All Products

The Hookup Baits Mermaids Milk scent offers a unique consistency, strength, and color that attracts fish effortlessly. The convenient bottle and applicator are specifically designed for use with Hookup Baits Jigs. Featuring a unique consistency, strength, and color, the Hookup Baits Mermaids Milk scent is an irresistible attractant for fish. As an expert angler, you know the power of scent in luring in your catch. The convenient bottle and specially designed applicator make it effortless to use alongside Hookup Baits Jigs - perfect for a hassle-free fishing experience.

This scent really works and is designed for easy application.

The Japanese made Fish Arrow Flash J Shad is a finesse bait in a category of its own.  The sleek pin tail design with a foil insert gives this bait a lifelike appearance that fools fish into biting.  It has realistic eyes, detailed fish scale pattern, thin rear section for increased tail vibration, and a foil insert for a 3D effect.  There are many great colors to choose from to match the forage in your area.

7 per pack

The Berkley Gulp! 8" Saltwater Grub is a premium soft plastic bait engineered for saltwater anglers targeting large predatory fish such as halibut, striped bass, and fluke. Its substantial size and dynamic tail action make it an excellent choice for deep-water jigging and surfcasting.

Key Features

Large 8-Inch Profile: Ideal for mimicking sizable prey like squid, mackerel, and sea robins, attracting bigger game fish.

Enhanced Tail Action: The oversized swirl tail activates with minimal rod movement, delivering a lifelike swimming motion that entices strikes.

Powerful Scent Dispersion: Made from natural ingredients, the Gulp! formula releases scent up to 400 times more than traditional plastic baits, expanding the strike zone and increasing catch rates. 

Versatile Rigging Options: Effective when used on jigs, bucktail trailers, or baitholder hooks, accommodating various fishing techniques. 

Biodegradable Composition: Environmentally friendly design ensures the bait breaks down naturally, reducing ecological impact.

Quantity 2

The Basstrix Paddle Tail 3.5" Swimbait is the original hollow body swimbait — the bait that started a revolution. At 3.5 inches, it's the perfect match-the-hatch size for threadfin shad, smelt, and small minnows, making it a tournament staple across the country. The hollow body construction collapses on the strike for superior hook-up ratios, while the signature paddle tail delivers a high-frequency kick and subtle body roll that triggers bites even in high-pressure or clear water. Hand-painted with Basstrix's multi-dimensional finish, lifelike eyes, and holographic scale patterns — it looks as good as it fishes. 4 per pack.

Key Features

• Original hollow body design — collapses on the strike for superior hook-up ratios
• Signature paddle tail action — high-frequency kick and body roll that mimics fleeing baitfish
• Hand-painted multi-dimensional finish — lifelike eyes and holographic scale patterns
• Versatile rigging — weighted swimbait hook, ball-head jig, umbrella rig, or vibrating jig trailer
• Multi-species — proven on largemouth, smallmouth, spotted bass, and Calico bass
• 13 proven color patterns — 4 per pack

Specifications

Built for freshwater and inshore saltwater anglers who refuse to compromise on rod performance when traveling, the Daiwa Ardito TR is a 3-piece travel spinning rod engineered with the same blank technologies found in Daiwa's full-length rods. The V-Flex Ferrule Joint System is the key differentiator — strategically placed ferrules that bend with the rod rather than creating stiff joints, delivering smooth, powerful action through the blank that is virtually indistinguishable from a one-piece rod. The X-45 Bias Construction wraps the blank fibers at a 45-degree bias to prevent twisting under load, providing greater strength, sensitivity, and hook-setting power than conventional blank construction. Breaks down and stores in an included semi-hard travel case that protects the rod during travel. 

Key Features

• V-Flex Ferrule Joint System — Strategically placed ferrules bend with the rod rather than creating stiff joints at the connection points; delivers smooth, powerful action through the full blank that closely mimics a one-piece rod's performance.
• X-45 Bias Construction — Blank fibers wrapped at a 45-degree bias prevent twisting under load; provides greater strength, sensitivity, and hook-setting power compared to conventional 0/90-degree blank construction.
• Semi-Hard Travel Case — Included semi-hard case is sturdy yet pliable; protects all three rod sections during travel in luggage, overhead bins, or rod tubes without the bulk of a hard case.
• 3-Piece Design — Breaks down into three sections for compact travel storage; fits in luggage and carry-on bags for airline travel, backpacking, and any situation where a full-length rod is impractical.
• Freshwater & Inshore Saltwater — 4 models covering Medium Light through Medium Heavy power ratings for versatile freshwater and light inshore saltwater applications.

Product Specifications

Model Selection Guide

• ARDT703MFS-TR — 7' Medium (1/4–3/4 oz, 6–15 lb): The most versatile model; covers a wide range of freshwater techniques from light spinning to moderate presentations. Best for bass, trout, and general freshwater applications on 6–15 lb line.
• ARDT703MHFS-TR — 7' Medium Heavy (1/4–1 oz, 8–17 lb): More backbone for heavier lures and larger fish; best for bass on heavier presentations, inshore saltwater species, and applications requiring more hook-setting power on 8–17 lb line.
• ARDT763MLXS-TR — 7'6" Medium Light (1/8–3/8 oz, 4–15 lb): The longest, lightest model; best for finesse freshwater applications, trout, and light spinning techniques where extra length improves casting distance and line control on 4–15 lb line.
• ARDT763MHFS-TR — 7'6" Medium Heavy (1/4–1 oz, 8–17 lb): Maximum length and backbone for inshore saltwater, heavier freshwater applications, and situations where extra reach and power are needed on 8–17 lb line.

Best For

• Airline Travel — 3-piece design with semi-hard case fits in checked luggage and large carry-on bags; V-Flex ferrules ensure full rod performance after assembly without the stiff joints of conventional travel rods.
• Freshwater Bass & Trout — 4 power ratings from ML to MH cover the full range of freshwater bass and trout techniques from finesse to power applications.
• Inshore Saltwater — Medium Heavy models (7' and 7'6") handle inshore saltwater species on 8–17 lb line; X-45 construction provides the hook-setting power needed for saltwater applications.
• Backpacking & Remote Fishing — Compact 3-piece breakdown and semi-hard case make the Ardito TR ideal for backpacking trips, remote fishing destinations, and any situation where a full-length rod is impractical.

The Mustad Demon Perfect Circle Hooks are a true circle hook featuring a wide gap, offering the best hookup ratios. No wonder it is so popular among tournament fishermen. It features 3X extra heavy wire and making it perfect to target giants. The distinct curved shape of the circle hook will, when the fish takes the baited hook and eats it, ensure that the hook travels to the corner of the mouth or lip, resulting in fewer gut-hooked fish. The circle hook can be used for a whole range of applications from drifting with live bait for Tarpon or trolling for Marlin.

When live baiting, always choose a hook size that matches the bait. Setting the hook is more of a firm tightening of the line, than an actual strike. The hook has a kirbed hook point for improved hookset. It is in other words, the ultimate Catch & Release hook. Use it to fish for a whole range of fresh and saltwater species, such as Wahoo, Marlin, Bluefin, Yellowfin, Skipjack, Snapper, Roosterfish, Tarpon, Amberjack, Mahi Mahi/Dorado, Sailfish, Grouper, ect.

Features:

• 4.3 UltraPoint™ technology
• Opti-Angle Needle Point
• Kirbed hook point
• Wide gap
• 3X extra heavy wire
• Ringed eye
• Chemically sharpened
• Nor-Tempered
• Black nickel coating

The Megabass MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the FREESTYLE is built for easy big-game rigging for novices and experts alike.  

Preserving the hard-thumping tail action and deadly head-shake of the original, the freestyle brings a new bag of tricks to the MagDraft Freestyle proven performance.  

Select a weighted 6/0 or 8/0 screw-lock hook to target submerged vegetation where savvy monsters lie in wait along shade lines, grass lanes and isolated cover. Excellent for tule lines, laydowns, slow-rolling the depths and machine-gun skips to the darkest recesses of promising docks and overhangs. For extra appeal in open-water situations, try adding a blade for flash and increased drawing power over long-distance retrieves.  

Switch to a heavy jighead to crawl chunk-rock, curve-fall river ledges, and main lake drop-offs, and target new depths where the MagDraft Freestyle has yet to roam. Especially effective tracing bottom contours or bottom-bumping deeper ranges.  

Call upon the line-through rigging method to target open shallows and skip deep under overhangs.  

The Reaction Innovations Sweet Beaver is one of the most thoughtfully designed creature baits in bass fishing — every detail of the body, tail, and appendage system serves a specific purpose. Designed by owner and pro angler Andre Moore from years of on-the-water experience, the Sweet Beaver is tough and compact but moves a significant amount of water and produces action in almost any situation. 10 per pack in 13 colors, including Reaction Innovations’ signature two and three-color swirl patterns.

Key Features

• Forward-Facing Ribs — Pressure Waves & Natural Texture — The body of the Sweet Beaver features forward-facing ribs that create pressure waves as the bait moves through the water, letting bass detect the bait through their lateral line before they see it; the ribs also provide a textured surface that bass seem to hold on to longer when they inhale the bait, giving you more time to detect the bite and set the hook.
• Recessed Centerline — Better Hook Penetration — The centerline of the body is recessed to create a channel for the hook point, allowing the hook to penetrate more easily and cleanly on the hookset without having to push through the full thickness of the plastic; the thick nose section compensates by holding the hook securely without tearing on repeated fish.
• Splittable Beaver Tail — Single or Twin Tail Configuration — The long, flat beaver tail is textured on both the flat surfaces and along the edge for maximum water displacement; the tail is splittable down the center, allowing you to fish it as a single flat tail or split it for a twin-tail configuration that produces a different action and profile; the split tail creates two independently moving tails that flutter and kick on the fall and retrieve.
• 90-Degree Side Tails — Multi-Directional Action — Additional tails are positioned at 90 degrees to the beaver tail, producing fish-attracting movement regardless of which direction the bait is moved; the side tails kick and flutter on the fall, on the pause, and during the retrieve, ensuring the bait is always producing action.
• Two & Three-Color Swirl Patterns — Unique Visual Appeal — Reaction Innovations’ signature two and three-color injection shots produce swirl and two-tone patterns that are unlike standard single-color soft plastics; the color transitions and swirl patterns create a more realistic, visually complex bait that stands out from standard creature baits.
• 10 Per Pack — 13 Colors — Ten baits per pack across 13 colors.

Color Selection Guide

Best For

• Texas Rig — Primary Application — Rig on a 3/0–4/0 wide gap hook with a bullet weight; the recessed centerline allows the hook to rig cleanly and the thick nose holds the hook without tearing through heavy cover; the forward-facing ribs, beaver tail, and 90-degree side tails all produce action on the fall that triggers strikes from bass holding tight to structure.
• Flipping & Pitching — Heavy Cover — The compact, tough body is designed for flipping and pitching into heavy cover; the bait is durable enough to withstand repeated pitches into laydowns, dock pilings, and matted vegetation without tearing; the multi-appendage action on the fall triggers strikes from bass holding tight in heavy cover.
• Jig Trailer — Thread on the back of a flipping or casting jig for a full-profile crawfish presentation; the splittable beaver tail and 90-degree side tails add significant action to the jig on the fall and during the retrieve.
• Carolina Rig — Effective on a Carolina rig for covering open water, points, and transition areas; the multi-appendage action on a long leader produces a natural, drifting presentation that triggers strikes from roaming bass.

⚠️ California Prop 65 Warning: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.

The Lucky Craft Sammy makes it simple to execute a "Walking the Dog" maneuver. By combining this action with the spitting action of a popper, the SAMMY offers exceptional top water performance. Plus, Sammy features bass-calling glass rattles and realistic colors, all while allowing for extended casting distances. Since its introduction, the SAMMY has aided in victory at several competitions over the past three years.

The Daiwa Rock Rover is an Inchiku-style jig built around a sleek bullet body design that gets the jig down quickly to the targeted strike zone — critical for bottom-oriented species holding in deep water or strong current. The multiple anchor points provide a selection of rigging options for both slow consistent retrieve and short jerk presentations, while the lifelike octopus skirt and imitation abalone shell eyes deliver a realistic, enticing profile that triggers strikes from rockfish, lingcod, and bottom species. Available in 6 weights from 80g to 200g across 4 colors. 

Key Features

• Inchiku-Style Design — Inchiku jig profile combines a weighted bullet body with an octopus skirt trailer; the body sinks fast to reach the target depth while the skirt pulses and flutters on the drop and retrieve to trigger strikes from bottom-oriented species.
• Bullet Body — Fast Sink Rate — Sleek, aerodynamic bullet body design minimizes water resistance for a fast, direct sink rate; gets the jig to the target depth quickly in deep water and strong current conditions where time-on-bottom is critical.
• Multiple Anchor Points — Multiple hook attachment points on the body provide rigging versatility; configure for slow consistent retrieve (hook at rear anchor point) or short jerk presentations (hook at forward anchor point) to match the target species and technique.
• Lifelike Octopus Skirt — Soft, flowing octopus skirt pulses and breathes with every movement of the jig; mimics the natural movement of squid and octopus — primary forage for rockfish, lingcod, and deep-water bottom species.
• Imitation Abalone Shell Eyes — Realistic abalone shell eye inserts provide flash and a lifelike appearance; adds visual trigger for species that key on realistic prey profiles at depth.
• 2/0 Hook — All Sizes — 2/0 hook across all 6 weight tiers (80–200g); sized for rockfish, lingcod, and bottom species in the target depth range for each weight.
• Slow Presentation Optimized — Inchiku design works best on a slower presentation — slow consistent retrieve or short jerk cadence; the octopus skirt produces maximum action at slower speeds where fast jigs lose their effectiveness.

Product Specifications

Color Guide

• Glow — Glow finish provides visibility in low-light conditions and deep water where ambient light is reduced; effective for night fishing and deep jigging applications where glow is a primary trigger for bottom species.
• Gold — High-flash gold finish; effective in clear water conditions where flash and reflection are primary triggers; natural baitfish imitation in gold tones for rockfish and lingcod.
• Red — High-contrast red finish; effective attractor color for rockfish and bottom species; red tones lose color at depth but the contrast profile remains visible to fish holding near structure.
• Sardine — Natural sardine imitation; realistic baitfish profile effective for species that key on sardine-shaped forage; good all-around color for mixed bottom species in clear water.

Weight Selection Guide

• 80g–100g — Lighter weights for shallower water (60–150 ft) and moderate current; slower sink rate produces more octopus skirt action on the drop; best for rockfish in mid-depth applications.
• 120g–150g — Mid-range weights for moderate to deep water (100–250 ft) and stronger current; balance of sink rate and skirt action for rockfish and lingcod in deeper structure.
• 170g–200g — Heaviest weights for deep water (200+ ft) and strong current; maximum sink rate for getting the jig to the target depth quickly in offshore and deep-water bottom fishing applications.

Best For

• Rockfish — Inchiku design and octopus skirt are among the most effective presentations for rockfish holding on deep structure; slow consistent retrieve keeps the skirt pulsing in the strike zone longer than fast jigs.
• Lingcod — Larger profile and octopus skirt trigger the aggressive strike response of lingcod; heavier weights (150–200g) for lingcod holding in deep structure and strong current.
• Deep Water Bottom Fishing — Bullet body and heavier weights (120–200g) for deep water bottom fishing applications where fast sink rate and time-on-bottom are critical; multiple anchor points allow rigging adjustment for different bottom presentations.

⚠️ California Prop 65 Warning: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.

Mustad 4X Demon Offset Ringed Circle Hook R39943NP-BN

The super strong Mustad Ringed Demon® Offset Circle Hook features a smooth welded action ring, which is a safe anchor point for your line but also providing a live bait with more range of motion and help anglers increase the number of strikes. No wonder it is so popular among tournament fishermen.

It features 4X strong wire and making it the ultimate hook to target true giants. The distinct curved shape of the circle hook will, when the fish takes the baited hook and swallows it, ensure that the hook travels to the corner of the mouth or lip, resulting in fewer deep-hooked fish.

The circle hook can be used for a whole range of applications from drifting with live bait for Tarpon or trolling for Marlin. When live baiting, always choose a hook size that matches the bait. Setting the hook is more of a firm tightening of the line, than an actual strike.

The hook has a kirbed hook point for improved hookset. It is in other words, the ultimate Catch&Release hook. Use it to fish for a whole range of fresh and saltwater species, such as Wahoo, Marlin, Snapper, Roosterfish, Tarpon, Amberjack, Mahi Mahi/Dorado, Sailfish, Grouper, Skipjack, Catfish, Goliath Tigerfish, Nile Perch or Arapaima.

• 4.3 UltraPoint® Technology
• Opti-Angle Needle Point
• Kirbed point
• Wide Gap
• 4X Strong
• Ringed eye
• Welded action ring
• Nor-Tempered
• Black Nickel finish

Transform your trolling game with the Nomad Design Madscad 190 Autotune Sinking Lures. Its Patented Autotune System allows for a perfect balance and incredible troll speed of 3-18+ knots with a shallow diving depth of 1-3 ft. The unique action and speed will entice bites that other lures can't. Upgrade your arsenal with the Madscad 190 AT. The Madscad 190 AT SNK are expertly designed and tested in Australia by the Nomad Design Team. These lures are built strong with a Metal Matrix Internal plate and Diamond Armor construction for unparalleled strength. With its classic deep body baitfish appearance and S shape swimming action, the Madscad 190 AT is perfect for high speed trolling between fishing spots.

Each lure has been designed for a specific purpose and has been balanced and tested to work perfectly with the hooks fitted. Every Nomad Design lure has been crafted by decades of on the water guiding experience in some of the toughest and most prolific fishing grounds in the world. In every sense, each Nomad Design lure is ‘Crafted by Experience’.

The Daiwa J-Fluoro Samurai FC Hidden Fluorocarbon Line is a high-end fluorocarbon mainline perfect for Bass, Panfish, Trout, and Walleye anglers alike.

Made in Japan, Samurai FC Hidden Fluorocarbon is designed to bring a new level of fishability to all, offering a multitude of sizes with varying levels of stretch and stiffness and super small diameters

Wound on ergonomic spools with convenient filler-enabled spool protectors, a D-Vec halfway sticker is located at 110 yards to inform the user of the available line, and an extra-large spool band is included on bulk spools for easy line management.

A must-have for anglers who are serious about masking their presentations, the Daiwa J-Fluoro Samurai FC Hidden Fluorocarbon Line provides unmatched strength and abrasion resistance and conceals your line in stained water conditions.

The Ima Little Stik 135 Topwater bait measures in at 5.5 inches long and weighs 1 oz. Just like its bigger brother, The Big Stik, the Litte Stik is a high-tech lunker-killer that walks, pops, spits and catches just about anything that swims.  It’s rear weighted, making it easier to cast and enabling it to sit in a position that as soon as you start your retrieve, it starts to walk and throw water up to 2 feet in front of the lure. Professional Angler & Guide, Randy Pringle, designed this bait so novice anglers and experts alike can make the bait walk back and forth to resemble an injured or feeding baitfish.

All colors have a feathered treble on the rear and regular treble hooks on the front and middle.  Often times, we will remove the front treble for better action and less chance of the line hooking on it.

5.5in 1oz

The Basstrix DuraTrix 7" Jerk Minnow is built for anglers who target big fish and can't afford to lose them to a torn bait. Basstrix engineered the DuraTrix series with a proprietary soft plastic compound that outlasts standard jerkbaits through violent headshakes, multiple strikes, and aggressive hook sets — so you spend more time fishing and less time re-rigging.

The 7" profile mimics large forage like gizzard shad, hitch, and blueback herring. Its streamlined jerkbait shape produces an erratic, darting walk-the-dog action on a weighted or unweighted swimbait hook — triggering reaction strikes from pressured fish that have seen everything.

Key Features

• DuraTrix material — significantly tougher than standard soft plastics; survives multiple catches without losing flexibility
• Hyper-realistic finishes — hand-painted details and multi-layer scale patterns for unmatched realism in clear water
• Versatile rigging — weightless over vegetation, belly-weighted for deeper structure, or as a trailer on oversized scrounger heads
• Anatomical design — tapered body and lifelike eye placement create a natural silhouette that fools wary kicker fish
• 7" profile — ideal for largemouth bass, white seabass, pike, stripers, and other predatory species

Specs

The Gamakatsu Live Bait Hooks are a must-have for any angler. With unmatched versatility, these hooks guarantee to handle tough saltwater fish with ease.

Their sticky sharp design and super strong construction make them a reliable choice for all your live bait needs. Trust in Gamakatsu for the perfect catch every time.

The Shimano Stradic FM Spinning Reels boast an illustrious history with two decades of setting the bar for excellence. Shimano is famed for its fishing tackle innovation, and the Stradic FM lives up to this impressive reputation with cutting-edge technology, design, and features to excel in the water. Fresh and inshore saltwater anglers are sure to find a model to meet their goals, ready to provide reliable service.

The Stradic FM features trickle-down technologies from Shimano's flagship Stella reel. InfinityXross gear tooth design increases surface contact, spreads load out over a larger surface area, and enhances efficiency and durability. Working along with Hagane cold foraged gearing and MicroModule II, the gearing not only feels remarkable with every turn of the handle out of the box but continues to feel the same way for years of use to come.

Infinity Drive technology provides unparalleled cranking power for even the toughest fights, while the Dura Cross Drag system yields ten times the felt drag life and ensures smoothness and durability. Shimano X-Protect technology further safeguards the Stradic, utilizing coatings and a unique labyrinth design to prevent water ingress, all while minimizing drag and effortlessly prolonging the reel's lifespan. The new Anti-Twist Fin adds an extra layer of protection, minimizing the space between the bail arm and roller. Specifications.

This cost-effective hook offers strength for a range of game fish. The 3X strong Mustad O'Shaughnessy Live Bait Hook is equipped with an ultra-sharp black nickel finish, which resists corrosion. Why is it inexpensive? We can't say, however, we can assure its durability. Give it a go and discover the truth.

The BKK GT-REX was developed aiming at tackling massive Giant Trevally and Tuna.

The Hand Ground hook point of the GT-REX coupled with BKK’s signature Ultra-Antirust Coating ensure sustained sharpness and penetration performance.

All the details of GT-REX from the hook eye to the hook points  have been engineered to create the best-performing treble hook for your salt water popping.

Bestowed the Good Design Award 2019

The Owner ST-56 Stinger Treble Hooks are a 3X strong hook with a black chrome corrosion resistant finish. They feature a short shank, forged bends, and Owner's Super Needle Point design. These heavy-duty treble hooks are built for serious fishing applications requiring maximum strength and reliability.

Key Features:

• 3X Strong Construction: Extra heavy wire for big fish
• Short Shank Design: Reduces hook rash on baits
• Forged Bends: Added strength without excess weight
• Super Needle Point: Razor-sharp for instant penetration
• Black Chrome Finish: Corrosion resistant coating
• Heavy-Duty Applications: Built for serious fishing
• Owner Quality: Premium construction and materials

Performance Advantages:

• Maximum Strength: 3X strong for big game fish
• Less Hook Rash: Short shank protects bait finish
• Enhanced Durability: Forged bends for fighting power
• Superior Penetration: Super Needle Point for instant hooksets
• Corrosion Resistant: Black Chrome finish for saltwater use
• Reliable Performance: Built for heavy-duty applications

Ideal Applications:

• Replacing treble hooks on big swimbaits
• Upgrading factory hooks on large lures
• Saltwater fishing for tuna and big game
• Heavy-duty freshwater applications
• Situations requiring 3X strong hooks
• Big bass fishing with large baits
• Any application requiring maximum hook strength

Recommended Lures:

• Large swimbaits
• Big crankbaits
• Topwater plugs
• Heavy-duty hard baits

When you need 3X strong treble hooks with short shank design, forged bends, Super Needle Point, and Black Chrome corrosion resistant finish for heavy-duty fishing applications, the Owner ST-56 Stinger 3X Treble Hooks are the choice of serious anglers targeting big fish.

Note: 3X strong construction for maximum strength in the toughest fishing conditions.