recommended Baits:

• Yamamoto Hula Grubs
• Berkley Chigger Craw
• Craw style baits
• Worms
• Shad style baits

When you need football jig heads with football shaped head that deflects off rocks better than sled style, 90 degree bend, super sharp hook point, barbed bait keeper that reduces removal, and Owner quality for craw style baits, worms, and shad style baits for bass fishing on rocky bottoms, the Owner Football Jig Heads are the choice of serious rock fishing anglers.

Note: Football shape deflects off rocks better than sled style head. 90 degree bend and super sharp hook point. Barbed piece reduces bait removal. Perfect for craw style baits, worms, and shad.

The Sea Striker Billfisher Double Sleeves are great for attaching lures and hooks to heavy line without knots.  If crimped correctly, a sleeved line is stronger than a knot and has 100 percent breaking strength.  

You will notice on the line sizes below that there is no 100lb crimp.  It's because of the way that the sleeves are manufactured and aren't made at the 100lb diameter.  It is better to go with a little bigger crimp than a little smaller crimp, but they both will work.  

Another option is to use an aluminum sleeve since it's softer and has a greater tolerance to differing line sizes.  The The Sea Striker Billfisher Double Sleeves shown here are made of brass and are able to create a connection with a smaller profile.  Aluminum sleeves are longer so it comes into more contact with the line.  In the end, it's just personal preference as to what kind of sleeve you use.

Packs of 25

Recommended Line Usage:

1.0B - 60-80lb Mono

1.3B - 125-130lb Mono

1.6B - 150-200lb Mono

1.9B - 250lb Mono

2.2B - 300-400lb Mono

Here's a mainline that delivers all the benefits of 100% fluorocarbon at a price everybody will love. Seaguar BasiX 100% Fluorocarbon is made from 100% custom Seaguar fluorocarbon resins so it's virtually invisible underwater and boasts the kind of knot strength and abrasion resistance you expect from Seaguar. Basix is a soft, supple, easy-casting line that comes off a reel smoothly for a fret-free fishing experience.

Brass N' Glass is one of the deadliest worm weight systems ever.  The impact of the brass sinker against the color-coordinated glass bead produces the sound and vibration of scurrying crawfish, a presentation that even the most finicky bass cannot resist.

 The Savage Gear 3D Snake is based on a scan of a real snake. The perfect baby snake imitation, with the most realistic swimming topwater action. The lure swims with a wide S action either on the surface or just below, depending on where you attached the line to the lure.

Features:

• 3D scanned details
• Realistic wide S action
• Two line tie points for surface or sub-surface action
• Unique cable joints
• Spinning rear treble
• 2x #4 trebles

8" - 1oz

12" - 2oz

The Zoom Horny Toad 4.25" is one of the most iconic topwater soft plastics in bass fishing — a streamlined frog body with two hard-kicking paddle legs that churn water, create noise, and trigger explosive blowups on a steady retrieve. Buzz it across lily pads, grass mats, and shallow flats, and the kicking legs do the work. The slim, weedless-friendly body casts long distances and comes through heavy vegetation without hanging up. Rig it on a wide-gap hook and retrieve steadily for maximum leg kick, or let it flutter just below the surface on the pause. Available in 8 colors.

Key Features

• Hard-Kicking Paddle Legs — Explosive Topwater Action — The Horny Toad’s two paddle-style legs kick hard on a steady retrieve, churning water and creating surface commotion that mimics a fleeing frog or baitfish skittering across the surface; the kicking action generates vibration, splash, and noise that draws bass from a distance and triggers reaction strikes; the leg action is most pronounced at a moderate-to-fast steady retrieve speed where both legs are continuously kicking.
• Streamlined Body — Long Casts & Weedless Through Cover — The slim, streamlined body casts long distances for covering water on shallow flats and along vegetation edges; the weedless-friendly profile comes through lily pads, grass mats, and shallow cover without hanging up, allowing the bait to be fished through the heaviest topwater cover where bass are holding.
• Versatile Topwater Presentation — Buzz it across the surface on a steady retrieve for maximum leg kick and surface commotion; slow down and let it flutter just below the waterline on the pause for a subsurface presentation that triggers strikes from bass that follow but don’t commit on the surface; also effective as a swim jig trailer for a kicking-leg subsurface presentation.
• Durable Zoom Plastic — Built from Zoom’s durable yet flexible plastic that withstands repeated strikes and maintains the leg action through extended use.

Color Selection Guide

Best For

• Lily Pads & Grass Mats — Topwater Cover Fishing — The primary application; buzz the Horny Toad across lily pad fields, grass mats, and shallow vegetation on a steady retrieve; the weedless body comes through cover without hanging up and the kicking legs create surface commotion that draws bass up through the vegetation for explosive blowups.
• Shallow Flats — Covering Water — The long-casting streamlined body covers shallow flats efficiently; effective for locating active bass on large shallow flats where covering water quickly is needed to find fish.
• Swim Jig Trailer — Subsurface Kicking Action — Thread the Horny Toad on the back of a swim jig for a subsurface kicking-leg presentation; the paddle legs produce the same kicking action below the surface that makes the Horny Toad effective on top, adding a unique action to the swim jig that a standard trailer cannot match.

Yamamoto 5" Single Tail Grub

Few soft plastics have stood the test of time like the Yamamoto Single Tail Grub. A timeless curly tail design that catches fish year-round, in any conditions, on virtually any rig — the 5" version is the go-to size when you want a bigger profile to target medium to large bass, pike, walleye, and inshore saltwater species.

The classic curly tail delivers a natural, lifelike swimming action that pulses and flutters on every retrieve. Fish it alone on a jighead for a simple, deadly presentation, or rig it as a trailer on a spinnerbait, buzzbait, or swim jig to add bulk, action, and a slower fall. Crafted with Yamamoto's signature soft plastic formula, the body is supple enough for excellent hook penetration while still holding up through multiple fish.

Features

• Classic 5" curly tail profile — proven fish-catcher for decades
• Natural swimming action with subtle vibration and flash
• Versatile — fish solo on a jighead or as a trailer on spinnerbaits, buzzbaits, and swim jigs
• Yamamoto's soft, durable plastic formula for great hook penetration and realistic feel
• Effective in clear and murky water
• 20 per pack, available in a wide range of colors

Best For

• Techniques: Jighead, spinnerbait trailer, buzzbait trailer, swim jig trailer
• Species: Largemouth Bass, Smallmouth Bass, Pike, Walleye, Inshore Saltwater
• Conditions: Year-round, all water clarity

Inshore anglers need no longer worry about baitcaster durability. The Shimano Tranx 200 Baitcast Reel represents the culmination of more than 10 years' study on the effects and prevention of corrosion. With advanced CoreProtect construction, the Tranx 200's body is impervious to saltwater, while additional technologies – including S-ARB Shielded Anti-Rust bearings and the rubber-gasketed Waterproof Drag system – further protect key internals from environmental degradation.

The Tranx 200 also boasts a number of high-performance features that bode well for anglers targeting inshore beasts. The all-metal HGN Hagane Body design translates to ultimate strength and rigidity, for maximum cranking power under heavy load; the S3D Shimano Stable Spool Design incorporates a thin, solid aluminum wall for smooth running on both the cast and retrieve.

• Super-durable, low-profile baitcaster
• Ideally suited for inshore use
• Saltwater-safe CoreProtect body
• S-ARB Shielded Anti-Rust bearings 
• Gasketed Waterproof Drag system
• All-metal HGN Hagane Body design 
• S3D Shimano Stable Spool Design
• High-efficiency 3+1 bearing system
• External-adjust SVS Infinity Brake
• Wide-ranging Cross Carbon Drag 
• Up to 13 lbs. of max drag 

Spro Power Stainless Steel Split Rings are strong! These split rings are made of the highest quality materials and you can be certain they are difficult to bend out. These stainless steel rings won't rust like normal rings.

When you need confidence in your split ring, we are confident when we recommend these for hooks or tie points. Steel rings that won't let you down. With the highest quality materials, these split rings offer unparalleled strength and durability.

Say goodbye to bending and rust, and hello to secure hooks and tie points. Trust the experts and upgrade to Spro Power Stainless Steel Split Rings.