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Mustad's UltraPoint Demon Circle Hooks 39951NP-BN deliver the hook-setting power and holding strength to satisfy every angler. Demon Circle In-Line Hooks are outstanding general purpose live bait hooks that feature the highly effective circle shape, extra-wide bend, chemically sharpened Opti-Angled Needle Point, and Nor-tempering process that makes hooks up to 30% stronger than other fish hooks.

Features:

• Opti-Angle needle point
• Nor-tempered extra fine wire
• Tournament-approved in-line point
• Extra wide bend

Color: Black Nickel 

Qty. 10

Stick Jacket Casting

For rods up to 9-1/2' Long and 6-1/4" round

1 per pack

When it's time to target trophy predators, the Z-Man StreakZ XL 8"is the ultimate 8-inch oversized soft plastic jerkbait. This full-bodied baitfish imitation is engineered for big-game applications, featuring a realistic split-tail design and intricate gill-plate detailing that produces a natural darting and gliding action on the retrieve. Its salt-impregnated construction adds critical weight for long-distance casting and increases the sink rate, making it perfect for both surface and deep-water presentations.

Constructed from Z-Man's legendary 10X Tough ElaZtech superplastic, the StreakZ is incredibly durable and naturally buoyant. This specialized material allows the bait to withstand repeated, aggressive strikes from toothy predators like musky, pike, stripers, and tuna without losing its lifelike flexibility. Whether you're vertical jigging offshore or working a weedless setup in heavy cover, this bait delivers a high-impact profile that triggers instinctive reaction strikes from the largest fish in the system.

Key Features:

• 10X Tough ElaZtech Construction: Delivers extreme durability that outlasts traditional soft baits, even when targeted by toothy predators.

• Salt-Impregnated Body: Increases weight for superior casting distance and ensures a faster sink rate for subsurface applications.

• Realistic Baitfish Action: Features a split-tail design and molded gill plates that create a natural, unpredictable darting motion.

• Maximum Versatility: Naturally buoyant and effective for topwater, midwater, or deepwater fishing across fresh and saltwater environments.

• Integrated Hook Slot: Designed with a specialized slot to facilitate easy weedless rigging in heavy vegetation or timber.

• Optimized Rigging: Pairs perfectly with heavy-duty hardware like 8/0 HeadlockZ jigheads or 10/0 ChinlockZ SWS weighted hooks.

• Target Species: A proven producer for Stripers, Snook, Cobia, Musky, Pike, Tuna, and monster Largemouth Bass.

The Shimano Tranx 500 Baitcast Reel is in a class of its own. This powerhouse reel delivers 25 pounds of drag, a super-strong levelwind, a comfortable power handle, and X-Ship technology for increased torque and casting distance. Built to handle big fish in both saltwater and freshwater, the Tranx 500 is the ultimate choice for anglers targeting trophy-caliber species.

Available in two gear ratios to match your fishing style and conditions. The HG (High Gear) model features a 6.6:1 ratio with 43 inches per crank, perfect for throwing lures like irons, Waxwings, or Rapala X-Raps where faster line retrieval keeps your lure at the optimal speed. The PG (Power Gear) model offers a 4.6:1 ratio with 30 inches per crank, delivering maximum torque and power for deep structure fishing where you need serious cranking power to turn big fish away from cover.

The Tranx 500's compact yet robust design houses advanced Shimano technologies including HAGANE Body for rigidity, MicroModule Gear for smooth retrieval, and Cross Carbon Drag for consistent stopping power. Pair it with PowerPro Maxcuatro braid to maximize line capacity and target fish up to 100 lbs with confidence. Whatever you're fishing for, this bulldozer of a reel will get the job done.

Key Features:

• HAGANE Body
• X-Ship
• MicroModule Gear
• Cross Carbon Drag
• S3D Spool
• 25 lb Max Drag
• Super Strong Levelwind
• Comfortable Power Handle

Specifications

Line Capacity

The Seaguar Tatsu Fluorocarbon Line is amazingly strong and abrasion resistant. Its superior, state-of-the-art double-structure process fuses two custom 100% fluorocarbon resins which creates the world's only double-structure main line. Fill your spool with Tatsu and you'll be amazed at this ultra thin, strong, and virtually invisible line.

Spool Size: 200 yards

Available Line Sizes

The new Staggerbod Slow Fall Jig is designed to move with a highly unpredictable stagger to mimic an injured baitfish. Multiple angled faces catch the drift effortlessly and flutter even in slow current. The reverse face is precisely saddled to create a natural keel that maintains balance. Features a 2X single 10816NP-DT hook.

Sizing in grams.

The Dirty Jigs Guppy Swimbait Jig Head is designed for fishing small swimbaits and the vertical jigging technique that dominated the 2017 B.A.S.S. Elite Series tournament held on Cherokee Lake. The Guppy Head is built around either a 1/0 or 3/0 extra sharp 90-degree line tie Gamakatsu hook. Its 90-degree jig head design allows for a perfectly horizontal lure position, making it the ideal jighead for vertical jigging, as well as, other small swimbait applications.

The Japanese made Fish Arrow Flash J Shad is a finesse bait in a category of its' own.  The sleek pin tail design with a foil insert gives this bait a lifelike appearance that fools fish into biting.  It has realistic eyes, detailed fish scale pattern, thin rear section for increased tail vibration, and a foil insert for a 3D effect.  There are many great colors to choose from to match the forage in your area.

8 per pack

The Spro Rat 40 Wakebait is the result 2 years of hard work and dedication. SPRO's newest addition to the family, the Rat won Best of ICAST in the hard lure category. The SPRO Rat is designed for those larger predator fish that every angler is looking for. It entices awesome surface strikes by triggering the instinctive reaction that those larger fish are looking for.

When the fish are hungry the SPRO RAT is the real meal deal! The SPRO Rat can be worked in several ways - you can bulge it, v-wake it, walk the dog, pop it or you name it! Of course the SPRO Rat is equipped with sticky sharp Gamakatsu hooks.

Depth: Floating

Size: 4 in

Weight: 1 oz

The Duo Realis Rozante 63SP Jerkbait is the first of the special brand off the Realis series “Grade-A”.

The beefy body has been equipped with a magnet detaching moving weight system for absolute castability for land based anglers to get their lure out in strong head winds and side winds. Despite the small body, anglers will be able to utilize the finesse bait-tackle.

The pulsation created by the lure is more of a “short pitched” action created by those bait fish trying to get away from a hungry bass, than those weak bait-fish drifting along. This consequently activates the feeding switch for the bass as soon as the lure comes into sight even with simple slow ~ fast retrieval.

Furthermore, the lure can be worked as a shad type lure with a panicking dart like action through twitching of the rod, enabling anglers to invoke a bite from a bass in the least amount of distance. This lure will surely help those land-based anglers in a “linear” style of fishing of straight retrieval and a “spot-light” style of fishing with its panic dart action.

The Megabass Uoze Swimmer has features that set it apart from the competition.  The 60 strand hand tied silicone skirt creates the action to entice big fish to strike while giving the proper color presentation to match the baitfish in your water.

The underspin blade is attached using a high quality ball bearing swivel and a wire connection point for perfect deflection off cover.  The weedguard will help prevent hangups on structure or grass, keeping your presentation on the retrieve.  

The super strong Japanese made hook features a hand tied hook keeper so your bait won't come off after throwing it all day.  Tie one on but hang onto your rod, this bait is gonna get bit!

1 per pack

The Owner Micro Hyper Swivels can be used for any application to eliminate line twist. They come in a full size range from a tiny #14 (about ¼" length) to a #1 rated at 410 lbs. These are made from stainless steel to obtain the premium strength at the smallest size. These swivels rate higher in strength by size than virtually anything else on the market.

Key Features:

• Eliminate Line Twist: Designed for any application requiring twist prevention
• Full Size Range: From tiny #14 (¼" length) to #1 (410 lb rating)
• Stainless Steel Construction: Premium strength at smallest size
• Superior Strength Rating: Higher strength by size than virtually anything else
• Micro Profile: Minimal size for finesse applications
• Versatile Applications: Freshwater and saltwater fishing
• Owner Quality: Premium construction and materials

Performance Advantages:

• Line Twist Prevention: Keeps line from twisting during retrieves
• Premium Strength: Stainless steel for maximum strength-to-size ratio
• Market-Leading Ratings: Higher strength by size than competitors
• Micro Size: Perfect for finesse presentations
• Wide Range: Sizes for trout to big game fish
• Reliable Performance: Owner quality construction

Size Range:

• #14: Tiny (approximately ¼" length) for ultra-finesse
• Through #1: Rated at 410 lbs for big game applications
• Multiple Sizes: Complete range for all fishing needs

Ideal Applications:

• Eliminating line twist on spinning tackle
• Finesse fishing for trout and panfish
• Drop shot rigs and finesse presentations
• Live bait fishing
• Situations requiring minimal hardware
• Freshwater and saltwater applications
• Any fishing where line twist is a concern

When you need micro swivels with stainless steel construction, premium strength at smallest size, superior strength ratings, and full size range from #14 to #1 (410 lb) for eliminating line twist, the Owner Micro Hyper Swivels are the choice of serious anglers.

Note: These swivels rate higher in strength by size than virtually anything else on the market.

The Z-Man TRD GobyZ is an ultra-realistic, finesse swimbait designed to mimic small, bottom-dwelling forage like round gobies, sculpins, and darters. Measuring 2.4 inches, it is specifically sized for Ned Rig applications and provides a lifelike alternative to traditional finesse worms.

Key Performance Features

• 10X Tough ElaZtech: Constructed from Z-Man's proprietary superplastic, this bait is extremely durable and soft. It compresses easily for better hooksets while remaining tough enough to last through dozens of strikes.

• Natural Buoyancy: The ElaZtech material is naturally buoyant, causing the tail to float up at rest. This mimics a small baitfish feeding on the bottom and makes the lure highly visible to predators.

• Subtle Swimming Action: A rounded paddle tail delivers a fluid, low-frequency vibration. This action is effective at any retrieve speed, from a slow crawl to a steady swim.

• Anatomical Realism: The body features detailed 3D eyes, fins, and gill plates to fool fish in clear water environments where visual details matter.

The Keitech Shad Impact 3" is a streamlined soft jerkbait with a natural fish profile that attracts species in both fresh and saltwater. Coated in Keitech's strong squid scent, the Shad Impact glides and swoops through the water with the slightest twitch of the rod tip. On the pause, it falls slowly with a side-to-side wobble similar to a soft stick bait — a highly effective trigger for finicky fish. Also proven on drop shot and Keitech tungsten jig heads.

Key Features

• 10 per pack
• Squid scent infused — strong fish attraction
• Glide and wobble action — on the twitch and on the fall
• Effective techniques: twitch, drop shot, jig head
• Freshwater and saltwater proven
• 10 colors available — Gizzard Shad, Smallmouth Magic, Pro Blue Red Pearl, Electric Shad, Sight Flash, Ayu, Bass Candy, Ghost Sunfish, Chart Back Pearl, Green Pumpkin Green & Purple Flake

United Composites GUSA Graphite Conventional Rods are in a league of their own. Each blank is made up of 100% Multi-Modulus Carbon Construction and utilizing the Dual Carbon Helix Core. They represent the highest quality and construction in our product line. Unlike nearly all of its competitors, these blanks are made of 100% Carbon Graphite. There is no fiberglass in the construction at all.

The rods are fitted with hypalon grips, ALPS aluminum reel seats, and aluminum gimbals as well as 316 Stainless Steel frame ALPS guides. Each rod is wrapped with a metallic blue base wrap and a black top wrap with silver and red detail.

All Rods are packaged with extreme care!

We have a 99% no-breakage delivery rate.

Being fisherman ourselves we take pride in not having rods break during shipping, to ensure they'll be enjoyed and fished. We make sure every rod is wrapped tightly with bubble wrap in the crucial areas and are suspended in a thick rod tube, to keep from being crushed or banged around.

GUSA Graphite Conventional – Hypalon

One of the most versatile and proven saltwater hard baits in the Daiwa lineup, the Salt Pro SP Minnow Sinking is a slow-sinking jerkbait engineered for a fast, ripping-style retrieve that produces an erratic, side-to-side darting action to trigger reaction strikes from calico bass, yellowtail, white seabass, and surf species. The weight transfer system shifts weight rearward during the cast for maximum casting distance, then repositions on the retrieve for optimal action — delivering long casts on both spinning and casting setups. The slow sink design keeps the lure just below the surface during pauses, holding it in the strike zone without dropping out of the water column.

The realistic scale pattern and 3D eyes create a lifelike baitfish profile that triggers strikes in clear water, while heavy-duty saltwater hooks handle the power of large calico bass, yellowtail, and white seabass without bending or straightening under load. Available in two sizes — 15S (6", 1-1/4 oz) at $14.99 and 17S (6-3/4", 1-7/8 oz) and 12 colors covering natural forage imitations and high-visibility attractor patterns.

Key Features

• Weight Transfer System — Shifts weight rearward during the cast for maximum casting distance on both spinning and casting setups; repositions on the retrieve for optimal erratic action.
• Slow Sink Design — Sinks slowly below the surface during pauses, holding the lure in the strike zone without dropping out of the water column; effective on a jerk-pause presentation or steady ripping retrieve.
• Erratic Side-to-Side Action — Fast, ripping-style retrieve produces a tight, erratic darting action that mimics a fleeing or injured baitfish and triggers reaction strikes from predatory species.
• Realistic Scale Pattern & 3D Eyes — Lifelike baitfish profile with detailed scale finish and 3D eyes triggers strikes in clear water where fish are visually selective.
• Heavy-Duty Saltwater Hooks — Reinforced hooks handle the power of large calico bass, yellowtail, and white seabass without bending or straightening under load.
• Two Sizes — 15S (6", 1-1/4 oz) for lighter setups and smaller baitfish profiles; 17S (6-3/4", 1-7/8 oz) for heavier setups, longer casts, and larger baitfish imitation.
• 12 Color Options — Natural forage imitations and high-visibility attractor patterns to match conditions, water clarity, and target species.

Product Specifications

Color Guide

• Laser Sardine — Realistic sardine imitation with laser finish; the go-to natural pattern for calico bass and yellowtail when sardines are the primary forage.
• Green Mackerel — Green/silver mackerel pattern; effective for yellowtail, white seabass, and any species keying on mackerel as forage.
• Blue Mackerel — Blue/silver mackerel pattern; natural forage imitation for open-water species targeting mackerel in blue water.
• Ghost White — Translucent white pattern; low-flash, natural profile for clear water and pressured fish that have seen conventional patterns.
• Bone — Classic white/cream attractor; highly visible in stained water and effective in low-light conditions for calico bass and surf species.
• Chrome — High-flash chrome finish; maximum flash and visibility for low-light, overcast, or stained water conditions.
• Laser Shiner — Laser-finish shiner pattern; bright flash and natural profile for clear water applications.
• Laser AYU — Laser-finish ayu (sweetfish) pattern; natural forage imitation with high-flash finish for clear water.
• Sand Eel — Sand eel imitation; natural forage pattern for surf species and inshore fish targeting sand eels along the beach.
• Bunker — Bunker/menhaden imitation; natural forage pattern for species targeting bunker as primary forage.
• Black Purple — Dark attractor pattern; effective in low-light, night fishing, and stained water where dark silhouettes trigger strikes.
• Parrot — Bright multi-color attractor pattern; high-visibility color for stained water and overcast conditions when fish key on bright colors.

Best For

• Calico Bass — Erratic darting action and slow sink design are purpose-built for calico bass around kelp, structure, and rocky inshore habitat; Laser Sardine and Green Mackerel are top color choices.
• Yellowtail — 17S size and weight transfer system deliver the long casts needed for yellowtail on open-water bait schools; fast ripping retrieve triggers reaction strikes from aggressive yellowtail.
• White Seabass — Slow sink and realistic baitfish profile effective for white seabass in kelp and structure; Ghost White and Laser Sardine for clear water applications.
• Surf Fishing — Weight transfer system maximizes casting distance from the beach; Sand Eel and Chrome for surf perch, corbina, and surf species along sandy beaches.

The BKK Fangs 63 UA is an all-round highly versatile 3X-strength treble hook that features BKK’s ultimate Ultra-Antirust coating, which provides superior resistance to saltwater corrosion. For this reason, it is particularly recommended in salt water application.

The design was inspired by the bend of the traditional O’Shaughnessy, a time-tested structure that has proved to deliver an outstanding hook up rate.

The length of the hook shank is suitable for various kinds of lures such as topwater, minnow and crankbait.

Thanks to BKK’s detail-oriented craftsmanship, the hook comes with needle-sharp hook points that ensure an excellent hook penetration performance.

Premium Multi-Function Fishing Pliers

The Shimano Advanced Power Pliers deliver premium multi-function performance designed for serious anglers who demand professional-grade tools. Built with high-quality stainless steel construction and advanced features, these pliers provide the versatility and durability needed for everything from hook removal to line cutting and split ring work. The Advanced Power Pliers represent Shimano's commitment to creating professional fishing tools.

Premium Construction and Materials

• Stainless Steel Construction: High-quality stainless steel provides exceptional strength and corrosion resistance
• Precision Machined: Manufactured to exacting standards for reliable performance
• Corrosion-Resistant Finish: Advanced coating withstands harsh saltwater and freshwater environments
• Ergonomic Design: Comfortable grip design reduces hand fatigue during extended use
• Durable Construction: Built to withstand years of regular fishing use

Advanced Multi-Function Features

• Hook Removal: Precision jaws safely remove hooks from fish
• Line Cutter: Sharp cutting edge cleanly cuts monofilament, fluorocarbon, and braided line
• Split Ring Tool: Integrated split ring opener makes changing hooks and lures easy
• Crimping Function: Crimp sleeves and terminal tackle with precision
• Wire Cutter: Heavy-duty cutting capability for leader wire
• Needle Nose Design: Precision tip reaches into tight spaces

Versatile Fishing Applications

The Advanced Power Pliers excel across all fishing applications. Remove hooks safely from freshwater and saltwater fish, cut and crimp leader material, change hooks and split rings on lures, work with terminal tackle, handle wire leaders, or perform any task that requires professional-grade pliers. The multi-function design eliminates the need for multiple tools.

Key Features

Shimano Quality and Innovation

Shimano has been the global leader in fishing tackle innovation for decades, and the Advanced Power Pliers continue this proud tradition with professional-grade construction and multi-function versatility. Every component is engineered to exacting standards and tested to ensure reliable performance season after season. From weekend anglers to professional guides, the Advanced Power Pliers deliver the quality and functionality that serious anglers demand.

Experience the professional-grade performance that serious anglers trust. The Shimano Advanced Power Pliers aren't just fishing pliers—they're essential tools for every tackle box.

Fish with professional tools using Shimano Advanced Power Pliers—where multi-function versatility meets premium quality.